|
September 27, 2009 -
Stearns & Foster recently
introduced the Heritage Series,
its newest models at the
September Las Vegas market
following the brand’s highly
successful initial launch in
January 2009. The three new
models, the Golden Elegance,
Pearl Grandeur and Silver Dream
continued the Stearns & Foster
tradition of mattresses that are
synonymous with luxury, living
up to a legacy of inspiration,
inside and out.
“Since launching earlier this
year, retailer response to the
new Stearns & Foster line has
been tremendous,” said Larry
Rogers,
Sealy president and CEO.
“This positive response created
an immediate need for new
top-of-the-line models. We’ve
answered retailer demand with
the Heritage Series.”
Each model offers unique design
features – the top model, Golden
Elegance, boasts impeccable
tailoring, including golden
inset panels with rich, black
trim that accentuates the
luxuriant fabric and contrasting
gusset fabric. The next model,
Pearl Grandeur, features a vivid
rose trim accentuated by subtle
tones of the panel fabric while
the classic Silver Dream
features a rich dark grey trim
that complements the relaxing
silver tones of the panel
fabric.
“Each sleep set has its own
personality, providing the
luxurious detail only found on a
Stearns & Foster,” said Mark
Delahanty, vice president, Sealy
marketing. “We’ve used
best-in-class upholstery layers
and incorporated the world’s
finest bedding materials such as
silk, white cashmere and merino
wool for unsurpassed comfort.”
The oldest brand in bedding,
Stearns & Foster has a rich
heritage that began more than
160 years ago, when two Ohio
businessmen making upscale
upholstery for horse-drawn
carriages discovered their
unique process for cotton
bunting also would make for a
luxurious night’s sleep.
Building on this tradition of
luxury and comfort, the new line
contains the finest selection of
fibers and materials, including
New Zealand wool for lasting
resilience and comfort and
refined touches, such as
embossed metal corner guards and
hand-tufted finishing.
Stearns & Foster continues to
take the lead in quality
production and consistency. Each
mattress is created in a
proprietary Stearns & Foster
manufacturing cell by certified
craftsmen – at just two plants
in North American – using a
dedicated approach to ensure
each product is consistent and
exceeds customer and consumer
expectations.
New Stearns & Foster Heritage
Series models are available at
select retail stores winter
2010. Models range from $2,999
to $3,999 based on queen set.
Forward-looking Statement
This release may contain various
forward-looking statements
and information that are based
on Sealy's beliefs, as well as
assumptions made by and
information currently available
to Sealy. When used in this
or other releases or
communications to the public,
words such as “anticipate,”
“project,” “expect,” “plan,”
“goal,” “forecast,”
“intend,” “could,” “believe,”
“may,” and similar expressions
and statements regarding the
plans and objectives of Sealy
for future operations
are intended to identify
forward-looking
statements. Although Sealy
believes that such expectations
reflected in such
forward-looking statements
are reasonable, Sealy cannot
give assurances that such
expectations will prove to be
correct. Sealy has no obligation
to publicly update or revise
any forward-looking statement,
whether as a result of new
information, future events or
otherwise.
About Stearns & Foster
The oldest brand in bedding,
Stearns & Foster has a rich
heritage that began more than
160 years ago and since then has
been dedicated to creating the
ultimate sleep experience.
Building on a heritage of luxury
and comfort, Stearns & Foster
emphasizes the finest materials,
flawless attention to detail,
industry-leading innovation and
technology and a steadfast
commitment to excellence. A
brand of Sealy Corporation since
1983, Stearns & Foster pioneered
the luxury bedding business and
product line and continues to be
an industry leader in quality
production and consistency.
Stearns & Foster is manufactured
in 22 plants across North
America and Puerto Rico.
For more information, please
visit
www.stearnsandfoster.com or
www.sealy.com. |
