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January 26, 2009 - The
Specialty Sleep Association
(SSA) knows that "The Future of
Sleep" is now. At the upcoming
World Market Center in Las
Vegas, February 9 - 13, 2009,
the SSA will feature "Breakfast
in Bed" with the recommendation
that you shouldn't just have
breakfast in bed on Valentine's
Day, but year 'round. With the
newest technology, innovation
and specialty sleep systems, the
SSA permanent 15,000-square-foot
space at Showroom 1350 in
Building C will highlight the
fastest growing segment of the
bedding industry.
"With Valentine's Day just a few
days after WMC, the SSA wanted
to get a jump start on the
holiday by inviting retailers to
have breakfast in bed complete
with strawberries, croissants
and mimosas on Wednesday,
February 11, 2009 from 9am -
11am," notes Dale Read,
president, SSA. We firmly
believe that innovation and
product development focused on
better performance and meeting
the needs of the consumer is the
path to the future regardless of
the economy. As the housing,
mortgage and banking issues turn
around, people will buy homes
and they will need superior
mattress and bedding products.
The SSA knows that new
technology bedding does
represent "The Future of Sleep"
and will lead the way during the
recovery.
Memory foam, latex, air, gel,
water, adjustable, new spring
technology, natural and organic
bedding products continue to
fuel the growth of the bedding
industry.
Founded in 1995, the Specialty
Sleep Association (SSA) is a
national not-for-profit
organization created to
facilitate the growth and
positive awareness of the
specialty sleep category. Its
members develop and/or sell
specialty sleep products,
including air, flotation, latex,
foam and adjustable sleep
surfaces, and related
merchandise. SSA membership is
comprised of more than 100
manufacturers and retailers
ranging from small, family-owned
businesses to large
corporations.
Retailers interested in
learning more about air, water,
memory foam, latex, gel,
adjustable beds and green or all
natural sleep products should
contact SSA Executive Director
Tambra Jones at: 559-868-4187 or
559-676-8639 or visit
www.sleepinformation.org.
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