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June 6, 2011 -
Boyd Specialty Sleep is introducing its first-ever
mattress topper program featuring three quality memory
foam options in response to stepped-up demand from
retailers, according to company CEO and president Dennis
Boyd.
 The
new Boyd Responda-Flex® toppers—in two-, three- and
four-inch heights—incorporate either solid memory foam
or a combination of convoluted memory foam for
contouring support, plus a firmer secondary foam layer
for extra support.
Priced to retail from $99 to $399 in queen-size, the
toppers feature quality covers in off-white that are
removable and machine-washable.
“The vast majority of toppers sold today are
uncovered blocks or slabs of foam,” Boyd explained. “Our
objective was to differentiate and elevate the quality
and look of our offerings, which is why Responda-Flex
toppers are esthetically styled, have a lifestyle-based
selling story and include attractive POP materials.”
The three- and two-inch products feature convoluted
memory foam layers under either a velour cover or a 300
thread count natural cotton/polyester fabric,
respectively. The four-inch topper is a solid,
non-convoluted memory foam layer covered in a
bamboo-based rayon fabric.
The entire topper collection uses different densities
of Boyd’s open-celled memory foam (Responda-Flex), which
is highly permeable, breathable and temperature
sensitive.
Boyd, who said his company will be offering the new
program to retailers nationwide, noted that topper
demand has increased significantly during the economic
downturn.
“For many consumers who can’t afford to buy a new bed
and are seeking a better night’s sleep, the plushness
and support of a properly constructed topper can
mitigate the declining support in a mattress that’s
nearing the end of its lifecycle,” he noted.
“Toppers also help eliminate mattress returns,
particularly if a new bed is perceived as too firm. The
retail salesperson can then provide a topper that
delivers pressure support to the body, creating
increased comfort for the sleeper(s).”
Boyd Specialty Sleep was founded by Dennis Boyd in
1977 and dedicates itself to quality, innovation and
excellence in a range of highly diversified specialty
sleep products and top-of-bed accessories.
The company has earned more than 30 patents for its
innovations and is strategically focused on the health
and safety of consumers, as well as on the environmental
impact of its products and processes.
Along with information on its pillows, mattress
pads and other bed accessories, Boyd Specialty Sleep
will provide information to retail salespeople on the
new topper program at its main web site
www.boydspecialtysleep.com. |
