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First-Ever Spring Air
Int’l Summit Focuses
on Moving Company, Product
Toward
More Unified Global Brand
April 20, 2011 -
Spring Air held its
first-ever meeting for
international licensees late
last month in Guangzhou,
China—the first in a series of
overseas summits the company
will hold annually as a forum
for its international partners
to develop joint strategies
aimed at growing the global
value of the Spring Air brand.
Held March 25-26 in China’s
fourth-largest city, the Spring
Air International Licensee
Summit was attended by licensees
from 10 countries, representing
annual sales of more than $350
million USD.
 “Two
years ago we named this company
Spring Air International for a
reason,” explained president
Rick Robinson. “Our vision was
to create opportunities for our
overseas partners to work
together on manufacturing and
marketing programs that result
in a more unified branded
product.”
Robinson, who organized the
two-day summit with Eric
Spitzer, company senior vice
president, said 26 licensee
members attended from Spring Air
operations based in Australia,
Egypt, India, Indonesia, Korea,
New Zealand, Singapore, the
United Arab Emirates (UAE) and
Vietnam, in addition to China.
The next Spring Air summit has
scheduled for February 2012 in
Dubai, UAE.
“The majority of our licensees
enjoy significant market
positions in their respective
countries,” he noted, “and many
represent the second or third
largest mattress producers in
their trading areas.
“We view our international
partners not only as
experienced, successful
 businesses
in their own right, but as a
vital part of Spring Air’s
future as a growing, worldwide
company and brand.”
The first half of the meeting
focused on new concepts and
technologies aimed at developing
overseas products and programs.
The second half enabled
participants to share marketing
strategies and tools intended to
build and unify the brand around
the world.
“We left the meeting with a
series of initiatives that will
benefit Spring Air both
domestically and
internationally,” Spitzer said.
“We also departed China knowing
that since only two
international licensees had met
prior to the meeting, we’d taken
a critical first step in uniting
our company.”
Spring Air International has 13 U.S. factories and
operates in 33 countries globally. The company help
retailers worldwide drive business while benefitting
from the reputation for trust and integrity inspired by
its 85-year-old name.
For more information, visit
www.springair.com.
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