At this Summer Market’s Member Gathering and Board Election, Dale Read announced his retirement from the SSA Presidency after serving faithfully and effectively for several years. Dale began his tenure on the SSA Board when he was publisher of Bedroom Magazine, in the early 2000’s. In 2010 he became President of the Board and ushered in the SSA’s Environmental & Safety Program. Dale has been a proponent of market transparency and saw that the term is now in the SSA’s overall Mission Statement.
Dale remains a member of the SSA, and is actively promoting several Mattress/Bedding companies via his PR Firm, The Marketing Arm Group. The SSA salutes Dale for his devotion to the specialty category as well as to the association.
This is not a goodbye to Dale, just a new chapter in the SSA’s relationship with this dynamic industry veteran.