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February 17, 2010 - If you’re
not getting a good night’s sleep
or your old mattress is so worn
out that it keeps you up at
night,
Simmons Bedding Company
wants you to tweet about it!
The Simmons® Beautyrest® “Tweet
For Sleep” sweepstakes, running
through April 30, is an online
promotion that lets sleepy
consumers send a Twitter®
message that automatically
enters them in a sweepstakes to
win a new Beautyrest®
Anniversary™ queen size mattress
valued up to $2,000. Those
interested in entering the
contest need only post a tweet
about sleep that includes #simmonsbeautyrest
and the URL
http://bit.ly/beautyrest to
participate. A weekly winner
will be randomly selected during
the 12-week contest, and any
winners who buy a Simmons®
mattress during the sweepstakes
will be reimbursed for the cost
of their purchase up to $2,000.
“‘Tweet For Sleep’ is part of
our ongoing series of unique
social networking promotions
that is enabling Simmons to
communicate directly with
consumers so they are more
engaged with the Simmons® and
Beautyrest® brands,” said Tim
Oakhill, Simmons’ executive vice
president of marketing. “By
using Twitter® as our
sweepstakes method, we’re
leveraging an already popular
online communications venue to
expand Simmons’ influence within
the social media world while
gathering intel regarding the
true value people place on
sleep. Given our increasingly
online culture, we believe
Web-based contests are a key way
to reach new audiences and
foster stronger relationships
with existing customers, and
we’re committed to being a
leader in this influential
arena.”
To enter the “Tweet For Sleep”
contest, consumers must tweet a
message stating what they would
do to obtain a good night’s
sleep either from their personal
Twitter® account or via the
entry form on the sweepstakes
Web site,
contest.simmons.com.
Participants may choose to post
an original tweet, to re-tweet a
variety of sample tweets listed
on the sweepstakes Web site or
to re-tweet another entrant’s
tweet—any of these options will
result in an entry into the
contest. In addition to posting
tweets, visitors to the contest
Web site may view a list of
recent sweepstakes tweets,
become a fan of Simmons on
Facebook® and register for
Simmons’ e-mail newsletter,
Better Sleep News.
Simmons will be hosting several
online sweepstakes throughout
2010, and the company encourages
consumers to visit
www.simmons.com on a regular
basis to check for news of
future contests. For more
information about the “Tweet For
Sleep” sweepstakes or to enter
the contest, visit
contest.simmons.com.
About Simmons Bedding Company
Atlanta-based Simmons Bedding
Company is one of the world's
largest mattress manufacturers,
manufacturing and marketing a
broad range of products
including Beautyrest®,
Beautyrest Black®, Beautyrest®
NxG®, Beautyrest Studio™,
BeautySleep®, ComforPedic by
Simmons™, Natural Care® and
Beautyrest Beginnings™. Simmons
Bedding operates 19 conventional
bedding manufacturing facilities
and one juvenile bedding
manufacturing facility across
the United States, Canada and
Puerto Rico. Simmons Bedding
also serves as a key supplier of
beds to many of the world’s
leading hotel groups and resort
properties. Simmons Bedding is
committed to developing superior
mattresses and promoting a
higher quality sleep for
consumers around the world.
For more information, visit
www.simmons.com. |
