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February 8, 2010 -
Simmons Bedding Company's
flagship
Beautyrest® brand celebrates
its 85th anniversary this year,
and the company marked the
occasion with a new Beautyrest®
mattress line completely
redesigned for 2010. This new
line was introduced February 1-5
at the Las Vegas Furniture
Market.
 The
new Beautyrest® mattress line
offers consumers individually
encased Beautyrest® Super
Pocketed Coil® springs featuring
new BeautyPlush™, BeautyFirm™
and BeautyLuxeFirm™ comfort
choices for unsurpassed motion
separation, conformability,
support and durability. The
line's new BeautyStyle™
aesthetics feature luxurious
fabrics and enhanced visual
appeal while new construction
designs offer unique BeautyFeel™
comfort allowing Beautyrest® to
offer the broadest range of
unique feels in the industry.
Simmons is promoting the new
Beautyrest® mattress line with
significant marketing support,
including dealer television
tags, patent-pending
point-of-sale materials, online
promotions and public relations.
A new Beautyrest® Web site is
under development and a new
tagline, "It's not just sleep,
it's Beautyrest™," will roll out
across all communications
platforms.
From firm to plush, tight top to
pillow top, the new Beautyrest®
mattress collection offers
retailers a full range of values
and technologies. Using unique
types of comfort layers and
support foams, every mattress is
scientifically engineered to
enhance the inherent qualities
of Beautyrest® Super Pocketed
Coil® springs. BeautyStyle™
mattress aesthetics create
eye-catching consumer appeal
while BeautyFeel™ provides
consumers with the unique
comfort that comes from sleeping
on a new Beautyrest® mattress.
"We carefully designed the new
Beautyrest® line to leverage the
hallmarks of the brand, which
include unparalleled motion
separation, durability,
conformability and support,
while enhancing a consumer's
sleep experience through
BeautyFeel™ comfort. The
combination of performance
benefits from the Beautyrest®
Super Pocketed Coil® springs,
consumer-driven style and the
broadest range of comfort
choices in our 85-year history
allows us to say ‘Its not just
sleep, it's Beautyrest™,' " said
Beautyrest® Brand Director Rolf
Sannes.
At Market, Simmons is unveiling
three new Beautyrest® lines with
suggested queen retail prices of
$599-$1,999, including:
-
Beautyrest® Classic
mattresses feature the
unique comfort and support
of 800 density Beautyrest®
Super Pocketed Coil®
springs, redesigned
BeautyStyle™ luxury fabrics
and aesthetics and the Mega
Coil Edge System for an
edge-to-edge sleeping
surface. The Triton®
foundation with PowerBeam®
braces provides strength and
support. Select models
include memory foam for
enhanced comfort and
support.
-
New
Beautyrest® Anniversary™
With the complete comfort
and support of new 850
density Beautyrest® Super
Pocketed Coil® springs, the
new Beautyrest® Anniversary™
includes redesigned
BeautyStyle™ aesthetics. The
Total Surround BeautyEdge®
Foam Encasement features
QuantumLock™ technology for
foam rail integrity and
sleeping comfort right to
the edge. The celebration
continues with Energy Foam™,
part of Simmons' patented no
flip construction, for added
stability and the Triton®
foundation with PowerBeam®
braces for strength and
support.
-
Beautyrest® World Class®
features new 1,000 density
Beautyrest® Super Pocketed
Coil® springs and BeautyEdge®
Foam Encasement with
QuantumLock™ for foam rail
integrity and sleeping
comfort right to the edge.
Luxurious BeautyStyle™
fabrics and aesthetics
create compelling visual
appeal while AirFeel™
quilting foam amplifies the
inherent comfort of the
Pocketed Coil® springs in
many models. Premium quality
foams including NxG® Memory
Foam and new Progressive
Support Latex are available
on select models to enhance
comfort, conformability and
support.
 The new Beautyrest® World Class®
line features patent-pending
Transflexion™, a comfort
technology used with much
success in Simmons' luxurious
Beautyrest Black® line.
Transflexion™ comfort technology
ensures that the mattress feels
as great at home as it did when
a consumer tried it in the
store. For retailers,
Transflexion™ has been shown to
significantly enhance consumer
satisfaction.
85
Years of Beautyrest® Heritage
and Innovation
Beautyrest® Pocketed Coil®
springs are an innovation first
mass-produced by Simmons in
1925. Unlike wire-tied springs
in ordinary mattresses,
Beautyrest® Pocketed Coil®
springs are not joined at the
top or bottom. Instead, high
carbon steel springs are
pre-compressed and placed in
durable, non-allergenic fabric
encasements. This design allows
Beautyrest® Pocketed Coil®
springs to adjust individually
to the weight and contour of the
body. Since adjacent springs
aren't tied together, there's no
chain reaction of movement when
turning or moving during the
night.
Simmons' history dates back to
its 1870 founding in Kenosha,
Wis., and materials from the
company are part of the
advertising collections at the
Smithsonian's National Museum of
American History in Washington,
D.C. Advertising campaigns for
Beautyrest® throughout the
1920's featured notables such as
Eleanor Roosevelt, Henry Ford,
H.G. Wells and Thomas Edison, to
name a few.
To view a complete timeline
of the Company's history, visit
www.simmons.com/company.
Simmons President and Chief
Operating Officer Steve Fendrich
says that the Beautyrest® brand
has been a leading mattress
brand for so many years because
of sound fundamentals in
research and development,
engineering and manufacturing,
which have benefited from over
80 years of fine-tuning. "The
new Beautyrest® line has been in
research and development for
three years and represents a
multi-million dollar investment
for our company," said Fendrich.
"The line reflects the latest in
technological and aesthetic
advancements while taking the
Beautyrest® Pocketed Coil®
spring, which set the standard
for motion separation throughout
our industry, to an entirely new
level. We're very excited for
retailers to experience the new
Beautyrest® for themselves in
Las Vegas."
To learn more about the
innovations in the new
Beautyrest® product line, visit
www.beautyrest.com.
About Simmons Bedding Company
Atlanta-based Simmons Bedding
Company is one of the world's
largest mattress manufacturers,
manufacturing and marketing a
broad range of products
including Beautyrest®,
Beautyrest Black®, Beautyrest®
NxG®, Beautyrest Studio™,
BeautySleep®, ComforPedic by
Simmons™, Natural Care® and
Beautyrest Beginnings™. Simmons
Bedding operates 19 conventional
bedding manufacturing facilities
and one juvenile bedding
manufacturing facility across
the United States, Canada and
Puerto Rico. Simmons Bedding
also serves as a key supplier of
beds to many of the world's
leading hotel groups and resort
properties. Simmons Bedding is
committed to developing superior
mattresses and promoting a
higher quality sleep for
consumers around the world.
For more information, visit
Simmons Bedding's website at
www.simmons.com. |
