|
January 27, 2012 - The
Specialty Sleep Assn. (SSA) with the assistance of
sustainability consultant Vicki Worden of Worden
Associates, Inc. has published a free, updated
Environmental Marketing Terms Glossary for the mattress
/ bedding industry. The 16-page publication titled
“Glossary of Terms Frequently Used in Environmental
Marketing Claims,” is available as a free download at
the SSA Web site,
Sleepinformation.org, and a limited number of
printed copies will be distributed during the Las Vegas
Market in the SSA Showroom(C-1350).
“This is the well-researched and defining guide for
the entire mattress and bedding industry, which now has
a common reference for product identification and
communication to the consumer,” said SSA President Dale
Read. “It’s the first glossary of its kind for the
industry, it is a very comprehensive and useful
reference tool, and it will be the go-to guide for
‘selling green’ and understanding published guidelines
from U.S. government agencies like the FTC and USDA.”
During the Las Vegas Market, Worden will lead a
bedding retailer seminar on winning over today’s
conscientious consumers with accurate product claims on
Tuesday, Jan. 31, from 11 a.m. to noon in the SSA
Showroom (C-1350). Titled “Making Green on ‘Green,’” the
seminar presented by the SSA is open to all market
attendees.
The seminar will explore best practices for promoting
green sleep products in ways that eliminate consumer
confusion and solidify a purchase decision with
documented claims.
Worden is a sustainability consultant working with
manufacturers, retailers, and trade associations on the
development and launch of sustainable and
environmentally focused products and services. Her
expertise includes environmental standards and green
building, and she is a former a judge of the White House
Sustainability Awards.
For additional information regarding the SSA,
please visit
www.sleepinformation.org, or contact Executive
Director, Tambra Jones, at
tambra@sleepinformation.org, 559-868-4187,
559-676-8639.
About the
Specialty Sleep Assn.
Founded in
1995, the Specialty Sleep Association (SSA) is a
national, not-for-profit organization created to
facilitate the growth and positive awareness of the
specialty sleep category. Its members develop or sell
specialty sleep products including natural/bio-based and
organic bedding, latex, memory foam, air, gel, water,
adjustable, new spring technologies and related
products. SSA membership includes more than 100
manufacturers and retailers ranging from small,
family-owned businesses to large corporations. SSA has
showrooms in Las Vegas and High Point. |
