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October 2, 2008 - Leading natural and organic
bedding producer,
Natura World, will
present its newest assortment of
natural bedding at the High
Point Market October 20 to 26.
Six mattresses have been added
to its memory foam, layered
latex and all-latex collections,
including the latest premium
latex models, the Cloud and the
Sovereign. All were developed to
respond to consumer demand for
more options in the middle and
high-end of the price scale for
green sleep products.
“Because of the upgrades and
enhancements made in the
category, natural and organic
bedding delivers the support,
health and comfort that
consumers want,” said Ralph
Rossdeutscher, Natura World
president. “These additions are
part of Natura’s overall
commitment to deliver the right
mix of products that respond to
our retailers’ and customers’
needs.”
Three new mattresses added to
Natura’s layered latex
collection are the Serene,
the Harmony and the
Cloud.
Both the Serene and
Harmony feature a
combination of Talalay latex and
soy polyfoam to provide
contouring comfort with
underlying ergonomic support. A
hypoallergenic wool lining
creates an insulating layer that
helps to regulate temperature
next to the skin throughout the
night and wick away moisture for
a fresh, allergen-free sleep.
Serene has a five-inch soy foam
core while the Harmony has a
six-inch soy core, and both are
covered in a soft cotton knit
blend.
The Cloud is the new
high-end, non-adjustable model
in the collection and features a
plush, removable latex pillow
top which sits atop an
eight-inch soy core.
Two new mattresses added to
Natura’s all-latex line are the
Concept and the
Sovereign.
The Concept features a
10-inch core made with a triple
layer of Talalay latex, which
provides a softer comfort zone
on top with increasingly firmer
layers underneath for proper
ergonomic support. It is also
lined with hypoallergenic wool
for optimum insulation and
temperature regulation. The
ticking is a soft cotton knit
blend.
The Sovereign is the new
high-end, non-adjustable model
in the collection and has a
plush, removable pillow top
filled will hypoallergenic wool
for a temperature-controlled
sleep environment. The
Sovereign’s entirely latex core
provides deep, whole body
support with contouring comfort.
Other additions include the
Mirror, a new memory
foam-and-latex mattress in
Natura’s memory foam collection.
The triple-layer Mirror features
advanced memory foam made with
natural soy and standard latex
comfort zones atop a durable
support foam base. The Mirror
provides deep, contouring whole
body support. The wool lining,
quilted under the plush European
cotton velour cover, helps
regulate body temperature and
eliminate overheating.
New to the Natura Organics
collection is the Organic
Baby Cloud pillow. With a
low profile, chemical-free and
hypoallergenic, it’s an ideal
first pillow for toddlers. It
features 100 percent pure
organic wool batting wrapped in
soft, organic PIMA sateen
cotton. The wool wicks away
moisture from baby’s face for a
fresh, comfortable and
allergen-free sleep.
Natura World is a family-owned
business with a unique approach
to sleep. They develop
innovative products for all
areas of sleep, not just a
mattress or a pillow. Natura
World’s goal is to eliminate
common sleep disturbances and
help people sleep well in order
to live better.
To learn more about
Natura’s luxurious products or
to find a retailer near you,
visit
www.naturaworld.com.
Discover how Natura can
ReGrooveN8™ your sleep
environment by visiting the
Natura showroom at High Point
Market, located in building IHFC,
space C709. |
