|
September 10, 2009 -
FabricTech International,
the nation’s leader in bringing
advanced technology and comfort
to the sleep products protection
industry, will introduce a
series of innovative new
offerings at the Las Vegas
Furniture Market, including
StainGuard, a quilted series,
and an organic cotton lineup of
its popular Mattress Protector,
Total Encasement and pillow
protection line. Additionally,
the company said it was
revitalizing its core OmniGuard®
mattress and pillow protection
products.
“The success of our core product
lineup had retailers asking us
to expand and broaden our
product offerings to provide
more variety and price spectrum
bandwidth for consumers,” said
FabricTech International
Chairman and CEO Arnold
Hershbain. “We’ve taken a number
of steps this year to enhance
the lineup and also to add
strength to our leadership with
the appointment of industry
veteran Jeff Bergman as
president and chief operating
officer in the first half of the
year.”
All FabricTech International
products prevent skin particles
and moisture from reaching a
mattress, using a three-step
approach. It’s flagship
OmniGuard® Ultra uses a
breathable PolyKnit™ outer layer
absorbs perspiration, moisture
and stains, while the waterproof
InnerShield™ membrane protects
them from reaching the mattress.
It wicks moisture away instead
of creating an uncomfortable
“puddle” effect. This also
prevents mold and mildew from
forming. OmniGuard® Ultra is
naturally dust mite, bed bug,
stain and water resistant, and
is made with no added chemicals,
so it is safe for children and
pets. The products are
waterproof, quiet and cool,
unlike noisy, sticky vinyl.
The InnerShield™ membrane also
safeguards a mattress
manufacturer’s warranty since it
can be voided if there is a
stain on a mattress –regardless
if your claim is for another
reason. OmniGuard® products will
sport revamped packaging and
point of purchase materials for
retailers. The packaging will be
more consumer friendly, showing
the health and medical benefits
of these patented, premium
products.
The StainGuard lineup includes a
pillow protector, plush quilted
mattress protector and all
season’s mattress protector.
StainGuard products use a
quilted design, are
ant-microbial and Teflon-free.
Responding to the increased
popularity of organic, natural
bedding, FabricTech
International will be unveiling
a new line of 100-percent
natural Mattress Protector,
Total Encasement and Pillow
Protector.. The Mattress
Protectors and pillow protectors
use the company’s exclusive
PureFlow™ filter with AirXchange
micro-filtration technology that
adds a new degree of comfort
with a breathable micro-filter
sewn into the product.
“FabricTech International has
one of the most cutting-edge
research and development
departments in the industry
today. They work daily on the
latest and most innovative sleep
benefit products that are
Engineered through Sleep
Science®,” said Bergman. “The
result has been a very exciting
journey these past few months of
broadening our lineup and
working more closely with our
retailers to providing them with
more training and tools so their
RSAs can be more successful
selling these products.”
Founded in 1992, FabricTech
International provides consumers
with a safer and healthier
sleeping environment by
utilizing the most advanced
technology, the finest materials
and highest quality workmanship.
In addition, all FabricTech
International products are
proudly made in the United
States and adhere to strict
medical guidelines. FabricTech
International is the exclusive
provider of mattress protection
products for The Style Network.
For more information about
FabricTech International visit
www.fabrictech.com or
call 800-758-8563. Visit
FabricTech International at the
Las Vegas Market, September
14-17, 2009 in booth # B-908. |
