The Association for Manufacturers, Retailers & Suppliers of Specialty Sleep


“To serve sleep innovators, both manufacturing and retail, by promoting members, product transparency, and education.”


SSA’s vision is to be a trusted authority for consumers on product transparency and education for specialty sleep products.

Unifying Statements

  • The SSA’s Las Vegas Market Showroom provides an essential platform to display and recognize members’ products and services
  • Collaboration fosters technological innovation
  • Consumers should have access to verifiable information on specialty sleep products
  • Fact-based and transparent communication about material content and construction processes adds value and increases trust
  • Advances in technology necessitate continual education throughout the supply chain
  • Promoting healthful materials and sustainable manufacturing standards is a shared responsibility

Learn about the membership benefits here:


Founded in 1995 as the successor organization for the waterbed industry, the SSA today advocates and promotes the full spectrum of bedding solutions. The specialty sector has become much more mainstream and now represents the fastest growing category of all bedding.

Our showroom in LAS VEGAS in Building C1565 is a co-op venue for manufacturers and distributors introducing product to retail bedding stores/departments. Our showroom is always one of the busiest in Las Vegas during the Furniture Market. Our upgraded and expanded website includes a nationwide mattress store search feature. We have a national high visibility public relations program launched which is geared towards promoting Specialty Sleep Products and our members, as well as recruiting new retailer and manufacturing/supplier members.

SSA’s Environmental and Safety Program is one of our product transparency programs. This program was created to promote truth in marketing for products that are marketed with “green” claims. The SSA’s Environmental & Safety Program is a manufacturer self-certification and labeling program designed to provide consumers with material content information about what is inside the mattress and how claims are supported through testing and certification.


The Specialty Sleep Association Board of Directors includes:

Angela Owen
Suite Sleep

Vice Chairman
Sarah Budensiek

Dale Read
The Marketing Arm Group

Pascal Roberge

Executive Director
Tambra Jones

Mark Miller
Innomax Corp

Michael Nermon
Ergo Customized Comfort

Barry Cik
Naturepedic Organic

Dennis Rodgers
Forever Foundations

Secretary/Treasurer Roger Coffey <a href="">Latexo West</a>

Roger Coffey
Latexco West

Brian Davis
The Bedroom Store

Thomas Frismodt


SSA is also pleased to recognize the following individuals and organizations that supported the development of the Environmental & Safety Program through information sharing and by providing additional resources. Special thanks for the strong support from Dow in support of consumer education:

Denny Boyd, Boyd Specialty Sleep

Barry Cik, Naturepedic 

Roger Coffey, Latexco West/Sleep Comp West 

Bart DeHaerne, Deslee Textiles, USA 

Tom Eisenberg, Latex International 

Jack Eppolito, Reverie 

Scott Frisch, Springs Creative 

Anne Kozel, Simmons 

Mark Larusso, Jeffco Fibres 

Michael Nermon, Ergo Customized Comfort 

Kenny Oliver, Jones Fiber Company 

Angela Owen, Suite Sleep, Inc. 

Mark Quinn, Leggett & Platt 

Dale Read, SSA Staff, Cargill Biobased Polyurethanes 

Rick Robinson, Spring Air International 

Ralph Rossdeutscher, Natura World 

Michael Rothbard, Sleep Studio 

Umberto Torresan, Dow Polyurethanes 

Mithra Weerasinghe, Latex Green

Christine Bushway, Organic Trade Association

Randy Carter, Steelcase 

Greg Crawford, Steel Recycling Institute 

Michael Deese, Howe & Hutton, Ltd. 

Susan Ebaugh, Lilly Management Group 

David Farley & Jeff Scorziell, Anatomic Global 

William Freeman, Resilient Floor Covering Institute 

Al Hodgson & Raja Tannous, Berkeley Analytical 

Josh Jacobs, GREENGUARD Environmental Institute 

Joan Jordan & Margaret Davis, IAPFLO 

Bob Luedeka, Polyurethane Foam Association 

Joanne Mattiase, Law Office of Joanne E. Mattiase 

Susan Inglis, Sustainable Furnishings Council 

Kate Lewis & Ron Buckhalt, USDA’s BioPreferred Program 

Miles McEvoy & Lorraine Coke, USDA’s NOP 

Sam Moore & Dana Dunn, Hohenstein Institutes 

Reinhard Oppl, Eurofins 

Hardy Poole, National Textiles Association 

Ryan Trainer, International Sleep Products Association 

Dwayne Welch, Hickory Springs Manufacturing Co. 

Don Wright, Wright Labels.