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 June 25, 2008
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Aero Products International,
Inc., makers of the original
AeroBed, today continues to
market key products through
furniture and bedding outlets
nationwide. The company is once
again showing with the Specialty
Sleep Association at the World
Market Center (WMC, Building
C-1350) , further strengthening
its leadership position in the
temporary bedding category with
the bedding, mattress and home
furnishings industry.
As
the category leader in product
innovation, comfort and
reliability for more than 15
years, AeroBed’s move into the
furniture and bedding channel
will provide consumers with the
opportunity to purchase the most
comfortable night’s sleep
possible – wherever they shop.
The focus of this initiative are
AeroBed’s Premier line of
products (Comfort Zone,
DuraSuede, and Raised Comfort
Zone), which are designed to
provide the best in comfort and
ease to people looking to “turn
any room into an AeroBed room.”
 “Our commitment to providing
consumers with a quality night’s
sleep has challenged us to
expand our presence in these
newer channels of distribution
where we can best showcase our
products,” said Tim Horne, CEO
of Aero Products International,
Inc. “We believe that AeroBed’s
recent move into furniture
and bedding outlets is just a
natural progression that will
provide consumers with a quality
temporary bedding option in a
traditionally higher priced
marketplace.”
To support their presence in
this retail channel, Aero
Products has showcased its
temporary bedding innovation –
the Raised Comfort Zone bed – at
the Las Vegas Market. The Raised
Comfort Zone bed features a
24-inch-high sleep surface and
AeroBed’s exclusive, patented
pump and valve technologies so
guests feel more at home than
ever before. The Raised Comfort
Zone beds are available in twin
($199), full ($259) and queen
($299) sizes.
Aero Products International,
Inc., is a privately held
company and does not share sales
information or annual revenues.
The raised, temporary-bedding
category is currently the
fastest growing in the industry,
and Aero’s raised bedding
business has been its fastest
growing segment for the past few
years. In an effort to meet
rising consumer demand, Aero
will continue to adapt product
lines to offer more elevated and
raised bedding options. The
quality, dependability and
portability of AeroBed products
make it possible to turn any
room into an AeroBed room.
For more information on Aero’s
entry to the furniture/bedding
segment, please visit booth
C-1350 at the Las Vegas Market
or visit:
www.aerobed.com. |
