Al Sedgefield’s Discount World of Sleep Joins National

The non-profit Specialty Sleep Association (SSA) today announced that Al Sedgefield’s Discount World of Sleep in Greensboro, NC, the retailer of specialty bedding products, has joined the organization which helps educate consumers, retailers and manufacturers on “The Future of Sleep.”

"We’re thrilled that retailers are continuing to take an active role in the Specialty Sleep Association with the addition of Al Sedgefield’s Discount World of Sleep,” said Dale Read, president, SSA. “This demonstrates the company’s commitment to offer consumers quality specialty sleep products at affordable prices – especially important in today’s recession.”

“The variety of bedding and top-of-bed products that we offer consumers fits into today’s busy, yet economical lifestyle,” said Darin Cline, President, Al Sedgefield’s Discount World of Sleep.

Over the past several months, the SSA has succeeded in attracting other new members to its group, such as Sealy, I-Care Sleep Products, 1-800-Mattress, TempurPedic, Leggett & Platt, Englander, Natura World, Hollandia, Lilly Management, Comfortaire, and Latex International, among others.

Founded in 1995, the Specialty Sleep Association (SSA) is a national not-for-profit advocacy and education association of retailers, manufacturers and suppliers who develop, manufacture, market and sell innovative, new technology mattress and bedding products including viscous-elastic memory foam, latex rubber, air, flotation, gel, adjustable, futons and convertible beds, (green) natural, all-natural and organic beds made from soy, bamboo, wool, 100% cotton as well as bed frames, pillows, sheets, comforters, duvets, body pillows, fabric guards and more.

Retailers and manufacturers interested in membership in the SSA should contact SSA Executive Director Tambra Jones, (559) 868-4187 or (559) 676-8639.

Napoleon Barragan Receives Two Prestigious Awards

1800Mattress.com Founder Recognized For Cultural Leadership,

Leggett Honors Innovation Leaders

J.P. Leggett Innovator Awards at Leggett & Platt’s

Technology Forum Honors 12 Employees

Since the creation of the new IDEA (Innovation, Design, Engineering and Acceleration) Center for research and development in 2007, Leggett & Platt has demonstrated a revived commitment to scientific and technological advancement.

Ordinary to Extraordinary

In the past year, the 125-year old components manufacturer has been named among the nation’s top 35 innovative companies in The Wall Street Journal. Their advanced engineering has helped retailers and bedding manufacturers alike by creating high-performance innersprings available at a value price points. Leggett’s revolutionary Starry Night™ Sleep Technology Bed debuted with a bang at the 2008 Consumer Electronics Show (CES), and their innovative applications of eCoupled technology will be showcased at CES 2009.

Leggett’s commitment to innovation is best summed up in the words of CEO and President Dave Haffner, “At Leggett & Platt, we take ordinary materials and turn them into extraordinary products.”

Celebration of Innovation

On October 27, the Fortune 500 company celebrated the past year of groundbreaking developments with the second annual J.P. Leggett Innovator Awards Dinner, held at its headquarters in Carthage, Mo. Named in honor of J.P. Leggett, company founder and inventor of the coiled bedspring, the J.P. Leggett Innovator Award is Leggett & Platt’s highest internal recognition of excellence in technological advancements.

Vincent S. Lyons, head of the IDEA Center and vice president of engineering and product development, started the annual awards in 2007 as part of Leggett’s overall focus on scientific progression. Lyons was inspired by similar internal awards at other industry leading companies that motivated engineers to reach new levels in innovation.

A firm believer that a company must stretch beyond R&D boundaries to truly compete and succeed, Lyons notes that engineers are not the only employees eligible to receive this coveted symbol of excellence. “All employees at Leggett are eligible,” said Lyons. “The only criteria for receiving a J.P. Leggett Innovator Award is that one contributes an idea or innovation that has significant benefit to Leggett & Platt.”

The J.P. Leggett Innovator Awards are given to both individual and team-created innovations. This year’s recipients range from product designers to engineers to heads of marketing. Recipients of the prestigious award were honored with a glass trophy that reads, “In recognition of technological leadership beneficial to Leggett & Platt.”

Awards were given at the J.P. Leggett Innovator Awards Dinner, a formal banquet that kicked off Leggett & Platt’s annual Technology Forum. The Forum reflects the company’s overall focus on product innovation and is currently in its third year. Attendees included senior management, special guests and J.P. Leggett Award recipients.

“In its two years, the coveted award has already inspired Leggett employees to reach new levels in their development of new technologies,” said Lyons. “Exceptional talent across Leggett & Platt is evident within these leading innovations,” he said. “I am proud to be part of such an accomplished work force.”

2008 J.P. Leggett Innovator Award recipients are:

· eCoupled technology 

        · LeRoy Johnson, Senior director, emerging technologies

Johnson received a J.P. Leggett Award for his work with eCoupled, an evolution in traditional energy that delivers power through advanced wireless infrastructure. eCoupled will be showcased by Leggett at the 2009 Consumer Electronics Show.

• Starry Night Sleep Technology

       • Ryan Chacon, Software controls engineer

       • Niels Mossbeck, Senior director, advanced technologies

       • Mark Quinn, Executive vice president of sales and marketing, bedding group

       • Chuck Steers, Mechanical design engineer

       • Jason Turner, Director of controls & technologies

       • Tom Wells, Jr., Director of engineering strategy & technical support

Chacon, Mossbeck, Quinn, Steers, Turner and Wells received J.P. Leggett Awards for their work in creating and promoting Starry Night Sleep Technology, the first bed to incorporate diagnostic and entertainment technologies to create an intelligent, intuitive and comfortable sleep environment. Starry Night was not only a revolutionary concept that redefined the boundaries of the bedding industry, but was also an international media sensation.

• Responder Office Chair

      • Dana Lockwood, Senior seating designer, Indiana Chair Frame business unit

Lockwood received a J.P. Leggett Award for his work with the Responder office chair, an ergonomically-designed office chair that responds intuitively to all body movements and is uniquely engineered, designed and tested to withstand more than one million cycles of 24/7 intensive use.

• MAG Dock

      • Jennifer Guerndt, Vice president of marketing, Gamber-Johnson business unit

      • Jason Lewandowski, Vice president of engineering, Gamber-Johnson business unit

Guerndt and Lewandowski received J.P. Leggett Awards for their work in creating and promoting the innovative design and breakthrough technology of the MAG Dock, the industry's first low-density and affordable magnesium docking station. MAG Dock is used in thousands of vehicles worldwide.

• ZWAHL (Zero Wall High Leg)

      • Greg Lawson, Chief engineer, Omega Motion business unit

Lawson received a J.P. Leggett Award for his work with Zero Wall High Leg technology, the world’s only high-leg motion mechanism for furniture. Zero Wall High Leg technology utilizes geometry to balance chair operation, ensuring that when reclining, a chair will adjust itself to never come in contact with a wall or other obtrusive objects.

• Patients Choice Medical Care Mechanism

      • Glenn Wiecek, Product designer, furniture hardware division

Wiecek received a J.P. Leggett Award for his work on the Patients Choice Medical Care Mechanism, a new mechanism for coupling a seat back to a base. The Patients Choice Medical Care Mechanism provides for smooth and simultaneous extension and retraction in seating items including sofas, loveseats and modular sectionals, and is often used in medical chairs and hospital waiting room chairs for patients and visiting family members.

About Leggett & Platt

Leggett & Platt (NYSE: LEG) is a FORTUNE 500 diversified manufacturer that conceives, designs and produces a broad variety of engineered components and products that can be found in virtually every home, office, retail store and automobile. The company serves a broad suite of customers that comprise a “Who’s Who” of U.S. manufacturers and retailers. The 125-year-old firm’s continuing operations are composed of 22 business units, 24,000 employee-partners and more than 250 facilities located in 20 countries.

Leggett & Platt is North America’s leading independent manufacturer of: a) components for residential furniture and bedding; b) retail store fixtures and point of purchase displays; c) components for office furniture; d) drawn steel wire; e) automotive seat support and lumbar systems; f) carpet underlay; g) adjustable beds; and h) bedding industry machinery for wire forming, sewing and quilting.

For more information, please visit Leggett’s Web site at www.leggett.com.

Specialty Sleep Mattress/Bedding Retailers Should Learn about Earthcare Latex and Memory Foam Beds From I-Care

By: Dale T. Read, Editor-in-Chief, BEDROOM Magazine

The High Point furniture market and has come and gone and General Manager Jim Wall and the team from I Care LLC, a separate business unit of Hickory Springs Manufacturing offered retailers quite an impressive presentation of latex and memory foam mattresses and pillows under the newly launched brand: Earthcare. The quality of look, presentation and the feel of the new Earthcare line was excellent and the value was apparent to mattress/bedding veterans. Earthcare’s presence at the High Point market, and the subsequent coverage in market related industry magazines surely called attention to the new brand line up and generated retailer interest. Now; however, over a month has passed and BEDROOM Magazine feels it is important to direct retailer’s attention to the new Earthcare line offered by I Care Sleep, LLC.

Specialty Sleep Brand Strategy

In mid October I Care Sleep, LLC announced a duo brand strategy for the company’s two product lines. The company was determined to position the I Care Sleep business unit with its Earthcare brand line as a “Specialty Bedding Manufacturer “effectively competing in the latex and memory foam categories To do so, the company identified brand strategies for its both of its state-of-the-art product lines: Earthcare – which is sold directly to furniture and bedding retailers – and its private label line for other manufacturers, sold to licensors under the umbrella name “i-care.”

Earthcare is a collection of mattresses, mattress toppers and pillows launched earlier in 2008. The Earthcare product line relies heavily on natural latex and Preserve™ by Hickory Springs, a bio-based foam, as core components. “We have worked hard to be responsive to public concerns about health and ecology,” says Wall. “At this stage, our aim is to do as much as we can to leave a delicate environmental footprint while capturing market share in a growing category.”

An exclusive line of Earthcare products for Klaussner Home Furnishings is sold through their retail stores.

The i·care brand utilizes memory foam as a key component and is currently sold as i·care Elite by Therapedic in three mattress styles. Gerry Borreggine, Therapedic president and CEO, played an instrumental role in development of the new mattresses before launching the line in his company’s showroom at this summer’s Las Vegas Market. “i-care Elite was especially well received by our group because it has a very visual selling story which can be easily transferred at point of sale,” says Borreggine. “In addition, it has a high-tech story to tell with improved support and inner construction.”

All Earthcare and i·care products are designed with a focus on multiple comfort features and other benefits, including some that require proprietary technology. “We want to make good on our brand promise to ‘make your bed a sanctuary,’” adds Wall. “At the end of the day, that is literally what it has to be about.”

Within each brand, a diverse collection of premium pillows and mattress toppers are marketed for add-on sales at retail, priced from $35 to $300.

Retail prices points range from $1,299 to $2,199 for mattress sets.

I Care Sleep, LLC is a member of the Specialty Sleep Association (SSA) and exhibits at the High Point and Las Vegas Furniture Markets.

I Care Sleep, LLC Featured Earthcare 14-inch Pillowtop

Mattress at High point Market

Line Extension Features Bamboo, Latex, Memory Foam Pillows

I Care Sleep, LLC recently showcased its new Grandeur 14-inch pillow top mattress in the specialty mattress company’s Earthcare line, at the fall market here, Oct. 20-24.

Emphasizing its message to consumers to “Make Your Bed a Sanctuary,” the company has given its newest luxurious mattress extra comfort with two additional inches of Preserve™ memory foam cushioning.

The Earthcare Grandeur mattress also features a zippered bamboo cover that can be removed for easy cleaning. “We know consumers care about health and environmental issues,” says Jim Wall, general manager. “We want to grow our market share of this important category and do as much as we can to address their concerns.”

The solid wood foundation supporting all that comfort is handcrafted by North Carolina craftsmen.

The Grandeur, available in Twin, Twin XL, Full, Queen and King sizes, featured along with three additional Earthcare mattresses as well two styles from the i-care line.

ABOUT EARTHCARE

Earthcare is a collection of mattresses, mattress toppers and pillows launched by I Care Sleep, LLC, the makers of i·care sleep products, in 2008. The Earthcare product line, manufactured to leave a delicate environmental footprint, relies heavily on natural latex and Preserve™ by Hickory Springs, a bio-based foam, as core components.

Retail prices points range from $1,299 to $2,199 for mattress sets.

A diverse collection of premium pillows and mattress toppers are marketed for add-on sales at retail, priced from $35 to $300.

All Earthcare and i·care products are designed with a focus on multiple comfort features and other benefits, including some which require proprietary technology.

Retailers seeking to carry the new line or to receive more information should contact Jim Wall, I Care Sleep, LLC, (336) 885-7506, jawall@hickorysprings.com

Are you one of those shoppers who wake up at 4am on Black Friday? Not this year, stresses the non-profit Specialty Sleep Association (SSA).

"It is important not to disturb your circadian rhythm and to maintain your regular sleep schedule," notes Dale Read, President, SSA. "The body operates better on a good night's sleep which is why specialty sleep stores are not opening at the crack of dawn the day after Thanksgiving."

SSA retailers nationwide have an alternative to that early wake-up time on Black Friday. Sleep in. When shopping, stop into SSA member locations and take a nap. Revitalize your energy level by "test resting" today's latest specialty sleep bedding, including memory foam, latex rubber, air, flotation, gel, adjustable, futons and convertible beds, as well as natural and organic beds made from soy, bamboo, wool and 100-percent cotton.

Research has shown that you can make yourself more alert and improve cognitive functioning with a nap. Midday sleep, or a 'power nap', can result in reduced stress and better overall health.

As Black Friday approaches, forecasts show that consumers will spend less due to an uncertain financial future. With a little research, however, savvy shoppers can find great deals on home goods/accessories that used to cost more. According to Read, "The bedding industry realizes that when consumers reduced big-ticket purchases such as deluxe mattress sets, they shifted their focus to higher-value accessories that offer greater performance for the dollar. Top-of-bed goods that were in the past considered luxury purchases, such as $100 specialty pillows or $300 mattress toppers and all-natural comforters, are now an affordable means to increase comfort in the place where you spend the most time --- your bedroom."

SSA nap centers will be available at retailers including: Ergo Custom Comfort, Irvine, CA; The Bedroom Store, Maryland Heights/St. Louis, MO; Odds 'N Ends Waterbeds, Richmond, CA; Pacific Waterbed Company, San Jose, CA; Southern Waterbeds, Athens, GA; Al Sedgefield's Discount World of Sleep, Greensboro, NC; Crazy Larry's, Evansville, IN; Aardvark Furniture, Lafayette, IN; and, 1-800 Mattress stores nationwide.

Founded in 1995, the Specialty Sleep Association (SSA) is a national not-for-profit advocacy and education association of retailers, manufacturers and suppliers who develop, manufacture, market and sell innovative, new technology mattress and bedding. Visit www.sleepinformation.org.

I Care Sleep Committed to Specialty Sleep Association

The non-profit Specialty Sleep Association (SSA) today announced that I Care Sleep, LLC, the manufacturer of two state-of-the-art product lines, has joined the organization which helps educate consumers, retailers and manufacturers on “The Future of Sleep.” "As the specialty sleep category continues to grow, we are thrilled to welcome I Care Sleep to the Specialty Sleep Association,” said Dale Read, president, SSA. “This demonstrates the company’s commitment to the innovation and technology that represents ‘The Future of Sleep.’ I Care Sleep Products, a separate business unit of Hickory Springs Manufacturing Company, produces the Earthcare and i-care lines. Earthcare uses natural latex and Preserve™ by Hickory Springs, a bio-based foam, as core components. The i-care brand utilizes memory foam.

“The technology we can use to create sleep products that really help people is exciting,” said Jim Wall, general manager, I Care Sleep, LLC. “Our goal to bring the best of these products to market and to keep looking ahead, which is also the reason I Care is a member of the Specialty Sleep Association.” Over the past several months, the SSA has succeeded in attracting other new members to its group, such as Sealy, 1-800-Mattress, TempurPedic, Leggett & Platt, Englander, Natura World, Hollandia, Lilly Management, Comfortaire, and Latex International, among others.

Founded in 1995, the Specialty Sleep Association (SSA) is a national not-for-profit advocacy and education association of retailers, manufacturers and suppliers who develop, manufacture, market and sell innovative, new technology mattress and bedding products including viscous-elastic memory foam, latex rubber, air, flotation, gel, adjustable, futons and convertible beds, (green) natural, all-natural and organic beds made from soy, bamboo, wool, 100% cotton as well as bed frames, pillows, sheets, comforters, duvets, body pillows, fabric guards and more.

Retailers and manufacturers interested in membership in the SSA should contact SSA Executive Director Tambra Jones, (559) 868-4187 or (559) 676-8639 or contact us here.

Koni Corporation and KOJO Worldwide, leading suppliers of soft goods to the hospitality industry, have established a partnership with Lenzing Fibers, Inc. to develop eco-friendly bedding, drapery, bath and spa products for hotel and resort properties. Koni Corporation and KOJO Worldwide have offered products made from organic cotton, bamboo, recycled and recyclable polyester for some time, but will now make available items made from Lenzing’s Modal® and TENCEL® fibers, which are 100% natural and biodegradable. Both TENCEL® and Lenzing Modal® are derived from wood pulp cellulose extracted from trees harvested from sustainable forests. The Lenzing partnership demonstrates Koni Corporation and KOJO Worldwide’s commitment to address global warming, and encourages brands, management and ownership groups to transition to “green” soft goods.

Initial Koni-brand products using Lenzing Modal® and TENCEL® will debut at the International Hotel/Motel & Restaurant (IH/M&RS) tradeshow taking place in New York City November 8-11, 2008. The highlighted products will include top-of-bed, sheeting, inserts and decorative items made from TENCEL®, as well as towels, robes and other Lenzing Modal®-based bath products.

Remarking on the partnership with Austria-based Lenzing Fibers, Koni Corporation’s CEO, Koni Kim, said: “We are thrilled to be working in tandem with Lenzing to make their amazing fibers available to the hospitality industry. The synergy between our companies and shared desire to lessen our environmental impact will benefit not only our clients, but future generations. We look forward to the great results this partnership will bring.”

In addition to the fibers being produced via a “closed loop” process to minimize waste and conserve resources, Lenzing’s innovative eco fibers possess unique attributes and are engineered to optimize functionality, which benefits the bottom line. For instance, TENCEL® is as soft as silk, strong as polyester, cool as linen, warm as wool and is much more absorbent than any cotton. “We are pleased that Koni Corporation and KOJO Worldwide will be a vehicle to make our fibers available to the hospitality industry,” said Susanne Jary, Ph.D., Lenzing’s Head of Home Textiles Business Development and Innovation. “Their clients will be pleased to find that the fibers can be used in all guest room soft goods, from sheeting and drapery to bath products.”

Koni Corporation is working with major brands to develop an eco-friendly alternative for specified bedding and drapery programs and will announce these products in the coming months.

For more information about the Koni Eco product line and its Lenzing Modal® and TENCEL® based products, please contact Jennifer Morrissey at Koni Corporation: (619) 205-5752.

Koni Corporation

Koni Corporation is led by legendary fabric and soft goods designer Koni Kim. The company’s focus is fabric and soft goods design and development, sales and marketing. Koni brand products include bedding, drapery, linens, bath and spa products. Headquartered in San Diego, Koni Corporation has worked alongside many international brands to create branded bedding and drapery programs. Koni is pleased to offer “green” solutions to its customers through the Koni Eco product line, which utilizes fabrics that are biodegradable or recyclable.

KOJO Worldwide

For more than 30 years, KOJO Worldwide’s CEO, Joe E. Robertson, has manufactured soft goods for the hospitality industry. Headquartered in San Diego, California, KOJO is the exclusive manufacturer of Koni brand products, fabricated at one of KOJO’s four Mexican factories or its Canadian facility. In addition, KOJO has global manufacturing partners in China and India to serve all of their clients’ needs. KOJO Worldwide has an in-house measure and installation team, and an Import/Export Department to streamline the production process.

World Market Center Las Vegas Announces

New Fall and Winter Market Dates

Fall 2009 Las Vegas Market to be Held Sept. 14-17

Responding to the evolving dynamics and desires of home furnishings buyers and manufacturers from around the globe, starting in 2009 World Market Center Las Vegas will host Las Vegas Market in Fall and Winter instead of Summer and Winter. The change in Market dates – based on extensive third-party surveys, conducted by Trade Show Week Research, and feedback from key constituents – is designed to better serve every segment of the home furnishings industry both domestically and internationally.

In addition, starting with Sept. 2009, Las Vegas Market will be held for four days instead of the traditional five. The Fall 2009 Las Vegas Market will be held Sept. 14-17. The new date pattern for Fall 2009 and the Markets thereafter, officially start on Monday and close on Thursday, and do not conflict with any of the Jewish holidays. As in the past, showrooms wishing to remain open after the official close of Market are free to do so. The Winter 2009 Las Vegas Market will take place Feb. 9-13, 2009, as previously scheduled.

Tenants, buyers, and designers indicated the unique efficiency of World Market Center’s campus allows them to maximize productivity in a shorter period of time while minimizing expenses.

“World Market Center Las Vegas is the only venue of its kind that can adjust so quickly to the evolving needs of the industry,” said President and Chief Executive Officer Robert Maricich. “Our comprehensive and fully integrated campus is the ideal market for conducting business productively and efficiently in four days. Our research clearly shows that buyers and exhibitors don’t want more days in a market; rather they want to focus on a market that is convenient and productive and is respectful of the value of their time and money. Las Vegas Market has emerged as the most efficient and productive market experience, and our new date pattern reinforces our commitment to maximize opportunities for participating exhibitors, buyers and designers. Importantly, our dates ensure a time of the year when hotel rates and other travel costs are quite reasonable, while delivering the world class experience and amenities that only Las Vegas can provide.”

“We are proud to continue to deliver on our original vision of the most efficient, productive and fulfilling market experience for buyers and exhibitors,” said Jack Kashani and Shawn Samson, the Managing Partners of World Market Center. “At the same time, we have managed to present the widest selection of new products and segments of the home furnishings industry in one state-of-the-art campus.”

The new dates also accommodate the international strategic partners and initiatives, as they avoid January, a month that has several European shows, and August, a vacation month for many Europeans.

In addition to its Fall 2009 Las Vegas Market dates, World Market Center announced new Las Vegas Market dates through 2011. These dates are set for, Feb. 1-4, 2010; Sept. 13-16, 2010; Feb. 14-17, 2011; and Sept. 12-15, 2011.

World Market Center also revealed it plans to launch a new and separate Gift and Decorative Accessories show in Summer 2010 to further address the specific needs of this important segment of the industry. The event will enable exhibitors to showcase their products at an opportune time for the holiday buying season. The initiative is part of World Market Center’s expanding business platform; other industry segments will be evaluated for possible stand alone trade shows as well.

The recently concluded July 2008 Las Vegas Market hosted a record-breaking crowd with more than 50,000 buyers, exhibitors and designers and a growing share of international attendees. The world’s fastest growing home furnishings event also reported a 7 percent increase in attendance over last year which is a strong indication of Las Vegas Market’s continued growth.

About World Market Center Las Vegas

World Market Center Las Vegas is an integrated home and hospitality contract furnishings showroom and trade complex in Las Vegas. With the opening of Building C, World Market Center now stands at more than five million square feet of space, exceeding the size of any trade merchandise mart in the United States. When fully built, at $3 billion, 12 million square feet and 8 buildings, World Market Center will be the largest trade show complex in the world. The state-of-the-art campus showcases furniture, decorative accessories, gift, lighting, area rugs, home textile and related segments, as well as the Las Vegas Design Center (LVDC), open year-round.

For more information, please visit www.LasVegasMarket.com.

Therapedic Signs New Licensee in Trinidad

Fourteen months after a devastating fire destroyed its entire production facility, Advance Foam, Ltd. has signed-on as the Therapedic licensee in Trinidad and Tobago.

Advance Foam, which has been manufacturing since 1983, also operates as a licensee of Serta.

“We are very pleased to join the Therapedic team,” said Esau Mohammed, CEO of Advance. “The brand, with its offering of specialty products – like visco, latex, and air – will give us a great opportunity to grow our existing business.”

The signing of Trinidad and Tobago makes Therapedic the largest bedding manufacturer in the Caribbean, with plants in Jamaica, Puerto Rico, and now Trinidad.

“Advance Roam gives us the largest footprint in the Caribbean,” said Gerry Borreggine, president/CEO of Therapedic. “We are hopeful that, in conjunction with Jamaica and Puerto Rico, Therapedic will become the dominant brand in this region.”

For more information, please visit www.Therapedic.com.

Natura World Adds High-End Models to Natural Bedding Collections

High Point Introductions to Offer More Price Variety

Leading natural and organic bedding producer, Natura World, will present its newest assortment of natural bedding at the High Point Market October 20 to 26. Six mattresses have been added to its memory foam, layered latex and all-latex collections, including the latest premium latex models, the Cloud and the Sovereign. All were developed to respond to consumer demand for more options in the middle and high-end of the price scale for green sleep products.

“Because of the upgrades and enhancements made in the category, natural and organic bedding delivers the support, health and comfort that consumers want,” said Ralph Rossdeutscher, Natura World president. “These additions are part of Natura’s overall commitment to deliver the right mix of products that respond to our retailers’ and customers’ needs.”

Three new mattresses added to Natura’s layered latex collection are the Serene, the Harmony and the Cloud.

Both the Serene and Harmony feature a combination of Talalay latex and soy polyfoam to provide contouring comfort with underlying ergonomic support. A hypoallergenic wool lining creates an insulating layer that helps to regulate temperature next to the skin throughout the night and wick away moisture for a fresh, allergen-free sleep. Serene has a five-inch soy foam core while the Harmony has a six-inch soy core, and both are covered in a soft cotton knit blend.

The Cloud is the new high-end, non-adjustable model in the collection and features a plush, removable latex pillow top which sits atop an eight-inch soy core.

Two new mattresses added to Natura’s all-latex line are the Concept and the Sovereign.