Member Spotlight: Boyd Sleep - From Specialty Sleep to Mainstream

Boyd-young Denny.png

It’s 1977 in a vibrant midwestern college town on the shore of the Big Muddy in central MO where a young entrepreneur gazes out a sparkling window of his newly opened Waterbed Store. A gaze that eventually spans four decades, multiple retail stores, factories and warehouses and many thousands of happy well rested customers. Understanding his mission early, founder Denny Boyd sought to develop and bring to market products that provide “Quality Sleep for a Better Life”. Rapid growth in its retail business and the drive to innovate led the company into developing and manufacturing a wide array of sleep products. Boyd began manufacturing under Boyd Specialty Sleep and Accent Bedroom Furniture and was soon supplying retail chains nationally, as well the company’s own Missouri based stores, with Waterbeds, Airbeds, Memory Foam, Latex and Bedroom Furniture.

Boyd - sign.png

Since then, industry and consumer awareness of what constitutes healthy sleep and how it plays a vital role in the quality, longevity, and productivity of our lives has increased exponentially, continually reinforcing the importance of the mission Denny undertook with his company all those years ago. Denny Boyd is the first to say that his experience over the years as a retailer provides him with a deeper understanding of the priorities of his wholesale customers and retail consumers, as well as insights into product development to satisfy the end consumer’s desire for comfortable and supportive sleep surfaces.

Combining advances in sleep technology with this unique understanding of the consumer’s expectations continues to power the ongoing success of his company in its mission to achieve “Quality Sleep for a Better Life”.

SSA New Logo 7b.jpg

As part of the Specialty Sleep Association’s collective of retailers and manufacturers who tirelessly develop and bring to market mattresses that incorporate memory foam, latex, air and flotation into superior bedding products, Boyd continues to develop specialized patented mattress technologies, and innovations. Boyd Specialty Sleep has been voted to the Small Business Hall of Fame and the American Dream Award and has been recognized by Inc. Magazine 5 separate times as one of the nation's 500 fastest growing privately held companies. Boyd Specialty Sleep has also been recognized by Walmart as a No.1 vendor for complete shipments and on-time deliveries. With over 35 patents and worldwide distribution of its products, Boyd Sleep is honored to be the only company in the industry to be recognized as both Manufacturer of the Year and Retailer of the Year by the Specialty Sleep Association. Sleep products traditionally marketed as “Specialty Sleep” such as memory foam, air and latex, have grown substantially in popularity in today’s marketplace and are no longer segmented at retail as “Specialty Sleep”. Boyd Specialty Sleep added traditional innersprings and Hybrid bed collections to its assortment of memory foam, latex, air and flotation bed-in-a box offerings as well as adjustable bases, platform bed frames, and decorative platform beds.

Boyd-with logo.png

Adapting to changing consumer perceptions as well as the breadth of products now offered, Boyd Specialty Sleep changed its name to Boyd Sleep in 2017. Boyd Sleep is the only company in the industry to offer ALL the major types of specialty and traditional sleep surfaces under a stable of high-profile national brands that include Nautica Home™, Thomasville®, Drexel Heritage®, Broyhill® and Boyd Sleep™. These include waterbeds, air bed, latex beds, memory foam beds, innerspring beds and hybrid beds that combine two or more of these components. Boyd Sleep also offers a full line of temporary sleep solutions that solve a wide array of consumer needs for extra sleeping accommodations.

Denny Boyd and his company continue to drive growth with cutting-edge sleep product technology and distribution and marketing strategies that have improved consumer sleep quality as well as increased the profitability and success of retail partners.

Boyd - box.png

How mattresses are purchased has changed. Product research and shopping now occurs largely online where consumers demand convenience, choice and control as they shop. Having perfected the art and science of developing mattresses made of several material types that must decompress fully and correctly, Boyd Sleep began producing and shipping compressed mattresses in a box over 10 years ago. Today Boyd offers several collections of compressed Hybrid, Innerspring, Memory Foam, Latex, Air and Flotation mattresses, from the very simple inexpensive two-layer mattresses most commonly found on the internet, to complex multi-layer support structures that provide a range of comfort and support. This wide array of compressed bed in a box product includes patented technologies for cooling, and ventilation providing selection and choice of comfort badly needed in online mattress offerings. As digital marketing technology transforms the shopping experience for mattresses, and as consumers demand convenience, choice and control over the mattress purchase, Boyd Sleep’s Bed in a Box packaging strategy lends itself perfectly to these consumer preferences.

As the shopping trends unfold, industry analysts1 find a majority of consumers prefer shopping on-line in the comfort of their home and making final selections in a retail setting where they can experience the mattress.   Boyd Sleep accommodates the Omni Channel retail process in several ways.    Boyd Sleep’s company owned web sites   https://topaire.com/,  https://www.boydwaterbeds.com/ and https://www.nightairbeds.com/ offer the company’s waterbed and airbed sleep systems along with adjustable beds and platform bedframes with free returns and generous trial periods.  The  https://topaire.com/ site features the company’s proprietary innovation in air support that changes up your existing mattress into a personalized dual adjustable air bed,  transforming any mattress to perfectly support you!

Boyd-delivery truck.png

Retailers may purchase these products and have them available for customers who have found the product online but prefer to purchase in store. All Boyd Sleep mattresses may be shipped via Fedex or UPS direct to the consumers home. Boyd Sleep provides a full complement of digital marketing assets for retailers use in developing online andsocial mediaproduct presentations. Boyd Sleep also provides“My Mattress Now™” drop ship to the consumer service for retailers who want to offer their customers buying in store the convenience of shipping directly to their home.

Boyd - Nautica.png

Marking its 42nd anniversary Boyd is excited to announce its first Nautica Home mattress collection at the upcoming Las Vegas Furniture Market. Nautica® is a top searched brand online. Nautica® brand’s search frequency per month is equitable to searches for Sleep Number® and Tempur-Pedic® offering retailers a powerful brand opportunity to drive their sales both in store and online at full margins. The Nautica Home™ bed in a box collection attracts a wide demographic that includes the 18-65 age group with features that support an active lifestyle. The Nautica Home™ collection includes both Memory Foam and Hybrid Innerspring models with proprietary patented cooling and support technologies developed by Boyd Sleep.

Fast forward 42 years, and  Boyd  Sleep finds itself perfectly positioned with products, national brands, omni channel retail tools and the passion and purpose to ride the wave of industry change into an exciting and bright future as they continue  developing and bringing  to market products that provide “Quality Sleep for a Better Life”. 

Boyd Sleep Fontana CA Warehouse Team

Boyd Sleep Fontana CA Warehouse Team

For more information see us at Vegas Market:BoydSleep/World Market Center Building B Suite 901
Kristine Mattina               314-997-5222 ext. 164
https://boydsleep.com/

"Best Of The Best" Interzum award for Velda Resleep with Vita Talalay Origins®.

Award for bed that combines circularity with comfort

Koelnmesse and Red Dot Awards handed Radium Foam (part of the Vita Group) and Veldeman Bedding the ‘Best of the best’ Interzum award for Velda Resleep with Vita Talalay Origins®.

P1010051 award.jpg
fltr Philip Daenen, Valerie Veldeman (both Veldeman), Gilbert Davids, Ian Robb (both Vita Group).jpg
Velda Resleep with Vita Talalay. The comfortable circular bed solution.jpg

The Velda Resleep sleep system is unique because the bed and mattress can be completely disassembled into individual parts. Being able to disassemble allows separate collection of all mono-materials, which gives the possibility to responsibly recycle or reuse each single one of them. This avoids unnecessary waste and pollution. 

All circular materials used in its design were selected because they combine sustainability and excellent sleep comfort. By opting for Vita Talalay®, the healthy, responsible comfort material inside a latex mattress or latex pillow. All materials in Velda Resleep are processed without using glues and staples. Another advantage of design for disassembly is that the product can be refurbished or repaired, increasing its product lifespan.

Vita Talalay inside Velda Resleep closeup.jpg

Speaking about this, Vita Group CEO Ian Robb said ‘We are delighted to receive this award and thank the judging committee and Interzum for recognising this innovation. For Vita, the circular economy and sustainability are an increasingly important area for development. We recognize important changes in legislation and want to work with our suppliers and customers to face these challenges. We know we need responsible, safe materials and our innovative teams are creating solutions. At no time do we ever compromise on comfort because comfort is what our customers and consumers have come to expect from Vita. We need to work together, like this project with Veldeman, which shows that joint efforts can make the mattress industry more responsible.’

Valerie Veldeman adds ‘Consumers will buy a bed because of its high comfort. Being able to do this with a dismountable bed is a big plus for the consumer since it can be refurbished or repaired, increasing the longevity of the bed. It is also a big plus for the environment since it has a circular design at its heart’”

Interzum is the world’s leading trade fair for furniture production and interior design. The “interzum” took place from 21 to 24 May 2019 at Koelnmesse, in Cologne, Germany. The exhibitors at this trade fair set new standards and offer visitors from industry, trade and retail an overview of the ground-breaking innovations in the industry – they provide the impetus for the design of tomorrow’s living spaces. Exhibitors at “interzum 2019” were invited to register their products for “interzum award 2019”. The award winners are those who, according to Köln Messe and Red Dot Awards, have demonstrated design expertise with their product innovations.


For more information: www.resleep.netwww.velda.net * www.vitatalalay.com

Alison Vesey - Vita Group Corporate PR Manager
E: avesey@thevitagroup.com
T: +44(0)7740770424

Ila Farshad – Commercial Director Radium Foam / Vita Talalay
E: ifarshad@radiumfoam.nl
T: +31(0)433288787

Geert Geerkens – Commercial Director Veldeman Bedding
E: geert.geerkens@veldeman.com
T: +32(0)89366606

Valerie Veldeman
E: valerie.veldeman@veldeman.com
T: +32(0)475976164

Member Spotlight: Naturepedic – Leading the Way with “Certified Organic” Mattresses and Bedding Since 2003

naturepedic logo.gif

Naturepedic was founded in 2003 after SSA Board member Barry A. Cik researched available crib mattresses for his first grandchild and could not find a single crib mattress that was made without questionable chemicals, potential allergens or hazardous flame retardants. As a Board-Certified Environmental Engineer with a long-standing record of advocacy for safer products, Barry co-founded Naturepedic with his sons Jeff and Jason to offer parents better mattress options for their babies.

Over the past 16 years Naturepedic has grown from specializing in crib mattresses and baby sleep products to offering certified organic mattresses and accessories for the entire family. Starting with direct sales to consumers and a focus on baby, toddlers and kids stores, Naturepedic has since become an international marketer selling through hundreds of retail locations including brand name furniture stores, department stores and boutique sleep shops. This growing Naturepedic organic brand has emerged as a retail leader as well, by reaching discerning consumers in key markets with specialized Organic Mattress Galleries. Due to factory innovation and targeted marketing initiatives, Naturepedic is also able to offer direct-to-consumer and convenient bed-in-a-box organic options at a variety of mid and premium price points.

nav_baby_img.jpg

Over the years, Naturepedic has demonstrated its commitment to health, wellness and sustainability not only through the materials and manufacturing processes the company adopts, but also through verified,  established and recognized certifications and awards, as well as effective outreach demonstrated through advocacy and memberships in quality organizations. 

difference-landing_why-organic_cotton.jpg

Naturepedic has passed numerous rigorous certification inspections to obtain such widely recognized certifications as the Global Organic Textile Standard (GOTS), the Textile Exchange Organic Cotton Standard (OCS-100), the Global Organic Latex Standard (GOLS), FSC, Rain Rorest Alliance , Made Safe, Greenguard, Sustainability Furnishings Council GOLD standard and more.  Naturepedic has also received numerous rewards from recognized environmental groups. Naturepedic has also played a vital role in the business community and society at large by participating in groups such as the Specialty Sleep Association (SSA), the Organic Trade Association (OTA), the American Sustainable Business Council (ASBC), and the Environmental Working Group (EWG).

wool1.png

As much as Naturepedic has demonstrated the company to be a credible leader by embracing recognized and established organic standards, the company “goes beyond the standard organic requirements,” according to founder Barry Cik. “Prime examples are that we use no chemical flame retardants or flame barriers whatsoever. Also we use no glues and no adhesives in our mattresses” says Cik. “We pass FR testing using natural materials and construction techniques that fully comply with organic standards.” Cik notes that it is always fun to give factory tours to certifiers and guests who comment that they’ve never toured a mattress factory that is absent the odors and off-gassing common to factories that use petroleum-based foams, chemicals and glues.

With the company’s eye firmly on the needs and desires of today’s discerning consumer, Cik reminds the SSA that ‘ “healthy sleep is essential to a healthy lifestyle,  and Naturepedic is proud to offer the highest quality mattresses  handmade by Amish craftspeople in Chagrin Falls, Ohio for the best night’s sleep.”

www.naturepedic.com

Using Your Diet to Improve Your Sleep Quality

By Ellie Porter
Managing Editor | SleepHelp.org

The human body requires at least seven hours of sleep with some people needing up to nine full hours for the body to be completely rested. However, stress, anxiety, and the increasing use of technology has many people lying awake long into the night. Yet sleep can be improved through any number of ways, one of which is carefully monitoring diet, not just what’s eaten but when.

The obstacles to good sleep continue to grow. For many, it’s stress and anxiety. A changing political climate, a lost job, or changes in a family situation can be enough to make sleep elusive. And, technology has now entered as the new deterrent on the scene.

blonde asleep.jpg

The effects of technology start with light, namely blue light. The light that filters through the Earth’s atmosphere from the sun lies on the blue spectrum. The human eye has special photoreceptors that transmit this kind of light directly to the circadian region of the brain, which in turn, controls the sleep cycle. Sunlight suppresses sleep hormones, which makes sense since daytime is when people need to be the most alert.

However, devices like televisions, laptops, and smartphones emit a light that also falls on the blue spectrum. While their light isn’t exactly like sunlight, it’s similar enough to also cause suppression of sleep hormones. Any usage that’s within two to three hours of bedtime can prevent the start of the sleep cycle for several hours.

A delay in the sleep cycle can quickly turn into sleep deprivation, which takes hold anytime someone has gotten less than seven hours of sleep. Sleep deprivation’s effects continue to grow as more sleep is lost.

Lack of sleep also causes an increase in hunger and a decrease in satiety, the consequence of which is usually overeating. The types of foods that the body craves in a state of sleep deprivation also change. High-fat, sweet foods provide an increased reward in the brain during sleep deprivation. So, not only does the body feel hungrier, it wants to be filled with foods that lack nutritional value.

Despite the challenges of getting a good night’s rest, there are ways to promote better and more sleep. One, of which, is to focus on diet.

The brain uses circadian rhythms, biological processes that repeat in a 24-hour cycle, to help time the sleep cycle. Meal timing plays a role in regulating these cycles. Meals eaten at roughly the same time every day and spaced evenly throughout the day help the brain recognize when the sleep cycle should begin.

The composition of those meals also influences how and if the body stays asleep. Diets high in protein decrease the number of night wakings while those high in carbs reduce the amount of time it takes to fall asleep. Together, a well-balanced diet that includes both can create a more successful sleep cycle.

be sweet mattress.jpg

When a balanced diet is used in conjunction with good sleep habits, it can solidify sleep patterns and drastically improve health. Start by prepping the sleep area well before bedtime to reduce stress and anxiety. Arrange any necessary medical equipment, medications, and a glass of water nearby just in case. For those who need a late night snack, eat foods with nutrients used to make sleep hormones like milk products, almonds, walnuts, and bananas.

Though sunlight suppresses sleep hormones, it’s also necessary to keep the timing of the sleep cycle on schedule. Be sure to spend plenty of time outside, especially in the morning when the body needs to be at its most alert.

The easiest way to a healthy, consistent sleep cycle is to follow a schedule the brain can predict and maintain. Regular meals with a balance of carbohydrates and proteins can help. And finally, make sleep a priority to make sure adequate sleep is a vital part of every day.

Business-to-Business (B2B) Networking and Negotiations -- a Key Role Played Out in the Specialty Sleep Association Showroom at Each Market

By  Dale T. Read, Former President of the SSA

When people think of the Specialty Sleep Association (SSA) Showroom C-1565 located on the mattress and bedding 15th. floor of Building “C” of the World Market Center, they typically do not think of it as a center of manufacturing or supplier business-to-business marketing and sales.  In fact most people who are affiliated with or who visit the SSA “show within a show” know it for the 400 to over 500 retail buyers and visitors who walk through during each market. Many people have successfully reached sleep shops, furniture stores, department stores, big box stores and in recent years online e-tailors who walk through the SSA showroom.

Although not widely recognized, business-to-business networking and negotiations have played a major role in the SSA showroom since the first day. Although there have been countless examples of this over the years, I will mention a few standouts here for you.

About ten years ago when polymer gel was first making a splash as a new mattress/ bedding component for cooler comfortable sleep, the CEO of the soon to be number one mattress brand in the US visited the SSA showroom (then on the 13th. floor), and began negotiations with a new exhibiting gel supplier that later led to the gel supplier becoming a key vendor for this top-ten brand. Together the team that met in the SSA showroom helped make that brand Number One in impregnated gel and foam mattresses in the US.  

For many years regional sales reps who are long-time mattress and bedding veterans have met emerging manufacturers in the SSA Showroom, often leading to negotiations and business deals resulting in new markets and opportunities for both parties.

IMG_2923.JPG

It is very common for new companies to launch their product offerings and brands in the SSA showroom, build a following, and then open their own private showroom. A few years back, there was such a company who introduced high quality, exceptional European foam inspired mattresses and pillows. They were going through major changes in product offerings, marketing, shipping outlets, and wanted a new sales team. They approached the leadership of the SSA, who recommended a prime experienced specialty sleep sales rep as a candidate for the position of national sales manager.  This union has proven to be very successful for both parties and today that rep still serves as the brand’s national sales manager.  

An internationally based inventor / designer of an ergonomic zoned adjustable bed base system came to the SSA showroom looking for retail customers, but then also used the venue to strategically reach out to manufacturing and supplier partners in North America. As a result of the most recent SSA Show, the company identified at least a dozen potential manufacturing /marketing partners. They are in the process of following up and negotiating a possible business deal.  

A growing entrepreneurial European company offering an innovative, unique all-natural innerspring technology introduced their new product in the SSA showroom and targeted over 50 prospective manufacturers and retailers. The company went on to expand its business to capacity level doing business throughout Asia , Eastern Europe and Northern Europe. Today the door is still open for possible expansion of this all-natural support system into the USA. 

 A fast-growing Scandinavian and US based mattress, bedding and top-of-bed accessories company with a prime location in the SSA Showroom has recently launched the company’s growing private label program offering B2B solutions to retailers and other manufacturers. They recently published a “Guide to Private Label”, which they have posted online and distributed at the recent SSA Show. 

IMG_4210.JPG
IMG_3611.JPG

A mid-western innovator focusing on offering health-based and ergonomic mattresses and bedding for sleepers who have pain or who are elderly, disabled, or physically challenged, showed several times in the SSA showroom. They approached the SSA leadership to find new sources for highly specified foams, cooling gel polymers, mattress materials and assembly. The SSA played a key role in introducing this ergonomic health-focused bed maker to eight different foam and latex suppliers, manufacturers and possible partners.  Over the past year a working partnership has evolved between the ergo-bed company and a leading latex and foam supplier. Patented bed technologies recently have passed both performance and burn tests. These beds are now taking off with older of physically challenged consumers.

Another form of business-to-business activities has also been occurring on the SSA show floor. Over the past several markets online marketers or e-tailer buyers have been looking in the showroom for innovators and sources in order to expand their lines. Many of the SSA exhibitors are now reaching online /e-tailers, not just the traditional sleep shops, furniture stores, department stores and mass merchandizers. 

SSA Executive Director Tambra Jones reminded me of several of the B2B deals that have been made between neighboring exhibitors in the showroom. Companies collaborate on new products, share raw materials knowledge, provide one another with private-label opportunities, and create team efforts in other shows or marketing opportunities. “The camaraderie within our showroom is palpable” says Jones.

 As change has occurred at a swift pace in the mattress and bedding world, the SSA showroom has led the way as a vital and powerful venue for business-to-business contacts. If you are interested in learning more about the SSA Showroom and the numerous business-to-business opportunities, I encourage you to reach out to Executive Director, Tambra Jones.
Email: tambra@sleepinformation.org
Tel: 559-868-4187

Each exhibiting company receives the list of buyer groups visiting the showroom

Each exhibiting company receives the list of buyer groups visiting the showroom

Member Spotlight: The Suite Sleep Story Has Been 16 Years in the Making

In 2003, Angela Owen started a little organic mattress and bedding wholesale & distribution business in Boulder, CO called Suite Sleep.

Over the next decade she became a voice for the natural and organic mattress sector through the SSA’s Green Initiative  and educational programs. As an industry pioneer, she has spent the past 16 years shaping this bedding niche and growing her distribution business into a boutique manufacturer of sustainable luxury bedding. Now, with almost 20 years' experience, she is committed to being a change-maker in sustainable mattresses.

The company has grown to include her husband Jim and daughter Kayleigh who manages the cut-and-sew department.

SSuite-LOGO-COLOR.jpg

You can find their Suite Dreams mattress in over a dozen hotels in the United States and three more internationally.  The Little Lamb Organics Kids’ line got it start in the SSA showroom in Las Vegas and is featured in boutique bedding stores throughout the country. Designed by a mom just for kids! 

suitesleepticking.jpg
suitesleepwool.jpg

Angela is a proponent of sustainable products who generously shares her story and what she has learned with industry peers.

In her own words: “Suite Sleep specializes in latex mattresses using local wool from Colorado and organic cotton for boutique hotels that share our values of sustainability and reducing our impact on the environment. Hospitality offers a great opportunity make an impact on how we think about sustainable travel. Guests and hoteliers alike are beginning to appreciate businesses that share the values of luxury amenities with minimal environmental impacts. Suite Sleep is at the forefront of this movement in hospitality.

Angela at her local sheep ranch - “

Angela at her local sheep ranch - “

suitesleeplamb.jpg

Our pillow collection features our customizable designs that empower the consumer to make it their own. Product innovation is tantamount to our success in the crowded bedding space an we offer customers unique features to give them the best possible sleep. The entire collection includes mattresses, toppers, pillows, and comforters all made in women-owned facilities supporting US manufacturing and sourcing. 

ssuite pillows.jpg
suitesleepmattresses.jpg

Because our mission at Suite Sleep’s is a fierce commitment to the environment , it drives us to continually evaluate product designs and processes, to bring the best sustainable, natural and organic products to boutique mattress stores and hotels. When one considers the vast amount of bedding and mattresses that end up in the landfills and the chemical off-gassing of these products in our homes, choosing a natural bedding solution is tantamount to good health and the health of our planet.” 

Explore what Suite Sleep has to offer at www.suitesleep.com and www.suitesleephospitality.com.


suitesleepteam.jpg
suitesleepvignette.jpg
littlelamb.jpg

Beaudoin • Succeeding and Growing for 3 Generations

Longtime SSA member Beaudoin is a family owned company based in Quebec, Canada. Now with its 3rd generation at the helm, this leading manufacturer of metal bed frames, upholstered beds, and upholstered platforms is well poised for further success within its product categories.

beaudoin logo.jpg

Starting in 1963 with metal bed frames and bed supports, Beaudoin quickly grew to be a leading supplier to the industry across Canada and the Eastern United-States.

Not only was company founder Julien Beaudoin creative, he was excellent at manufacturing products efficiently. In that era, Daveluyville, QC was a hot bed of solid wood furniture manufacturing. These manufacturers needed suppliers of components and Mr. Beaudoin saw an opportunity.

The Balance bed frame

The Balance bed frame

Diane Beaudoin and Brian Crochetiere

Diane Beaudoin and Brian Crochetiere

20 years later, when his daughter, Mme Diane Beaudoin took the reins, she expanded both the customer base and the product line. The company was servicing the furniture retail industry initially from coast to coast in Canada, then in the Eastern United States.

Her son, Brian Crochetière is now the President of the company. In the last 15 years, building on their strong manufacturing expertise and desire to provide other support options, Beaudoin has expanded into the upholstered headboards, beds and platform categories.

With 4 factories and more than 120 employees, Beaudoin focuses on providing its customers with a variety of products to support their mattresses. With the rise in popularity of the upholstered beds, and more recently platforms beds, they are a great source for everything that goes under a mattress.

Beaudoin’s customers know them best for their great reliability as a supplier, their flexibility as a manufacturer and the value they can offer consumers. With a wide catalogue of products, Beaudoin can help any retailer maximize their offering and profits! You can find out more at http://www.julienbeaudoin.com/en.html

Pascal Roberge

Pascal Roberge

Pascal Roberge, Director of Sales at Beaudoin for more than 10 years, is an active member of the SSA Board of Directors. He tells us, “The Specialty Sleep Association is a fantastic group of suppliers to the industry. The Las Vegas market has been key, but also all year there are many opportunities between markets to work together and with retailers make this association a great resource.”

In-store display of Beaudoin products

In-store display of Beaudoin products

Reflexx Platform

Reflexx Platform

How to Fall Asleep Fast (in Five Minutes or Less)

by John Breese, www.HappySleepyHead.com

girl sleeping.jpeg

Every person at least at one point of their life has had difficulties with falling asleep. And we all know that when insomnia episodes become more regular, it can seriously affect our quality of life.

I’ve also been there.

And when this problem started to bother me hard enough, I decided to get my sleep back.

In this article, I’ve collected the most effective, science-based techniques that will help you fall asleep faster and sleep better.

So, set the timer and let’s do it!

Routine, Ritual, Rhythm: Rebuilding Your Sleep Habits

According to different studies, one of the most common causes of sleep onset insomnia (read: troubles with falling asleep) is anxiety.

Remember those nights before your sister’s wedding, an interview for a new job, or an important test?

I am sure that you didn’t get a wink of sleep.

But you could avoid that if you knew this:

Our brain quickly becomes attached to rituals.

When some things are associated with calmness and relaxation, doing these things can reduce stress levels, which makes it easier for us to fall asleep.

Therefore, it is quite important to build healthy sleep hygiene that makes you relaxed and puts you in the mood for sleeping.

Here are some ways to help you calm anxiety.

Stick to the Timing

Circadian rhythms are a thing. 

Like any clock, they sometimes require adjustment.

The easiest way to do this is to tie your sleep and wake time to the specific hours. Thus, when the evening comes, the body itself will help you fall asleep faster, and awakening in the morning will also become easier.

“If you spent the night without sleep, it is better to wait for the evening and go to bed a few hours earlier than to nap during the day. The thing is, daytime sleep can only make it worse by adding excessive alertness in the evening, which can result in an insufficient amount of sleep for one more night.”

Relax and Wind Down

The things we do before bedtime are as important as the night rest itself.

Therefore, dedicate 20-30 minutes before bedtime only to yourself. Drink chamomile tea, take a bath with candles or a hot shower, change into comfortable pajamas, or meditate.

Or, all of that together.

Or, do something completely different if this something is able to relax you and set you up for sleep.

Use Bed Only for Sleeping

Again, it's all about associations.

If you are sitting in bed looking through emails or working, if you use it instead of a sofa when watching movies, if you eat there, then the brain loses an association between a bed and sleeping very quickly.

To avoid that, organize the space around you so that the bed would be a sacred place for sleep.

Go for a Walk

Physical activity and fresh air increase the production of endorphins known as natural painkillers. It helps your muscles relax and reduces your stress levels.

Slow pace walking for 30-60 minutes will help you clear your head from heavy thoughts. Plus, you will spend a little more energy (hence, get a little more tired and sleepy).

Massage

Professional massage therapy is a great way to relax. But self-massage can also have a good relaxing effect. Use pressure in a hot shower, special heat or vibratory massagers, or just knead your neck and shoulders with your hands — all of this will do.

Sleep-Friendly Environment 101

homesweethome.jpeg

Home is where your bed is.

But sometimes your bedroom may be preventing you from getting a good night’s sleep.

I have a few tricks will help you create a healthy environment in your bed and around it.

White Noise

It’s a proven fact that white noise helps you relax and tune in to sleep by increasing drowsiness. Pop up the headphones and turn on the white noise track in the player. You can also use special white noise machines that are widely available on the market today.

Temperature

The temperature of our body drops at night, and some scientists consider this to be the key to falling asleep.

Although this happens naturally, you can aid this process.

The optimal temperature for sleeping is 60-67°F. So, adjust your thermostat and enjoy a good night’s sleep.

Scents

Aromatherapy can also help reduce stress and induce sleepiness. So,  it’s a great idea to get a bottle with one or more of the following essential oils:

●      lavender;

●      rosemary;

●      sandalwood;

●      jasmine;

●      ylang-ylang;

●      rose.

Rub a few drops in your temples or just put a diffuser on the bedside table.

And you’re good to go.

Lights

Our body depends on light and its absence more than you think.

By dimming lights 30 minutes before bedtime you help your body produce melatonin also known as a sleep hormone. The peak of its secretion is tied to the total darkness in the room. And if you like to check your social media in bed, say hello to insomnia.

“You can use high luminosity lamps to suppress melatonin during the morning hours, which will aid in waking you up. These lamps mimic the natural morning sunlight, thus inhibiting melatonin production.”

Science-Powered Hacks to Help You Travel to the Land of Nod

So, you’ve made your bedroom sleep-friendly and are practicing healthy sleep habits, but it still does not improve your sleep?

Or, the improvements aren’t as noticeable as you’d expect.

Don’t worry!

I’ve got science on your back!

Breathing Techniques

You probably heard about the 4-7-8 method.

So why don’t you try it?

The 4-7-8 method is basically a breathing technique that consists of four steps:

●      exhale completely via your mouth;

●      close your mouth and inhale via your nose while counting to 4;

●      hold your breath on the counts from 4 to 7;

●      exhale slowly out of your mouth on the count of 8.

It is important to place the tip of your tongue against the ridge behind your upper teeth throughout the exercise.

Those who have tried this method refer to it as a technique that is taking only 60 seconds to fall asleep.

Visualization

Imagination is a powerful tool.

Visualize an environment that makes you feel calm and happy. The key to success is thinking of a scene that’s engaging enough to distract you from your thoughts and worries for a while.

If this seems a bit unlikely to you, here’s an Oxford University study where participants were asked to imagine different pleasant scenes before bedtime and, as a result, fell asleep 20 minutes faster.

At least, you can try.

Check Your Diet

The quality of your sleep can be directly impacted by the food that you had on your plate a few hours before bedtime.

Thus, spicy and heavy foods, such as a chilli taco or a steak, won’t do you any favor.

What should you eat instead?

Many scientists agree that tryptophan-rich foods — such as turkey, eggs, nuts, and salmon — will work best as a late dinner.

Also, you can indulge yourself with dark chocolate and bananas since they can boost your magnesium levels, which in turn increases the levels of melatonin.

MEMBER SPOTLIGHT: Danican® = Danish + American

Our spotlight member this month is Thomas Frismodt and his company, Danican. Thomas and his wife Naomi introduced their company to the U.S. Market in the SSA Las Vegas showroom about 5 years ago, and have become anchor exhibitors. Thomas is now the Vice Chairman of the SSA Board of Directors.

Let’s hear their story, in their own words (what they call their rags to redemption story) and how they’ve gone 100% private label.

Hi Res Danican Logo.jpg

Who is the little Danish company that grew its business over 500% in five years?  If you guessed Danican® – you’re right!

Thomas Frismodt and his wife, Naomi, created Danican® (a name that blends their Danish/American heritage) in 2000. They adventurously moved Danican® from its roots in Aarhus, Denmark, to America in 2012. Their goal was to supply the market with affordable luxury in bedding.

 “It hasn’t always been easy”, admits Frismodt recalling that first year in the states, “We lost our biggest account within months of arriving – and with our three kids to feed.”

He persevered and looked for creative ways to expand their client base. They were offering a suite of products from their inventory line, which at that time included mostly mattresses and pillows.

Thomas visited the SSA portion of the Las Vegas show in 2013 and realized this was a great place to showcase his products. He liked the volume of foot traffic he saw and the flow of many companies exhibiting side by side in one showroom. By the next show he was exhibiting there with several other building brands.

“The foot traffic was always great,” he shares, “buyers always make sure to cover ground at the SSA portion of the show.”

IMG_4154.JPG
Naomi works with a showroom customer at Market

Naomi works with a showroom customer at Market

Little by little, things began to turn around for Danican®. They began providing cooling fabric to a large American mattress manufacturer. Then they were asked to supply a mattress protector program for a 2500+ European based chain. And not long after that, they began providing private label mattresses for multiple clients in the U.S. and Canada. Today their products are in more than 30 countries around the world!

Thomas attributes this success to two things:

1. Factory relations and trust. He has spent much time in Asia building relations and sourcing technologies. Over the years he has broadened his manufacturing relations to Europe and America. He believes trust is a key element when finding the right factories and he’s learned that the hard way. “I want our customers to benefit from my lessons. Our current factories are trustworthy, timely, and deliver quality.” he says.

2. Innovation and problem solving. NOBODY wants bed bugs – and this was a real problem for certain clients. That is how Thomas came upon the idea of creating a detachable “extra” layer on a 6-sided, fabric treated mattress encasement. This alleviated much suffering in the hospitality industry where housekeepers were constantly lifting mattresses to change protectors. Danican’s® encasements/protectors are also a lifesaver in the rent-to-own furniture sector where millions of dollars were previously lost on used furniture they couldn’t resell due to hygiene issues.

Fabrics

Fabrics

Organic Linens

Organic Linens

As a true leader, Thomas joined the SSA board in 2018. As CEO of Danican®, he sees this membership as a way to give back, and to build stronger relationships with leaders of other exhibiting companies. He has a lot of experience to share and looks forward to building an even stronger market for all.

Thomas Frismodt - Danican CEO Photo.jpg

Spirits and Attendance Were Up Up Up at the Las Vegas 2019 Winter Market

The mood at Winter Las Vegas Market was an upbeat one. The companies working the in the SSA showroom were very busy, and many said they were able to close deals this Market that they have had in the works for years - a fact they attributed to the dealers feeling much more positive to plan and move forward with new programs. Overall traffic was up at Las Vegas Market, which was certainly reflected in the SSA showroom, where the buyer attendance was up 7.5 % over January 2018 (from 529 buyer groups in 2018 to 571 buyer groups in 2019). More significant than the number of buyers shopping in the SSA showroom was the upbeat attitude in the room. We suspect the dismal past July Market made this January Market seem exponentially vibrant.

The first 3 days were filled with presentation after presentation.

The first 3 days were filled with presentation after presentation.

Auntie Anne’s was in the house, and they were a HIT.   “Auntie Anne's pretzels were not only great to eat, buyer could take and go,” said exhibitor Butch Craig at Sleep and Beyond. “Awesome idea! Buyers loved it. Was real food for hunger,” from Brice Hata at TMI Products. Kyle Borreggine at CULP said, “Hard for me to sneak away for a “full lunch”, this made the hunger easier .”

Auntie Anne’s was in the house, and they were a HIT.

“Auntie Anne's pretzels were not only great to eat, buyer could take and go,” said exhibitor Butch Craig at Sleep and Beyond. “Awesome idea! Buyers loved it. Was real food for hunger,” from Brice Hata at TMI Products. Kyle Borreggine at CULP said, “Hard for me to sneak away for a “full lunch”, this made the hunger easier .”

Bill and Shana from I Love My Pillow

Bill and Shana from I Love My Pillow

The Swiss Bliss team doing presentations

The Swiss Bliss team doing presentations

Once again we did an exit poll of our exhibiting companies. We partner up with our exhibitors to create a positive and profitable market experience, and so we are eminently interested in everyone’s feedback after Market.

Here are the comments that came back to us this time.

Shana Hughes, pillow manufacturer I Love My Pillow:  I Love My Pillow had their best market yet. SSA always does an outstanding job & we’re looking forward to showing again at Summer Market. The layout of the showroom is extremely smooth for everyone inside. The flow of traffic works perfect not only for the vendors but retailers are able to see what all is offered without walking from different buildings or floors.

Brian Phillips - mattress manufacturer Swiss Bliss: This was our best market to date.  Not only did we open new customers but we also engaged with more than one well known industry individuals about new projects and future collaboration.  We have lots to accomplish between now and July and look forward to designing our new expanded showroom.

Kyle Borreggine, softgoods manufacturer Comfort Supply Co by CULP: Specialty Sleep is the best bang for your buck at Las Vegas Market.  High traffic and great destination for retailers.  It really can’t be beat.

TFS/Honest Sleep and Sleep and Beyond are showroom neighbors

TFS/Honest Sleep and Sleep and Beyond are showroom neighbors

Butch Craig - organic softgoods manufacturer Sleep and Beyond: Vegas 2019 Winter Market was # 14, for Sleep & Beyond and the best market ever. As I always say, 80% of success is showing up, and the 20% is follow up. Not showing up you are know as being absent, and therefore you have no % of being successful. The Specialty Sleep Association do an outstanding job of making buyers feel welcome and provide coffee, food & drinks. We as exhibitors have to do our homework of inviting and selling and follow up. Remember the 80/20 Rule.

Suzanne Diamond - natural and organic mattress manufacturer TFS Solutions: Excellent support from Tambra, everyone in all the showrooms were friendly and kind and we all worked together very well.

Peter Laurens - mattress manufacturer/distributor Baltica Naturals: This market show was the best that we have experienced so far; we received an unexpectedly large number of visitors and serious buyers.  The SSA showroom is literally the best place to be in the entire LVM for small- to medium-sized bedding companies.  There are other locations where a showroom feels isolated and off the beaten path--but the SSA is ideally located to attract traffic.  

Brice Hata and Tania Lopez from TMI/Remarkable Pillow

Brice Hata and Tania Lopez from TMI/Remarkable Pillow

Peter Laurens at Baltica Naturals

Peter Laurens at Baltica Naturals

Brice Hata - pillow manufacturer and foam supplier TMI Industries: I have to be honest with you.  With the tremendous decrease in foot traffic at the previous Summer Market, along with the continued challenges that smaller retail store fronts are experiencing, we considered pulling out of Vegas and investing in other foam trade shows.  We were pleasantly surprised with a better quality of traffic and buyer this Winter.  We finally got traction on an account we have been working on for years with our Rep, and opened up quite a few smaller size retailers as well.  We realized that sometimes you have to believe in building your customer base for the long haul.  Even if that means sacrificing a slow Summer Market to get there.