The Specialty Sleep Association (SSA) showroom at the Las Vegas Winter 2020 market is bracing for a busy winter market. “We have 34 exhibitors in our showroom for the January 2020 market,” says SSA Executive Director Tambra Jones. “Eight of them are new to our showroom.” Jones points out that at the last winter market showroom traffic exceeded 550 individual retail buying groups or individual retail businesses. “The retail attendance does not include the hundreds of sales reps, suppliers, manufacturers, industry leaders, associations, and other industry people who use the SSA space to make contacts and to conduct business.” Jones also confirms the continued trend of growth among online retailers, direct ship businesses, private label companies and vertically integrated businesses who check out the SSA showroom. “We do see the changes in the mattress marketplace reflected in our attendance showing an increase in diversity in both buyers and exhibitors.”

The seven new exhibitors at the winter market include Assured Comfort® Hi-Lo Adjustable Beds, Cyme Tech Inc., Lifestyle Comfort, PineTales, Inc, Slumba Mattress, Tonight Sleep Labs and ZBD Bed. Added to the 27 existing SSA exhibitors these seven new brands expand the choices and selection of sleep technologies and solutions featured in the SSA showroom. Assured Comfort Hi-Lo Adjustable Beds will showcase three different each offered in twin, full, queen and split-king size “Made in the USA”, all with quiet, remote-control articulation. The company’s Electric Hi-Lo foundations adjust mattress heights, and retrofitting is available. New at the January show, Cyme Tech Inc., will be showing their Stellar Home Furniture line for the very first time at the Las Vegas market. The company will feature their modern and contemporary Murphy bed and storage products made of manufactured wood, and designed with a contemporary and modern style to help consumers make the best of their square footage in their home or apartment. Offered in multiple trendy finishes, the Stellar Home Murphy bed selection and matching storage units are ideal for customers looking to transform their bedroom, spare room, basement or home office into a convenient and outstanding environment with space saving options in mind. The InstantTuck™ Bed Maker is debuting their scientifically designed foundation layer that sits between the mattress and the base platform. When placed under any mattress of the same size, InstantTuck™ enables making the bed without ever lifting the mattress. Lifestyle Comfort will be showing their “Easy-out” bed which becomes a chair and lifts it’s occupant up and out, and which has a whole-vibrate plate inside the bed. The Maxon Group will be on hand with what they say is something that distinguishes them from any training, coaching, and consulting you’ve previously been exposed to. PineTales, Inc, whose slogan is “We Know Sleep!” will present something that is distinctly different in the SSA showroom. This new company prides themselves in creating and marketing “America’s finest Buckwheat and Millet Hulls Pillows”. According to PineTales, their pillows come either in a unique modern and distinctive design and / or they are “offered in exclusive fabrics that are not to be found with any other natural pillows on the market.” The fourth new player on the show floor is Slumba Memory Foam Mattresses and Pillows, who are known for launching “mattress in a box” in Australia over ten years ago. Slumba, who believes that consumers should be able to obtain comfort and support at an affordable price, provides “extraordinary mattresses and pillows, but also offers personalized customer service.” Slumba promises its customers “the right fusion of support, breathability and alignment” to give the sleeper the comfortable night’s rest they deserve. Slumba pillows incorporate the perfect density of bamboo-charcoal memory foam offering the ultimate experience in comfort. The company also has added a level of cooling relief by wrapping their pillows in a hypo-allergenic ice-fiber cover regulating the sleeper’s temperature while she sleeps. ZBD Beds are presenting their innovative line of CBD-infused mattresses

As is always the case with the SSA Showroom a wide range of returning exhibitor will be featuring new improved and expanded lines of mattresses and bedding related products. Showroom veterans include:

Baltica Natural Products will be showcasing the brand’s Arcusbeds, their line of superior quality natural and organic luxury mattresses, which are handmade in Europe. The company now features GOLS-certified organic latex in their flagship products, also featuring five different certifications for quality and natural or organic content. Natural latex as opposed to GOLS certified organic remains an affordable option for consumers.

Best Rest, which continues its US market expansion with new product introductions including the Lux Personalized Sleep Mattress and Prive, Attainable European Luxury. After a very successful summer launch at the SSA Show and a whirlwind 12 state tour to numerous retailers, Best rest is now seeking to expand its sales team into a national presence and welcomes reps. their show-space. The company will feature new soy-based pillows to compliment the Best Rest line of European, hand-crafted mattresses.

Longtime showroom veteran Bedding Technologies Industries will be introducing two new mattresses-in-a-box. One is a 12 inch hybrid gel memory foam mattress infused with copper. The other is a 13 inch gel memory foam hybrid mattress. They will also feature two new metal beds in a box with headboard, footboard and platform.

Another returning veteran, Bio Sleep Concept is introducing their new patented Latex Mattress Topper, which warms or cools the sleeper’s body to guarantee an excellent night’s sleep. The new system is named HOCOMAT. It is a patented process that combines all the benefits of latex sleep with hydronic (water-based) heating and cooling. Microtubes embedded inside the HOCOMAT circulates water evenly and regulates the surface temperature of the mattress. The Dunlop-processed latex used in the company’s cores is sourced form rubber farms in Thailand.

Buyers interested in down/feather and down alternative home textiles products should visit Blue Ridge Home Fashions. The company is one of the leading bedding companies in this specialty arena. They are the exclusive licensee of the Kathey Ireland Home® and ELLE brands, for all basic bedding, as well as SERTA and Cannon® brands for the natural fill category. The emerging brand will feature their newest developments in down/ feather comforters and bed pillows, along with down alternative comforters and bed pillows. They will also feature their newest licensee Martha Stewart for the natural fill category.

With every possibility of drawing as much attention as they did last market, CannaBeds, Inc. will be showing their very exciting and environmentally-friendly CannaBeds Gel Memory Foam Hemp Mattress line. They also will be showing their top selling hemp and latex pillows in a tube.

SSA stalwart Danican has expanded its private label products and programs reaching clients in over 30 countries worldwide. They will be showing interested retailers, manufacturers and potential partners their complete process including design, production, quality control, shipping and all related details in-between to achieve a successful private labeling program for mattresses and accessories.

LMP Worldwide will be launching the “I Love My Mattress” brand. The initial launch will feature mattresses, mattress toppers and mattress protectors. The new product launch will include four distinct items in the Out Cold Mattress Collection with queen beds retailing form MSRP of $799 to $1,599. LMP has also designed 3 new hybrid pillows: the Out Cold Copper Hybrid, the Cul down, and the Cul Cloud. These products are designed and produced in the USA.

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Like one of a kind solutions? Stop by Swiss Bliss to see the “World’s Only double-sided 100% Heirloom Quality” specialty foam mattresses. They will feature their bed-in-a-box system to maximize inventory dollars. They will also show their lavender infused sleeping surface created to promote a relaxing sleep environment. Come experience their patented process mattresses with no fillers so they easily conform to power bases.

Looking for an alternative to Asian sourcing? The team from TMI Molded Technologies will be expanding their footprint in the custom molded foam pillow category with the opening of a new facility in Mexico. For companies exiting Asia due to tariffs and other rising costs, TMI offers this opportunity to recoup that profit on foam parts, cut and sew operations and fulfillment services.

TRUBlanket will be introducing new blankets at the market as well as expanding their business strategies for retailers, manufacturers and potential partners. The products include: TRUBlanket Lite, a simple weighted blanket without a duvet cover. Also TRUBlanket Premium (48” x 72” and TRUBlanket Lux (60” x 80”) with duvet covers. The covers are gray, beige, navy and white minky fabric with embroidery at the corner. TRUBlanket will be offering private label options for those who are interested in selling under their own brand, or they will introducing wholesale pricing for those interested in selling the TRU Lite Bedding product line at retail.

Long time exhibitor W. Silver Products will be introducing a new addition to the company’s Gold Series line of adjustable beds. The new base will have memory functions, massage capability, USB and head tilt along with many other features, and will retail at $1499. The company is also introducing a complete lineup of adjustable bed bases that will have six legs and be able to fold in half. This will make these bases easier to handle by the retailer and the consumer. The new bases will range in price from $699 to $999 in queen. The company’s latest new adjustable bed introduction will be a UPS shipping friendly model and will have USB zero-gravity with a full range of head and foot articulation. This base will retail in queen for $599.

“We invite all sleep products retailers and other industry participants to C-1565 on the 15th. Floor in Building C to experience what is new and innovative in the sleep industry, to experience the excitement, the real energy of the room and to enjoy our warm hospitality. It remains a must-see and a fun market shopping experience for retail buyers, says Executive Director Tambra Jones. Jones invites market goers to stop in for a fresh, hot midday snack featuring the amazingly popular and well-received Aunt Annie’s Pretzels, offered Sunday thru Tuesday compliments of the SSA.