Las Vegas Market
The SSA showroom has a strong retail following. Each January Market between 450 – 550 individual retail buyer groups are checked into the room, not to mention countless manufacturers streaming through for business-to-business opportunities. The OPEN flow of the showroom allows all of the 30+ exhibiting companies to be seen easily and experience the synergy of a co-op environment. Buyers have the opportunity to see several mattress and bedding companies all in one room. Showroom traffic is always brisk up through Wednesday evening.
Companies who exhibit in the SSA showroom all get a copy of the list of retailer stores who visit during market. Says exhibitor Thomas Frismodt, mattress and softgoods importer Danican: Danican’s experience in the SSA showroom has always been positive. We feel there is always good traffic of different types of contacts and buyers each market. Additionally, we feel there is great value being part of the “community” that exists with the other exhibiting SSA companies and also SSA staff. Each market presents the opportunity to nurture existing relationships and start new ones, which we continued to do at the summer LVM. Click HERE for exhibitor comments from the last market.
The SSA has participated at the World Market Center since the opening of the Las Vegas Market in July 2005, beginning in the temporary pavilions, and then in 2011 moving into a permanent showroom. The SSA signed a permanent showroom lease, so that its member exhibitors can experience the convenience of a permanent showroom without a burdensome long-term commitment. Located on the 15th floor of the WMC Building C, a floor completely dedicated to mattress and bedding products, the SSA showroom traffic is targeted mattress and bedding professionals. The anchor tenant on the floor is Tempur-Sealy.