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April 24, 2009 -
Ever the pioneer,
Leggett & Platt is now
helping retailers sell the
benefits of sleep through the
debut of two new programs under
Leggett & Platt® Consumer
Products Group. The Leggett &
Platt® Retail Solution™ is an
innovative program designed to
help bedding retailers increase
revenue through a series of
turn-key marketing solutions;
and the Leggett & Platt® Home
Collection™ is a new brand of
bedding accessories combining
comfort and simplicity for
better living.
Positioned to change the way
bedding retailers do business,
L&P Retail Solution is a U.S.
Patent Pending concept providing
all the tools retailers need to
effectively engage and assist
their customers – from
point-of-purchase display
systems and signage, to
marketing collaterals, to sales
aids and training and
performance management systems.
In addition, L&P Retail Solution
includes a complete range of
bedding merchandise spanning
sheets, pillows, ornamental
beds, bedding support products,
adjustable bed bases, mattress
and pillow protectors, and more.
“By offering these unique tools
and products in a comprehensive
package, we can help the
retailer sell the benefits of
better sleep,” said Rob Woods,
president of Leggett & Platt
Consumer Products Group.
“Dealers who take advantage of
our Retail Solution will
increase their revenues with the
sale of additional bedding
accessories, while
simultaneously improving the
experience for their customer.”
Within the L&P Retail Solution
product system is a line of
bedding accessories from the
newly-launched Leggett & Platt
Home Collection. Created to help
consumers sleep well and live
better, this collection includes
MicroPlush™ mattress and pillow
protectors, high thread count
sheet sets, and a range of
pillows for back, side and
stomach sleepers.
“The Leggett & Platt Home
Collection consists of premium
products at affordable prices,
something consumers are
searching for in this current
economic climate,” said Herman
Tam, group vice president of
sales and marketing.
The L&P Retail Solution also
includes products from other
well-known Leggett & Platt®
brands including Fashion Bed
Group™ and Adjustables™ by
Leggett & Platt®.
Collectively, the Leggett &
Platt Retail Solution and
Leggett & Platt Home Collection
can help bedding retailers build
relationships with their
customers and increase their
sales, even during tough
economic times.
About Leggett & Platt® Consumer
Products Group Leggett & Platt®
Consumer Products Group, a
division of global diversified
manufacturer Leggett & Platt®,
is the premier provider of
bedding products and accessories
to the retail community.
Headquartered in Whittier,
Calif., the company is committed
to delivering innovative,
high-performance products at an
exceptional value.
L&P CPG products are marketed
under four brands, including the
Leggett & Platt® Home
Collection™, Fashion Bed Group™,
Southern Textiles and
Adjustables™ by Leggett &
Platt®. Together, they
manufacture a complete range of
consumer bedding products and
sleep accessories, available in
retail furniture and bedding
stores nationwide.
For additional
information, please visit
www.leggett.com\consumerproductsgroup.
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