Friant, CA – September 1, 2015 - The Specialty Sleep Association (SSA) announced today that the SSA has elected Sarah Budensiek, Vice President of Marketing & Creative of PureCare of Fairfield, NJ, designers, manufacturers and marketers of “essential elements necessary to create a hearty sleep environment” to a three-year term on the SSA Board of Directors. For over a decade, Sarah, a graphic designer has fused creativity and visual communication to enhance the voice of countless brands. In her leadership role at PureCare, Budensiek oversees all brand development, design, social media, PR, marketing, retail enhancements and more. A Graphic Design USA award winner and involved bedding industry advocate, Budensiek is a member of both WithIt and the Specialty Sleep Association.
SSA President Dale Read stated that Budensiek will play a vital role by bringing both her energy and experience as well as her marketing talents to the SSA Board. “Sarah will help us fulfill our dual vision and mission to not only embrace ‘consumer transparency’ with mattresses and bedding through the SSA’s BEDFAX® program, but also to vocally promote the unique and distinct advantages offered by specialty sleep products including pillows, sheets, comforters, air beds, flotation beds, memory foam beds, latex rubber beds, polymer gel beds, adjustable beds, natural “bio-based” and “organic” beds “SMART BEDS” and futons.
Also industry veterans Roger Coffey of Latexco, Mark Miller of Innomax and Pascal Roberge of Julien Beaudoin were re-elected to three-year terms on the SSA Board of Directors.