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 May
1, 2009 -
FabricTech2000, the
nation’s leader in bringing
advanced technology and comfort
to the sleep products protection
industry, has named Jeff Bergman
its new president and chief
operating officer.
With
nearly 30 years experience in
the industry, Bergman is widely
credited with driving major
sales increases as executive
vice president of sales and
marketing for Spring Air’s
former Phoenix licensee, and
most recently as national vice
president of sales and marketing
at Aireloom Mattress Company.
“We are excited about the energy
and expertise Jeff brings to our
brand. He is by far the most
successful sales and marketing
executive in the mattress
industry today, and has a
tremendously successful track
record taking strong brands and
expanding their retail
presence,” said FabricTech2000
Chairman and CEO Arnold
Hershbain.
Bergman said he was drawn to the
FabricTech2000 opportunity
because of the quality of the
product, advanced technology and
the increasing importance
accessories are playing in
retail strategies.
“With declining traffic and
sales, sleep shops and furniture
stores are hungry for new
sources of revenue and
accessories, particularly
quality protection products.
These superior products can be
an important new source of
incremental sales for
retailers,” said Bergman.
“When I studied the category, no
one in my opinion was offering
the quality, value and rigorous
testing that FabricTech2000
offers to the marketplace and I
wanted to be a part of this
company’s growth,” he added.
Bergman said his initial plans
will be to complete the
recruitment of a national sales
force that was begun by
management last year, and to
open new accounts, particularly
in the Southeast, Midwest and
Western United States.
FabricTech2000 sells through
more than 700 retail locations
throughout the United States in
chains such as Sleepy’s, RC
Willey, Value City Furniture,
Ashley Home Stores and
Mattress4You. Currently there
are over 3 million Bed Barriers
in use throughout the United
States.
Dealers typically position
FabricTech2000 products as a
premium solution for mattress
and pillow protection in their
stores. Because the company
provides exceptional training
and support to the dealers and
their retail sales associates,
there is usually an attractive
spike in accessory sales after
our products reach the floor.
Hershbain said that new
technologies offered in their
products make the FabricTech
lineup a favorite for consumers
purchasing higher-end bedding
and, in particular, visco latex
products. Plus, FabricTech is
endorsed, recommended and used
by more than 12,000 physicians
in the United States.
“The unique construction of our
products provides the ultimate
in protection, without altering
the feel of the mattress in any
way. This is particularly
important in visco and latex
products. The consumer is making
the purchase based on a
particular feel when they demo a
mattress in the store. In many
cases, with other mattress pads,
they would be dissatisfied with
the mattress when they get it
home because most pads interfere
with the temperature sensing
properties of the foam and alter
the mattress’s overall comfort,”
said Hershbain.
All FabricTech2000 products
prevent skin particles and
moisture from reaching a
mattress, using a three-step
approach. OmniGuard® Ultra’s
breathable PolyKnit™ outer layer
absorbs perspiration, moisture
and stains, while the waterproof
InnerShield™ membrane protects
them from reaching the mattress.
It wicks moisture away instead
of creating an uncomfortable
“puddle” effect. This also
prevents mold and mildew from
forming. OmniGuard® Ultra is
naturally dust mite, bed bug,
stain and water resistant, and
is made with no added chemicals,
so it is safe for children and
pets. The products are
waterproof, quiet and cool,
unlike noisy, sticky vinyl.
The InnerShield™ membrane also
safeguards a mattress
manufacturer’s warranty since it
can be voided if there is a
stain on a mattress –regardless
if your claim is for another
reason.
Founded in 1992, FabricTech2000
provides consumers with a safer
and healthier sleeping
environment by utilizing the
most advanced technology, the
finest materials and highest
quality workmanship. In
addition, all FabricTech2000
products are proudly made in the
United States and adhere to
strict medical guidelines.
FabricTech2000 is the exclusive
provider of mattress protection
products for The Style Network.
For more information about
FabricTech2000 visit
www.fabrictech.com or call
800-758-8563.
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