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January 19, 2011 -
Natura World today announced it will unveil at the
January Las Vegas Market its newly designed specialty
mattress collection under the Sharper Image® brand,
complemented by a full merchandising program to support
the line at retail. On the heels of several major retail
chains picking up the collection, the company will
present the expanded program to meet retailers’
continued interest in technologically-advanced sleep
systems from brands that consumers know and love.
“We worked diligently to design a collection that
would embody the same quality, innovation and uniqueness
that consumers have come to associate with The Sharper
Image brand,” said Natura World President Ralph
Rossdeutscher. “Consumers are clamoring for
technology-driven brands as a means to enhance their
lifestyle while making their homes more comfortable. The
bedroom is a natural extension of that, and this
collection caters to consumers who want a premium
product because they understand the importance of
quality rest for their overall health and well-being.”
The five-model lineup has been enhanced with rich,
dramatic black-and-white styling, luxurious suede
fabrics and waterfall edges ranging from two to over
four inches. All models feature The Sharper Image logo
on the ticking as well as seven-inch Novalay cores that
actually calibrates the mattress to a consumer’s body
every time they lie down.
Each model’s topper features a different comfort feel
derived from layers of BioFoam, Visco, Talalay Latex,
Single OrthoGel and Double OrthoGel. The line carries a
suggested retail price range from $2,499 to $4,999 in
queen.
Natura recently acquired the rights to manufacture
and distribute The Sharper Image branded mattresses and
adjustable beds to a broad range of premium retailers in
the department store, bedding, specialty, club,
e-commerce and mail-order channels in the United States
and Canada. R.C. Willey and C.S. Woo are two of the
leading retailers who are flooring the new offering.
To develop The Sharper Image collection, Natura
combined its deep-rooted experience as a leader in the
North American bedding industry with its continued
research and development for the most progressive and
advanced comfort materials.
To experience The Sharper Image Collection, visit
Natura World at the Las Vegas Market this January 24 to
28 at booth number A-950.
Natura World is a family-owned business with a unique
approach to sleep. They develop innovative products for
all areas of sleep, not just a mattress or a pillow.
Natura World’s goal is to eliminate common sleep
disturbances and help people sleep well in order to live
better.
To learn more about Natura’s luxurious products or
to find a retailer near you, visit
www.naturaworld.com. |
