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September 10, 2009 -
FabricTech International,
the nation’s leader in bringing
advanced technology and comfort
to the sleep products protection
industry, recently surpassed the
1,000-door count with the
addition of the retailers in
Texas and the Pacific Northwest.
Additionally, the company
recently added sales
representatives to cover over 20
states in the western, southern
and central portions of the
country.
“The new team gives us the
ability to really provide the
high level of service, training
and support retailers want in
order to develop their mattress
and pillow protection business,”
said FabricTech International
President and COO Jeff Bergman.
“Retailers know that when they
add FabricTech International to
their accessory lineup, they not
only provide a value to their
customers, but they see their
revenue grow as well.”
Bergman said that new packaging
design and point-of-purchase
materials give retail sales
associates an edge in explaining
the benefits of their products
to consumers, which more often
than not, lead to the consumer
buying a premium product.
FabricTech International
products are now available at
such leading retailers as
Sleepy’s, RC Wiley, Sit n Sleep,
Value City Furniture and Ashley
Home Stores.
FabricTech International
Chairman and CEO Arnold
Hershbain said that new
technologies offered in its
products make the lineup a
favorite for consumers
purchasing higher-end bedding
and, in particular, visco latex
products.
“The unique construction of our
products provides the ultimate
in protection, without altering
the feel of the mattress in any
way. This is particularly
important in visco and latex
products as the consumer is
making the purchase based on a
particular feel,” he said.
“In many cases, with other
mattress pads, they would be
dissatisfied with the mattress
when they get it home because
most pads interfere with the
temperature sensing properties
of the foam and alter the
mattress’s overall comfort,” he
added.
All FabricTech International
products prevent skin particles
and moisture from reaching a
mattress, using a three-step
approach. OmniGuard® Ultra’s
breathable PolyKnit™ outer layer
absorbs perspiration, moisture
and stains, while the waterproof
InnerShield™ membrane protects
them from reaching the mattress.
It wicks moisture away instead
of creating an uncomfortable
“puddle” effect. This also
prevents mold and mildew from
forming. OmniGuard® Ultra is
naturally stain and water
resistant, and is made with no
added chemicals, so it is safe
for children and pets. The
products are waterproof, quiet
and cool, unlike noisy, sticky
vinyl. The InnerShield™ membrane
also safeguards a mattress
manufacturer’s warranty since it
can be voided if there is a
stain on a mattress –regardless
if your claim is for another
reason.
At the Las Vegas Furniture
Market, FabricTech International
also introduced a StainGuard
lineup that includes a pillow
protector, plush quilted
mattress protector and all
season’s mattress protector.
StainGuard products use a
quilted design, are
ant-microbial and Teflon-free.
Responding to the increased
popularity of organic, natural
bedding, FabricTech
International will be unveiling
a new line of 100-percent
natural Mattress Protector,
Total Encasement, and Pillow
Protector. The Mattress
Protectors and pillow protectors
use the company’s exclusive
PureFlow™ filter with AirXchange
micro-filtration technology that
adds a new degree of comfort
with a breathable micro-filter
sewn into the product.
Founded in 1992, FabricTech
International provides consumers
with a safer and healthier
sleeping environment by
utilizing the most advanced
technology that is Engineered
trough Sleep Science®, using the
finest materials and highest
quality workmanship. In
addition, all FabricTech
International products are
proudly made in the United
States and adhere to strict
medical guidelines. FabricTech
International is the exclusive
provider of mattress protection
products for The Style Network.
For more information about
FabricTech International visit
www.fabrictech.com or call
800-758-8563. Visit FabricTech
International at the Las Vegas
Market, September 14-17, 2009 in
booth # B-908. |
