My Mattress was opened in 2010 by Travis and Ryan Leonhardt. They offer a full line of sleep products and accessories at multiple price points, from bed pillows and sheets to high end mattresses. They’ve done well with pillows, but since the addition of “I Love My Pillow”, their pillow business has increased substantially.
One key point to making their business successful is having plenty of pillows in stock. By displaying the pillows in an attractive, eye catching way, they're able to sell a lot of product to customers. They’ve found when people think others are buying the same product, it’s easier for them to make the same choice.