Back in 2012, owners Thomas and Naomi Frismodt challenged themselves by uprooting their family and business, making the move from Denmark to California. The journey to the U.S. proved to be successful and full of lasting memories. As we update Danican's story, Thomas and Naomi now find themselves in their home country of Denmark with their move, back in July of 2020. This has allowed Thomas to establish Danican's second location, Danican Europe.

The addition of Danican Europe is proving to be a success. Thomas has been able to serve Danican’s European based clients with increased availability as well as cultivate new relationships with European based manufacturers.

The Danican office in California is still going strong and is now led by Director of Sales and Business Development, Jonathan Weingarten, who has been with the company since the beginning of 2017. Danican USA and Danican Europe have key team members in Sourcing, Logistics, Product Development, Sales, Graphic Design, and Administration that have been with Danican for over 5 years. In 2022, Danican USA is celebrating its 10th year in the U.S!

Select Factory Partners – A Main Ingredient in a Successful Recipe

Danican's focus has always been to work "behind the scenes" and provide the support customers need to grow their business with Private Label bedding products. A key to Danican's value to clients has been the production relationships they hold with their global factory partners.

Since 2019, Danican has steadily added key factory partners in Southeast Asia, North America, and Europe. These factory partner additions have helped to diversify the types of products and materials Danican can offer clients as Private Label. A recent example of this expansion in product range is the addition of adjustable beds and organic cotton sheets and protectors.

Getting through COVID

Even with the challenges during COVID these past two years, Danican has transitioned successfully to more online based communications with key partners and the Danican team.

Thomas Frismodt explains “Despite its limitations, we are now seeing the possibilities it [online video communication] also provides. Our customer base has increased during this time to also include e-commerce clients while we continue to have the privilege of serving retailers, importers/distributors, hospitality and interior designer clients”.

Las Vegas Market and High Point

At the beginning of 2020, Danican made the tough business decision to pull out of showing at Las Vegas Market and High Point for a time, however, Thomas Frismodt is still an active participant on the SSA Board. Danican has much appreciation for the Specialty Sleep Association as we have met many wonderful people in the SSA Showroom and have created long lasting relationships with colleagues in the industry.