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January 8, 2009 -
Therapedic International
will be unveiling its new
BackSense line with HourGlass
Back Support at the winter 2009
Las Vegas Market. The line is
promotionally priced, and aimed
at velocity price points that
have been largely ignored by
many of the major bedding brands
over the past several years.
 The
BackSense line is priced to
begin at $399/queen set.
Therapedic will show models at
the Market from the lead item,
up to $799. The full line will
have offerings as high as $999.
“That $700/queen in this line is
what a $999-item was a year
ago,” said Gerry Borreggine
Therapedic president/CEO. “We
have packed this line chock-full
of value, because we feel right
now, this is what the retailers
need, and want most,” he said.
The line features a variation of
the new proprietary TheraWrap
coil unit at the opening price
points. The step-up models
feature a coil unit that is a
heavier and enhanced model of
the TheraWrap unit.
The new BackSense line also has
a new, proprietary feature,
exclusive to Therapedic called
HourGlass Back Support. The
HourGlass feature is an
ergonomically designed
polypropylene insert that is
designed to sit atop the coil
unit. That insert, in the shape
of an hourglass, has been shown
to increase support firmness by
18% in the shoulders, hips and
lumbar areas of the sleep
surface.
“HourGlass is a meaty hook that
will give retailers something of
substance to show consumers,”
said Borreggine. “We are trying
to give our dealers something at
the lower end that will attract
the consumer’s interest, and
help the retailer to reel them
in,” Borreggine said.
“Retailers are telling us that
they need more at the low end to
keep the consumers from
walking,” he said. “From what
the dealers, who have seen the
new BackSense with HourGlass are
telling us, it seems like we
have a winner here.”
For more information on
the new Therapedic BackSense
line with hourglass Back Support
contact Therapedic at
800-314-4433
www.therapedic.com or visit
them in Las Vegas at B--822.
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