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May 2, 2009 -
Cutting-edge companies
throughout the US and Canada are
now reaching beyond conventional
mass media and traditional
direct marketing efforts to tell
their story through
person-to-person social media
venues.
Natura World Inc, the
nation’s largest manufacturer of
organic and natural bedding and
mattresses, has taken the
company’s sustainability message
one step further with the launch
of a blog to compliment the
business’s social media efforts.
“We want to reach our customers
and we want to do it with the
least possible environmental
impact,” said Natura World
President, Ralph Rossdeutscher.
“Because of my role in ISPA, our
membership with the Sustainable
Furnishings Council, our
involvement with the Specialty
Sleep Associaton’s “Green
Initiative and other
sustainability efforts, I felt
it was important to look at how
we’re communicating with the
world.”
Natura has been on Facebook and
Twitter since 2008, holding
regular contests and interacting
with people from around the
world 24/7. A number of staff
members have accounts and often
answer questions on the
company’s behalf. For Earth Day,
Natura invited Facebook fans to
post pictures of their
mattresses for a chance to win
an organic mattress.
“We’re excited about leading the
sustainability charge for the
home furnishings industry in
both products and messaging,”
said Rossdeutscher. “With all of
our products, we strive to make
it easier for everyone to choose
green, natural and organic. Now
we’re making it easier for the
world to interact with us as
well.”
Launching the Natura World Blog
is another way for customers to
get the information they need –
quickly – and to feel part of
the Natura World Family.
To connect with Natura on
Twitter, follow these people:
@MrNatura
@LarrylKlein
@JuliaRosien
@NaturaWorld
To connect with Natura on
Facebook, search
NaturaWorld.com on the fan
pages.
To see Natura’s new blog, visit
www.NaturaWorld.com/blog.
Natura has been producing
organic wool-filled bedding for
15 years. For their organic
line, all of Natura’s organic
cotton farms use biological
rather than chemical based
growing systems offering a
sustainable choice for its
bedding. Organic Natura
Grow Wool™ adheres to strict
standards that ensure the wool
is accepted as organically
grown, harvested and labeled.
Natura purchases wool from
ranchers who participate in its
organic Natura Grow Wool™
program and its organic wool
fleece is naturally cleaned and
disinfected with vegetable soaps
and steam instead of
conventional methods that use
harsh detergents and
petroleum-based chemicals.
Natura World is the only
mattress manufacturer in North
America that cards its own wool,
thereby reducing the excess
transportation costs and the
risk of contamination. As well,
Natura World is a proud member
of the Organic Trade
Association.
About Natura World
For 15 years, Natura World has
been providing natural and
organic bedding products for the
whole family – from babies to
kids and teenagers to adults and
even the family pet. Because a
good night’s sleep is as
important as nurturing our
fragile planet, Natura makes it
easy to choose green, natural
and organic bedding, pillows and
mattresses. Simply put, Natura
matches eco-integrity with
cutting edge technology to
create handcrafted, healthy
sleep systems.
Retailers and consumers
seeking more are invited to:
www.naturaworld.com.
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