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 March
23, 2010 - One of the nation’s
largest specialty back care
retailers,
Relax The Back (RTB), is
joining the fast growing U.S.
mattress manufacturer,
Anatomic Global, Inc., with
the company’s humanitarian
initiative known as the
WorldBed Project. RTB is
launching a company-wide
promotion “Buy a Bed, Give a
Bed” to raise money and
awareness for the delivery of up
to 200,000 field beds to
displaced Haitians following the
January 12 earthquake near
Port-au-Prince.
As part of the program, for
every Anatomic Global mattress
purchased at Relax The Back, the
store will donate one WorldBed
to someone in need in Haiti. A
portion of the proceeds from
every coordinating pillow
purchased will be collected to
donate to WorldBed.
Additionally, clients will have
an opportunity to purchase
WorldBed products online and in
store at a cost of $35 each to
be delivered to the relief
effort.
“Anatomic Global came up with a
very unique concept in the way
the sleep product industry can
help disaster victims all over
the world and we wanted to be
part of this noble endeavor,”
said Relax The Back Vice
President of Merchandising J.D.
Nespoli. “Both Relax The Back
Corporate and our Franchisees
wanted to help with Haitian
relief and this program is a
great opportunity for us to do
so.”
“Buy a Bed, Give a Bed” will be
promoted with in-store displays
and there are plans to include
this program in Relax The Back’s
Summer catalogue. In addition,
Relax The Back’s corporate
office has already donated a
pallet of 50 WorldBeds and
during the campaign will
continue to channel additional
funds to assist in this effort.
“Relax The Back is an incredible
retail partner that will help us
make a lasting impact in Haiti,”
said Anatomic Global CEO David
Farley. “The WorldBed Project
couldn’t exist without their
compassion and the support and
donations of our business
community.”
Anatomic Global started
supplying Relax The Back with
bedding products in 2008 and
based on customer response has
continued to expand the
relationship over the past two
years.
Money and people in action in
Haiti
To date Anatomic Global has also
been joined in the effort by
Relax The Back, FXI Foamex
Innovations, Deslee Textiles
USA, Royal Packaging, Brookwood
Companies, World Hope
International, CARE and
Parakletos International. The
company is re-investing its
corporate profits from all
operations for the first quarter
of 2010 to manufacture WorldBeds
for Haitian relief and sent a
team to help with the initial
shipments. So far 2,216 field
beds have been delivered to
Haiti with 1,800 en route.
“Relax The Back is a dynamic
participant in The WorldBed
Project and we are grateful to
them and to all of our business
partners who share this
responsibility with us,” added
Farley.
The WorldBed Project is a
turnkey sleep system designed
for emergency care and relief
efforts. Built from high
performing 3-inch cushioning
foam, the cot-sized field beds
can be compression packaged and
quickly dispatched, in volume,
to areas of need, anywhere,
worldwide. It was created to
provide needed comfort,
increased levels of health and
safety, and a more sanitary
place to sleep in an effort to
speed recovery, aid in healing.
The WorldBed Project was
initiated during the aftermath
of Hurricane Katrina in 2005 in
which Anatomic Global mobilized
a team to make and distribute
3,000 field beds that ended up
benefiting 11,000 persons in
need. In response to the
7.0-magnitude earthquake that
hit near Port-au-Prince, Haiti
on January 12, 2010, Anatomic
Global, Inc. CEO David Farley,
revisited the WorldBed concept
and began operating it as an
adjunct business unit of his
company on January 14, 2010. Its
mission is to deliver 200,000
WorldBed products to displaced
Haitians over the next year and
will continue to aid other
global disaster relief programs
on an as needed basis.
For more information, visit
www.WorldBed.org.
Based in La Palma, California,
Relax The Back currently
operates over 110 locations
nationwide with plans to open
several more locations in 2010
and beyond. Relax The Back
offers a comprehensive line of
products to prevent and relieve
the back pain through proper
spinal support alignment
including ergonomic office
chairs, mattresses, and pillows,
back and neck supports, massage
chairs, fitness and therapy
products, and Zero Gravity
recliners.
For more information, visit
www.relaxtheback.com.
Founded in 1989, Anatomic Global
is a fully integrated, EDI
capable globally positioned
distribution, logistics and
fulfillment-company that today
incorporates the brand
development and marketing
insight of bedding industry
leaders to meet the needs of its
customers. Deeply rooted in the
medical mattress industry, in
2008 the company applied its
medical manufacturing expertise
and launched the Ecomfort
Mattress brand featuring its
signature, exclusive
EcoMemoryFoam™ extreme open-cell
plant-based memory foam.
For more information, visit
www.ecomfortmattress.com.
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