Electropedic is a Family Business with an interesting History
In 1960 Henry Kraus became the western states distributor for the Contour Chair Lounge. It was custom fit product where each part of the chair was measured to the size and length of the customer. There were many selling challenges because the customer had to choose the fabric, style, leg color and have a place for the chair.
In 1964 Henry visited the World’s Fair in New York City and Simmons had a display for their adjustable beds for in home use. Henry was drawn to the adjustable bed because it provided similar benefits as the Contour Chair Lounge. In addition, the adjustable bed could be placed inside a bedroom and become the focal point for customers to get a better night’s sleep.
Henry Kraus saw the adjustable bed as a product that he could grow into a successful business. Henry understood the importance of having exclusive products because they create higher profit margins and sales. In 1971 Henry Kraus developed his own adjustable bed featuring a steel frame that extended the full width and length of the bed. This would be Electropedic’s competitive advantage.
At the age of 13 second generation Philip Kraus started working at Electropedic. Philip worked every Saturday and learned the business. Henry Kraus passion for work help guide Philip’s direction.
Phil Kraus and son Paul looking dashing in their SSA Showroom exhibit space.
In 1979 Electropedic’s business was growing so fast that Henry needed help. Philip took a leadership role in Electropedic and became the CEO for the manufacturing division. In 1985 Philip manufactured bases for Sealy and expanded Electropedic retail base to NYC through Sleepys.
In 2008 with the great recession and the influx of inexpensive imported beds, Electropedic’s adjustable business declined. Third generation Paul Kraus joined the company at this time and started to develop exclusive top of the bed products. Paul Kraus used Electropedic’s principles to create a product line of ultra-premium sleep products. Concentrating on the concept of exclusivity, Paul Kraus was able to establish accounts with Nest Bedding and Layla Sleep.
Currently Electropedic’s business continues to grow even with the Covid pandemic. Customers are spending more time at home and realizing the importance of sleep products.
Electropedic – Exclusivity with a Retailer
Since 1964, Electropedic has a history of designing and manufacturing unique products. Electropedic has evolved from a regional supplier to a global partner for a wide range of customers.
From our headquarters in San Fernando, CA, we carefully manage a fully integrated platform of manufacturing and distribution facilities strategically located in the U.S. and China. Our robust supply chain allows Electropedic to quickly respond to the needs of our customers.
Advantages of Exclusivity with a Retailer
Having access to Exclusive products is the key to differentiation for any business. Exclusive products make it much easier to maintain higher perceived value because there is no direct competition. Exclusive products drive greater sales and profits.
The majority of Electropedic business is private label products. Electropedic’s private label products are sold in more than 700 stores in the USA. Electropedic manufactures for the top bedding companies in the industry.
Latex Side-Sleeper Pillow
Exclusive Bedding Products
In today's competitive bedding market, performance fabrics are a key selling factor for sleep products. Electropedic has developed cutting edge cooling fabrics that help you sleep more comfortably. Electropedic’s fabric technology combines comfort, breathability and wicking technologies to create the ideal sleeping environment.
Pillows
Electropedic believes that having the correct pillow is just as important as the mattress. Pillows play a vital role in supporting the intricate structures of the head, neck, shoulders, hips and spine. Pillows can help alleviate or prevent many common form of back and neck pain, as well as shoulders, hip and other form of joint pain. Electropedic maintains certifications for OEKO-TEX® and CertiPUR-US® for their pillow line.
Weighted Blanket
Weighted Blankets
For many people, weighted blankets have become a routine part of stress relief and healthy sleep habits, and for good reason. Research suggests weighted blankets may benefit people with anxiety, autism, and insomnia, among other conditions. Electropedic maintains certifications for OEKO-TEX® for their weighted blanket line.
Bed Sheets
Electropedic’s aim is to offer you the best-made sheets possible-more sumptuous, more durable, and more exquisite than anything else available. Sheets are essential in helping one sleep well at night. Electropedic maintains certifications for OEKO-TEX® for their Bed Sheet line.
Mattress Protectors
Electropedic mattress protectors absorb or repel liquids and allergens and are easily washable in the washer and dryer. A quality mattress protector or encasement can provide the extra layer of protection that you need to avoid flare-ups triggered by common allergens and irritants like dust mites and bed bugs. Electropedic maintains certifications for OEKO-TEX® for their Mattress Protector line.
Packaging
Electropedic understands that a business can produce the greatest product in the world but if the packaging doesn’t influence your target audience it will not move off the shelf. Electropedic partners with companies that manufactor packaging products for Apple, Google and Microsoft. This allows Electropedic to offer the highest quality packaging in the world.
Cut & Sewn
Your business is one step ahead with Electropedic. Electropedic offers on trend “sleep solutions” for the consumer who are increasingly aware that quality time in bed is important. With cut & sewn manufacturing units in the US and China, we produce ready-made mattress covers and pillow covers fitting your exact and unique requests.