Member Spotlight: Smartwerks - Helping SSA Retailers Sleep Better

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 Smartwerks is committed to providing point of sale and customer engagement tools that our fellow members within the Specialty Sleep Association (SSA) need to grow their business. We take care of the details so you can sleep better at night. 

Located near St. Petersburg, Florida, Smartwerks has been helping businesses for over 35 years. A lot has changed in our industry and we have, too. Rest assured, one thing has not changed, and that’s our unwavering commitment to provide software solutions that help you make better business decisions. 

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Being innovators by nature, Smartwerks knows how to create more opportunities for specialty retailers, especially fellow SSA members. Our integrated point of sale solution with accounting functions and customer engagement tools are easy to use and grow with your company. More than just a point of sale, it’s everything your specialty sleep store needs to compete with the big guys. 

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Our cloud-based software allows you to quickly access real-time inventory and sales, vendor and customer information, accounting functions, and much more. Plus, it’s customizable to fit your business needs, especially when you want to grow. All of this is backed by our support team that’s available 24/7, so you can get a good night’s rest. 

The Smartwerks Team in their SSA Las Vegas Showroom space

The Smartwerks Team in their SSA Las Vegas Showroom space

We also understand how store owners have to engage more with their customers through frequent connections than ever before. Enter SmartConnect, our set of marketing tools that help you build your customer list, communicate with customers via text and email, and gather important feedback. Using SmartConnect will increase repeat business, boost profits, and create raving fans. 

For over 35 years, we have been innovators and provide excellent customer service. In fact our first customer is still a customer, because we take a personal interest in their success. 

To learn more, visit us at smartwerksusa.com and discover how we can help you: 
• Process sales faster and more accurately. 
• Bring in new customers and keep the ones you have. 
• Manage your employees better. 
• Spend money on the right products. 
• Use powerful analytics to make smarter decisions. 

Or you can talk directly with our Director of Sales, Patrick Kunish at 1-888-882-1530  Ext. 257. 

Pat Kunish works hard at the Las Vegas Market

Pat Kunish works hard at the Las Vegas Market

Traffic in the SSA Showroom was Up Compared to Last July Market (but Summer Market = slower market...)

It was a HOT one last month at the Las Vegas Summer Market. Triple digits outside but it was cool and comfortable on the 15th floor in the SSA Showroom. Business was brisk on Sunday afternoon and Monday. There were still new buyer groups coming in on Tuesday and Wednesday, but not as many as during Winter Market. 323 buyer groups were recorded at the SSA this Summer (which does not reflect those buyers spotted who came in “incognito” with supplier badges) - up about 12% from Summer 2018.

The SSA Sponsored educational even “Customer Engagement” was well attended. Sandwich fixins were available for those who listened to two excellent presentations. If you missed it, click here to watch the video presentation and see the picture gallery.

Pat Kunish - SmartWerks, Brian Davis - The Bedroom Store and SSA Board Member, Tambra Jones - SSA Executive Director, Shawn Doane - Speaker/SmartWerks and Ty Bate - Speaker/Podium

Pat Kunish - SmartWerks, Brian Davis - The Bedroom Store and SSA Board Member, Tambra Jones - SSA Executive Director, Shawn Doane - Speaker/SmartWerks and Ty Bate - Speaker/Podium

Some of the SSA exhibiting companies had this to say about this year’s Summer Market:

Dave Perry stopped during his rounds in the showroom to chat with Brian Phillips - Swiss Bliss

Dave Perry stopped during his rounds in the showroom to chat with Brian Phillips - Swiss Bliss

Jason Spar – Tru Blanket
Thank you for the opportunity to be in the space.  It was good in connecting me with potential dealers and wholesale partners.  Still in the follow up phase to see how much business we actually write.  

Manu Kapur – GHCL Limited
Heartiest congratulations for a wonderful event. Our team was truly excited about participating in the show and was really pleased with the outcome.

Mark Schwartz – Blue Ridge Home Fashions
Summer Market absolutely met our expectations. We made some new connections and were impressed with the amount of traffic in the room. Overall, a great experience! Definitely $$$ well spent.  And I met some really nice folks

Curtis Spain - Bedding Technologies Ind.
Traffic was down for us but our appointments showed up and we did meet possible new dealers. We will have new items for the winter market and be more proactive for appointments, as I expect better participation of dealers. The business climate in furniture is flat, but mattress sales are constant and we will focus on items to complement this market segment for the upcoming Winter show.

Sue Diamond - The Futon Shop/TFS Sleep
Summer market felt very dead. Some appointments showed up and some did not. It felt like I mostly saw fabric and component suppliers.

Juan Gonzales - BestRest LLC
We met expectations because we programmed meetings ahead of time and we had other visitors.  about 75% of the meetings we asked for came by.  this was a trial run for january and we felt it went well.     we want to build upon what we did at this show.

Juan Gonzales chats with the ladies from Wright Global Graphis

Juan Gonzales chats with the ladies from Wright Global Graphis

Ryan Chilvers – CannaBeds
My show was great, thank you Tambra for everything. Top notch organization you have there, we will be back in January.

Butch Craig - Sleep and Beyond
Once again Would like to say a Big Thank You to and your team that make sure we all were ready for The Vegas 2019 Summer Market. Sleep & Beyond had the best Best Vegas Summer Market in eight years. I always will say 80% of success is showing up and 20% Follow up. The order writing and adding new buyers were strong. I do believe that the Specialty Sleep Association and it members are like family working together to create a good environment.

Ryan Chilvers - Cannabeds is all smiles with Larry Wolfe and his team

Ryan Chilvers - Cannabeds is all smiles with Larry Wolfe and his team

Butch Craig at Sleep and Beyond holds court every market

Butch Craig at Sleep and Beyond holds court every market

Brice Hata - Remarkable Pillow/TMI Molded Foam
It was about what I expected for Summer.  We got a few good leads and all our appointments showed up. We have a new pillow introduction for Winter 2020.

Peter Laurens - Arcusbeds/Baltica Natural
Summer Market exceeded my expectations. Although overall foot traffic seemed a bit less than in the previous winter show, for us it was great--we received more visitors than we expected. The response to our new, redesigned Natural Classic mattress was so good that we might swap out our current Natural Asana for a redesigned version for the January Market.

Brice Hata explaining the perks with Remarkable Pillow

Brice Hata explaining the perks with Remarkable Pillow

Peter Laurens explaining what’s inside Arcusbeds

Peter Laurens explaining what’s inside Arcusbeds

The team at Sleep In Motion was busy busy this summer

The team at Sleep In Motion was busy busy this summer

Brian Davis - The Bedroom Store - is listening intently to what I Love My Pillow has to offer

Brian Davis - The Bedroom Store - is listening intently to what I Love My Pillow has to offer

Pat Kunish - Smartwerks

Pat Kunish - Smartwerks

The Danican team were busy

The Danican team were busy

The best part of Market is the hugs!

The best part of Market is the hugs!

Strong Market for SSA Showroom with 33 Exhibitors Including 10 New Manufacturers

Plus the Return of Fresh, Warm Pretzels for Buyers as they Shop

The busy SSA Showroom

The busy SSA Showroom

Friant, CA- July 22, 2019 - The Specialty Sleep Association (SSA) showroom could very well be a highlight of the upcoming Summer 2019 Las Vegas market with 10 new manufacturers and a total showroom of 33 exhibitors. Additionally, several of the returning exhibitors have expanded their show space in order to broaden their product selections and displays. “The 10 new exhibitors will add to the energy and innovative product technologies historically offered in our SSA Showroom,” says SSA Executive Director Tambra Jones. “Our showroom is a destination for retailers and for business-to-business opportunities. We are as excited about the new companies who are with the SSA this market as we are about the amazing products and business opportunities offered by our returning exhibitors.”  Jones anticipates that the showroom will draw as many as 300 buyers, a strong number for the summer market. Jones explains that “Our showroom continues to be a high energy showcase for emerging industry players and a valuable center for business to business introductions and deals. If you are coming to the summer market you should plan to spend some serious quality time in the SSA showroom.”

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The 10 new exhibitors at the winter market include, B-Sensible. BestRest USA, Blue Ridge, CannaBeds, GHCL Limited, MF Bedding, Shemline, Oshin, Titan and True Blanket. These new exhibitors bring to the showroom floor a wide spectrum of new sleep products for retail buyers starting with B-Sensible’s “Tencel with Zinc Oxide natural, breathable and waterproof fitted sheetes and pillow cases that protect a sleeper’s mattress and pillows.” These waterproof fitted sheets are constructed with a superior new generation of innovative a textile technology  called Dermofresh™ according to B-Sensible. BestRest will be introducing a full line of European mattresses and pillows combining “the latest in Eco-friendly technology along with ultimate comfort, durability and personalization.”  The company offers a full range of price points and promises that, “each of our product lines will guarantee to disrupt the industry.” The third new player is Blue Ridge Home Fashions, who have established themselves as one of the leading basic bedding manufacturers in the USA, specializing in down/feather and synthetic home textiles products. They are currently the exclusive licensee of the “Kathy Ireland Home®” and “ELLE” brands in all basic bedding categories, and they have recently added the “CANNON®” brand for the natural fill category. The company expects to announce their newest licensing partner at the market.

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In keeping with their tradition of embracing “natural” technologies (air, water, all cotton futons) over the decades, SSA’s fourth new exhibitor is Canadian-based CannaBeds. This company will introduce their line of Hemp beds. According to CannaBeds, “Hemp is known as the Miracle fiber.  It naturally regulates your body temperature. It is 3 times stronger and softer than cotton. It is resistant to Dust Mites, bed bugs, humidity and mold, plus it provides the ultimate comfort.”   Hemp is also a hypoallergenic fiber and it has natural Anti-Bacterial properties to reduce and kill bacteria.  It is gentler on your skin and actually gets softer with age and use. Hemp is naturally resistant to insects and disease; there is no need for the use of environmentally damaging and unhealthy pesticides or herbicides.

The 5th. new exhibitor is GHCL Ltd. from India. They will be presenting sustainable bedding concepts such as REKOOP made by recycling post-consumer PET bottles. The company will also showcase MEDITASI, an extensive line of innovative health and wellness bedding. MF Bedding is the 6th. new company showcasing. This company features a full line of visco-elastic beds, gel foam beds, toppers, protectors and pillows.

Numbers 7, 8, 9 and 10 include: Air Raschel by Oshin, Shemline, Titan Mattress Protectors and True Blanket.

Oshin’s Air Rashchel

Oshin’s Air Rashchel

Oshin is basically presenting a topper that can replace a mattress. Oshin’s Air Rashchel has a 96% air structure due to three-dimensional weaving allowing it to dissipate heat, disperse pressure and provide ventilation. It is an excellent product designed especially for people with back pain and heat reduction. Shemline is brining their top-of-bed products all the way from The Ukraine. Next is Titan Mattress Protectors offering a full line of encasement and protectors for mattresses, cribs and pillows. And finally is TRUBlanket introducing their “incredibly popular” line of weighted blankets. TRUBlankets feature  “our superior design and construction, which offer the pinnacle of luxury, good looks and craftsmanship.

“Many times,” says Jones, “the products and services we feature in our showroom are being presented for the first time in any market. They are brand new to the industry.  Our SSA showroom has been branded ‘an incubator’ for new innovations and technologies over the years. Educating and informing retailers and consumers is a key part of our SSA mission. We continue to serve as a platform for new and emerging companies in the mattress and bedding industry.”  

Returning SSA Showroom exhibitors cover the full gamut of mattress, bedding and sleep related products as well as motion furniture, ergonomic furniture, bed support and foundations, futon covers, top of bed accessories, natural and organic sleep products, heating and cooling applications and retail store support systems from software to display solutions.  

5 Piece Modular Sofa from TFS

5 Piece Modular Sofa from TFS

Retail buyers looking to carry bio-based, natural and/or organic products should stop in to visit Baltica Natural Products, Bio Sleep Concepts, Coolist Sleep Technology, The Futon Shop , Palm Pring Organic Coconut Mattresses and Sleep and Beyond. Baltica will be introducing a new model from their Arcusbeds line of certified natural and organic handmade beds from Europe. Specifically, the company will be show-casing their hand-nested, multi-zoned, pocketed coil line with extra loft and their flagship certified natural and organic latex beds. Bio Sleep Concepts will be presenting their beautiful new collection of 100% cotton bedspread and sham sleep sets which are made in Portugal, “perfect for all higher quality and all-natural bedding stores.” Coolist Sleep Technology with their bio-based Coolist foam and unique nanotechnology will display Coolist pillows: all designed to be heat dissipating, breathable and temperature independent. The Futon Shop/TFsleep will be featuring their newest UPS friendly, modern modular sofa sectional, designed with natural & organic materials. “Wool, latex, and coconut coir, is nestled on a low shelter frame, and plush pillows are the key to lounge-worthy luxury.”  Sleep and Beyond, manufacturer of organic and natural bedding will be featuring their well-received myDual® Side Pillow, the ultimate 2 in 1, 100% natural, adjustable and washable dual side pillow, which provides extra support and pressure relief for the neck, shoulders and the spine.

Sleep retailers will find adjustable, ergonomic, heat and cooling control, sleep surface adjustable, medically driven, and Smartbed technologies in the SSA Showroom. Sleep Research Technologies will be giving out for free to retailers their summary “Cool Sleeping Products Comparison Guide” while offering retailers and potential partners the experience of sleeping on the AURIA “Climate Controlled Sleep System.”  W. Silver Products will be featuring their expanding life of bed frames and adjustable beds which are made in their family-owned factories, noting that they are the only bed frame factory that also owns and operates a steel mill. The vertical integration from raw materials to finished products offers retailers the opportunity to buy bed frames and adjustable beds directly from the factory.

Focusing on products and services designed to make the retailer’s business life easier, Select-A-Mat mattress showroom display systems returns to the SSA showroom offering unsurpassed display convenience on the mattress store floor.  Another great service, SmartWerks. an integrated point of sale, inventory and accounting solution from Tyler Net will be in the room to take you through their automated point of sales software program designed to help retailers increase sales, optimize inventory and “make better decisions across the board.” They will be introducing SmartConnect, a set of automated customer engagement tools that help a retailer grow a customer list and stay in touch with those customers to urge them to return to the store. 

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Private label, OEM and international import programs are growing in popularity. Long time SSA exhibitor Axiom Sleep Products (aka Rest-Medic) has been manufacturing and shipping to the USA since the announcement of the anti-dumping and the trade duty of 25% for goods manufactured in China. The company moved its operation from China to Southeast Asia enabling them the capacity to ship 300 containers a month. Axiom continues its program to expand their Original Design and Equipment Manufacturing business with memory foam and hybrid mattresses and sleep products.  Bedding Technology Industries is introducing a container program for metal beds in a single box that can be shipped via UPS. They will also offer mattresses in a box and foundations in a box.    Danican is expanding their highly successful private label program with the introduction of their new top-of-bed bundled private label packages aimed to enhance both consumer and retail sales convenience. Each bundle will include pillows, a sheet set and a comforter combined into one convenient sales packaging unit. Swiss Bliss Mattress Company will again be showcasing their Swiss Made sleep products.

Top of bed, pillows, toppers, protectors and all kinds of sleep accessories are on display throughout the showroom.  Royal Heritage, a national leader in the bedding, mattress protection and futon cover industry offers their drop ship program and will showcase their futon covers. REMarkable Pillows by TMI Products will introduce their “Fiber Gel Core Technology”, which blends fluffy breathable microfiber with Grade A CerrtiPUR® Gel foam to create an ultrasoft responsive feather-like pillow in a full array of high performance covers.

A full array of furniture, mattresses, massage chairs, foundations, adjustable bases and a variety of sleep products accessories will be shown by SSA veteran exhibitors: Arason Enterprises, Electropedic/Body Sense, I Love My Pillow, Innerspace Luxury Products., Sleep-Ezz Beds, Sleep in Motion and U.S. Sleep Products,  

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At this market, the SSA again will offer retailers the famous and delicious Aunt Annie’s Pretzels in the showroom handing out fresh, warm pretzels to attendees. “We invite all sleep products retailers to C-1565 on the 15th Floor in Building C to experience what is new and innovative in the sleep industry, to take in the energy of the room and enjoy our hospitality.  It’s a must-see and fun shopping experience for retailers,” says Jones.

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Member Spotlight: Boyd Sleep - From Specialty Sleep to Mainstream

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It’s 1977 in a vibrant midwestern college town on the shore of the Big Muddy in central MO where a young entrepreneur gazes out a sparkling window of his newly opened Waterbed Store. A gaze that eventually spans four decades, multiple retail stores, factories and warehouses and many thousands of happy well rested customers. Understanding his mission early, founder Denny Boyd sought to develop and bring to market products that provide “Quality Sleep for a Better Life”. Rapid growth in its retail business and the drive to innovate led the company into developing and manufacturing a wide array of sleep products. Boyd began manufacturing under Boyd Specialty Sleep and Accent Bedroom Furniture and was soon supplying retail chains nationally, as well the company’s own Missouri based stores, with Waterbeds, Airbeds, Memory Foam, Latex and Bedroom Furniture.

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Since then, industry and consumer awareness of what constitutes healthy sleep and how it plays a vital role in the quality, longevity, and productivity of our lives has increased exponentially, continually reinforcing the importance of the mission Denny undertook with his company all those years ago. Denny Boyd is the first to say that his experience over the years as a retailer provides him with a deeper understanding of the priorities of his wholesale customers and retail consumers, as well as insights into product development to satisfy the end consumer’s desire for comfortable and supportive sleep surfaces.

Combining advances in sleep technology with this unique understanding of the consumer’s expectations continues to power the ongoing success of his company in its mission to achieve “Quality Sleep for a Better Life”.

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As part of the Specialty Sleep Association’s collective of retailers and manufacturers who tirelessly develop and bring to market mattresses that incorporate memory foam, latex, air and flotation into superior bedding products, Boyd continues to develop specialized patented mattress technologies, and innovations. Boyd Specialty Sleep has been voted to the Small Business Hall of Fame and the American Dream Award and has been recognized by Inc. Magazine 5 separate times as one of the nation's 500 fastest growing privately held companies. Boyd Specialty Sleep has also been recognized by Walmart as a No.1 vendor for complete shipments and on-time deliveries. With over 35 patents and worldwide distribution of its products, Boyd Sleep is honored to be the only company in the industry to be recognized as both Manufacturer of the Year and Retailer of the Year by the Specialty Sleep Association. Sleep products traditionally marketed as “Specialty Sleep” such as memory foam, air and latex, have grown substantially in popularity in today’s marketplace and are no longer segmented at retail as “Specialty Sleep”. Boyd Specialty Sleep added traditional innersprings and Hybrid bed collections to its assortment of memory foam, latex, air and flotation bed-in-a box offerings as well as adjustable bases, platform bed frames, and decorative platform beds.

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Adapting to changing consumer perceptions as well as the breadth of products now offered, Boyd Specialty Sleep changed its name to Boyd Sleep in 2017. Boyd Sleep is the only company in the industry to offer ALL the major types of specialty and traditional sleep surfaces under a stable of high-profile national brands that include Nautica Home™, Thomasville®, Drexel Heritage®, Broyhill® and Boyd Sleep™. These include waterbeds, air bed, latex beds, memory foam beds, innerspring beds and hybrid beds that combine two or more of these components. Boyd Sleep also offers a full line of temporary sleep solutions that solve a wide array of consumer needs for extra sleeping accommodations.

Denny Boyd and his company continue to drive growth with cutting-edge sleep product technology and distribution and marketing strategies that have improved consumer sleep quality as well as increased the profitability and success of retail partners.

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How mattresses are purchased has changed. Product research and shopping now occurs largely online where consumers demand convenience, choice and control as they shop. Having perfected the art and science of developing mattresses made of several material types that must decompress fully and correctly, Boyd Sleep began producing and shipping compressed mattresses in a box over 10 years ago. Today Boyd offers several collections of compressed Hybrid, Innerspring, Memory Foam, Latex, Air and Flotation mattresses, from the very simple inexpensive two-layer mattresses most commonly found on the internet, to complex multi-layer support structures that provide a range of comfort and support. This wide array of compressed bed in a box product includes patented technologies for cooling, and ventilation providing selection and choice of comfort badly needed in online mattress offerings. As digital marketing technology transforms the shopping experience for mattresses, and as consumers demand convenience, choice and control over the mattress purchase, Boyd Sleep’s Bed in a Box packaging strategy lends itself perfectly to these consumer preferences.

As the shopping trends unfold, industry analysts1 find a majority of consumers prefer shopping on-line in the comfort of their home and making final selections in a retail setting where they can experience the mattress.   Boyd Sleep accommodates the Omni Channel retail process in several ways.    Boyd Sleep’s company owned web sites   https://topaire.com/,  https://www.boydwaterbeds.com/ and https://www.nightairbeds.com/ offer the company’s waterbed and airbed sleep systems along with adjustable beds and platform bedframes with free returns and generous trial periods.  The  https://topaire.com/ site features the company’s proprietary innovation in air support that changes up your existing mattress into a personalized dual adjustable air bed,  transforming any mattress to perfectly support you!

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Retailers may purchase these products and have them available for customers who have found the product online but prefer to purchase in store. All Boyd Sleep mattresses may be shipped via Fedex or UPS direct to the consumers home. Boyd Sleep provides a full complement of digital marketing assets for retailers use in developing online andsocial mediaproduct presentations. Boyd Sleep also provides“My Mattress Now™” drop ship to the consumer service for retailers who want to offer their customers buying in store the convenience of shipping directly to their home.

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Marking its 42nd anniversary Boyd is excited to announce its first Nautica Home mattress collection at the upcoming Las Vegas Furniture Market. Nautica® is a top searched brand online. Nautica® brand’s search frequency per month is equitable to searches for Sleep Number® and Tempur-Pedic® offering retailers a powerful brand opportunity to drive their sales both in store and online at full margins. The Nautica Home™ bed in a box collection attracts a wide demographic that includes the 18-65 age group with features that support an active lifestyle. The Nautica Home™ collection includes both Memory Foam and Hybrid Innerspring models with proprietary patented cooling and support technologies developed by Boyd Sleep.

Fast forward 42 years, and  Boyd  Sleep finds itself perfectly positioned with products, national brands, omni channel retail tools and the passion and purpose to ride the wave of industry change into an exciting and bright future as they continue  developing and bringing  to market products that provide “Quality Sleep for a Better Life”. 

Boyd Sleep Fontana CA Warehouse Team

Boyd Sleep Fontana CA Warehouse Team

For more information see us at Vegas Market:BoydSleep/World Market Center Building B Suite 901
Kristine Mattina               314-997-5222 ext. 164
https://boydsleep.com/

"Best Of The Best" Interzum award for Velda Resleep with Vita Talalay Origins®.

Award for bed that combines circularity with comfort

Koelnmesse and Red Dot Awards handed Radium Foam (part of the Vita Group) and Veldeman Bedding the ‘Best of the best’ Interzum award for Velda Resleep with Vita Talalay Origins®.

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The Velda Resleep sleep system is unique because the bed and mattress can be completely disassembled into individual parts. Being able to disassemble allows separate collection of all mono-materials, which gives the possibility to responsibly recycle or reuse each single one of them. This avoids unnecessary waste and pollution. 

All circular materials used in its design were selected because they combine sustainability and excellent sleep comfort. By opting for Vita Talalay®, the healthy, responsible comfort material inside a latex mattress or latex pillow. All materials in Velda Resleep are processed without using glues and staples. Another advantage of design for disassembly is that the product can be refurbished or repaired, increasing its product lifespan.

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Speaking about this, Vita Group CEO Ian Robb said ‘We are delighted to receive this award and thank the judging committee and Interzum for recognising this innovation. For Vita, the circular economy and sustainability are an increasingly important area for development. We recognize important changes in legislation and want to work with our suppliers and customers to face these challenges. We know we need responsible, safe materials and our innovative teams are creating solutions. At no time do we ever compromise on comfort because comfort is what our customers and consumers have come to expect from Vita. We need to work together, like this project with Veldeman, which shows that joint efforts can make the mattress industry more responsible.’

Valerie Veldeman adds ‘Consumers will buy a bed because of its high comfort. Being able to do this with a dismountable bed is a big plus for the consumer since it can be refurbished or repaired, increasing the longevity of the bed. It is also a big plus for the environment since it has a circular design at its heart’”

Interzum is the world’s leading trade fair for furniture production and interior design. The “interzum” took place from 21 to 24 May 2019 at Koelnmesse, in Cologne, Germany. The exhibitors at this trade fair set new standards and offer visitors from industry, trade and retail an overview of the ground-breaking innovations in the industry – they provide the impetus for the design of tomorrow’s living spaces. Exhibitors at “interzum 2019” were invited to register their products for “interzum award 2019”. The award winners are those who, according to Köln Messe and Red Dot Awards, have demonstrated design expertise with their product innovations.


For more information: www.resleep.netwww.velda.net * www.vitatalalay.com

Alison Vesey - Vita Group Corporate PR Manager
E: avesey@thevitagroup.com
T: +44(0)7740770424

Ila Farshad – Commercial Director Radium Foam / Vita Talalay
E: ifarshad@radiumfoam.nl
T: +31(0)433288787

Geert Geerkens – Commercial Director Veldeman Bedding
E: geert.geerkens@veldeman.com
T: +32(0)89366606

Valerie Veldeman
E: valerie.veldeman@veldeman.com
T: +32(0)475976164

Member Spotlight: Naturepedic – Leading the Way with “Certified Organic” Mattresses and Bedding Since 2003

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Naturepedic was founded in 2003 after SSA Board member Barry A. Cik researched available crib mattresses for his first grandchild and could not find a single crib mattress that was made without questionable chemicals, potential allergens or hazardous flame retardants. As a Board-Certified Environmental Engineer with a long-standing record of advocacy for safer products, Barry co-founded Naturepedic with his sons Jeff and Jason to offer parents better mattress options for their babies.

Over the past 16 years Naturepedic has grown from specializing in crib mattresses and baby sleep products to offering certified organic mattresses and accessories for the entire family. Starting with direct sales to consumers and a focus on baby, toddlers and kids stores, Naturepedic has since become an international marketer selling through hundreds of retail locations including brand name furniture stores, department stores and boutique sleep shops. This growing Naturepedic organic brand has emerged as a retail leader as well, by reaching discerning consumers in key markets with specialized Organic Mattress Galleries. Due to factory innovation and targeted marketing initiatives, Naturepedic is also able to offer direct-to-consumer and convenient bed-in-a-box organic options at a variety of mid and premium price points.

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Over the years, Naturepedic has demonstrated its commitment to health, wellness and sustainability not only through the materials and manufacturing processes the company adopts, but also through verified,  established and recognized certifications and awards, as well as effective outreach demonstrated through advocacy and memberships in quality organizations. 

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Naturepedic has passed numerous rigorous certification inspections to obtain such widely recognized certifications as the Global Organic Textile Standard (GOTS), the Textile Exchange Organic Cotton Standard (OCS-100), the Global Organic Latex Standard (GOLS), FSC, Rain Rorest Alliance , Made Safe, Greenguard, Sustainability Furnishings Council GOLD standard and more.  Naturepedic has also received numerous rewards from recognized environmental groups. Naturepedic has also played a vital role in the business community and society at large by participating in groups such as the Specialty Sleep Association (SSA), the Organic Trade Association (OTA), the American Sustainable Business Council (ASBC), and the Environmental Working Group (EWG).

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As much as Naturepedic has demonstrated the company to be a credible leader by embracing recognized and established organic standards, the company “goes beyond the standard organic requirements,” according to founder Barry Cik. “Prime examples are that we use no chemical flame retardants or flame barriers whatsoever. Also we use no glues and no adhesives in our mattresses” says Cik. “We pass FR testing using natural materials and construction techniques that fully comply with organic standards.” Cik notes that it is always fun to give factory tours to certifiers and guests who comment that they’ve never toured a mattress factory that is absent the odors and off-gassing common to factories that use petroleum-based foams, chemicals and glues.

With the company’s eye firmly on the needs and desires of today’s discerning consumer, Cik reminds the SSA that ‘ “healthy sleep is essential to a healthy lifestyle,  and Naturepedic is proud to offer the highest quality mattresses  handmade by Amish craftspeople in Chagrin Falls, Ohio for the best night’s sleep.”

www.naturepedic.com

Member Spotlight: The Suite Sleep Story Has Been 16 Years in the Making

In 2003, Angela Owen started a little organic mattress and bedding wholesale & distribution business in Boulder, CO called Suite Sleep.

Over the next decade she became a voice for the natural and organic mattress sector through the SSA’s Green Initiative  and educational programs. As an industry pioneer, she has spent the past 16 years shaping this bedding niche and growing her distribution business into a boutique manufacturer of sustainable luxury bedding. Now, with almost 20 years' experience, she is committed to being a change-maker in sustainable mattresses.

The company has grown to include her husband Jim and daughter Kayleigh who manages the cut-and-sew department.

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You can find their Suite Dreams mattress in over a dozen hotels in the United States and three more internationally.  The Little Lamb Organics Kids’ line got it start in the SSA showroom in Las Vegas and is featured in boutique bedding stores throughout the country. Designed by a mom just for kids! 

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Angela is a proponent of sustainable products who generously shares her story and what she has learned with industry peers.

In her own words: “Suite Sleep specializes in latex mattresses using local wool from Colorado and organic cotton for boutique hotels that share our values of sustainability and reducing our impact on the environment. Hospitality offers a great opportunity make an impact on how we think about sustainable travel. Guests and hoteliers alike are beginning to appreciate businesses that share the values of luxury amenities with minimal environmental impacts. Suite Sleep is at the forefront of this movement in hospitality.

Angela at her local sheep ranch - “

Angela at her local sheep ranch - “

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Our pillow collection features our customizable designs that empower the consumer to make it their own. Product innovation is tantamount to our success in the crowded bedding space an we offer customers unique features to give them the best possible sleep. The entire collection includes mattresses, toppers, pillows, and comforters all made in women-owned facilities supporting US manufacturing and sourcing. 

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Because our mission at Suite Sleep’s is a fierce commitment to the environment , it drives us to continually evaluate product designs and processes, to bring the best sustainable, natural and organic products to boutique mattress stores and hotels. When one considers the vast amount of bedding and mattresses that end up in the landfills and the chemical off-gassing of these products in our homes, choosing a natural bedding solution is tantamount to good health and the health of our planet.” 

Explore what Suite Sleep has to offer at www.suitesleep.com and www.suitesleephospitality.com.


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Beaudoin • Succeeding and Growing for 3 Generations

Longtime SSA member Beaudoin is a family owned company based in Quebec, Canada. Now with its 3rd generation at the helm, this leading manufacturer of metal bed frames, upholstered beds, and upholstered platforms is well poised for further success within its product categories.

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Starting in 1963 with metal bed frames and bed supports, Beaudoin quickly grew to be a leading supplier to the industry across Canada and the Eastern United-States.

Not only was company founder Julien Beaudoin creative, he was excellent at manufacturing products efficiently. In that era, Daveluyville, QC was a hot bed of solid wood furniture manufacturing. These manufacturers needed suppliers of components and Mr. Beaudoin saw an opportunity.

The Balance bed frame

The Balance bed frame

Diane Beaudoin and Brian Crochetiere

Diane Beaudoin and Brian Crochetiere

20 years later, when his daughter, Mme Diane Beaudoin took the reins, she expanded both the customer base and the product line. The company was servicing the furniture retail industry initially from coast to coast in Canada, then in the Eastern United States.

Her son, Brian Crochetière is now the President of the company. In the last 15 years, building on their strong manufacturing expertise and desire to provide other support options, Beaudoin has expanded into the upholstered headboards, beds and platform categories.

With 4 factories and more than 120 employees, Beaudoin focuses on providing its customers with a variety of products to support their mattresses. With the rise in popularity of the upholstered beds, and more recently platforms beds, they are a great source for everything that goes under a mattress.

Beaudoin’s customers know them best for their great reliability as a supplier, their flexibility as a manufacturer and the value they can offer consumers. With a wide catalogue of products, Beaudoin can help any retailer maximize their offering and profits! You can find out more at http://www.julienbeaudoin.com/en.html

Pascal Roberge

Pascal Roberge

Pascal Roberge, Director of Sales at Beaudoin for more than 10 years, is an active member of the SSA Board of Directors. He tells us, “The Specialty Sleep Association is a fantastic group of suppliers to the industry. The Las Vegas market has been key, but also all year there are many opportunities between markets to work together and with retailers make this association a great resource.”

In-store display of Beaudoin products

In-store display of Beaudoin products

Reflexx Platform

Reflexx Platform

MEMBER SPOTLIGHT: Danican® = Danish + American

Our spotlight member this month is Thomas Frismodt and his company, Danican. Thomas and his wife Naomi introduced their company to the U.S. Market in the SSA Las Vegas showroom about 5 years ago, and have become anchor exhibitors. Thomas is now the Vice Chairman of the SSA Board of Directors.

Let’s hear their story, in their own words (what they call their rags to redemption story) and how they’ve gone 100% private label.

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Who is the little Danish company that grew its business over 500% in five years?  If you guessed Danican® – you’re right!

Thomas Frismodt and his wife, Naomi, created Danican® (a name that blends their Danish/American heritage) in 2000. They adventurously moved Danican® from its roots in Aarhus, Denmark, to America in 2012. Their goal was to supply the market with affordable luxury in bedding.

 “It hasn’t always been easy”, admits Frismodt recalling that first year in the states, “We lost our biggest account within months of arriving – and with our three kids to feed.”

He persevered and looked for creative ways to expand their client base. They were offering a suite of products from their inventory line, which at that time included mostly mattresses and pillows.

Thomas visited the SSA portion of the Las Vegas show in 2013 and realized this was a great place to showcase his products. He liked the volume of foot traffic he saw and the flow of many companies exhibiting side by side in one showroom. By the next show he was exhibiting there with several other building brands.

“The foot traffic was always great,” he shares, “buyers always make sure to cover ground at the SSA portion of the show.”

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Naomi works with a showroom customer at Market

Naomi works with a showroom customer at Market

Little by little, things began to turn around for Danican®. They began providing cooling fabric to a large American mattress manufacturer. Then they were asked to supply a mattress protector program for a 2500+ European based chain. And not long after that, they began providing private label mattresses for multiple clients in the U.S. and Canada. Today their products are in more than 30 countries around the world!

Thomas attributes this success to two things:

1. Factory relations and trust. He has spent much time in Asia building relations and sourcing technologies. Over the years he has broadened his manufacturing relations to Europe and America. He believes trust is a key element when finding the right factories and he’s learned that the hard way. “I want our customers to benefit from my lessons. Our current factories are trustworthy, timely, and deliver quality.” he says.

2. Innovation and problem solving. NOBODY wants bed bugs – and this was a real problem for certain clients. That is how Thomas came upon the idea of creating a detachable “extra” layer on a 6-sided, fabric treated mattress encasement. This alleviated much suffering in the hospitality industry where housekeepers were constantly lifting mattresses to change protectors. Danican’s® encasements/protectors are also a lifesaver in the rent-to-own furniture sector where millions of dollars were previously lost on used furniture they couldn’t resell due to hygiene issues.

Fabrics

Fabrics

Organic Linens

Organic Linens

As a true leader, Thomas joined the SSA board in 2018. As CEO of Danican®, he sees this membership as a way to give back, and to build stronger relationships with leaders of other exhibiting companies. He has a lot of experience to share and looks forward to building an even stronger market for all.

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SSA Showroom Hosts 34 Exhibitors - Including 6 New Manufacturers and Dozens of New Product Introductions

…not to mention the fresh warm pretzels for buyers as they shop.

The Specialty Sleep Association (SSA) showroom will be booming during this upcoming winter market according to Executive Director Tambra Jones. “We have 34 exhibitors in our showroom for the January market; 6 of whom are brand new. The changes we’ve made in the showroom have allowed for more companies to display products and services and will add to the depth and diversity of offerings to mattress and bedding retailers.” At the last winter market, Jones points out, the SSA had over 500 individual retail buying groups visit the showroom, and she hopes for the same or more at this winter market.

“We have noticed an increase in online e-tailers and big box stores coming through our showroom along with the traditional sleep shops, furniture stores and department stores,” notes Jones. “We see an increasing diversity in both buyers and manufacturing exhibitors.” 

The six new exhibitors at the winter market include, Comfort Supply Co. by CULP, I Love My Pillow, Signature Sleep, Sleep-Ezz, Sleep in Motion and Ultra Comfort America. These new exhibitors bring to the showroom floor a wide spectrum of new sleep products for retail buyers starting with Comfort Supply Co. by CULP® who will showcase their line up of aggressively priced top-of-bed sleep accessories featuring their eLuxury bamboo mattress pad, which they report is the Number 1 selling mattress pad on Amazon®. I Love My Pillow is featuring their updated and colorful packaging along with prototypes of in-store retail displays and samples of possible new pillow style additions.

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When it comes to cutting edge mattress technology designed to allow the sleeper to wake-up restored, Signature Sleep brings to the showroom their new Signature Sleep Reset 12-inch Nanobionic® Pillow-Top Hybrid made with Nextgen bio-functional material.

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Retailers interested in marketing specialty and leisure beds should stop by Sleep-EZZ to learn more about the ALL-IN-ONE adjustable and Power Lift bed. And speaking of unique adjustable features, Sleep in Motion will be introducing their unique specialty adjustable bed that rocks you gently to sleep. This product could change the way many people sleep for many years to come. Finally rounding out the new SSA exhibitors, Ultra Comfort America will be showing their power recliners which are equipped with their patent-pending Eclipse Technology tilting motion that cradles the body allowing for a rejuvenating night’s sleep.

“Many times,” says Jones, “the products and services we feature in our showroom are being presented for the first time in any market. They are brand new to the industry.  Our SSA showroom has been branded ‘an incubator’ for new innovations and technologies over the years. Educating and informing retailers and consumers is a key part of our SSA mission. We continue to serve as a platform for new and emerging companies in the mattress and bedding industry.” 

Returning SSA Showroom exhibitors cover the full gamut of mattress, bedding and sleep related products as well as motion furniture, ergonomic furniture, bed support and foundations, futon covers, top of bed accessories, natural and organic sleep products, smart-beds or app-driven comfort systems, heating and cooling applications and retail store support systems from software to display solutions.  

Retail buyers looking to carry bio-based, natural and / or organic products should stop in to visit Baltica Natural Products, Bio Sleep Concepts, Coolist Sleep Technology, The Futon Shop , Palm Pring Organic Coconut Mattresses and Sleep and Beyond. Baltica will be showcasing their Arcusbeds line of certified natural and organic handmade beds from Europe. Coolist Sleep Technology with their bio-based Coolist foam and unique nanotechnology will display the Coolist Blue, Coolist Silver and Coolist Pink pillows: all designed to be heat dissipating, breathable and temperature independent.

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The Futon Shop will be featuring their 100% Natural Sofas and Loveseats, as well as their mattresses and futons. Customers can choose from natural wool, latex, or coconut fiber – or organic wool, latex and natural coconut fiber with 100% linen and choose from a selection of 100 different fabrics for the cover.

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Sleep and Beyond, manufacturer of organic and natural bedding will be introducing their new myDual® Side Pillow, the ultimate 2 in 1, 100% natural, adjustable and washable dual side pillow, which provides extra support and pressure relief for the neck, shoulders and the spine.

Sleep retailers will find adjustable, ergonomic, heat and cooling control, sleep surface adjustable, medically driven, and Smartbed technologies in the SSA Showroom. ERGOLife, founded on the principle that beds should contour to the requirement of an individual’s spine, will be demonstrating their new ERGOLife iBed , which can be adjusted to provide individually targeted and tailored support to the lumbar area , as well as pressure relieving zones for the shoulders and hips. Controlled by a remote or by a newly introduced app, the iBed contours to each unique individual spinal structure by adjustability and targeted zoning.  Orthex of Canada will be featuring their healthcare inspired Posture Cushions and Posture Pillows, designed to help with back, shoulder, neck and leg pain, as well as sciatica, breathing, digestive and blood-flow issues. 

“AURIA” Bed

“AURIA” Bed

Sleep Research Technologies will demonstrate their “AURIA Climate Controlled Sleep System” delivering cool crisp, clean filtered air so the sleeper no longer experiences heat related discomfort and loss of sleep. The system is designed to give the consumer a perfect night’s sleep. Supernal (Transfer Master Products, Inc.) supporting the “Aging in Place” movement will be presenting their Hi-Low adjustable bed specifically designed with the option to vertically elevate the bed up to 20 inches to assist getting in and out of bed.

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W Silver Products will be highlighting their comprehensive line of adjustable bed bases, bed frames and folding foundations which are made in North America and not subject to the current import tariffs.

Focusing on products and services designed to make the retailer’s business life easier, Select-A-Mat mattress showroom display systems returns to the SSA showroom offering unsurpassed display convenience on the mattress store floor.  Another great service, SmartWerks from Tyler Net will be in the room to take you through their point of sales software program designed to help retailers increase sales, optimize inventory and “make better decisions across the board.” 

Private label, OEM and international import programs are growing in popularity. Long time SSA exhibitor Axiom Sleep Products (formerly known as Rest-Medic) has moved its operation from China to Southeast Asia enabling them the capacity to ship 300 containers a month. Axiom is looking to expand their Original Design and Equipment Manufacturing business with memory foam and hybrid mattresses and sleep products.  Danican, an emerging international private label partner will be presenting their retailer and OEM custom, focused private label programs, which offer container load or less than container load shipping options. They will also be introducing new designs of mattresses, pillows, mattress ticking and packaging designs. One of their new designs will be the Duck feather pillow with the option of either a laser cut or a solid memory foam core. Swiss Bliss Mattress Company will be debuting three new models of Swiss Made sleep products as well as introducing a new mattress cover scheme at the winter market.

Top of bed, pillows, toppers, protectors and all kinds of sleep accessories are on display throughout the showroom.  Bedding Technologies will be featuring their new line of pillows, along with protectors, comforters and bedsheets, as well as their RTA mattress foundation, which can be shipped by UPS.  Royal Heritage, a national leader in the bedding, mattress protection and futon cover industry offers their drop ship program and will showcase their 18 color Solid Collection of futon covers.

A full array of furniture, mattresses, massage chairs, foundations, adjustable bases and a variety of accessories will be shown by SSA veteran exhibitors: Arason Enterprises, Dreamzy Mattress, Electropedic/Body Sense, Grand Rapids Bedding, Innerspace Luxury Products, J P Products, NCFI Polyurethanes, Remarkable Pillow / TMI Molded Foam Tech., U.S. Sleep Products, and uKnead Massage Chairs. 

At this market, the SSA will offer retailers the famous and delicious Aunt Annie’s Pretzels in the showroom handing out fresh, warm pretzels to attendees. “We invite all sleep products retailers to C-1565 on the 15th. Floor in Building C to experience what is new and innovative in the sleep industry, to take in the energy of the room and enjoy our hospitality.  It’s a must-see and fun shopping experience for retailers,” says Jones.