|
April 25, 2011 -
Leggett & Platt’s Bedding
Group announced today that it
will brand its category of
fabric-encased coils as Comfort
Core™. The new brand will focus
on Leggett & Platt’s attention
to the consumers’ request for
comfort and leverage their
patented technology along with
their diverse portfolio of
products.
While most innerspring products
primarily focus on providing
support, Leggett & Platt adds
comfort directly into the spring
system. This allows Comfort Core
products to be both comfortable
and supportive and eliminates
the need for layers of fabric
and foam. Thus, the Comfort Core
spring system enables mattresses
to be built on a thinner scale.
“When you are able to reduce the
excessive height of a mattress
and eliminate the foam and fiber
that typically cause body
impressions, you end up with a
better product for the
consumer,” said Mark Quinn,
segment vice president of
marketing at Leggett & Platt.
“When it comes to mattresses, we
teach consumers that thicker is
better. It’s time we addressed
this myth. Comfort Core will
exceed consumer expectations for
comfort, and prove that you can
build value in a smaller profile
mattress.”
“When we talk to retailers about
issues that they face, returns
are always at the top of the
list,” Quinn said. “If we start
telling a better story and
eliminate the misguided beliefs
that cause this problem, we can
exceed customer expectations
with the end product. We think
Comfort Core products will help
bedding manufacturers do that.”
The
Comfort Core product line will
include the following coil
types: Body Print™, Body Print™
Advanced, Bolsa™, Hi-Low™, Joey™
and Softech™
Leggett & Platt (NYSE: LEG) is a
diversified manufacturer (and
member of the S&P 500) that
conceives, designs and produces
a broad variety of engineered
components and products that can
be found in most homes, offices
and automobiles. The company
serves a broad suite of
customers that comprise a “Who’s
Who” of U.S. manufacturers and
retailers. The 128-year-old firm
is comprised of 19 business
units, 19,000 employee-partners
and 140 manufacturing facilities
located in 18 countries.
For more information on the
Comfort Core brand, visit
www.BeddingComponents.com.
|
