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April 8, 2009 -
Anatomic Global, the world's
number one OEM supplier of
memory foam products on the
Internet, announced today the
launch of a national retail
program with Relax the Back to
bring its
Ecomfort Mattress line of
premium,
environmentally-friendly memory
foam mattresses to market. The
company has rolled the program
out nationwide and its
mattresses will be available
coast to coast through Relax the
Back, which has more than 120
locations across the U.S. and
Canada.
Anatomic Global president Jeff
Scorziell cited the Relax the
Back relationship as a key step
in rolling out the brand
nationwide for Relax the Back
and other retailers. “The Relax
the Back relationship gives us
the opportunity to serve the
retailer well in both our key
competencies which are our
national drop-ship delivery and
our superior back support
technology,” said Scorziell.
Relax the Back will carry
Ecomfort Mattress under the
private label, PureFit™. The
mattress offers health benefits
in several ways including a
patent pending Neutral Posture
Support System to allow the back
to relax to its fullest
potential.
 The
Ecomfort Mattress collection is
also earth-friendly to the core,
using genuine EcoMemoryFoam™,
Anatomic Global’s proprietary,
exclusive material. A
significant portion of the
EcoMemoryFoam formulation is
comprised of a 100 percent
plant-based product.
EcoMemoryFoam™ is also an
extreme open-cell memory foam
that does not retain heat,
addressing the most common
consumer complaint; sleeping hot
on foam bedding. The product
uses less energy to process,
conserving energy, and the
process is fully contained in a
patented zero emissions chamber,
dramatically reducing the
product’s impact on the
environment from its inception.
Ecomfort Mattress’ covers
contain moisture-wicking bamboo,
one of the fastest-growing
plants on the planet. Other
innovative techniques, such as
using pre-consumer recycled
materials in the mattress core,
and eliminating the need for
zippers and other synthetics in
the product’s makeup, are
setting new environmental
standards in the bedding
industry.
During the shipping process, all
Ecomfort Mattress products are
“vacuum-compressed” to create a
more compact product. This
creates savings for the
retailers and consumers, it also
reduces the company’s carbon
footprint by saving up to 80
percent of the petroleum fuels
used over the highways. The
suggested retail price range of
the Ecomfort Mattress collection
is $1,299 to $2,999 in queen.
Anatomic Global sets itself
apart by raising the bar on the
manufacture and supply of
“proudly made in the USA”
environmentally-friendly
mattresses and bedding. The
company upholds a 360-degree
green manufacturing commitment
in three ways – by developing
applications for its innovative
and sustainable plant-based
formulas; by leading the
industry with its zero-air
emissions manufacturing process;
and by applying the most
efficient direct-to-store and
consumer-direct delivery methods
for a reduced carbon footprint.
Founded in 1989, Anatomic
Global, Inc. fulfills an average
of 850,000 orders each year
directly with U.S. consumers.
Anatomic Global is a fully
integrated, EDI capable globally
positioned distribution,
logistics and fulfillment
company that today incorporates
the brand development and
marketing insight of bedding
industry leaders to meet the
needs of its customers. In 2008,
the company launched the
Ecomfort Mattress brand of
mattresses featuring its
signature, patented
EcoMemoryFoam™ extreme open-cell
plant-based memory foam.
Ecomfort Mattress will continue
to roll out to dealers in the
U.S. in 2009 and is currently
targeting approximately 400 new
doors by years end.
For more information,
visit
www.ecomfortmattress.com.
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