Radium Foam Joins the Specialty Sleep Association

Radium Foam Sales and Marketing Manager Ila Farshad met SSA Executive Directory Tambra Jones at the Furniture Today Bedding Conference earlier this month.  Interested in the added visibility that the SSA could bring to the company, Radium/Vita Talalay has joined the trade association.  Says Jones, "We are thrilled that Ila and Radium/Vita Talalay have joined with us.  We welcome them into our group and look forward to enhancing their visibility in the industry."

About Radium/Vita Talalay - from Ila Farshad:

Radium Foam is headquartered in Maastricht, The Netherlands, since 1932. In 1961 we bought the so called ‘freeze-foam’ process patent, later named for its inventor Joseph Talalay. Nowadays we still make Talalay just as the inventor intended it. Therefore we are the longest standing, only global Talalay producer of Talalay latex, delivering our comfort material to more than 40 countries worldwide.

Vita Talalay® latex is unrivalled. A luxurious natural bedding material that offers support, comfort and ventilation inside a latex mattress, topper or pillow. Making top quality products without compromise is what we have always done best.

We wish for everybody to sleep healthy and to be healthy. Healthy living means a more balanced diet, regular exercise and stress avoidance. What we often neglect to remember is that a good night’s sleep is equally - if not more - important. It regenerates your body, but also has an effect on your stress resistance, physical condition and your eating habits. A quality sleep is what's important.

Vita Talalay latex is the best ventilating comfort material in the world, thanks to its unique round, open cell structure. This ensures that moisture and heat are directed away from the body, helping you to sleep healthier and more hygienically. The material is deliciously soft, yet still able to offer optimum support; enhancing comfort. Vita Talalay® provides the most pure, natural and healthy sleep experience as a result.

We look forward to meeting you.
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https://twitter.com/vitatalalay

Talalay Global appoints Navarre as CEO

SHELTON, Conn. — Talalay Global has appointed Marc Navarre as CEO.

Navarre is a 30-year veteran of the highly competitive housewares, electronics and consumer products industries. Most recently, he was the CEO of Focus Products Group International.

Navarre replaces Dave Fisher, who will leave the company to pursue other opportunities. Fisher had been CEO since 2010, successfully leading the company through a significant business turn-around.

“Now is the ideal timing for a transition to new leadership," said Lynn Clarke, chairman of the board, Talalay Global, "The business turnaround is completed. … The entire board is confident the new leadership will deliver exceptional customer focus and growth to meet strategic objectives."

Previously, Navarre was president and CEO of Groupe SEB North America.

“I’m pleased to be joining Talalay Global to lead its growth strategy to meet the needs of its customers and partners,” said Navarre.

Currently Navarre is on the board of directors of Canadian-based, Trudeau Corp. He has served on the boards of the James Beard Foundation, Housewares Charity Foundation, International Housewares Assn., Assn. of Home Appliance Manufacturers, Croscill, Glenoit and Focus Products Group. He was also a member of Groupe SEB’s management board.

TALALAY GLOBAL, founded in 1975, is the premier worldwide producer, and the only U.S. producer, of the natural comfort material known by the same name – TALALAY. Pure Talalay Bliss is the company’s direct-to-retail line of luxury mattresses comprised entirely of Talalay material.

SUITE SLEEP HOSPITALITY

April 20, 2018– Suite Sleep is excited to announce we are emerging fully into the hospitality industry! A great night’s sleep is not just something you can attain at home, but all across the globe! We are proud to be working directly with small, boutique hotels both nationally and internationally who want the best sleep experience for their guests. Suite Sleep provides luxury, customizable mattresses to discriminating properties that are made with all-natural latex and organic cotton. We hand select the pieces that go into each mattress to match the uniqueness and character of each hotel and their guests.

We take pride in our core values including service and transparency, which is why we have established a guest purchase program for each hotel. We are transparent about our ingredients and pricing to provide the best customer experience. If you spend time at one of our many hotel partners, you are able to purchase our mattress directly from us at a discounted rate.

“We’ve taken the guess work out of guest purchases.”
-Angela Owen, founder and CEO

SUSTAINABLE ORGANIC CUSTOMIZABLE SLEEP

SSA Website "Member News" Added to Increase Visibility For Member News/Press Releases

The SSA has added 2 new features to it's website Home Page with the goal of increasing Member exposure in the marketplace.  The new "Member News" item in the top menu is designed so that members can have their press releases and news links posted on the SSA site for added visibility to trade professionals, retailers and consumers.  Says Executive Director Tambra Jones, "Members can now send me their press release or links to their news items, and we can post them directly to the SSA site.  We will link the news back to the member website or news source, for what we hope is an ever increasing SEO for our members."  Click here to see what we posted for one member who sent in press links.  

The second new feature is an "Are you Shopping for a Mattress" button which is designed to assist consumers looking for a new bed, and promote SSA Members who have consumer shopping information published on their websites.  Says Jones, "We envision this creating increased exposure to our retail and affiliate members who are consumer-facing."  Click here to check out this new feature.

We are ready for more Member News...!  SSA Members - send your press releases and press links to Tambra so that you have another level of exposure for your company.  What you have to offer is valuable information.  Let us help you get your message out.

Send your Member News to:  ssadirector2013@gmail.com.  
Questions?  Email above or call:  559-868-4187

Blu Sleep Adds Roll-Pack Mattresses to Popular ‘Nature Collection’ of Pillows

By Nic Ledoux on 1/29/2018 at Furniture World News

Blu Sleep Products, the specialty mattress and pillow manufacturer, reports that it will unveil a line of mattresses designed to coordinate with its popular Nature Collection of pillows. The five-mattress collection features memory foam, gel and the company’s AirPod technology that adapts to the contours of the body to eliminate pressure points and motion transfer and will be shown at the company’s showroom, B-960, at the Winter Las Vegas Market, Jan. 28 – Feb. 1.

The Nature Collection is Blu Sleep’s first venture into the popular bed-in-a-box category and will allow the company to address the growing e-commerce channel.

The new mattresses will coordinate with four of Blu Sleep’s top-selling pillows – Aqua Gel, Ice Gel, Bio Aloe, and Vitality – to provide a coordinated sleep experience for consumers and to streamline the sales process for retail sales associates.

“The perfect combination of pillow and mattress can definitely enhance the sleep experience, and our Nature Collection mattress coordinate perfectly with our popular pillow line,” said Elizabeth Dell’Accio, vice president of Blu Sleep. “Our retail partners had requested mattresses to match the pillow selection for a simpler sales proposition.”

Available in five different profiles, the Nature Collection is priced to retail from $1,499 to $2,199. The 12-inch profile Vitality and the 13-inch Aqua Gel mattresses offer a plush feel, while the 11-inch Bio Aloe and the 13-inch Ice Gel deliver a firm feel. The 10-inch profile Cool Blu is designed with a medium feel. All of the mattresses are constructed with Blu Sleep’s Italian, water-expanded memory foam or 100 percent foamed gel.

Each of the Nature Collection mattresses can be drop shipped, a feature requested by Blu Sleep retailers. The collection also gives Blu Sleep’s retail partners the opportunity to warehouse the product for consumers interested in cash-and-carry options.

“The introduction of this collection allows us to capture consumers who are buying mattresses online. The growth in e-commerce cannot be ignored, and its key that Blu Sleep adapts to be a part of that distribution channel,” said Alex Ciccolella, president of Blu Sleep. “The mattresses maintain our brand promise and quality while providing easy-to-ship practicality.”

Blu Sleep Expands Sleep Accessories Line with Scent-Infused Pillows, Mattress & Protection Products

By Nic Ledoux on 1/28/2018 Furniture World News

The Essential Collection of four pillows feature a carefully selected collection of essential oils to deliver soothing aromas during sleep.

Blu Sleep Products, the leading specialty mattress and pillow manufacturer, is expanding its sleep accessories line with a collection of pillows infused with essential oils and a selection of mattress and pillow protectors designed with high-tech fibers that help regulate temperature and moisture control. The selection of sleep accessories will be introduced during the Winter Las Vegas Market set for Jan. 28 – Feb. 1.

The Essential Collection of four pillows, designed in Italian water-expanded memory foam for extra softness, feature a carefully selected collection of essential oils to deliver soothing aromas during sleep and are dressed in bamboo covers. The pillows – Calm, Soothe, Elevate and Restore – are infused with either chamomile, lavender, citrus or eucalyptus oils. Each pillow offers medium comfort, a medium profile and are priced to retail at $79.99.

The two designs of pillow and mattress protectors – Silver and Arctic – are made with fabrics that feature cooling and antimicrobial properties. Silver is treated with Silver Tech, which is anti-odor, antimicrobial and dust mite resistant. Arctic features a fabric with cooling technology that also wicks away moisture and is water resistant.

“Our extended line of sleep accessories will give retailers the opportunity to tap into those all-important add-on sales when consumers purchase a new mattress or pillow,” said Elizabeth Dell’Accio, vice president of Blu Sleep. “Consumers are weary of visiting multiple stores to outfit a new bedroom. These additions to the Blu Sleep line help retailers offer one-stop shopping convenience.”

The Essential Collection and the new line of pillow and mattress protectors will be featured in Blu Sleep’s Las Vegas Market showroom located at B-960 during the market.

More about Blu Sleep: Since introducing its first pillow more than a decade ago, Blu Sleep Products, a specialty sleep manufacturer with U.S. headquarters in Pompano Beach, Fla., has built a collection of 20 different pillows, including essential oil infused foam, washable memory foam, water expanded memory foam and foamed gel. Blu Sleep’s European engineered Italian foam pillows and mattresses are made with distinctly unique materials and essential oils offer exciting colors, optimum air-flow and comfort levels, high densities, and quick responsiveness. With these advanced qualities, Blu Sleep is providing retailers affordable, yet superior, quality products with excellent profit margins. Over the past decade, Blu Sleep has built a reputation of marketing unique lines such as the Nature Collection, Wellness Collection and Foamed Gel. For more information, visit www.blusleepproducts.com.