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January 23, 2011 -
Boyd Specialty Sleep is coming to the Las Vegas
market with a sweeping spectrum of product introductions
and line enhancements that will extend its wide-ranging
portfolio of specialty mattress products.
The company’s presentations include the first-ever
ultra premium line extension in its Natural Flex®
collection; two new Lux Aire™ beds; a new value-based
Silver collection designed for use with Boyd’s patented
Sleep Metrics® retail program; two new “occasional use”
beds, plus a new Bonus Base™ Platform and storage
concept.
“As a specialty company, we thrive on innovation and
on meaningful product developments that help our retail
customers differentiate themselves and stay ahead of
their competition,” said company president Dennis Boyd.
“For this market, we’ve developed a wide range of new
bedding products and components that reflect our focus
on healthy, safe and sustainable processes and
materials,” he added.
“Everything we make is designed to improve the
quality of people’s lives by improving the quality of
their sleep.”
NEW
NATURAL FLEX® ULTRA COLLECTION
A new
four-model, ultra premium latex bed series in Boyd’s
Natural Flex collection—called Natural Flex Ultra—is the
first extension in the line in a decade. The new
high-end models include premium Talalay latex cores up
to nine inches tall, a natural cashmere quilt and a
proprietary natural cotton/rayon cover developed by
Boyd. The fabric has a soft hand and helps ensure a
cool, dry sleep surface.
Natural Flex
Ultra models, which have achieved Level 1 certification
in the Sleep Specialty Association’s (SSA) safety and
environmental program, also feature a demonstrably
different single-needle quilt pattern based on a
hand-drawn, abstract design.
Although up
to five inches taller than mattresses in the original
Natural Flex line, the Ultra models include the same
exclusive tri-zoned and Channel Venting™ foam layers at
both the top and base of the mattress, which provide
superior lumbar support and maximum air circulation.
The top layer
uses the company’s quality premium Talalay Latex foam
while the unique Foamspring™ base—made of Boyd’s Reflexa™
support foam—adds durability yet enhances the resiliency
and reflex action of the entire bed.
The uppermost
latex layers are also tri-zoned, using pincore
ventilation. Original Natural Flex models feature
quality Dunlop and engineered latex.
Foams in
every Natural Flex product are layered specifically to
deliver progressive or graduated firmness. The layers
are also uniformly “pre-crushed” prior to zone-cutting
to provide more lasting, uniform support.
According to
Boyd, the new Natural Flex Ultra beds will be sold to
select accounts and can be shipped UPS for use on an
existing base or with the company’s platform frame,
foundation or power base.
The high-end
models are expected to retail between $1,499 and $2,999.
Original Natural Flex models currently retail in the
$399 to $1,299 range.
 NEW LUX
AIRE I AND II BEDS
Boyd
Specialty Sleep will present two new patent-pending
premium air beds with dual chambers for individual
sleeping comfort, plus air-cushioned edge supports to
prevent perimeter sag.
The 12-inch
Lux Aire I and 14-inch Lux Aire II models—available in
queen and king sizes—have a built-in air pump and come
with an ergonomic hand control that adjusts both left
and right chambers, as well as the perimeter support
chamber.
“The air bed
clearly has enormous consumer appeal as a $600 million
segment of the specialty sleep category,” Boyd
commented.
“These Lux
Aire models are an excellent quality/value solution for
consumers who have a preference for adjustable,
air-based comfort and support.”
Both models
incorporate Boyd’s patented, dual-walled horizontal beam
design made of a thick, puncture-resistant flexible
material with a nylon fabric exterior.
The Lux Aire
I bed has a convoluted foam top in a washable
Micro-Pure™ fabric sleeve that reduces friction and
protects the air mattress. The Micro-Pure cover
completely encapsulates the foam with a ventilated,
anti-microbial fabric and has a moisture-proof barrier
incorporated into the base layer. The zippered,
micro-fiber luxury cover is removable and washable.
The Lux Aire
II model has a three-inch quilt of memory foam in the
same washable fabric sleeve. The breathable,
cotton-based Stay Pure™ quilted cover also zips off and
washes easily.
Both Lux Aire
beds are expected to retail from $599 to $799 in queen.
“These are
high quality air beds that can be sold at velocity price
points,” Boyd said. “Our retailers have a great
opportunity to present these products as traffic
builders at price points well below our current models,
and consequently increase their share of the air bed
segment.”
NEW SLEEP
METRICS™ SILVER COLLECTION
Designed for
use with its patented, computer-based Sleep Metrics
retail program, Boyd has added a new Silver line of
value-based specialty beds to its existing Gold and
Platinum collections.
The four new
Silver models, which use premium, high-density foams and
quality latex materials, have an anticipated retail in
queen of $999, which includes the foundation.
Boyd’s Gold
and Platinum specialty sleep sets (also four models in
each collection), currently retail in queen at $1,799
and $2,499, respectively.
“We felt it
was important to expand our Sleep Metrics offerings to
include a more affordable line of premium products,”
Boyd noted. “The new Silver line enables retailers who
rely on our selection process in their stores to offer
additional, value-oriented specialty options to their
customers.”
Boyd’s
proprietary Sleep Metrics program captures critical
consumer data and sleep preferences in under two
minutes, using a touch-screen kiosk and printer.
Because the
program is focused on determining the customer’s total
sleep need—mattress plus pillow—the system recommends
the ideal bed and two pillow combinations.
“When it
comes to the quality of sleep, we recognize the
importance of the right pillow as much as the importance
of the right bed,” Boyd explained. “That’s why the Sleep
Metrics process incorporates the pillow into the sale,
rather than treating it only as an add-on purchase.”
Boyd offers
six pillows as part of its Sleep Metrics program,
ranging from visco foam and latex designs to gel/fiber
combinations.
INNOVATIVE
NEW OCCASIONAL-USE MATTRESSES
Reflecting
its commitment to innovation that addresses quality of
life through better sleep, Boyd has developed several
new occasional-use specialty beds that provide comfort
and support, as well as ease and convenience.
Comfort
Ease™
A new
fold-away guest bed called Comfort Ease™ uses a tubular
steel frame with a perimeter, no-sag spring suspension.
The combination of visco with poly foam in the mattress
is 1.5 inches thick and has a soft fleece cover that can
be zipped off and machine-washed.
The retail
price in a single size is from $69 to $99. The Comfort
Ease bed supports up to 300 pounds, requires no assembly
and folds to only a 5.5-inch thickness for simple
storage.
“We’ve
studied the best sleep solutions for limited spaces and
found that a well-designed fold-away bed is far more
comfortable, lighter and portable than roll-away
models,” Boyd said.
Otto-bed™
Ottoman
Boyd’s new
Otto-Bed product leverages the concept and convenience
of using everyday furniture as yet another sleep
solution.
The company’s
two-inch-thick, high-density poly foam mattress folds
easily into a 32-inch wide ottoman. The ottoman fabric—a
neutral, mocha-colored micro-suede—blends into most room
decors or stores easily because of its compact size. The
ottoman has four casters for easy movement.
Available in
one size only, the Otto-bed with removable washable
cover is set to retail from $149 to $199.
NEW BONUS
BASE™ AND STORAGE CONCEPT
For its final
market introduction, Boyd Specialty Sleep will present a
new Bonus Base platform bed frame—a patent-pending
design that eliminates the need for any traditional box
spring, foundation or metal frame, while providing
generous under-bed storage.
“In effect,
this one base not only creates useable space but also
replaces both a foundation—whose price is typically
built in to the price of the mattress—and a standard bed
frame, an add-on that the consumer often pays for in her
purchase process,” Boyd said.
“The Bonus
Base enables the retailer to give the customer a far
more practical and versatile option in a base for her
mattress.”
The coated
all-steel construction of the Bonus Base supports up to
3,500 pounds and assembles in minutes without tools.
At 14 inches
high (versus the standard 6- or 8-inch high frame), the
design provides ample room under the base to store loose
household items, or can be purchased with Hide-A-Way
Drawers™, Boyd’s exclusive K-D canvas storage
compartment.
Attached to
the base with a Velcro® strap, the sturdy compartment
has wire supports and rests on four casters, making its
simple to remove, roll out for gathering or packing
items, and then re-secure under the base.
Boyd’s
exclusive Hide-A-Way Drawers compartment needs no
assembly and is available in pairs expected to retail at
$49.99 per set.
Providing
sag-free and squeak-free mattress support, the Bonus
Base has optional headboard and footboard brackets and
can be folded for easy transport and delivery through
stairwells or small living spaces. The product, which
can be shipped UPS, also negates the need for
split-queen foundations.
Retailing in
all sizes from $59 to $149 (Bonus Base only), Boyd noted
that the new frame also is available with a foundation
cover that gives the product the look of a traditional
covered box spring.
“Many
retailers prefer that their product displays have a more
conventional appearance, so we offer a quilted cover
with a non-skid top that fits over the corner and side
brackets to emulate the appearance of a foundation,”
Boyd explained.
“We’re
pleased to say that the finished look is extremely
effective. The cover option and Hide-A-Way Drawers™
offer the retailer several profitable add-on
opportunities to an aggressively priced platform frame,”
he added.
Showing in Las Vegas in space B-826, Boyd
Specialty Sleep was founded by Denny Boyd in 1978 and
dedicates itself to quality, innovation and excellence
in a range of highly diversified specialty sleep
products.
The company has earned more than 30 patents for its
innovations and is strategically focused on the health
and safety of consumers, as well as on the environmental
impact of its products and processes.
For more information about Boyd
Specialty Sleep Mattresses, please visit
www.boydspecialtysleep.com. |
