SSA's BEDFAX Program Placed on Hold

After several years of research, the Specialty Sleep Association (SSA) is not moving forward with the BEDFAX® Mattress Contents Label Verification Program. SSA Executive Director Tambra Jones explained that while an increasing number of discerning and educated consumers want to know more about the contents and materials in products they purchase, the number of mattress manufacturers who are interested in a contents or consumer disclosure program remains quite low.  “We have had a hand full of dedicated manufacturers who have worked to create and launch this program. They have mostly been companies who market products with claims in the health, wellness and environmental market,” says Jones. “Based on our best efforts and outreach we have found that most of the main stream mattress/bedding manufacturers are not interested in a third-party, impartial contents label program that requires written documentation and verification of the materials and chemicals used in their various models. While in theory transparency is important for consumers, the vast majority of consumers are simply not pressuring mattress companies to tell them what is in the mattress they are purchasing.” At the same time, Jones also pointed out that with those companies who did show an interest in the program, especially in the area of “green” verification or certifications, these companies often already have detailed programs of their own in place.

Jones explained that the SSA is not moving forward with the program, retaining all records and materials on file. “We are no longer actively managing the BEDFAX program. However should the market dynamics change, should consumers begin to demand a third-party contents verification program, we could, with the right momentum, funding and support, re-activate this voluntary industry consumer disclosure label program.”

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Changes for the SSA Board of Directors

This year will be a shift for the SSA Board of Directors.  Longtime member, and recent President Dale Read announced his retirement from the SSA Board, after serving faithfully and effectively for several years.  Dale began his tenure on the SSA Board when he was publisher of Bedroom Magazine, in the late 1990's. In 2010 he became President of the Board and ushered in the SSA’s Environmental & Safety Program, and then the Bedfax Consumer Disclosure Labeling Program. Dale has been a strong proponent of market transparency and saw to it that the term is now in the SSA’s overall Mission Statement.   Dale remains a member of the SSA, and is actively promoting several mattress/bedding companies via his PR firm, The Marketing Arm Group. The SSA salutes Dale for his devotion to the specialty category as well as to the association.  This is not a goodbye to Dale, just a new chapter in the SSA’s relationship with this dynamic industry veteran.

 Click above to see more pictures

Click above to see more pictures

With Dale's departure, and the pausing of the Bedfax Program efforts, the SSA Board will revert back to it's structure of 9 voting board members, with an Executive Committee comprised of a Board Chair, Vice Chair and Sec/Treasurer, and an Executive Director.  Chairwoman Angela Owen's (Suite Sleep)  term has finished, and Mark Miller (Innomax Corp) was voted in as the new Chairman.  Thomas Frismodt (Danican) and Pascal Roberge (Beaudoin) have renewed their positions as Vice Chair and Sec/Treasurer respectively. 

Regarding his Chairmanship, Miller said, "I am excited for the opportunity to chair this terrific and energetic SSA board.  It will be fun to continue to enhance the vendor experience within our Las Vegas showroom.  We have a long history of promoting very strong business to business connections within our Specialty network that have proven to be beneficial to suppliers, so expanding upon our success in this area seems to be a natural.  We also look forward to continuing to bring very timely and topical seminars to the market as these have been well received".  Reflecting on recent conversations he has had with Exec Director Jones, he says, "Having been a part of the SSA both as a member and on the board since its inception we hope to go back to our roots in waterbed and encourage its current resurgence.  We are always looking for new ways to be value added to the industry, our members, and marketplace".

Filling the 9th spot on the board is new member Rion Morgenstern (Pleasant Mattress).  Rion says "The SSA is where innovative products are introduced to our industry and I am honored and excited to be a part of this organization."

The present board, along with Executive Director Tambra Jones, is devoted to insuring that the SSA's Las Vegas Showroom continues to be a thriving venue where manufacturers, distributors, suppliers and retailers will meet and create solid partnerships.  The SSA is committed to increasing member visibility in the marketplace, whether that be in the showroom, via articles blogs on the association website, or via direct press releases and communications with the trade press.  At the end of the day, the SSA is about it's members selling more beds, frames, pillows, soft-goods and sales programs.  


Las Vegas Summer 2018 Market Wrap-up: SSA Exhibitors share their experiences

Earlier this month we put one more Summer Las Vegas Market in the books.  Our SSA exhibitors told us they definitely felt the traffic dip this Summer, but when it was all said and done, they did the business necessary to make the Market work for them.  Overall, traffic at the Market was reportedly down, and our own showroom traffic reflected that, experiencing about 18% fewer buyer groups than Summer 2017.  We offered lunchtime snacks for buyers this market, however with the light traffic, it was hard to gauge whether or not it was appreciated.

 Click here for full Gallery of Summer 2018 photos

Click here for full Gallery of Summer 2018 photos


Because our showroom is a coop of our members, we always do an exit poll, and take everyone’s experience at Market into serious consideration as we plan for the future.   It is fun to compare and contrast the comments from new companies (freshmen) with the seasoned upperclassmen in the room.  Let’s take a look at our post-Market exhibitor comments and suggestions.

The Freshmen

            Art Felix, frame maker/distributor JP Products:  I thought the show was perfect for me. Everyone in the SSA showroom was nice and helpful. For a first time exhibitor the traffic seemed accommodating. The summer show gives other exhibitors an opportunity to visit our showroom and see what we all have to offer. Many of us are not only trying to show our products to the retail side but are also trying to present products to other wholesalers.   I think over all most of us are happy being part of the show and the success is up to each of us to our own due diligence. I want to thank you (the SSA) for all your help and desire to make all of us feel at home.
            Brian Philips, mattress maker Swiss Bliss:  The Specialty Sleep Association is a value to the industry and the Las Vegas Market.  It provides one stop shopping for all your sleep related needs.  Most of my quality opportunities were created in the months and weeks leading up to the market.  We had a few walk ins but our new neighbors were so exhausting to the majority of walk ins that there was very little interest in slowing down after breaking away from those guys.  (They must have been enthusiastic!)
            Peter Laurens, mattress maker Baltica Naturals:  In terms of the ratio of booth expenses to visits by attendees, the showroom is the best place to be for specialty bedding industry participants at the Las Vegas Market. Foot traffic in the showroom and to our booth in particular was good during the Summer Market and we received strong interest and much useful feedback from our visitors.  The Summer Market was a fine experience for us; we expected it to be slower than the Winter Market but we received a surprising number of visitors. I invited a few retailers who were to attend the show anyway, but did not send out an email blast to unknown prospects.  I expected to meet new people here and I did.  
            Maureen Delker, top-of-bed soft goods maker Gotcha Covered/Sweet Dreams:  I am so happy to be apart of the SSA showroom family now.  Not only are the other vendors a wonderful resource for networking, discussion, and feedback but knowing there is a support network to help with space logistics makes my show times much less stressful.  Summer is typically a slower market than January.  While this market did seem slower than last year, it still proved beneficial for even the few key appointments we had.   
          Steven Wu, pillow importer Coolist Sleep Technology:  It feels like a big family. I knew some neighbors in the showroom.  It was my first time to be an exhibitor in the market.  It felt like it was very slow. Hopefully it will be better in the winter market. 

The Upperclassmen

            Thomas Frismodt, Mattress and softgoods importer Danican:  Danican’s experience in the SSA showroom has always been positive.  We feel there is always good traffic of different types of contacts and buyers each market.  Additionally, we feel there is great value being part of the “community” that exists with the other exhibiting SSA companies and also SSA staff.  Yes, the buyer traffic was generally viewed as a bit light for the recent Summer LVM.  However, each market presents the opportunity to nurture existing relationships and start new ones, which we continued to do at the summer LVM. 
           Brent Polunsky, frame maker W.Silver:   I thought the overall traffic was down a bit, but I did see enough of the right people to have a successful market.
            Barry Cik, organic mattress and bedding maker Naturepedic Organic:  The SSA showroom is really an excellent place to experience new thinking and products.  It actually deserves to be much bigger in size.  To improve it even further, it can use more separation among brands, so that it never gets a “bazaar” feel.   If anything, it deserves to be presented as an “exclusive” group of brands.  The Summer Market is always slower than the Winter Market - not aware of anything that can be done about that.  2018 was much slower in volume and in people willing to make appointments.  There are always those who will stop by and chat.  Then there are those who don’t really need to stop by.  But the biggest hurdle is getting new interested parties.  That said, it was clear that several other similar type manufacturers throughout the buildings didn’t get much traffic.  So there may be a much bigger issue regarding overall traffic for the whole market.  And, if that’s the case, then even if the SSA showroom had a modest drop in traffic, SSA may be well ahead of the market overall which may have experienced a much bigger percentage drop in traffic.
            Brice Hata, pillow maker Remarkable Pillow/TMI Molded Foam:  This market was much tougher than any other one we have attended.  We ended up doing ok simply due to the fact that we pour foam as a manufacturer and found customers in that arena.  The brick and mortar retail sector of the market was pretty horrendous. We normally write a brisk amount of business opening up new accounts at each show.  This time around, we opened relatively few new accounts.  That being said, I truly believe Winter will bring about pent up buying with retailers spending more freely.   Let’s hope the traffic for Winter makes up for Summer.  Thanks for all your help.  Although we always get verbal commitments from our normal buyers, for our category they do not make a concerted effort to create time to visit.  We normally grab them at the show and they say, “Oh yeah, that’s right, good to see you…..let’s get down to business”   For the first time, we had some great Market Specials for the show only and were able to open the new customers as a result.  We will continue the specials during the Winter Market as well.
            Suzanne Diamond, bio-friendly futon and mattress maker The Futon Shop/Honest Sleep:  Summer market was dreadful, slow and no traffic. We had appointments so that was good, but if not for that we would have died. The showroom was pleasant as usual!  We do make appointments, many small retailers did not come to market, mostly the majors.
            Paul Kraus, frame and top-of-bed/softgoods maker Body Sense/Electropedic:  The SSA showroom is always warm and inviting. The process for a new buyer gaining entry to the suite is easy.  The Summer Market is very slow compared to the Winter Market. I would estimate there are less than one-half less buyers in the summer compared to the winter.
            Curtis Spain, top-of-bed/softgoods maker BeddingTechnology:  The SSA Showroom is always friendly and good flow of dealers.  The  attendance at this summer market was a very low, but the dealer optimism was good.
            Butch Craig, top-of-bed/softgoods maker Sleep & Beyond:  The SSA showroom was very organized and the flow was great.  Although the overall attendance was off, the buyers who attend were quality.  For a Summer Market not that much of a difference between years, just have to be creative as to having the right frame of mind.  All the time making sure the buyers know that you are glad they came by your space and having new products is always a positive approach.  Looking forward to the Vegas 2019 Winter Market.
           Richard Loo, mattress and softgoods importer Aximon Sleep Products:  This summer was slow, worse than last summer.

Stay tuned

We asked about the lunchtime buyer snacks, and got mixed reviews.  Stay tuned – we will come up with something FUN that everybody can snack on in the SSA Showroom for Winter Market 2019. 

Danican Introduces TrueStuff Certified Organic Linens at Las Vegas Market

Danican reports that it is introducing their new TrueStuff line of certified organic sheets and linens to buyers at the Las Vegas market in the SSA Showroom, C-1565. The California based brand is a distinctive marketer of European-inspired, high performance, sleek, modern and stylish mattresses, pillows, sheets, protectors and accessories.

Thomas Frismodt, Danican’s CEO says, “This is the first time we have shown the TrueStuff line in Las Vegas. Our TrueStuff fabrics are designed and developed exclusively by TrueStuff and manufactured in cooperation with our partners around Europe. We offer the Las Vegas marketplace contemporary and attractive organic designs. Many customers who are cautious about their sleep environment still want colors, style and fashion. They get that with TrueStuff along with a quality that is second-to-none. We don’t really see anyone offering that at the Vegas market,” explains Frismodt. He further explains, “We work with selected European spinners, weavers, and finishers, who use only the best combed yarns spun from extra-long staple certified organic cotton. This is the basis of our ability to deliver elegant pure organic bed linen to our valued customers,” says Frismodt. “We will make this high-end organic linen line available to the entire US market through our expanding private label program.” 

The company will also introduce their new “Less Than Container Load (LCL) private label program, which is specifically designed to offer small, medium and larger customers a flexible and price-competitive lower quantity program. “This is a new offering for our customers,” say Frismodt. “We have recently had success in offering clients the opportunity to participate in our private label program with smaller order quantities for encasements, protectors, and sheet sets.” Frismodt explains that when they refer to smaller quantities, the Minimum Order Quantity (MOQ) wil be much less than a 20 foot container load. Prior to Danican’s test marketing, a full 20-foot container load had been the starting point in order to provide products as private label or at container load pricing.

“We now have the ability to offer these products at lower Minimum Order Quantities (MOQ) and ship them at “Less Than Container Load” LCL pricing. Frismodt explains that while the LCL pricing is not as low as the full 20-foot container price, Danican has found that the price per piece through their LCL program is close enough to create an attractive opportunity. “In the past there may have been retail buyers and designers who resisted private label or their own branded protectors, encasements and sheets sets because they had to purchase a 20-foot container minimum to achieve the right price range. Now we have solved this problem; we will work with our clients to fit their needs. This new LCL program is cost effective for our clients allowing for a lower MOQ and a lower inventory commitment.”

Danican makes private labeling easy and profitable for our customers worldwide,” says Frismodt. “Our focus is on our clients’ needs, helping them to stand out by designing, developing, manufacturing, assessing quality and shipping the right product mix at the right prices. We give our customers a real story, a custom-designed blend that meets the needs of customers who are big or small.” Frismodt explains that Danican’s worldwide Private Label Program is flexible and specifically meets the requirements of retailers, distributors and manufacturers.

More about DanicanDanican, which is a contraction of the words “Danish” and “American” is a Danish-based producer and designer of innovative bed products since the year 2000. Danican,, which is known for its unique, innovative technologies and contemporary fashion styles, distributes its highly advanced mattresses, pillows and protectors in more than 30 countries around the world. In 2012, Thomas Frismodt started distribution in North America from the Atascadero, California US headquarters.

Sleep & Beyond To Showcase Three New Products at Summer Las Vegas Market

Sleep & Beyond, a 3rd generation family owned manufacturer of organic and natural bedding since 1992 announced that it wwill be showcasing three new top-of-bed products at the SSA Showroom C-1565, during the Summer 2018 Las Vegas Market.

These products are:

  • The myProtector, a unique 2 in 1 wool filled washable mattress projection to protect against stains, spills, and other accidents.
  • The myComforter Light, a perfect all year round washable wool filled comforter designed to keep the sleeper warm in winter and cool in summer.
  • The myWooly Side Pillow, a curved wool filled and washable adjustable pillow that provides a “comfy” feel for all sleepers.

More about Sleep & BeyondSince 1992, Sleep & Beyond has been helping their customers all around the world to sleep better and healthier through the magic of wool. Their world famous myMerino and myBedding wool filled bedding products are made with care, and they feel and perform like no other.

Sleep & Beyond invites retailers to stop by and visit them in the SSA Showroom, C-1565, Booth 43 at the Summer 2018 Las Vegas market. For more information, visit or call 877-777-WOOL.

SSA Announces 30 different brands and Manufacturers at Las Vegas Market

The Specialty Sleep Association (SSA) recently announced that it will host 30 different brands and manufacturers in Showroom 1565 of Building C at the World Market Center, July 29 – August 2, 2018. SSA Executive Director Tambra Jones confirmed that the SSA has once again sold-out all its exhibit space with 25 returning exhibitors and 5 brand new exhibitors reaching out to retailers at the Las Vegas show as members of the Specialty Sleep Association (SSA.) “We continue to serve as an advocate, a marketing platform for new companies, and support for expanding entrepreneurial companies,” says Jones.

The summer 2018 Las Vegas SSA Showroom will feature a wide range of innovative technologies and designs including adjustable beds, ergonomic bed designs, engineered foams, fibers and polymers, infusion technologies, display and racking systems, knock down foundations and frames, comprehensive private label programs, health and wellness products, point of sale and inventory programs, accessories, as well as a broad array of “natural”, “all natural” and “certified organic” products including mattresses, pillows, sheets, protectors and other top of bed products.

The five new exhibitors include: 

Coolist Sleep Technology of Katy, Texas , who report they are helping the world recharge with a more restorative night's sleep, thanks to their revolutionary technology that provides comfortable, cool and customized pillows. The company will feature three major lines of pillows – BioLite, BioMate, and BioLux: each line with three types of thickness – Classic, Cloud, and Dream – to suit different types of sleepers.

Dreamzy Mattress will exhibit mattresses featuring only the finest European foams and fibers, which they say provide luxury at an affordable cost. The company reports their mattresses feature cooling technology to help customers sleep cooler than other foam mattresses in the market, while helping to increase bloodflow with Bio-Ceramic textile fibers. Better posture during sleep comes from double layer memory foam that adapts to the sleeper’s body. Flippable, Dreamzy allows customers to select firm on one side and plush on the other giving the marketplace a mattress made for every body..

Gotcha Covered “Fine Linens for America” is a USA Manufacturing company providing sewn in the USA bedding products featuring high quality cotton, Tencel, organic, linen and protectors. Private label and drop shipping programs are available. 

Grand Rapids Bedding from Michigan, which has been providing sleeping comfort since 1889 , has now partnered with CuTEC® Fabric and Mountain Top Foam to bring consumers copper-infused fabric and copper-infused latex in a mattress the company calls a “Copper Infused Sleep System.” Copper is used for its health and wellness properties, antimicrobial protection, and restorative effect on skin texture. The CopPure Collection harnesses the power of copper by infusing Coppergel™ into the Continuous Comfort™ Cu29 latex comfort layer of our mattresses, as well as in the top fabric. These copper-infused mattresses transfer heat away, provide good airflow, and offer soothing pressure relief and support for a better night’s sleep.

J P Products, LLC, which is a wood foundation manufacturer with over 50 years of experience, will show four new products. The first two items are heavy duty knock down foundations and bunk frames engineered with quality craftsmanship. The third new product is the ultimate folding metal foundation perfect for all mattress types. Rounding off their new products is the form fitting mattress cover for those customers who need a new look for their old box spring.

In addition to these five new exhibitors, Jones invites retailers to visit 25 returning companies and organizations featuring new, refined or expanded sleep products in the SSA Showroom. Some of these participants submit the following:

Aximon Sleep Products/Rest-Medic will present their new highly ventilated open cell foam which they say is perfect for airflow through the mattress. They also have far-infrared material for mattresses known for providing health and blood circulation benefits. The company also offers a “100% safe for human beings bedbug eliminating” material on their mattresses.

Baltica Natural Products, LLC, which “promotes only the finest quality natural and organic bedding” will present their Arcusbeds a new line of luxury mattresses from Europe, which are robust and largely handmade, of certified natural and organic materials. 

Bio Sleep Concept will feature natural and organic bedding products with private label and drop ship programs available.

Danican will be featuring the company’s expanding private label products and programs for clients whom they serve in over 30 countries worldwide. Danican takes care of the complete process: design, production, quality control, shipping, and all details in between for the private labeling of mattresses and bedding accessories.

Naturepedic invites retailers to come see their collection of organic mattresses and learn more about their products at the Vegas Market. Naturepedic specializes in the design and manufacture of the highest quality organic mattresses; so mattress and bedding customers never have to compromise their well-being for a good night’s sleep. From crib mattresses to “big kid” and adult beds, the company provides everyone in the family their best night’s sleep. 

Remarkable Pillow by TMI will feature their revolutionary pillow line up emphasizing private labeling for more profitability.

Sleep & Beyond, is a third generation family-owned business, whose Organic Merino Wool Toppers were awarded Top Three in US by “Sleep Like the Dead” reviewers, as well as “Top Choice Award 2018” by Baby Maternity Magazine. They make a full array of natural and organic bedding products including wool blankets, wool comforters, and wool mattress pads since 1992, and they will feature three new products. These are the company’s myWoolly Side® Pillow, the myComforter Light® and their myProtector® for mattresses and pillows. 

Smartwerks Point of Sale is excited to introduce 'Easy Sales,' the company’s new web-based point of sale app. Retailers can create sales quotes, pay with third party financing, exchange items on a single ticket, and complete sales faster than ever before. Smartwerks invites retailers to enter the prize giveaway.

Swiss Bliss Mattress Company will be introducing its new container program to help meet the needs of its larger customers. Retailers will see the most technical foam cores available at market. Swiss Bliss Mattress Company is proud to announce its partnership with CIT Finance. They will offer on the spot approval decisions for all new orders received at market.

TFSleep and The Futon Shop will display natural and organic products which they have been manufacturing in California for over 40 years. After searching the market for a bed that did not contain petro-chemicals or flame retardants proved unsuccessful, Suzanne Diamond went into her garage where she made her first mattress for her son in 1976. This led to a simple sign at EREWON health food store in Los Angeles that said, "want a natural bed, no petro chemicals, no fire retardants call Suzie " and The Futon Shop was formed. Every pound of organic wool, organic cotton, organic latex cores, and coconut fiber is accompanied by transactional certificates that can be traced back to the Control Union or the USDA. TFS reports processing every bat of organic wool and organic cotton used in their mattresses and bedding products giving them the ability to control the quality and consistency of all ingredients.

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PureCare Continues Global Expansion into Southeast Asia Through Partnership with Index Living Mall

Phoenix, AZ, USA– June 21, 2018 –Starting this summer and expanding into the autumn of 2018, Index Living Mall will feature a customized selection of PureCare’s bed linens, mattress protectors and pillows offering customers an array of clinically tested and proven attributes that include cooling, performance, recovery and other benefits made possible by the unique technical textiles developed and marketed only by PureCare. With 28 stores in Thailand, Index Living Mall is that country’s “Number 1 Home Furnishings and Decorative Retail Chain Store.” The retailer also has a “Top of Mind” presence in Southeast Asia with 114 stores in 12 countries, including Malaysia, Vietnam, Russia, Indonesia, Philippines, Pakistan, Cambodia, Myanmar, Laos, Nepal, Maldives and Singapore. This partnership follows upon PureCare’s past expansions into Canada, Russia, Australia, New Zealand, UAE, Central America and the Caribbean. According to Jeff Bergman, President and COO of PureCare, the addition of Index Living Mall stores in Southeast Asia is a highly valued, significant addition to PureCare’s global network of dealers. “We could not be happier than to have Index Interfurn Group as our partner. We are both committed to a common vision of excellence in the sleep essentials category,” says Bergman. “By partnering with PureCare, Index Living Mall has embraced what we envision as a growing global movement of health and wellness in the ‘top of bed’ category.  All of these carefully selected, high-quality, and distinctive PureCare bedding products will help to create a healthy sleep environment for discerning Index Living Mall customers.”

“There was an instant attraction between the two companies when we first met,” says PureCare Vice President of Business Development Ralph Rosen. “Both of our companies are committed to offering the very best quality and value to today’s health conscious consumers and allergy sufferers. Our international product and sales team worked closely with their merchandizing team of professionals to come up with a specific selection of products that augmented and enhanced Index Living Mall’s current retail offering. There really is great chemistry between our two companies, and we look forward to growing the program together.”

“Everyone knows just how much a perfect sleep is important to the human body,” said Ms. Pichapim Patamasatayasonthi, VP Product Development, Index Living Mall Thailand.  “This year Index Living Mall aims to become the total “sleep solution center” for our customers. We offer “PureCare” one of the leading innovative brands in the world from the USA now to the Thailand market. PureCare has everything you need to help you have the perfect sleep. It’s comfortable, relaxing and promotes a better sleep. We offer a full range of pillows, pillow protectors, mattress protectors and bedding.”

 Index Living Mall is Thailand’s number one home furnishings and decorative retail chain store.  With over forty years of business experience, Index Living Mall has developed the largest network of home goods retail stores in Thailand, self-owned factories, and an international presence and reputation as a world class exporter. Index Living Mall is committed to creating balanced living for all customers by delivering thoughtful, smart design solutions for the home and for life. For more information, please visit us at:

PureCare® designs essential elements necessary to create a healthy sleep environment. PureCare mattress and pillow protectors, sheets and pillows – all of which combine superior technology, innovation and the highest quality materials – are revolutionary to today’s health conscious consumers and allergy sufferers. PureCare continues to change the conversation in the sleep essentials industry to focus on health and wellness. PureCare’s entire collection of mattress and pillow protectors are the official protector products of the National Sleep Foundation and the Women’s Choice Award. For more information, please visit us at


How to Make your Business Cards, Literature, Displays and Print Ads Come Alive!!

Carla Green of CLARITY Designworks to Speak at SSA Market Seminar:  Las Vegas Market, Tuesday, July 31st. 10-11 AM in Room C-174

Friant, CA- June 1, 2018 – This Summer Market in Las Vegas the Specialty Sleep Association (SSA) will continue their offering of educational seminars for members as well as the bedding industry at large.   On Market Tuesday (July 31, 2018) California-based graphic designer Carla Green, of Clarity Designworks, will present a timely and cutting edge topic for mattress and bedding retailers, manufacturers and suppliers entitled “Augmented Reality for the Rest of Us”.  

In this presentation, Ms. Green will highlight the capabilities of Augmented Reality (AR) and share examples of it currently in use, from custom applications by major corporations to an exciting new marketing tool called REVEALiO that makes AR an affordable and viable option "for the rest of us." 

In basic terms, AR is the overlaying of virtual content such as images or video on top of reality, whether it is the world around us as with Pokémon Go or a handheld business card or literature. REVEALiO works via a mobile app on your smart phone to make any 2-D or static, flat printed material come alive with a personal video message.

Before REVEALiO, adding AR to the marketing mix meant a big investment in time and money. Now, this ingenious tool levels the playing field to make AR realistic for businesses that want to tap into the incredible power of AR without breaking the bank in the process. Ms. Green will explain how REVEALiO is more than just cool tech because the interface leads to immediate engagement with customized call-to-action buttons.

The presentation will demonstrate how this unique mechanism captivates the viewer and provides a whole new way to build customer relationships and will also cover the steps involved in creating a REVEALiO, none of which require sophisticated tech tools or knowledge. 

Discussing AR for the average mattress/bedding retailer Ms. Green explains, “While many people have heard of Augmented Reality (AR), not so many really understand what it is. The Pokémon Go craze in 2016 gave AR mass-market attention, yet today, business owners remain largely unaware of how to leverage the power of AR to benefit their bottom line or believe they cannot afford to implement it.”

Green enthusiastically states, “We are in the early-adopter stage of using AR for marketing purposes, and that fact alone means anyone who uses it will stand out and get noticed because it’s so different, unexpected and frankly, pretty darn cool. It packs a strong one-two punch of impact and influence, which translates into being remembered by and staying top of mind with customers and prospects. The term “disruptive marketing” is popping up more and more and AR definitely falls into this category.”

Specialty Sleep Association (SSA) Executive Director Tambra Jones states, “Our purpose is always to help our SSA members to shine and stand out in the marketplace, so when we learned about this new AR marketing tool called REVEALiO that makes print materials come alive with video, we knew it was a perfect cutting-edge topic to present to our SSA members as well as the entire bedding industry fraternity.  This tool appears to bring a new innovation into the hands of mattress and bedding marketers in such an affordable and streamlined way.  We are looking forward to this presentation!”


 Carla Green of CLARITY Designworks

Carla Green of CLARITY Designworks

Radium Foam Joins the Specialty Sleep Association

Radium Foam Sales and Marketing Manager Ila Farshad met SSA Executive Directory Tambra Jones at the Furniture Today Bedding Conference earlier this month.  Interested in the added visibility that the SSA could bring to the company, Radium/Vita Talalay has joined the trade association.  Says Jones, "We are thrilled that Ila and Radium/Vita Talalay have joined with us.  We welcome them into our group and look forward to enhancing their visibility in the industry."

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About Radium/Vita Talalay - from Ila Farshad:

Radium Foam is headquartered in Maastricht, The Netherlands, since 1932. In 1961 we bought the so called ‘freeze-foam’ process patent, later named for its inventor Joseph Talalay. Nowadays we still make Talalay just as the inventor intended it. Therefore we are the longest standing, only global Talalay producer of Talalay latex, delivering our comfort material to more than 40 countries worldwide.

Vita Talalay® latex is unrivalled. A luxurious natural bedding material that offers support, comfort and ventilation inside a latex mattress, topper or pillow. Making top quality products without compromise is what we have always done best.

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We wish for everybody to sleep healthy and to be healthy. Healthy living means a more balanced diet, regular exercise and stress avoidance. What we often neglect to remember is that a good night’s sleep is equally - if not more - important. It regenerates your body, but also has an effect on your stress resistance, physical condition and your eating habits. A quality sleep is what's important.

Vita Talalay latex is the best ventilating comfort material in the world, thanks to its unique round, open cell structure. This ensures that moisture and heat are directed away from the body, helping you to sleep healthier and more hygienically. The material is deliciously soft, yet still able to offer optimum support; enhancing comfort. Vita Talalay® provides the most pure, natural and healthy sleep experience as a result.

We look forward to meeting you.


Talalay Global appoints Navarre as CEO

SHELTON, Conn. — Talalay Global has appointed Marc Navarre as CEO.


Navarre is a 30-year veteran of the highly competitive housewares, electronics and consumer products industries. Most recently, he was the CEO of Focus Products Group International.

Navarre replaces Dave Fisher, who will leave the company to pursue other opportunities. Fisher had been CEO since 2010, successfully leading the company through a significant business turn-around.

“Now is the ideal timing for a transition to new leadership," said Lynn Clarke, chairman of the board, Talalay Global, "The business turnaround is completed. … The entire board is confident the new leadership will deliver exceptional customer focus and growth to meet strategic objectives."

Previously, Navarre was president and CEO of Groupe SEB North America.

“I’m pleased to be joining Talalay Global to lead its growth strategy to meet the needs of its customers and partners,” said Navarre.

Currently Navarre is on the board of directors of Canadian-based, Trudeau Corp. He has served on the boards of the James Beard Foundation, Housewares Charity Foundation, International Housewares Assn., Assn. of Home Appliance Manufacturers, Croscill, Glenoit and Focus Products Group. He was also a member of Groupe SEB’s management board.

TALALAY GLOBAL, founded in 1975, is the premier worldwide producer, and the only U.S. producer, of the natural comfort material known by the same name – TALALAY. Pure Talalay Bliss is the company’s direct-to-retail line of luxury mattresses comprised entirely of Talalay material.