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September 3, 2009 -
World Market Center Las Vegas
is proud to announce the
endorsement of the two largest
bedding and mattress trade
associations in its broad-based
marketing effort designed to
stimulate consumer spending on
home furnishings. International
Sleep Product Association (ISPA)
and Specialty Sleep Association
(SSA)—comprising 700 mattress
and sleep product manufacturers,
suppliers and retailers— join
six other leading industry
associations in their support of
“Is it Home yet?™” and the
campaign’s first event, National
Home Furnishings Month (NHFM).
“World Market Center Las Vegas
has emerged as the premier
bedding market in the country
and in doing so we’ve developed
strong partnerships with
mattress producers, retailers
and associations in order to
create a dynamic marketing venue
for their products,” said Robert
Maricich, president and chief
executive officer of World
Market Center Las Vegas. “The
bedding community’s support of
this new, consumer-facing
platform further reinforces our
continued marketing partnership,
and we believe will deliver
extraordinary value over time
for these brands and retailers.”
Maricich added the mattress
category is a vital sector for
the home furnishings industry,
delivering some of the best
margins for retailers, and
fittingly should be branded
among consumers. “For the
consumer, the benefits of a good
night’s sleep and a creating a
sanctuary at home are
compelling, and can be further
reinforced throughout this
campaign,” he said.
“World Market Center is to be
applauded for their timing and
creativity in launching this
campaign and we are supportive
of their efforts,” noted Don
Wright, chairman of the
International Sleep Products
Association.
“We commend the efforts of World
Market Center to stimulate
awareness and sales in the home
furnishing space. They have been
true partners with the bedding
industry which has resulted in
its twice annual shows becoming
the nation’s largest sleep
products market,” said Specialty
Sleep Association president Dale
Read. “This upcoming market will
showcase some major innovation
in the bedding category, with
manufacturers offering more
green, environmentally friendly
products than ever before, and
new technologies that help
consumers get a better and more
restorative night’s sleep.”
Since the campaign was announced
last month, enthusiasm and
support have been building
throughout the industry, and
beyond. World Market Center Las
Vegas has received a tremendous
response from retailers,
industry analysts, manufacturers
and the media regarding the
multi- layered marketing
program, which was created to
jumpstart retail sales by
encouraging consumers to
reinvent their homes via small
changes.
The comprehensive, multi-million
dollar campaign will include
advertising in major home
furnishings publications,
out-of-home (billboard) and an
aggressive online plan on MSN,
including sponsorship of the
Room Design section that will
generate an estimated 150
million impressions. Visits to
www.HomeYet.com are going
strong, as consumers are
learning more about the
industry-wide drive toward
refurnishing their homes, which
will culminate with a key retail
period from September 19-27.
During Las Vegas Market,
retailers can also visit the
National Home Furnishings Month
Retailer Activation Center
located in Building C-412 to get
more information on the
campaign. Toolkits will be
available, as well as seminars
and information as to how
retailers can benefit from this
program, now and into the
future. Retailers needing
additional information on how to
get involved with NHFM or have
questions about the Retail
Toolkit or Dealer Locator can
email
retailstores@homeyet.com.
World Market Center Las Vegas is
funding this multi-year $20
million campaign, with the
support of leading trade
associations including National
Home Furnishings Association (NHFA)
and Western Home Furnishing
Association (WHFA), Sustainable
Furnishings Council (SFC),
WithIt (Women in the Home
Industries Today), Home
Furnishings Independents
Association (HFIA), American
Society of Furniture Designers (ASFD),
the International Sleep Products
Association (ISPA) and the
Specialty Sleep Association
(SSA).
About World Market Center Las
Vegas
World Market Center Las Vegas is
an integrated home and
hospitality contract furnishings
showroom and trade complex. The
state-of-the-art campus
showcases furniture, decorative
accessories, gift, lighting,
area rugs, home textiles and
related segments, as well as the
Las Vegas Design Center (LVDC),
now open daily to consumers
along with their designers.
World Market Center currently
hosts the preeminent Las Vegas
MarketSM biannually in February
and September. And in February
2010 World Market Center will
debut InspireDesignTM for
manufacturers and companies
serving the hospitality design
marketplace. The Gift + HomeTM
show launches in June 2010,
catering to the gift, decorative
accessory and seasonal
industries. For more information
on World Market Center Las
Vegas, visit
www.LasVegasMarket.com.
Find us on Facebook and Twitter.
About International Sleep
Products Association (ISPA)
Established in 1915, the
International Sleep Products
Association (ISPA) is
dedicated to protecting and
enhancing the growth,
profitability and stature of the
mattress industry. As the
industry’s trade organization,
ISPA represents over 600
mattress manufacturers and
suppliers throughout the world.
ISPA’s wide range of member
services include exclusive
industry surveys and statistics,
advocacy support, educational
offerings, the industry’s ISPA
EXPO trade show, safety research
through its Sleep Products
Safety Council, consumer
research and education through
its Better Sleep Council,
BedTimes and Sleep Savvy
publications, the ISPAEarth™
Industry Sustainability
Initiative, and more.
About Specialty Sleep
Association (SSA)
Founded in 1995, the
Specialty Sleep Association
(SSA) is a national
not-for-profit organization
created to facilitate the growth
and positive awareness of the
specialty sleep category. Its
members develop and/or sell
specialty sleep products,
including natural and organic
bedding, latex, memory foam,
air, gel, water, adjustable, new
spring technologies and related
products. SSA membership is
comprised of more than 100
manufacturers and retailers
ranging from small, family-owned
businesses to large
corporations. |
