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November 22, 2010 - NYC-based
Sleep Studio, LLC, providers
of solutions for better sleep®
since 2006, recently announced
two new hires in the areas of
national-level Sales and
Marketing to support the rapid
growth the company is
experiencing. Kelly Wall and
Charly Michelle have both been
brought on as full-time
employees of Sleep Studio.
Kelly Wall has been has been
appointed National Sales
Manager. Wall, an industry
veteran, brings over 25 years of
sales experience in a variety of
domestic categories. Wall
previously held national sales
manager positions at Minette-Bates,
Inc. and Biederlack of America.
He will be working closely with
the company’s sales
representatives in an effort to
further expand distribution of
its innovative line of sleep
products.
"As we continue to grow over
the coming years, Kelly will be
pivotal in delivering our key
messages and securing new
business," says Chris Ann Ernst,
the company’s Vice President.
“He has represented Sleep Studio
since its first year in
operation and was a natural to
fill this important position for
us.”
In support of Sleep Studio’s
corporate strategy, marketing
and communications efforts, the
company has appointed Charly
Michelle as Marketing Director.
In her most recent position at
Borghese, Michelle led product
marketing and branding
initiatives, collaborating with
product development, design,
consumer insights and data
analytics teams. Previous client
work includes private label and
brand development among a wide
range of mass market, direct TV
channels and department store
clientele.
“Charly’s refreshing new
approach to marketing will wake
up a category that can become a
little sleepy,” says Sleep
Studio President, Michael
Rothbard. "We are relying on her
insight and skill as we launch
several new campaigns and
products this year."
In addition to the two new
hires, Jennifer Kutsher Rosen
has been retained as a Public
Relations consultant for Sleep
Studio to aid with the company’s
communications moving forward.
Rosen has more than ten years
worth of experience at leading
PR agencies in the U.S. and
France, working on corporate,
consumer, and non-profit PR. She
is the former Public Relations
Director of the French Institute
Alliance Francaise.
Founded in 2006, Sleep Studio
is dedicated to enriching
consumers’ lives through better
sleep. Backed by scientists,
sleep experts and decades of
experience, Sleep Studio is
revolutionizing how consumers
think about sleep with brands
like ViscoFresh® and Blueflex®.
By offering a personalized,
holistic approach that takes
advantage of the most advanced
technologies available,
Sleep Studio delivers the
next generation of innovative
solutions for better sleep®.
For more information
visit:
www.sleepstudio.com. |
