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August 1, 2009 -
Global, diversified manufacturer
Leggett & Platt recently
announced the launch of the
company’s revamped bedding
components website,
www.LPBeddingComponents.com.
The new site boasts a sharper
and more modern design paired
with simplified site navigation
for users. Dynamic content
highlights products and key
stories within L&P’s bedding
group.
Because L&P strives to be a
partner in their clients’
success, LPBeddingComponents.com
now details the full suite of
professional creative, technical
and R&D services available to
L&P customers. The Creative
Services team is dedicated to
providing customers with
agency-quality marketing
services at a fraction of
traditional costs and offers
design, internet, printing and
exhibition marketing solutions.
Leggett & Platt’s National
Testing Center is the most
comprehensive testing lab in the
U.S. for bedding products.
Housed in the company’s IDEA
(Innovation, Design,
Engineering, and Acceleration)
Center and dedicated to helping
bedding manufacturers and
customers design a superior
sleep set, L&P offer their
valued customers with an
in-depth evaluative study of
bedding sets and components for
a nominal fee.
“LPBeddingComponents.com was
updated to provide our customers
- bedding manufacturers and
retailers – with the component,
creative and technical solutions
they need to stimulate their
sales metrics,” said Mark Quinn,
group executive vice president
of marketing for L&P’s bedding
division, who initiated the site
overhaul in late November of
2008. “Our Creative Services
department has done a great job
in making the site more modern
and user-friendly. The CS team
takes full advantage of the
internet’s vast strategic and
tactical opportunities. They
help our customers and our
internal marketing department
connect to a larger and more
targeted audience.”
Get Emotional
LPBeddingComponents.com was
reconfigured with more than just
navigation and customer service
items in mind. Quinn firmly
believes that the bedding
industry will prosper from an
emotion-based sales method
rather than simply selling on
product and pricepoint. The site
content was also revised to
correspond with his philosophy.
For example, innerspring and box
spring product descriptions have
evolved beyond sterile lists of
specs and benefits. New product
descriptions include not only
component features, but they
also explain why these features
translate into a better night’s
rest for the sleep-seeking
consumer in ‘laymen’s terms’ so
everyone from industry veterans
to sleep-seeking consumers can
understand.
To further link high-quality
innerspring bedding components
with the healthy sleep they
provide, the site features a
Better Sleep page. The page
outlines the negative effects to
the mind and body of poor sleep,
and stresses the importance of
ergonomically engineered bedding
sets. It also includes tips on
how the average sleeper can get
the best sleep possible.
A Step Ahead
In the past few years, L&P
has re-engineered the concept
and construction of innersprings
to address the issues of
comfort, response, conformance
and support.
LPBeddingComponents.com will
keep the bedding industry
up-to-date on the continued
advancement of the company’s
innovative innerspring coil
technology. In fact, the site
was expanded to make room for
such innovative designs as the
2½” Softech spring, the 7”
Superlastic PRO and a plethora
of new Verticoil products.
“L&P is helping leading the
charge in improving healthy
sleep and sleep product
performance and the new
LPBeddingComponents.com is an
extension of those efforts. We
know that talking about healthy
sleep in conjunction with
products on the sales floor
leads to increased purchases and
higher ticket prices.
LPBeddingcomponents.com is a
simple and intuitive vehicle
that gives retailers and
manufacturers the tools they
need to boost their bottom
line,” said Quinn.
About Leggett & Platt
Leggett & Platt (NYSE: LEG) is a
FORTUNE 500 diversified
manufacturer that conceives,
designs and produces a broad
variety of engineered components
and products that can be found
in most homes, offices, and
automobiles. The company serves
a broad suite of customers that
comprise a "Who's Who" of U.S.
manufacturers and retailers. The
126-year-old firm is comprised
of 19 business units, 19,000
employee-partners, and more than
160 manufacturing facilities
located in 18 countries.
Leggett & Platt is North
America's leading independent
manufacturer of: a) components
for residential furniture and
bedding; b) components for
office furniture; c) drawn steel
wire; d) automotive seat support
and lumbar systems; e) carpet
underlay; f) adjustable beds;
and g) bedding industry
machinery for wire forming,
sewing and quilting.
www.leggett.com
www.LPBeddingComponents.com
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