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March 15, 2010 - Sleep Studio
President/CEO Michael Rothbard
has accepted an invitation to
join the Board of the
mattress/bedding industry “Green
Initiative.”
Rothbard co-founded Sleep Studio
in 2006 after a lifetime of
experience in the foam bedding
business --- both his father and
grandfather owned foam bedding
manufacturing companies. Prior
to Sleep Studio, he founded
Comfort Sleeper in 1987,
providing high-quality specialty
bedding products designed to
enhance consumers’ sleep.
Rothbard received a bachelor’s
degree in finance from Florida
State University, is an avid
polo player and is fluent in
French. He and his family reside
in New York City.
“Michael brings a fresh
perspective on consumer needs
coupled with a wealth of family
business knowledge. We are
pleased he has accepted our
invitation to join the “Green
Initiative’ governing board,”
said SSA President, Dale Read.
“We are excited to have Michael
on board helping achieve our
goals for transparency in
marketing and consumer
education.”
The Mattress/Bedding Industry
“Green Initiative” sponsored by
the SSA was created to identify
definitions and terminology, as
well as existing standards and
certifications that apply to the
mattress industry. These include
components and finished
products, plus how mattress
manufacturers and retailers
label “green” products and
define eco-friendly sleep. The
SSA Board is now considering a
number of future steps to
implement the findings of the
report and consumer research
study.
Founded in 1995, the SSA is a
national not-for-profit
organization created to
facilitate the growth and
positive awareness of the
specialty sleep category. Its
members develop and/or sell
specialty sleep products,
including air, flotation, latex,
foam and adjustable sleep
surfaces, and related
merchandise. SSA membership is
comprised of more than 100
manufacturers and retailers
ranging from small, family-owned
businesses to large
corporations.
Retailers interested in
learning more about air, water,
memory foam, latex, gel,
adjustable beds and green or all
natural sleep products should
contact SSA Executive Director
Tambra Jones,
tambra@sleepinformation.org. |
