Specialty Sleep Association - The Future of Sleep

The Specialty Sleep Association (SSA) reported an outstanding outcome as it opened its first-ever permanent showroom at Las Vegas Market. The premier advocacy organization promoting the category of specialty sleep said that, according to the majority of SSA members who leased space within its new 15,000-square-foot showroom, buyer traffic and interest was “as good, if not better, than most other showrooms.”

“Our members told us, nearly unanimously, that traffic and interest was quite brisk in our space all week,” said SSA President Dale Read. “Hundreds of retailers shopped our showroom on the first three days and we even had steady traffic right up through midday Friday. As a result, immediately following the market, the SSA board of directors has decided to increase its efforts to promote the category well into 2010 and beyond.”

The SSA had produced its show-within-a-show in the WMC pavilions since the opening of the Las Vegas Market in 2005. This market was the association’s first experience in a permanent showroom and exhibitors relished the co-op atmosphere.

“Not only did we write business, we have enough sales leads to keep our staff busy for the foreseeable future,” said Rick Snider, National Sales Manager for Glideaway Sleep Products. “The space in Building C made our customer response rate about twice as high as being located in the tents. I would urge anyone selling specialty sleep to ask about leasing space in Building C with SSA.”

Call Tambra Jones at the SSA office with your questions (559) 868-4187 or contact us by e-mail.