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January 26, 2012 -
Boyd Specialty Sleep is coming to the Las Vegas
market armed with several major sleep innovations
designed to offer sleep support, flexibility, ease of
use and availability—all at values that retailers and
consumers will readily recognize, the company said.
The specialty producer (B901) will introduce a
patent-pending, manually adjustable Easy Adjust™ base
that enables sleepers to enjoy the benefits of
adjustable comfort at a fraction of the average retail
cost for electric versions.
“We expect this ‘disruptive technology’, which also
represents the industry’s first UPS-shippable adjustable
base, to capture a significant share of the adjustable
bed base market,” said company president Dennis Boyd.
Boyd also will add several new designs and features
to its growing platform frame and occasional use product
categories.
“Our over-arching objective is to supply retailers
with a wide range of viable alternatives to conventional
foundations—options that provide durable mattress
support but also give shoppers functions and looks that
are not only attractive, but extremely affordable.”
New Easy
Adjust™ Manual Adjustable Base
The
cornerstone of Boyd’s market presentation is an
innovative, manually operated Easy Adjust adjustable
base with up to 15 settings at the head end. The
all-steel, black powder-coated base holds up to 2,500
pounds in any size.
Unlike any
electric adjustable bed currently on the market, Boyd’s
bases are also UPS-shippable—a major plus for retailers
and online shoppers.
“Our twin XL,
queen or king bases set up in under five minutes,
involve few parts and require no tools,” Boyd explained,
emphasizing that electric controls for power bases can
be complicated to operate and problematic when it comes
to maintenance.
“Easy Adjust
bases are also simple to understand,” he said. “The user
only needs to lift the top panel next to the mattress to
the desired elevation, causing a bracket to catch the
nearest notch. The base is returned to a flat position
by raising the mattress a few inches and re-adjusting
the base panel.”
According to
Boyd, the Easy Adjust base is also the industry’s first
such product that’s available in a “true king” size,
made possible with simple connectors on the panel grid
under the mattresses. Independent adjustments by king
sleepers are also possible when the two twin XL bases
are not connected.
Easy Adjust
bases will retail at $299, $399 and $499 for the twin
XL, queen and king sizes, respectively—values that Boyd
said are “60 percent less than retails for power bases
that offer similar functions.
“Our
objective is to attract the 25- to 45-year-old market
that wants a queen- or king-size bed that’s adjustable,
but reasonably priced. This new program ensures that a
much broader pool of mattress shoppers can afford the
many benefits offered by adjustable sleep.”
Boyd’s Easy
Adjust products include safety features to prevent
finger-pinching and other provisions that eliminate
mattress slippage and “bridging.”
The design
also provides for the attachment of a headboard or
footboard using an adapter kit. The kit enables the
mattress to be raised or lowered at the head without
affecting the headboard.
Boyd said a
primary goal of his specialty sleep business is to
impact the way many retailers still market and sell
adjustable beds, which is to price the mattress and base
together.
“Offering a
customer the ability to purchase a mattress that can be
paired with several different support options—a
traditional foundation, a stationary platform base, an
adjustable power base or a manually operated
version—empowers the dealer to sell the comfort of the
mattress with a variety of support alternatives and
functions.
“This sales
concept not only gives the consumer exciting choices in
sleep function and comfort, but also increases the
number of ways that shoppers can perceive value.”
Upgrades
in Comfort Ease™ Guest Bed
Boyd’s
Comfort Ease fold-away guest bed has been upgraded to
include a two-inch-thick plush mattress that now
features the same new MicroTec Gel™ memory foam
introduced in the company’s Gel Rest™ collection in
December.
The upgraded
product, expected to retail at $99 in single size, has a
reinforced tubular steel frame and a perimeter spring
suspension with center support, delivering a sag-free
yet contouring feel. The bed accommodates up to 300
pounds.
“We designed
this occasional-use bed for pure comfort and ease of
assembly,” Boyd said. “Coupling the ultra-soft and plush
fleece cover with our new gel-infused memory foam in the
mattress significantly improves the cooling/comfort
properties of the product.”
The new
Comfort Ease bed, which folds in half to only 5.5
inches, is also being packaged with a new Quick Response
(QR) code on the box. Retailers and consumers can scan
the code to access a new Boyd YouTube video that
explains the product’s features and demonstrates how to
set up or fold away the bed.
A URL link is
also printed in the product instructions for shoppers
using the internet to access the video.
The company
also has produced similar new videos for its
patent-pending Bonus Base™ platform bed frames.
“To access
any of our product films, a retail salesperson can scan
the QR code in-store for demonstration purposes, or
consumers can view the video using either smart phones
or computers, Boyd said.
“The primary
objectives of these films are to help retailers better
understand our products and to provide active,
educational sales tools that enhance the shopping and
in-home product experience.”
New Frame
Designs and Upgrades; Bed Accessories
Boyd
Specialty Sleep also will bring to market several new
platform bed frames in various materials and finishes,
some of which offer both padded and decorative steel
headboards in a variety of designs, including
contemporary, metropolitan and Scandinavian styles.
The company’s
Bonus Base™ platform frame in silver and brushed
nickel—introduced in Las Vegas last summer, has been
upgraded to include a new matching headboard that
attaches to the frame. The headboard will retail at $79
in queen and like the base, is UPS-shippable.
A new Moon
Pillow™ made with Boyd’s MicroTec Gel memory foam also
will be showcased. The sleek pillow design has a
graceful, half-moon shape with a gradual slope, designed
to provide ergonomic comfort to sleepers of all sizes.
The new Moon Pillow is expected to retail at $99 in
queen.
Along with information on its pillows, mattress
pads and other bed accessories, Boyd Specialty Sleep
will provide information to retail salespeople on the
new topper program at its main web site
www.boydspecialtysleep.com. |
