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July 23, 2010 -
Organic Mattresses, Inc.
(OMI), the nation’s leading
manufacturer of organic
mattresses and accessories,
announced it will unveil a newly
designed showroom at the Las
Vegas World Market Center,
August 2 – 6, 2010. The
new space, conveniently located
across from Tempur–Pedic® at the
base of the elevators and
escalators, is a strategic move
by OMI to accommodate heavier
foot traffic, increase
visibility and make the brand
more accessible to buyers
interested in organic bedding
products.
“As our brand grows, the
merchandising of our products
becomes much more
important,” said OMI President
and CEO Walt Bader. “The new
showroom allows us to maximize
and better showcase our products
to retailers. Our fully
integrated organic bedding
systems will be presented in
visually appealing vignettes,
offering our retailers
additional merchandising ideas
while capitalizing on the new
convenient location on ‘mattress
row.’”
Located in Building C, space
1515, the new showroom is at the
center of the 15th floor’s most
visited area.
The company’s full line of
mattresses, toppers and
accessories, including the
newest customizable mattresses
in the OrganicPedic by OMI®
Collection, the OrganicPedic 81
and the OrganicPedic Duo, will
be on display. To celebrate
their new location, OMI will
host a cocktail party at 4:00
p.m. on Tuesday, August 3rd.
Made in the USA in the only GOTS
(Global Organic Textile
Standard) large-scale facility,
OMI is a full-circle
environmental company dedicated
to supporting America’s organic
and sustainable farmers. OMI’s
handmade, custom organic
mattresses are manufactured in
Northern California in the only
Eco-Factory™ in North America
built solely to manufacture
organic products. OMI
mattresses are also Greenguard-certified
and qualify under the U.S.
Environmental Protection
Agency’s LEEDs indoor
air-quality program.
For more information, go to
www.organicpedicbyomi.com. |
