Danican Introduces TrueStuff Certified Organic Linens at Las Vegas Market

Danican reports that it is introducing their new TrueStuff line of certified organic sheets and linens to buyers at the Las Vegas market in the SSA Showroom, C-1565. The California based brand is a distinctive marketer of European-inspired, high performance, sleek, modern and stylish mattresses, pillows, sheets, protectors and accessories.

Thomas Frismodt, Danican’s CEO says, “This is the first time we have shown the TrueStuff line in Las Vegas. Our TrueStuff fabrics are designed and developed exclusively by TrueStuff and manufactured in cooperation with our partners around Europe. We offer the Las Vegas marketplace contemporary and attractive organic designs. Many customers who are cautious about their sleep environment still want colors, style and fashion. They get that with TrueStuff along with a quality that is second-to-none. We don’t really see anyone offering that at the Vegas market,” explains Frismodt. He further explains, “We work with selected European spinners, weavers, and finishers, who use only the best combed yarns spun from extra-long staple certified organic cotton. This is the basis of our ability to deliver elegant pure organic bed linen to our valued customers,” says Frismodt. “We will make this high-end organic linen line available to the entire US market through our expanding private label program.” 

The company will also introduce their new “Less Than Container Load (LCL) private label program, which is specifically designed to offer small, medium and larger customers a flexible and price-competitive lower quantity program. “This is a new offering for our customers,” say Frismodt. “We have recently had success in offering clients the opportunity to participate in our private label program with smaller order quantities for encasements, protectors, and sheet sets.” Frismodt explains that when they refer to smaller quantities, the Minimum Order Quantity (MOQ) wil be much less than a 20 foot container load. Prior to Danican’s test marketing, a full 20-foot container load had been the starting point in order to provide products as private label or at container load pricing.

“We now have the ability to offer these products at lower Minimum Order Quantities (MOQ) and ship them at “Less Than Container Load” LCL pricing. Frismodt explains that while the LCL pricing is not as low as the full 20-foot container price, Danican has found that the price per piece through their LCL program is close enough to create an attractive opportunity. “In the past there may have been retail buyers and designers who resisted private label or their own branded protectors, encasements and sheets sets because they had to purchase a 20-foot container minimum to achieve the right price range. Now we have solved this problem; we will work with our clients to fit their needs. This new LCL program is cost effective for our clients allowing for a lower MOQ and a lower inventory commitment.”

Danican makes private labeling easy and profitable for our customers worldwide,” says Frismodt. “Our focus is on our clients’ needs, helping them to stand out by designing, developing, manufacturing, assessing quality and shipping the right product mix at the right prices. We give our customers a real story, a custom-designed blend that meets the needs of customers who are big or small.” Frismodt explains that Danican’s worldwide Private Label Program is flexible and specifically meets the requirements of retailers, distributors and manufacturers.

More about DanicanDanican, which is a contraction of the words “Danish” and “American” is a Danish-based producer and designer of innovative bed products since the year 2000. Danican,, which is known for its unique, innovative technologies and contemporary fashion styles, distributes its highly advanced mattresses, pillows and protectors in more than 30 countries around the world. In 2012, Thomas Frismodt started distribution in North America from the Atascadero, California US headquarters.