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Spring Air to Launch In LV 1st SSA-Documented Mattress Line Among Major Brands

New Flagship Perfect Balance

“With so much misinformation about ‘green’ and ‘natural’ sleep products in the market, consumers have a right to know how and what their mattresses are made of,” said company president Rick Robinson, who announced Spring Air’s introduction of a new Sleep Sense™ BioMax™ collection.

The BioMax line has earned a Level II Seal/Tag rating in the Specialty Sleep Association’s (SSA) Environmental & Safety Program™.

The line will be supported by a comprehensive, three-level marketing program that the company will demonstrate in its showroom, ranging from a basic POS package to an interactive, I-Pad® consumer education station.

The BioMax collection features Oeko-Tex® Standard 100*-certified latex foams and panel fabrics, plus CertiPUR®-US**-certified polyurethane foam components, among other environmentally meaningful materials.

Spring Air’s BioMax beds are backed by substantial research and development, Robinson said, all aimed at creating combinations of materials that are environmentally superior, as well as performance-driven.

“As a brand trusted by consumers for 85 years, we believe in continuing to earn that trust in everything we make and everything we do,” he added. “As a longstanding major ‘S’ brand, we decided to take a lead position on environmental responsibility and to be truthful and accountable in marketing the ecologic and human benefits of our products.”

Expected to retail from $1,299 to $2,199 in queen, Spring Air’s new four-bed BioMax line carries a 20-year warranty.

Like all Sleep Sense products, every model uses Spring Air’s patented, multi-level core design. A pressure-relieving poly foam core that’s CertiPUR-US- certified has varying surface heights that deliver superior support and pressure reduction at strategic body points.

*Oeko-Tex Standard 100 is a uniform, science-based certification developed by the International Oeko-Tex Association, founded in 1992. The standard limits the use of chemicals and toxins harmful to humans in all types of textile products.

**CertiPUR-US is an extension of the European program established in 2002. Polyurethane foam products that are CertiPUR-US- certified have been independently tested for physical performance, indoor air quality and environmental stewardship. These foams are made without ozone depleters, PBDEs (a class of flame-retardant chemicals), mercury, lead, formaldehyde or prohibited phthalates.

“Interlocked” with the foam cores are premium comfort and support layers which include Conforma™ foam, memory foam and Oeko-Tex 100-certified Talalay latex, depending on the model.

A Celsion® latex topper is placed over this proprietary interlocking design to help dispel body heat and regulate sleep temperature during the night.

The BioMax beds are encased in a silver-infused, knit/suede zippered cover, also certified by Oeko-Tex to contain no harmful substances. Robinson explained that silver is a natural, negatively-charged metal that is antibacterial, static-reductive and dust mite-resistant.

“The look of these covers, combined with the exclusive ‘tri-scalloped’ borders we developed to highlight the zones of pressure relief and lumbar support, give the line a unique, specialty profile,” he said.

“The scalloped border treatments also help RSAs and consumers see the actual support design of the beds.”

Finally, every BioMax model uses the Sleep Sense patented sustainable wood foundation certified by Canada’s Forest Stewardship Council.

“We’re very proud of this new and ‘documented greener’ mattress offering,” Robinson concluded. “We’ve achieved a new level of transparency by fully disclosing our components and content. And as a consumer products manufacturer, we feel good about the steps we’re taking toward improved environmental stewardship.”

Robinson called the introduction “a significant step in our environmental vision for bedding in the future. We may substitute or change out components in our other mattress lines to further reduce our environmental impact.”

Along with the new Sleep Sense products, Spring Air will display in its main showroom the extensive, in-store visual packages that have been developed for BioMax—“the most comprehensive marketing program the company has created in years,” Robinson said.

The Spring Air web site also will be updated by market time to include information on the BioMax line, plus a new feature that enables consumers to “Ask Spring Air” about the importance of environmental safety in bedding products.

For more information, please visit: www.springair.com.