|
Date |
Story
Title |
|
July 28, 2010 |
Specialty Sleep Association
Offers Insight into “Green”
Consumer |
|
July 26, 2010 |
Specialty Sleep Association
Launches Safety & Environmental
Seal Program |
|
July 23, 2010 |
Organic Mattresses, Inc.
(OMI) to Unveil Newly Designed
Las Vegas Showroom |
|
July 23, 2010 |
Chris Schriever Now Publisher,
Dale Read Editor Emeritus/Senior
Writer of BEDROOM Magazine |
|
July 23, 2010 |
Ergomotion Will Exhibit
New Lines in Two August Market
Showrooms |
|
July 23, 2010 |
Embody™ by Sealy Wins
Polartec® APEX Award for
Innovative Design |
|
July 23, 2010 |
Organic Mattresses, Inc.
(OMI) to Feature Dual Core
Mattress For Two in Vegas |
|
July 22, 2010 |
Leggett & Platt Consumer
Products Group Introduces Ten
New Beds in Las Vegas |
|
July 22, 2010 |
Jacuzzi Brand Luxury
Bedding Products Launched |
|
July 20, 2010 |
Simmons to Introduce
Advanced Design, Innovative Beds
at the August World Market
Center |
|
July 16, 2010 |
FabricTech Introduces
“PureCare” as the New Premium
Brand Platform for its
Antibacterial Silver &
OmniGuard™ Products |
|
July 15, 2010 |
FabricTech International
Positions Itself as the Premium
Mattress and Pillow Protection
Brand to Top 100 Retailers |
|
July 8, 2010 |
Simmons Bedding Appoints
Gary Fazio as New Chief
Executive Officer |
|
June 28, 2010 |
SSA and National
Cotton Batting Institute
Team on the SSA’s Safety and
Environmental Program For
Consumer Education |
|
June 23, 2010 |
In Memoriam: Michael Pino,
International Director of Sales
for Natura |
|
June 21, 2010 |
Protect-A-Bed Celebrates
World Continence Week |
|
June 15, 2010 |
World’s Leading Manufacturer of
Bedding Latex Foam Components
Joins SSA “Green
Initiative” |
|
June 15, 2010 |
Sealy Names New Director
of Marketing Communications |
|
June 7, 2010 |
Over 100 Designers Sign Up to
Serve as Magniflex
Affiliates |
|
June 1, 2010 |
Natura World Delivers
Healthy, Eco-Chic New Mattress
Line Up |
|
May 28, 2010 |
Simmons Evolves Mattress
Point-of-Sale with Launch of
"QR" Tags |
|
May 28, 2010 |
Therapedic & Hollandia
International Sign Licensing
Deal |
|
May 27, 2010 |
Leggett & Platt Consumer
Products Group Joins WorldBed
Mission for Haitian Relief |
|
May 27, 2010 |
Eastman House, Eclipse
International &
Therapedic - Red Shirt
Friday |
|
May 26, 2010 |
Glideaway - A Follow-Up
or Reminder Note to Mattress
Retailers |
|
May 21, 2010 |
Mark Quinn Promoted to Director
of Marketing for All the
Residential Segment at
Leggett & Platt |
|
May 21, 2010 |
The Virgin Mattress: Worth the
Wait |
|
May 20, 2010 |
Simmons Enhances
Beautyrest Website to
Commemorate Launch of New 2010
Line |
|
May 20, 2010 |
New Technology/Old Technology
...If it is Healthy and Natural,
Natura Leads the Way... |
|
May 20, 2010 |
A Powerful Troika….Vera Wang,
Serta and Sleepy’s |
|
May 17, 2010 |
CEO of Jones Fiber Products
Joins Specialty Sleep
Association “Green
Initiative” |
|
May 16, 2010 |
Magniflex Signs 30
Leading Designers in Launch of
New Affiliate Program |
|
May 15, 2010 |
Anatomic Global -
Dramatic Jump in Sales Triggers
California Mattress Manufacturer
to Expand Facility & Jobs |
|
May 13, 2010 |
Leggett & Platt® Consumer
Products Group Helps Owner of
Valley Furniture and Mattress
Re-Energize to Grow Business |
|
May 12, 2010 |
Simmons Partners with
Polyurethane Foam Suppliers to
Promote Achievement of
CertiPUR-US Certification |
|
May 12, 2010 |
Number of CertiPUR-US Certified
Flexible Polyurethane Foams
(FPF) Doubles as Manufacturers
Respond to Growing Demand |
|
May 12, 2010 |
Therapedic & Hollandia
International Sign Licensing
Deal |
|
May 11, 2010 |
Mattress King Debuts
U.S.A.-Made, Plant-Based Memory
Foam Product, Ecomfort Mattress
from Anatomic Global |
|
May 11, 2010 |
Chili Technology Named
David Dowdy Director of Sales |
|
May 11, 2010 |
Organic Mattresses, Inc.
(OMI) Expands in Orange County,
CA - Adding Ergo Customized
Comfort to its Retail Ranks |
|
May 11, 2010 |
Leggett & Platt® Consumer
Products Group Adds “Cool
Sleeping” Accessories to
Southern Textiles® Brand
Portfolio |
|
May 10, 2010 |
Leggett & Platt® Retail
Solution™ Boosts Accessory
Sales, Adds Incremental Revenue
for Retailers |
|
May 10, 2010 |
‘Bed Head’ Hits the Mainstream
During Cargill BiOH
Polyols, Serta Photo
Contest |
|
May 4, 2010 |
Simmons & Danny Seo Offer
Tips for a Hypoallergenic
Bedroom |
|
May 3, 2010 |
Magniflex Publishes Post
High Point Newsletter |
|
May 1, 2010 |
Sean Bergman Joins Fabrictech
International as Vice
President of Sales and Marketing |
|
April 25, 2010 |
New Sealy Website Brings
Clarity to Mattress Shopping
Process |
|
April 17, 2010 |
Embody by Sealy: A
Response to the Voice of the
Consumer" |
|
April 5, 2010 |
Somnium Brings
Revolutionary European
Technology to Mattress Retailers
and Their Consumers |
|
April 1, 2010 |
Serta® and The Trump
Organization Introduce the Trump
Home™ Luxury Mattress Collection |
|
April 1, 2010 |
Simmons Partners with
CARE on Mattress Donation to
Haiti |
|
April 1, 2010 |
Natura World’s Julia
Rosien Appointed to WithIt Board
of Directors and Better Sleep
Council |
|
April 1, 2010 |
Sleep Studio Introduces
New Product Technology |
|
March 23, 2010 |
Relax the Back Joins Anatomic Global’s Humanitarian
Initiative: The WorldBed Project |
|
March 18, 2010 |
Leggett & Platt Redefines
“Nightlife on the Edge” |
|
March 15, 2010 |
Specialty Sleep Association
Adds Sleep Studio President/CEO
Michael Rothbard to ‘Green
Initiative’ Board |
|
March 15, 2010 |
Glideaway Introduces
Sleepharmony Brand to Position
Sleep Products Division as the
“Target” of the Bedding Industry |
|
March 15, 2010 |
Glideaway Introduces
Mattress Designed Specifically
for Children |
|
March 15, 2010 |
OMI: Eco-Friendly Store
Green Cradle’s Grand Re-Opening |
|
March 12, 2010 |
Serta Partners with Paula
Deen for the Paula Deen Home by
Serta® Mattress Collection |
|
March 12, 2010 |
Serta Makes Permanent
Return to High Point at the
April 2010 Market |
|
March 3, 2010 |
Sealy Announces Expansion
in China |
|
March 1, 2010 |
Deslee Textiles USA
Focuses on “Sleep Tomorrow”
Technologies at ISPA Expo |
|
February 24, 2010 |
Mattress Firm Positions
Itself for Strategic Growth and
Rapid Expansion in 2010 |
|
February 24, 2010 |
Chili Technology Names
Kristie Hobson as National
Account Sales Manager |
|
February 23, 2010 |
Leggett & Platt Consumer
Products Group Helps Owner of
Custom Comfort Mattress Company
Re-Energize to Grow Business |
|
February 23, 2010 |
Consumer Demand Prompts
Glideaway to Introduce
Expanded Hybrid Line in Vegas |
|
February 23, 2010 |
New Products Added to
Protect-A-Bed’s Healthy
Sleep Zone |
|
February 22, 2010 |
Natura World Announces
Scott Miller’s Promotion to
Executive Vice President, U.S.
Sales |
|
February 18, 2010 |
Bedding Retail Expert Named to
Specialty Sleep Association
Board |
|
February 17, 2010 |
Win a New Beautyrest Mattress
with Simmons’ “Tweet for
Sleep” Twitter Sweepstakes |
|
February 17, 2010 |
Mattress Firm Appoints
Vice President of Product
Development |
|
February 17, 2010 |
Mattress Firm Names New
Vice President of Merchandising |
|
February 17, 2010 |
Mattress Firm Appoints
Leggerio Vice President of
Branding |
|
February 17, 2010 |
Mattress Firm Announces
Senior Management Leadership
Transition |
|
February 8, 2010 |
Natura World Announces
Plans to Purchase New Factory in
Texas |
|
February 8, 2010 |
Natura World is Proud to
Announce an Addition to the
Family! |
|
February 8, 2010 |
Simmons Celebrates 85
Years of Marketing the
Beautyrest® Brand With a New
Line |
|
February 7, 2010 |
79% of Consumers Embrace
Transparent “GREEN” Labeling of
Mattresses |
|
February 1, 2010 |
Top Bedding Industry Innovator
Named to Specialty Sleep
Association Board |
|
February 1, 2010 |
Anatomic Global Takes
Technology to a Whole New Level
with the Pure7 Series™ |
|
January 27, 2010 |
Chili Technology to
Showcase New Eco-Friendly
“ChiliBed” at Summer 2010 Las Vegas Market |
|
January 27, 2010 |
Inaugural Marketing Campaign for
Home Furnishings Industry Is it
Home Yet? Inspired Consumers,
Engaged Retailers |
|
January 22, 2010 |
Natura World to Host
Event on Importance of
Transparency |
|
January 22, 2010 |
Therapedic’s New
Therawrap “Kara” Model Offers
Lots of Comfort and Style at a
Great Price! |
|
January 22, 2010 |
Organic Mattresses Debuts
Customizable Sleep System with
81 Personal Sleep Zones |
|
January 18, 2010 |
Leggett & Platt Selects
Edward Howard for PR and
Marketing |
|
January 14, 2010 |
Ergomotion Outperforms
Bedding Industry in 2009 |
|
January 13, 2010 |
Natura World Launches
Value-Priced Mattresses to
Natural Line Up |
|
January 12, 2010 |
Therapedic Adds
Upholstery Licensee |
|
January 11, 2010 |
FabricTech International
Surpasses 1,200-Door Store
Count; Adds Major Retailers in
West and Midwest |
|
January 11, 2010 |
FabricTech Raises the Bar
with Germ, Bacteria & Odor
Protection |
|
January 5, 2010 |
Simmons Obtains Court
Approval of Prepackaged
Restructuring Plan |
|
January 5, 2010 |
In Memoriam... Hickory
Springs' Bobby Bush, Sr. |
|
December 29, 2009 |
World Market Center Las Vegas
Establishes Mega-Market
Weeks |
|
December 29, 2009 |
Natura World Adds New CFO
to Help Guide Future Growth of
The Company |
|
December 28, 2009 |
FXI Foamex Innovations
Announces New Safety Record
Achievement for its Cornelius,
NC Manufacturing Facility |
|
December 21, 2009 |
February Las Vegas Market
to Salute Bedding Industry |
|
December 16, 2009 |
SSA to Report First Key
Findings of Mattress/Bedding
“Green Initiative” |
|
December 9, 2009 |
Contestants Exercise
Eco-Abilities in Hickory
Springs Inaugural “EarthCare
Challenge” |
|
December 8, 2009 |
Simmons Extends
ComforPedic Loft Mobile Showroom
Tour |
|
December 6, 2009 |
Natura’s Organic II Crib
Mattress Has Been Chosen as a
2009 Greatest Product |
|
December 6, 2009 |
Protect-A-Bed Offers Bed
Bug Prevention Tips for Holiday
Travelers |
|
December 4, 2009 |
Protect-A-Bed's Eisenberg
Promoted to Senior Vice
President of Sales |
|
December 3, 2009 |
Dow Polyurethanes Joins
SSA Mattress/Bedding Industry
“Green Initiative” |
|
November 13, 2009 |
AeroBed Wants to Know
Your Overnight Guest Rating |
|
November 11, 2009 |
Anatomic Rolls Out New
Advanced Memory Foam Technology |
|
November 10, 2009 |
OrganicPedic By OMI
Selected for the Alice Cooper
and David Bowie Themed Furnished
Apartments in Los Angeles |
|
November 9, 2009 |
Jim Nation Named President of
Five Star® Mattress Company |
|
November 8, 2009 |
Serta and National Home
Furnishings Association To
Launch Consumer-centered
Sweepstakes in January 2010 |
|
October 30, 2009 |
Simmons Rolls on With
Nationwide Truck Tour of
ComforPedic NxG Loft® Memory
Foam Line-Up |
|
October 21, 2009 |
Farley Accepts SSA's
Appointment to the Chairmanship
of the Mattress/Bedding Industry
“Green Initiative" |
|
October 21, 2009 |
OMI: ‘Fly by Night’, New
England’s Leading Retailer in
Natural Bedding, Debuts Greenest
and Purest Mattress in the
Nation |
|
October 14, 2009 |
Protect-A-Bed & Mattress
Firm Team Up to Fight Against
Pancreatic Cancer |
|
October 5, 2009 |
Specialty Sleep Association
Adds Springs Creative’s
Specialty Fabrics Group
Executive to ‘Green Initiative’
Governing Board |
|
October 2, 2009 |
Englander Continues
International Expansion with
Englander Australia |
|
October 2, 2009 |
Leggett & Platt Showcases
Proven Success of
Emotional-Based Retail Concept
at High Point Market IHFC,
Commerce 603 |
|
September 28, 2009 |
SSA Engages Worden
Associates to Help Launch and Manage
the Mattress Bedding Industry
Green Initiative |
|
September 27, 2009 |
Stearns & Foster
Introduced Three New Heritage
Series at Las Vegas Market |
|
September 26, 2009 |
Therapedic Inks India
Licensee |
|
September 23, 2009 |
Simmons Brings New NxG
ComforPedic Loft™ Collection to
Retailers and Consumers with
Rolling Showroom Tour |
|
September 13, 2009 |
Leggett & Platt’s
Consumer Products Group will
introduce ShipShape at Las Vegas
Fall Furniture Market |
|
September 10, 2009 |
Sealy Names New Sr. Vice
President, Chief Marketing
Officer |
|
September 10, 2009 |
Natura World Advances
Marketing and Sales of Gel Bed
Category |
|
September 10, 2009 |
FabricTech International
Unveils New StainGuard & Organic
Bedding Protection Products At
Las Vegas Market |
|
September 10, 2009 |
FabricTech International
Surpasses 1,000-Door Store
Count; Builds Out U.S. & Canada
Sales Network |
|
September 3, 2009 |
Hollandia Debuts Expanded
3D Collection at Vegas Market |
|
September 3, 2009 |
ISPA and SSA Join
Industry-wide Marketing Effort |
|
August 28, 2009 |
Natura World Announces
Acquisition of NexGel™ |
|
August 28, 2009 |
Therapedic
Adds Texas Licensee |
|
August 19, 2009 |
Natura World: How Social
Media is Helping Others Sleep
Well for Life |
|
August 19, 2009 |
Therapedic Signs New
Licensee for Mexico |
|
August 14, 2009 |
Leggett & Platt Consumer
Products Group Announces
Personnel Changes and Promotions |
|
August 14, 2009 |
Joe Alexander Promoted to
General Manager of Keetsa
Mattress |
|
August 13, 2009 |
ChiliPad™ Reduces
Severity of Hot Flashes in
Menopausal Women |
|
August 12, 2009 |
Ergomotion ‘Affordable,
High-Value’ Adjustable to Debut
in Las Vegas |
|
August 11, 2009 |
Mike Murray Promoted to Senior
Vice President, General Counsel
and Secretary For Sealy |
|
August 10, 2009 |
Anatomic Global:
Tempur-Pedic CEO Resignation as
ISPA Chair Shows “Chink in The
Armor” |
|
August 4, 2009 |
Leggett & Platt to
Increase Focus On Retail |
|
August 4, 2009 |
BEDROOM Magazine Launches
New Website |
|
August 3, 2009 |
World Market Center Las Vegas
Launches Innovative Campaign |
|
August 1, 2009 |
Leggett & Platt Launches
Updated Bedding Components
Website |
|
August 1, 2009 |
Anatomic Global Seeks
Dismissal of Tempur-Pedic
Lawsuit |
|
August 1, 2009 |
Pennsylvania Bedding Joins
Therapedic International
Team |
|
July 31, 2009 |
Anatomic Global Resigns
From ISPA Citing Tempur-Pedic’s
and the Organization’s “Ethics
Lapse" |
|
July 28, 2009 |
Specialty Sleep Association
Looks Forward to Strong
Showing Based on History as
High-Traffic Destination |
|
July 22, 2009 |
Englander is Ready to
Provide Recovery to the Human
Race... |
|
July 22, 2009 |
OMI and ABC Home & Planet
Co-Brand Nation’s Purest Organic
Mattress |
|
July 20, 2009 |
Cargill BiOH® Polyols
Joins With HOM Furniture to
Introduce
Environmentally-friendly and
Renewable Soy-based Materials |
|
July 15, 2009 |
Specialty Sleep Association
Launches ‘Green Initiative’
With Organizing Governing Board |
|
July 3, 2009 |
Leggett & Platt Continues
Focus On Healthier and More
Restful Sleep With New
Innovative Softech Innerspring |
|
June 27, 2009 |
Anatomic Global Rejects
Claims of Competitor’s Lawsuit |
|
June 26, 2009 |
The Sharper Image® and Natura
World Enter License
Agreement |
|
June 26, 2009 |
New Ergomotion
‘Affordable High-Value’
Adjustable Bed in Production |
|
June 25, 2009 |
DVD of SSA “Green Initiative”
Conference Now Available for
Manufacturers, Suppliers and
Retailers |
|
June 16, 2009 |
Launch of FXI Announced |
|
June 10, 2009 |
Consumers “Flipping Out” Over
New 2-Sided Mattress Program |
|
June 9, 2009 |
Top Bedding Manufacturers Join
National Trade Group |
|
June 5, 2009 |
Keetsa Mattress
Introduces New Pure Latex
Mattress |
|
June 2, 2009 |
Joe Alexander of www.Keetsa.com
To Speak at Internet Retailers’
Conference in Boston Mid-June |
|
May 26, 2009 |
Foamex Introduces
BodyZone, a New Defense For
Hospitals and Nursing Homes |
|
May 20, 2009 |
40 Top Bedding Industry
Executives Launch Industry’s
First Green Initiative |
|
May 4, 2009 |
Simmons Bedding Company Joins
the Specialty Sleep Association |
|
May 2, 2009 |
Natura World Unveils
Blog: Embraces New Media as
Sustainable Messaging |
|
May 1, 2009 |
FabricTech2000 Taps
Bergman as New President & COO |
|
April 29, 2009 |
Simmons, Serta,
Sealy and TempurPedic
Among Others Attending
Specialty Sleep Association
Green Initiative Conference,
May 8 |
|
April 24, 2009 |
Leggett & Platt Delivers
Retailers a Better Way to Sell
Sleep |
|
April 22, 2009 |
Leading Bedding Industry
Executives to Convene at
Specialty Sleep Association
Florida Conference, May 8th |
|
April 16, 2009 |
Therapedic Adds Idaho
Licensee |
|
April 16, 2009 |
Goodrum and Therapedic
Launch A Hard-charging Campaign
to Rebuild The Brand in Colorado |
|
April 15, 2009 |
Leggett & Platt Names
Herman Tam VP of Sales &
Marketing For Consumer Products
Group |
|
April 15, 2009 |
Natura Selected as First
Manufacturer By Mattress
Giant’s for the Retailer’s
2009 Sustainability Program |
|
April 15, 2009 |
Natura World Inc Giving
Away an Organic Mattress through
Facebook on Earth Day, April 22 |
|
April 14, 2009 |
Blu Dot Furniture Chooses
Keetsa Mattress for
Affordable Eco-friendly Mattress
Line |
|
April 13, 2009 |
Discount Rates Are Still
Available For the SSA Green
Initiative Meeting Following
the Furniture Today Bedding
Conference |
|
April 13, 2009 |
Keetsa Mattress
Introduces New Easily-Shipped,
Certified Latex with Independent
Coils, Wool and Cotton All for
Under $1000 |
|
April 8, 2009 |
Leggett & Platt Consumer
Products Group Debuts a New Look
At High Point |
|
April 8, 2009 |
Relax The Back First National
Retailer to Carry Ecomfort
Line |
|
April 6, 2009 |
Magniflex Drop Ship
Capability Solves Retailer Issue |
|
April 4, 2009 |
Therapedic/Stylution
Partnership to Bring New
ComfortTouch by Therapedic Line
to Widespread Markets |
|
April 2, 2009 |
Bankruptcy Court Judge Grants
All First-Day Motions In
1800mattress.com Chapter 11
Proceeding |
|
March 31, 2009 |
Specialty Sleep Association
Announces New Members of Board
of Directors Following World
Market Center |
|
March 26, 2009 |
Largest 1-800-Mattress
Franchise Group Challenges Sale
to Sleepy's |
|
March 23, 2009 |
Consumers Research On-line for
Mattress Products and Search for
Store Locations |
|
March 20, 2009 |
Serta and Ergomotion
Announce Partnership to Produce
the Serta® Motion Perfect
Adjustable Foundation |
|
March 19, 2009 |
Specialty Sleep Association
Joins Sustainable Furnishings
Council |
|
March 19, 2009 |
Connecticut 1-800-Mattress
Service Unaffected By Legal
Action Involving Parent Company |
|
March 18, 2009 |
Investor Group Signs Letter Of
Intent to Purchase
1-800-MATTRESS Assets |
|
March 18, 2009 |
Local
1-800-Mattress/Dial-A-Mattress
Service Unaffected By Legal
Action Involving Parent Company |
|
March 18, 2009 |
Universal Bedlegs
Features New Line Using 100%
Recycled Materials |
|
March 16, 2009 |
Sustainable Furnishings
Council (SFC) Announces Jeff
Hiller as New President |
|
March 11, 2009 |
Hickory Springs Introduces CertiPUR-US Foam |
|
March 11, 2009 |
Specialty Sleep Association
Announces “Green Initiative” to
Establish First “Green”
Standards In Bedding Industry |
|
March 10, 2009 |
New Eclipse Science of
Sleep: Keeping the story real
with the latest technology |
|
March 10, 2009 |
Clare
Bedding joins Eclipse
International |
|
March 2, 2009 |
FURNITURE TODAY: Specialty
Sleep exec expects category
to 'reawaken' in next few years |
|
February 23, 2009 |
Specialty Sleep Association
Reports Extremely Strong Turnout
At World Market Center |
|
February 23, 2009 |
Latex International and
Hickory Springs Collaborate in a
Distribution Agreement |
|
February 18, 2009 |
Sealy’s Asset Management
Firm Partners With Environmental
Defense Fund |
|
February 12, 2009 |
Specialty Sleep Assn.
Joins American Home Furnishings
and Building Products Coalition |
|
February 8, 2009 |
The Holy Grail of Snore Wars |
|
February 2, 2009 |
Specialty Sleep Association
Members Unveil Latest Sleep
Technologies at World Market
Center |
|
January 26, 2009 |
Specialty Sleep Association
Notes "The Future of Sleep =
Stay In Bed" |
|
January 21, 2009 |
Stearns & Foster® to
Unveil New Line at Winter Market |
|
January 15, 2009 |
New Ergomotion ‘Nuvo’
Adjustable System Ramps-Up
Massage, Eliminates Retainer Bar |
|
January 15, 2009 |
New Power Bases & Slimmest
Controller Part of Ergomotion’s
New Intros in Las Vegas |
|
January 15, 2009 |
GBS Enterprises Joined
Forces with Carbonfund.org to
Fight Global Warming in 2008 |
|
January 8, 2009 |
Therapedic Introduces New
High Value, “Velocity
Price-Point” BackSense Line to
Help Mattress Retailers |
|
January 5, 2009 |
Therapedic International
Has Added Sleep Rite Industries
As New Licensee |
|
January 5, 2009 |
Specialty Sleep Association
Notes "The Future of Sleep =
Stay In Bed" |
|
December 17, 2008 |
Tuxedo Road Magazine - Rest
Easy, Atlanta. TR Has Discovered
Six High-Tech Mattress Solutions
For a Sounder Night’s Sleep. |
|
December 8, 2008 |
Sit and
Rest Joins Eastman House |
|
December 8, 2008 |
Teach Sleep
Campaign to be Presented at
Chiropractic Convention |
|
December 6, 2008 |
Hollandia Reveals New
Hotel Beds at Westminster's "Old
Hollywood" Grand Event |
|
December 5, 2008 |
Al Sedgefield’s Discount
World of Sleep Joins
National Specialty Sleep
Association |
|
November 21, 2008 |
1800Mattress.com's
Napoleon Barragan Receives Two
Prestigious Awards |
|
November 19, 2008 |
Leggett Honors Innovation
Leaders |
|
November 17, 2008 |
Specialty Sleep Mattress/Bedding
Retailers Should Learn about
Earthcare Latex and Memory Foam
Beds From I-Care |
|
November 13, 2008 |
PRESS RELEASE: Don't
Disturb Your Circadian Rhythm
This Black Friday 'Sleep In, Nap
Later,' says Specialty Sleep
Association |
|
November 12, 2008 |
I Care Sleep Committed to
Specialty Sleep Association |
|
October 17, 2008 |
Koni Corporation and Kojo
Worldwide Form Partnership With
International Eco Fiber
Developer Lenzing Fibers |
|
October 9, 2008 |
World Market Center Las Vegas
Announces New Fall and Winter
Market Dates |
|
October 2, 2008 |
Therapedic Signs New
Licensee in Trinidad |
|
October 2, 2008 |
Natura World Adds
High-End Models to Natural
Bedding Collections |
|
September 25, 2008 |
XSENSOR - Helping
Retailers to Increase their
Closing Rates |
|
September 24, 2008 |
The Ultimate Ticket Enhancement!
– the TEMPUR® Advanced
Ergo System™ |
|
September 23, 2008 |
Making the most of every sale –
Tempur-Pedic’s Advanced
Performance Linens |
|
September 18, 2008 |
Natura World Expands
Organics Collection to Address
All Areas of Sleep… NATURALLY
|
|
September 17, 2008 |
Regal Mattress of Orlando, FL
Joins Therapedic Family
as Newest Licensee |
|
September 16, 2008 |
Latex International
Acquires Assets From Dunlop
Latex Foam Limited in UK |
|
September 9, 2008 |
Outlast Teams Up With
Menopause the Musical |
|
September 9, 2008 |
Outlast Technologies
Introduces Platinum Level
Material in New Sleep Number
9000 Bed from Select Comfort |
|
September 5, 2008 |
Sanitary Mattress Joins
Eastman House |
|
September 5, 2008 |
Eclipse Names New
Director of Marketing |
|
August 27, 2008 |
ChiliPad Celebrates With
a Drug Free Solution to Hot
Flashes |
|
August 27, 2008 |
AeroBed Raised Headboard
Bed Is A Perfect Solution for an
Urban Loft Dwelling Artist |
|
August 22, 2008 |
Vinyl Products
Offers 8-Inch Deep SLEEPTOUCH™
Adjustable Air Comfort |
|
August 14, 2008 |
Specialty Sleep Association:
“The Future of Sleep”… Has
Arrived |
|
July 22, 2008 |
Leggett & Platt Say Coils
Mean Cooler Sleeping |
|
July 21, 2008 |
SSA President Dale Read
on Living Well 9 News Now, WUSA
(CBS) Washington DC |
|
July 20, 2008 |
Summer 2008 Las Vegas
Market Runs July 28-Aug. 1 |
|
July 17, 2008 |
Ergomotion Comfort Bases Compliant With European
Union Safety Directive |
|
July 17, 2008 |
28-Year Bedding Veteran Joins Ergomotion’s Executive
Team |
|
July 15, 2008 |
Kaymed Introduces Fully Integrated “Sleep Spa” Pillow
Program |
|
July 8, 2008 |
Specialty Sleep Association's
Stan Steinreich Appears on
Eyewitness News Sunday Morning
on WABC-TV in New York |
|
June 29, 2008 |
ChiliPad™!
Saves 15% on Household Energy Consumption! |
|
June 25, 2008 |
Inflatable Bedding Leader
AeroBed Expands Marketing to
Bedding and Furniture Channel |
|
June 25, 2008 |
Eclipse of Ireland and
the UK Wins Award For Bedroom
Product of the Year 2008 |
|
June 25, 2008 |
Eclipse and Eastman
House Grand Opening at World
Market Center - Las Vegas |
|
June 24, 2008 |
Hollandia to Bring
New-Age Designs to 2008 Las
Vegas Market For First Time |
|
June 23, 2008 |
Fifth-Year Competitive Intern
Program Nets 20 Students College
Scholarships |
|
June 23, 2008 |
1-800-MATTRESS.com Teams
With Simmons And Bed &
Breakfast Maven to Offer Pamela
Lanier Collection of Mattresses |
|
June 20, 2008 |
Specialty Sleep Association
Announces Bart Dehaerne As New
Board Member |
|
June 20, 2008 |
Specialty Sleep Association
Unveils New Space At World
Market Center |
|
June 18, 2008 |
FabricTech2000 Surpasses
700-Door Store Count With
Addition Of New Dealers &
Expanded Sales Network |
|
June 17, 2008 |
Hollywood Bed Announces
New Showroom At Las Vegas World
Market Center |
|
June 4, 2008 |
New Technologies and Innovations
in Sleep Products Demonstrated
by SSA President Dale Read
on WCCB-TV's "Fox News
Rising" in Charlotte, NC |
|
May 12, 2008 |
Outlast® Technology Now
Found in Enhanced Sleep Number
7000 Bed |
|
May 12, 2008 |
Leggett & Platt's
Superlastic Pro: Reaching New
Heights In Sleep Innovation |
|
April 29, 2008 |
On KDOC-TV, Specialty Sleep Association
Promotes Natural & Organic
Sleep Systems |
|
April 1, 2008 |
Specialty Sleep Association
Featured on KTLA TV in Los
Angeles |
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Specialty Sleep Association
Offers Insight into “Green”
Consumer
Vegas
Market Seminars Will Address
Consumer Safety & Environmental
Issues in Selling Sleep Products
July
28, 2010 - The Specialty
Sleep Associations’ (SSA)
Safety and Environmental Program
(SEP) consultant, Vicki Worden,
will hold a series of special
briefings for manufacturers and
retailers at the Summer Las
Vegas Furniture Market that
begins Aug. 2nd. The four
briefings will educate
participants on how to sell more
sleep products by addressing the
safety and environmental
concerns of consumers.
Participants will learn how to
use the right terminology and
how to use the recently released
SEP seal to help them sell more
environmentally friendly
products to consumers.
After more than a year of
research and industry
involvement, the SSA created a
two-step label and seal that
will appear on mattresses from
manufacturers who join the
program that informs the
consumer about the minimum
environmental and safety
compliance levels the particular
product adheres to, along with a
label that lists components in
the mattress.
Manufacturers in the program pay
a fee to the SSA to use the
label and seal, and complete an
extensive application process
with documentation that backs up
claims. Consumers wanting
further information beyond the
seal and label will be able to
go the SSA’s website for more
detailed information and can
contact the organization if they
wish to learn more about a
specific manufacturer’s
component filing.
“These seminars are an
opportunity to reach
manufacturers and retailers to
talk about a credible solution
to the green washing that takes
place in the market each day
when it comes to selling
environmentally friendly
products. The SEP approach is a
great way for the industry to
engage, educate and inform
consumers about a topic that is
the number one concern of female
consumers in particular,” said
Vicki Worden, a consultant to
the SSA and president of Worden
Associates, Inc.
The seminars will take place in
the SSA showroom (C-1350). On
Monday, Aug. 2, the session will
be from 2:00 to 3:00 p.m.;
Tuesday, Aug. 3rd from
10:00-11:00 a.m. and 2:00 to
3:00 p.m.; and Wednesday, Aug.
4th from 4:00-5:00 p.m.
Founded in 1995, the Specialty
Sleep Association (SSA) is a
national not-for-profit
organization created to
facilitate the growth and
positive awareness of the
specialty sleep category. Its
members develop and/or sell
specialty sleep products,
including natural and organic
bedding, latex, memory foam,
air, gel, water, adjustable, new
spring technologies and related
products. SSA membership is
comprised of more than 100
manufacturers and retailers
ranging from small, family-owned
businesses to large
corporations.
Retailers interested in
learning more about air, water,
memory foam, latex, gel,
adjustable beds and green or all
natural sleep products should
contact SSA Executive Director
Tambra Jones at: (559) 868-4187
or (559) 676-8639 or
tambra@sleepinformation.org. |
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Specialty Sleep Association
Launches Safety &
Environmental Seal Program
Focus of
Program is Consumer Education &
Awareness
July 26, 2010 - The Specialty
Sleep Association (SSA) is
launching the mattress
industry’s first Safety &
Environmental Program (SEP) to
better educate and inform
consumers of the components in
the sleep products they buy.
After more than a year of
research and industry
involvement, the leading trade
association has created a
two-step label and seal that
will appear on mattresses from
manufacturers who join the
program that informs the
consumer about the minimum
environmental and safety
compliance levels the particular
product adheres to, along with a
label that lists components in
the mattress.
Manufacturers in the program pay
a fee to the SSA to use the
label and seal, and complete an
extensive application process
with documentation that backs up
claims. Consumers wanting
further information beyond the
seal and label will be able to
go the SSA’s website for more
detailed information and can
contact the organization if they
wish to learn more about a
specific manufacturer’s
component filing.
To
display the Level I seal, a
manufacturer must meet all
federal safety flammability
requirements; provide a
warrantee for the product; meet
all safety requirements for
children’s products if
applicable; disclose material
construction with a descriptive
label content; participate in an
annual survey to identify carbon
footprint issues and has
committed to continuous
improvement; and meet standards
set by the Montreal Protocol Act
when applicable, for reduction
or elimination of ozone
depleting substances. For the
Level II seal, a manufacturer
would have to meet all the
requirements of the first
threshold and in addition: meet
California Section 1350 testing
for low VOC emissions and
validate that the mattress’
textile covering contains no
harmful substances.
Several manufacturers have
already signed onto the program
and plan to show mattresses in
compliance with the program at
the forthcoming Summer Las Vegas
Furniture Market beginning
August 2nd. A leading industry
supplier has provided the
preliminary funding to launch a
consumer education program
through the enhancement of the
current SSA website and a new
social networking initiative
that will launch when the first
mattresses are expected to hit
retailer’s floors.
“Purchasing safe and
environmentally friendly
products is an overwhelming
concern of consumers. The SEP
program represents the best way
to finally deliver a clear
message, through a revolutionary
new label and education program,
that the bedding industry is
listening to that concern. The
SSA is proud to have taken a
leadership role in this
important task of creating
clarity in defining the broad
terms being used to define
environmentally friendly
products as part of our ongoing
mission to promote natural,
healthier and safer sleep
solutions for consumers,” said
SSA President Dale Read.
“The SEP program is all about
transparency and education. It
represents a unification of
suppliers, manufacturers and
retailers around a set of
environmental terms and
definitions that will reduce
confusion and bolster sales to
consumers anxious to purchase
environmentally friendly
products,” he added.
SEP is the result of the SSA’s
“Green Initiative,” which
brought together 15 leading
manufacturers, suppliers and
retailers who studied and
debated how the industry
represented various
environmental terms like “green”
and “natural” to consumers. The
group conducted a major study of
consumers and retail sales
associates to provide input, as
well as looking at numerous
certification programs and
standards currently in use
around the world. The process
culminated in a comprehensive
report delivered to industry
leaders earlier this year.
“The Safety and Environment
Program is the next step in
standardizing the information
about environmentally-friendly
sleep products available to
consumers. The SEP seal will not
only provide an industry
standard for what is green,
sustainable or natural, but will
also give retail sales
associates the opportunity to
discuss mattress safety, female
consumers’ number one concern,”
added Read.
Founded in 1995, the Specialty
Sleep Association (SSA) is a
national not-for-profit
organization created to
facilitate the growth and
positive awareness of the
specialty sleep category. Its
members develop and/or sell
specialty sleep products,
including natural and organic
bedding, latex, memory foam,
air, gel, water, adjustable, new
spring technologies and related
products. SSA membership
includes more than 100
manufacturers and retailers
ranging from small, family-owned
businesses to large
corporations.
For more information
regarding the SSA, please
contact Executive Director
Tambra Jones at: 559-868-4187 or
559-676-8639 or by email:
tambra@sleepinformation.org.
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Organic Mattresses,
Inc. (OMI)
to Unveil Newly Designed Las Vegas Showroom
July 23, 2010 -
Organic Mattresses, Inc.
(OMI), the nation’s leading
manufacturer of organic
mattresses and accessories,
announced it will unveil a newly
designed showroom at the Las
Vegas World Market Center,
August 2 – 6, 2010. The
new space, conveniently located
across from Tempur–Pedic® at the
base of the elevators and
escalators, is a strategic move
by OMI to accommodate heavier
foot traffic, increase
visibility and make the brand
more accessible to buyers
interested in organic bedding
products.
“As our brand grows, the
merchandising of our products
becomes much more
important,” said OMI President
and CEO Walt Bader. “The new
showroom allows us to maximize
and better showcase our products
to retailers. Our fully
integrated organic bedding
systems will be presented in
visually appealing vignettes,
offering our retailers
additional merchandising ideas
while capitalizing on the new
convenient location on ‘mattress
row.’”
Located in Building C, space
1515, the new showroom is at the
center of the 15th floor’s most
visited area.
The company’s full line of
mattresses, toppers and
accessories, including the
newest customizable mattresses
in the OrganicPedic by OMI®
Collection, the OrganicPedic 81
and the OrganicPedic Duo, will
be on display. To celebrate
their new location, OMI will
host a cocktail party at 4:00
p.m. on Tuesday, August 3rd.
Made in the USA in the only GOTS
(Global Organic Textile
Standard) large-scale facility,
OMI is a full-circle
environmental company dedicated
to supporting America’s organic
and sustainable farmers. OMI’s
handmade, custom organic
mattresses are manufactured in
Northern California in the only
Eco-Factory™ in North America
built solely to manufacture
organic products. OMI
mattresses are also Greenguard-certified
and qualify under the U.S.
Environmental Protection
Agency’s LEEDs indoor
air-quality program.
For more information, go to
www.organicpedicbyomi.com. |
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Chris Schriever Now Publisher,
Dale Read Editor
Emeritus/Senior Writer of
BEDROOM Magazine
July 23, 2010 - Dale T. Read President and CEO of The
Marketing Arm Group, Inc. of Charlotte, NC and former
owner of
BEDROOM Magazine, and Christopher Schriever
Principal of Blue House Design, LLC of Washington, DC,
announced today that Mr. Schriever would assume the
duties and responsibilities as Publisher of BEDROOM
Magazine. Read, who created BEDROOM Magazine in February
of 1995, will remain affiliated with the magazine as
Editor Emeritus and Senior Writer for the mattress and
bedding industry trade journal. Schriever, whose firm
has designed and printed the magazine for more than six
years, has purchased the publication and will
immediately assume the duties of Publisher.
This transition will assure the
magazine's sound financial
footing and offer new energy and
resources to help the
publication address
opportunities that arise from
the recovering economy. This
will also give Read the
opportunity to place more focus
on his role as President of the
Specialty Sleep Association and
author of the "Green
Initiative", as well as pursue
other opportunities within the
mattress/bedding industry. As
the Senior Writer for BEDROOM
Magazine, Read will continue
doing what he enjoys the most,
namely advocating, through the
publications editorial articles
for the products and marketing
offered by manufacturers and
suppliers to retailers.
"Sixteen years ago there was no
serious coverage of the
mattress/bedding industry to the
mattress retailer. I saw the
opportunity to become a vocal
advocate for the manufacturers
and the suppliers to the
retailers. Over the years we
expanded the circulation from
just under 5,000 retailers up to
22,000 at one point", said Read.
Recent store closings and
consolidations, as well as
greater circulation focus, put
retailer distribution for the
Summer 2010 issue at 18,347.
Read noted the Blue House team
had recently made new and
vibrant changes to the look and
format and had introduced new
departments and features. "This
team of young, high-energy, 20-
and 30-something designers,
copywriters, sales people and
editors are bringing new life to
this industry magazine", said
Read. "I'll stick around as
Senior Writer and work closely
with the hundreds of
manufacturers and suppliers who
have become friends and
colleagues. I'll still be
telling their stories, but this
new team will be running the
show."
Schriever added, "I've enjoyed
getting to know the industry
over the past six years and am
thrilled to be further invested
with BEDROOM Magazine. We will
continue in the tradition of
providing coverage of current
product insights, trends in
marketing and the latest
information from a myriad of
mattress and bedding
manufacturers. This information
should help retailers better
stock their showrooms with
products that will sell and in
turn improve margins."
The team is not revealing the
details or terms of the deal,
nor the specific transition of
BEDROOM Magazine from The
Marketing Arm Group to Blue
House. The website
www.BEDROOM-Mag.com
remains, for the present time,
under the ownership and
management of The Marketing Arm
Group working in conjunction
with the Magazine and Blue
House.
For more information contact:
Christopher Schriever
chris@bluehouse.us
About BEDROOM Magazine
BEDROOM Magazine has been the
champion and advocate covering
the innovative, new technology
driven sleep products industry
for more than 16 years. BEDROOM
provides retailers,
manufacturers and suppliers with
the foundation and knowledge of
sleep products industry.
For more information, visit
www.BEDROOM-Mag.com.
About Blue House Design, LLC
Blue House is a design firm with
extensive marketing and
publication-management
experience. Services include
marketing strategy, concept
development and design;
advertising, exhibit and
sponsorship sales; as well as
print, mail and distribution
management.
For more information, visit
us at
www.bluehouse.us. |
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Ergomotion Will Exhibit New
Lines in Two August Market
Showrooms
July
23, 2010 - Adjustable bed base
innovator
Ergomotion will show its new
product lines in Space C 1415
as well as a second exhibit in
the Specialty Sleep Association
Space C 1350, unit C76,
during the August 2 – 6 Las
Vegas Furniture Market,
Ergomotion President Kelly
Clenet announced.
The exhibits will focus on the
“Ease to Add Some G’s” to
mattress sales by training
retail sales associates to
include an Ergomotion base in
each presentation. This
increases an average retail sale
by about $1,000. Ergomotion has
developed its business to make
ordering and inventorying,
in-store display, selling and
delivery—the entire marketing
process—easier for its
customers. The company will roll
out a new adjustable base with
built-in skirt and a new wall
hugging mechanism.
Ergomotion products are known
for crisp user-friendly designs,
technological innovation, and
safety features in each
adjustable bed. Ergomotion fits
into any frame and elevates to a
full sitting position. Seven
sizes are available. Beds set up
in minutes, simply requiring
installers to hand tighten four
legs, then plugging in the unit.
All are wall-friendly and
feature removable
height-adjustable legs. Snap-in
replacement parts require no
tools. Service issues are
handled by a 24 hour toll free
consumer telephone line.
Ergomotion’s factory is ISO 9000
certified.
Retailers seeking additional
information please visit
www.ergomotion.us or call
888 550-3746. |
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Embody by Sealy Wins Polartec APEX Award for
Innovative Design
July 23, 2010 - On June 2, 2010,
Sealy, North America’s No. 1
mattress brand, was selected as
one of Polartec’s 12 North
American APEX Award winners for
its innovative use of its fabric
in the new Embody™ by Sealy
mattress.
Winners of the award were
selected based on their use of
the Polartec and APEX fabrics.
These products must exhibit
versatility, function and be
unique in design with an
emphasis on aesthetics.
Embody by Sealy successfully
combines breathable Polartec-based
fabric with the signature
comfort of Sealy mattresses. The
result is a mattress that
enhances air circulation and
works with the body’s natural
ability to regulate
temperatures. In addition, the
line offers a sleek,
contemporary design of memory
foam and latex foam mattresses
that provide consumers with a
choice of clean, breathable
products for a healthy sleep
environment.
About Sealy
Sealy is the bedding industry's
largest global manufacturer with
sales of $1.3 billion in fiscal
2009. The Company manufactures
and markets a broad range of
mattresses and foundations under
the Sealy®, Sealy Posturepedic®,
Sealy Embody™, Stearns &
Foster®, and Bassett® brands.
Sealy operates 25 plants in
North America, and has the
largest market share and highest
consumer awareness of any
bedding brand on the continent.
In the United States, Sealy
sells its products to
approximately 3,000 customers
with more than 7,000 retail
outlets. Sealy is also a leading
supplier to the hospitality
industry.
For more information, please visit
www.sealy.com.
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Organic Mattresses,
Inc.
(OMI) to Feature Dual Core Mattress
Beautifully
Designed For Two in Vegas
Company
Expands Comfort Line Based on
Recent Success of Customizable
Products
July 23, 2010 -
Organic Mattresses, Inc.
(OMI), America’s #1 manufacturer
of organic mattresses, will
introduce a new dual-core sleep
system at the Las Vegas Market
this August 2-6, 2010. The
OrganicPedic® DUO by OMI
mattress allows each partner to
select individual comfort
preferences on each side of the
same bed.. According to an OMI
company spokesperson, consumer
demand for customizable organic
mattresses is on the rise.
“We all know sleep is vital for
physical and emotional
well-being, but many couples
find sharing a bed difficult,”
said OMI President and CEO Walt
Bader. “For far too long, the
organic consumer has had to
accept products that did not
meet the same comfort and
posture support quality level as
mainstream or other specialty
sleep offerings. People were
sacrificing comfort for healthy
sleep.”
The DUO allows OMI to give their
customers more comfort choices.
The zippered organic cotton
quilted cover allows easy access
to the interior layers, starting
with OMI’s signature 3-inch,
100-percent natural rubber latex
sculpted top layer. Underneath
this layer there are two
individual adjustable comfort
layers on each side, nestled
together to form the bed’s core.
Each interchangeable layer is
individually labeled to identify
the mattress’ comfort options –
extra soft, soft, medium, and
firm – that the sleeper can
position each component to
create her or his exact comfort
level.
“Our retailers requested organic
mattresses with more
customizable sleep options,”
adds Bader. “Along with our
OrganicPedic® 81 by OMI, which
we recently introduced, our
latest introductions relieve
retailers from the headache of
comfort exchanges and give
consumers control of their
comfort by adjusting a layer, if
needed.”
The DUO queen mattress has a
suggested retail price of
$3,995. From the contrasting
colored detailing to the brass
zippered cover, the DUO’s fine
tailoring is evident throughout
its design.
Made in the USA, OMI is a
full-circle environmental
company dedicated to supporting
America’s organic and
sustainable farmers. OMI’s
handmade, custom organic
mattresses are manufactured in
Northern California in the only
Eco-Factory™ in North America
built solely to manufacture
organic products. OMI
mattresses are also Greenguard-certified
and qualify under the U.S.
Environmental Protection
Agency’s LEEDs indoor
air-quality program.
To experience the
OrganicPedic DUO by OMI, along
with other handcrafted products
by OMI, visit their permanent
showroom, World Market Center
Las Vegas space C-1515.
For more information, visit
www.organicpedicbyomi.com.
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Leggett & Platt Consumer Products Group Introduces
Ten New Beds in Las Vegas
July
22, 2010 -
Leggett & Platt Consumer
Products Group will
introduce more than 10 new beds
to our Leggett & Platt® Fashion
Bed™ collection at the Las Vegas
Market in August. Two of the new
ornamental beds we will be
highlighting are:
Leggett & Platt® Fashion Bed™
“Kendall” – a wood and metal bed
Style/Description: Contemporary
styling blends a beech wood
finish with a glossy black
sapphire metal finish to fit
into a variety of bedroom
décors. The headboard height is
48”, and the footboard height is
34”. Available in queen and
king. Approximate Retail Price:
$599 (queen)
Leggett & Platt® Fashion Bed™
“Memphis” – a metal bed
Style/Description: An iced
bourbon finish and open scroll
design in a transitional style
allow this bed frame to
coordinate with traditional or
modern décor. The frame features
a powder coat base with
hand‐finished highlights. The
headboard height is 54 ½”, and
the footboard height is 29 ½”.
Available in queen and king.
Approximate Retail Price: $499
(queen)
About Leggett & Platt®
Consumer Products Group
Leggett & Platt® Consumer
Products Group, a division of
global diversified manufacturer
Leggett & Platt, is the premier
provider of bedding products and
accessories to the retail
community. Based in Whittier,
California, L&P CPG is committed
to delivering innovative,
high‐performance products at an
exceptional value and offers a
complete range of consumer
bedding products and sleep
accessories, available in retail
furniture and bedding stores
nationwide.
For additional information,
please visit
www.leggett.com\consumerproductsgroup. |
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Jacuzzi Brand Luxury Bedding
Products Launched
July 22, 2010 – Today,
Jacuzzi Inc. celebrates the
nationwide launch of luxury
bedding products that extend the
Jacuzzi® brand name beyond
hydrotherapy. Under the terms of
a licensing agreement, JelSleep
LLC will manufacture and market
a variety of upscale products
under the Jacuzzi™ Bed
Collection mark.

Jacuzzi™ Bed Collection
mattresses feature a proprietary
comfort layer comprising
JelSleep™ technology combined
with latex. This exclusive
comfort layer is available over
four different support structure
options: engineered foam,
individually wrapped coil, latex
or an adjustable air core that
allows the consumer to
independently adjust the
firmness in the head, lumbar and
foot sections of the sleep
surface. In addition, the
Jacuzzi™ Bed Collection offers
adjustable bed frames, pillows
and sheets.
“We have looked at a number of
Jacuzzi® brand extensions over
the years to equate the luxury
and relaxation experience that
made our brand famous. This is
the first system that captures
the Jacuzzi® brand experience
while you sleep,” notes Jacuzzi
Group Worldwide CEO, Tom Koos.
“We are very excited to be
working with JelSleep LLC and
look forward to the experience
they bring in the luxury bedding
product category.”
“We have found a great partner
in Jacuzzi who reflects the same
commitment to product
excellence, health and
well-being that is at the heart
of the Jacuzzi™ Bed Collection
product line,” notes Rick
Feingold, President of JelSleep
LLC.
The Jacuzzi™ Bed Collection
features the new proprietary and
revolutionary JelSleep™
material, the main ingredient in
the new comfort layer,
incorporating a patented
technology. It automatically
bio-adjusts to different body
shapes and body temperatures at
the same time, creating the
ideal sleeping environment.
Research has shown that
temperature plays a pivotal role
in sleep. Experts note that
during sleep, the body naturally
tries to cool down to a lower
set point. As the body lowers
its core temperature, heat is
released through the
extremities.
JelSleep™ technology assists in
the temperature reduction
process, using its
heat-diffusing properties to
draw excess heat away from the
body and dissipate it away from
the comfort layer. The self
adjusting system allows each
individual body to fulfill its
own natural desire to lower its
temperature when sleeping, a
critical factor in getting the
quality sleep necessary to
regenerate the body and mind for
the next day, according to
Feingold.
The unique JelSleep™ material
stretches in all directions
allowing it to conform to the
body without causing it to sink,
for optimum body support and
proper spinal alignment.
Additionally, JelSleep™
distributes weight evenly,
relieving pressure and reducing
the body’s need to reposition
itself, allowing sleepers the
opportunity to wake up free of
aches and pains. JelSleep™ also
responds to weight shifts
immediately, allowing each
sleeper to change positions
without disturbing his or her
partner. By eliminating endless
body movement, both sleepers are
better able to enter and
maintain deep, restorative
sleep, says Feingold.
About Jacuzzi Group Worldwide
Jacuzzi Brands Corp., d/b/a
Jacuzzi Group Worldwide, through
its subsidiaries (including
Jacuzzi Inc.), is a global
manufacturer and distributor of
high quality and innovative
branded bath, plumbing and
backyard products for the
residential, commercial and
institutional markets. Product
offerings include whirlpool
baths, outdoor hot tubs,
showers, sanitary ware, bath
tubs, as well as fixtures and
accessories. These products are
marketed under our portfolio of
brand names, including the
flagship JACUZZI® brand as well
as, SUNDANCE®, and ASTRACAST®.
Retailers who wish to carry
the Jacuzzi brand JelSleep
should contact:
JelSleep LLC
Rick Feingold
847-441-3222
rick@jelsleepbeds.com.
Learn more at
www.jacuzzi.com. |
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Simmons to Introduce Advanced Design, Innovative Beds
at the August World Market Center
July 20, 2010
ComforPedic
and ComforPedic LOFT 2010
Introductions
Simmons’ specialty sleep
product guru Anne Kozel and
Scott Smalling , who is the
President of the Simmons
Specialty Sleep Division have
informed BEDROOM Magazine that
Simmons is launching a new
ComforPedic™ collection at this
upcoming Las Vegas Furniture
Market. The new specialty sleep
line combines technology and
luxury with modern aesthetics to
create a better memory foam
mattress. The line features a
combination of the brand’s
Advanced NxG™ Memory Foam and
NxG™ Memory Foam with their heat
dissipation, quicker recovery
and consistent comfort benefits
and includes 360 Gradient Edge™
Support, which firms up the
sides of the bed for support
while sitting and extends the
sleeping surface of the mattress
all the way to the edge. All
models are available in firm or
plush feels and feature a layer
of latex for added comfort,
while select models incorporate
Progressive Support Latex for
superior support and pressure
relief. In addition, the line
includes Transflexion™ Comfort
Technology, a patented process
that removes false loft from the
mattress’ base foam, helping to
ensure a consistent comfort
throughout the life of the
mattress and minimizing reasons
consumers return mattresses.
Each bed in the collection
features a stretch knit fabric
cover with a modern geometric
design, and dealers may choose
from a bold “chocolate” or more
conservative “fawn” color for
the beds’ luxurious velour
border fabrics.
Simmons is also launching a new
ComforPedic Loft™ model
featuring GelTouch™ technology
at Las Vegas Market. Nestled
within a layer of NxG™ Memory
Foam, the GelTouch layer is
positioned in the center third
of the mattress, where it
provides a cooling sensation
along with greater
conformability. Simmons
originally introduced GelTouch
technology into its memory foam
offerings in 2008 with the
ComforPedic™ Capri™ model, and
this introduction makes GelTouch
technology available to
consumers at a more affordable
price point.
Beautyrest Black 2010
Introductions
Simmons’s marketing executives
further announced that the
company is introducing a new
Beautyrest Black™ collection at
the August 2010 Las Vegas
Furniture Market, and this year
the collection is divided into
two distinct
categories—Beautyrest Black and
Beautyrest Black Beyond™.
Beautyrest Black models provide
an unforgettable sleep
experience by combining unique
product aesthetics, 850 density
Variform Advanced Pocketed Coil™
springs and layers of superior
comfort foams like NxG™ Memory
Foam and Progressive Support
Latex. Beautyrest Black Beyond
mattresses take luxury to the
next level with the additions of
striking aesthetic
differentiation and even more
opulent materials like Advanced
NxG™ Memory Foam and GelTouch™
technology for exceptional
comfort and support. All
Beautyrest Black and Beautyrest
Black Beyond mattresses
incorporate Transflexion™
Comfort Technology, a patented
process that removes false loft
from the foam comfort layers,
helping to ensure a consistent
comfort throughout the life of
the mattress and minimizing
reasons consumers return
mattresses. The collection also
features fine aesthetic details
such as unique tack and jump
borders, jeweled ribbon borders
and performance enhanced quilt
designs, creating a visual
combination that embodies the
world’s finest Beautyrest™.
Retailers interested in
learning more about the new
Simmons mattresses are
encouraged to attend the World
Market Center Building A-525 Or
visit:
www.simmons.com. |
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FabricTech Introduces “PureCare” as the New Premium
Brand Platform for its Antibacterial Silver & OmniGuard™
Products
July 16, 2010 -
Fabrictech International, the innovative leader in
health and allergy protection in the sleep products
industry, has completed the re-branding of its premium
protection lineup called “PureCare™”, which highlights
the performance fiber characteristics found in its new
Antibacterial Silver mattress and pillow protectors.
The company spent the past several months rebranding the
program in order to help retailers showcase the benefits
of premium health and allergy protection products that
raise the industry’s performance bar to “allow the
consumer to take back their bedroom” by killing bacteria
on contact, as well as providing complete protection
against bedbugs, dust mites, allergens and moisture.
Retailers can now sell making
the bedroom a healthier place to
sleep
“Fabrictech products enable the
retailer to have a completely
different conversation with
their customers. Instead of just
talking about a protector in the
context of a warranty, they can
raise the bar and also talk
about making the bedroom a
healthier place to sleep,” said
Fabrictech President and Chief
Operating Officer Jeff Bergman.
“PureCare Antibacterial Silver
allows us to take health and
clean to a new level. Our
mattress and pillow protectors
not only guarantee the
manufacturer’s warranty, but
they create the cleanest surface
for the sleeper while not
altering the comfort of the new
mattress and pillow.”
In addition to the rebranding
program that affords new
packaging and POP tools,
Fabrictech also provides its
dealers with extensive
retail-focused training to help
RSAs better sell accessories in
today’s competitive business
climate.
Bergman said the company will
use the PureCare brand as a
platform for future premium
products. “We are exploring how
to integrate other additives
into our mattress and pillow
protection products that will
enhance the health, safety and
comfort of our customers.
PureCare will be our brand
platform for this future
innovation,” he said.
The PureCare™ Antibacterial
Silver system safeguards your
mattress and pillows from
bacteria, mildew and fungi with
silver ions that locate bacteria
and deactivate it while
suppressing the reproduction of
dust mites and their allergens.
Combined with Fabrictech’s
OmniGuard™ Ultra fabric that is
bedbug, dust mite and allergen
proof, FabrichTech tells BEDROOM
Magazine that the new PureCare™
Antibacterial Silver products
provide the healthiest and
cleanest mattress and pillow
protectors available today.
A byproduct of the sterilization
of bacteria is a hygiene
function that protects against
its resulting unpleasant odors.
Additionally, the reproduction
of dust mites and their
allergens are effectively
inhibited. The product is
dermatological tested and safe
and Oeko–Tex certified. The
silver thread fibers in the
fabric provide unique
protection, yet are small enough
not to impair the comfort and
contour of the sleep surface.
Fabrictech’s PureCare™
Antibacterial Silver mattress
protection products range in
suggested retail price from $119
to $169 in queen size. Its
pillow protection product is
$39.
“The Fabrictech brand is
continuing its steep growth
because we deliver high quality,
health protection, value and
outstanding service to our
retailers. We remain dedicated
to providing the finest products
that provide the best possible
margins to our customers,” said
Fabrictech Chairman and Chief
Executive Officer Arnold
Hershbain.
Visit Fabrictech
International at the Summer Las
Vegas Furniture Market at
Showroom C-1532.
Founded in 1992, FabricTech International provides
consumers with a safer and healthier sleeping
environment by utilizing the most advanced technology,
the finest materials and highest quality workmanship. In
addition, all FabricTech International products adhere
to strict medical guidelines. FabricTech International
is the exclusive provider of mattress protection
products for The Style Network.
For more information about
FabricTech
International visit
www.fabrictech.com or call 800-758-8563.
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FabricTech International Positions Itself as the
Premium
Mattress and Pillow
Protection Brand to Top 100 Retailers
July 15, 2010 -
FabricTech International,
the innovative leader in health
and allergy protection through
advanced technology in the sleep
products protection industry,
continued its record growth into
2010, nearing the 1,500-door
count with the addition of many
of the nation’s Top 100
retailers.

FabricTech International
products are now available at
such leading retailers as Mor
Furniture, America’s Mattress,
RC Willey, Sit ‘N Sleep, Bob’s
Discount Furniture and Ashley
Homes Stores.
“Over the past 18 months we have
not only built out a full sales
and training network in the
United States, but we have made
significant logistics
enhancements that secure our
ability to service large
retailers across many
geographies,” said FabricTech
President and Chief Operating
Officer Jeff Bergman. “New
packaging and point-of-purchase
materials have also had a huge
impact at retail, giving RSAs an
edge in explaining to consumers
the benefits of our products.”
According to FabricTech Chairman
and Chief Executive Officer
Arnold Hershbain, while the
company has always offered a
high-quality premium line, the
infrastructure improvements were
a necessary investment to grow
the brand.
“Today, we are increasingly
viewed by quality retailers as
the premium protection product
brand on the retail floor. Our
product innovation, sales
training, marketing, branding
and logistics have become
recognized as a strategic tool
for the retailer to increase
their margins in the sleep
essentials arena,” he said.
Founded in 1992, FabricTech
International provides consumers
with a safer and healthier
sleeping environment by
utilizing the most advanced
technology, the finest materials
and highest quality workmanship.
In addition, all FabricTech
International products adhere to
strict medical guidelines.
FabricTech International is the
exclusive provider of mattress
protection products for The
Style Network.
For more information about FabricTech
International visit
www.fabrictech.com or call 800-758-8563. |
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Simmons
Bedding Appoints Gary Fazio as New Chief Executive
Officer
Top Industry Executive Brings
Extensive Manufacturing
and Retail
Bedding Experience to Lead the
Company
July
8, 2010 - Big news among the
ranks of the top
mattress/bedding manufacturers!
Simmons Bedding Company, a
leading provider of
premium-branded bedding
products, announced today the
appointment of Gary Fazio as its
new Chief Executive Officer
effective July 8, 2010. Mr.
Fazio brings more than 38 years
of experience in the bedding
industry and will be based at
the company’s headquarters in
Atlanta.
"I am thrilled to be joining
Simmons at a time when the
company is enhancing its strong
brand and product portfolio as
well as continuing to build on
its long history of developing
high quality and innovative
products,” said Mr. Fazio. “Our
opportunities are broad, and I
look forward to joining the
leadership team of such a
distinguished company.”
Mr. Fazio has served as a top
executive at both Sealy, Inc.
and Mattress Firm, both in the
manufacturing and retail sales
of bedding resepctively. From
1981 to 2001, he worked at
Sealy, Inc., eventually becoming
Vice President and General
Manager. From 2001 until 2010,
Mr. Fazio served as CEO at
Mattress Firm and has been its
Chairman since February 2010.
After five years of dedicated
leadership and service to
Simmons, and guiding the company
successfully through its
restructuring, President and
Chief Operating Officer Steve
Fendrich will be leaving the
company.
About Simmons Bedding Company
Atlanta-based Simmons Bedding
Company is one of the world's
largest mattress manufacturers,
manufacturing and marketing a
broad range of products
including Beautyrest®,
Beautyrest Black®, Beautyrest
NxG®, Beautyrest Studio™,
ComforPedic by Simmons™,
ComforPedic Loft™, Natural
Care®, Beautyrest Beginnings™
and BeautySleep®. Simmons
Bedding operates 19 conventional
bedding manufacturing facilities
and one juvenile bedding
manufacturing facility across
the United States, Canada and
Puerto Rico. Simmons Bedding
also serves as a key supplier of
beds to many of the world’s
leading hotel groups and resort
properties. Simmons Bedding is
committed to developing superior
mattresses and promoting a
higher quality sleep for
consumers around the world.
For more information, visit
Simmons Bedding's website at
www.simmons.com. |
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Specialty Sleep Association and National Cotton Batting
Institute Team on the SSA’s Safety and Environmental
Program For Consumer Education
June 28, 2010 - Manufacturers
and retailers in the
mattress/bedding industry have
become quite familiar with the
“Green Initiative” program
spearheaded by the
Specialty Sleep Association
(SSA). The program is focused on
defining eco-friendly sleep and
providing clarity for consumers
shopping for mattresses and
bedding. Now, the SSA is pleased
to announce that the
National Cotton Batting
Institute (NCBI) has joined
the SSA and the SSA has joined
the NCBI to team on this
important effort.
According to Dale T. Read,
president, SSA, “The NCBI has a
long history of advocating
cotton as an element in natural
and all natural mattresses,
pillows and bedding. We share a
common goal of educating the
consumer about natural
components in mattresses and
bedding. It is a benefit for the
SSA to support the NCBI, and to
have their support for our SSA
Safety and Environmental Program
for Consumer Education."
“Since a high percentage of our
product is entirely natural ---
reclaimed cotton waste converted
into batting --- we were
extremely interested when the
SSA began conducting surveys to
define what is ‘green’,” said
NCBI president Weston Arnall.
The National Cotton Batting
Institute represents U.S.
companies that manufacture and
sell batting for use in
mattresses, futons, home
furnishings, and upholstered
products. NCBI provides a range
of services to assist its
members in expanding markets,
monitoring and contributing to
legislative and regulatory
decisions that affect the
industry, and conducting
consumer education and
information programs
The SSA industry-wide product
labeling effort is the core
element of its Safety &
Environmental Program. The
ongoing national initiative is
centered on addressing a key
industry challenge: helping to
bring “transparency” to
acceptable practices in the
marketing of eco-friendly sleep
products.
All aspects of the SSA program
are based on in-depth national
research and input from
manufacturers, retailers, retail
sales associates (RSAs), and the
market at-large – as well as
analyses of applicable consumer
protection laws at the federal
and state levels.
Founded in 1995, the Specialty Sleep Association is a
national not-for-profit organization created to
facilitate the growth and positive awareness of the
specialty sleep category. SSA membership is comprised of
more than 100 manufacturers and retailers ranging from
small, family-owned businesses to large corporations.
Those interested in learning more about the SSA,
should contact Tambra Jones, executive director, SSA,
559-868-4187 or 559-676-8639,
tambra@sleepinformation.org.
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In Memoriam:
Michael Pino, International Director of Sales for Natura
June
23, 2010 - It is with deep
regret and extreme sadness that
Natura announces the death of
International Director of Sales,
Michael Pino. His battle
with cancer ended on June 22
2010 – Michael was 56 years old.
Michael is survived by his wife
Wendy, son Jonathan (23), his
older brothers, Joseph and
Robert, three niece, a nephew
and best friend Tammy.
A service will be held on
Saturday, June 26 at St.
Joseph’s Church in Swedesboro,
New Jersey. Friends and family
are invited to visit Daley’s
Life Celebration Studio
(adjacent to the church) between
8:30 and 10:00 am. Michael will
be laid to rest in St Joseph’s
Cemetery beside his mother and
father.
Michael’s family requests
donations be made to a charity
close to your heart or the
Cancer Centers of America, 1331
East Wyoming Avenue,
Philadelphia, 19124. You can
donate directly online at
www.gatewayforcancerresearch.org/donate
or by calling 888-221-2873.
Condolences can be left at the
Daley Life Celebration Studio
online:
www.lifecelebrationstudio.com/main.cfm.
The online guestbook will be
available on Friday June 25.
Michael Pino, a 20-year industry
veteran was Natura’s
International Sales Director.
After graduating from Rowan
University, he began his career
with Therapedic and moved onto
Restonic and Natura. Michael
loved travel and food and fed
these passions by nurturing a
career that lured him to
different corners of the globe
on a regular basis. According to
his niece, Linda, work was a
passion for Michael, a calling,
not a career.
Michael put his family first and
enjoyed sharing his love of
sports with them – he was an
avid Phillies and Eagles fan.
“Michael was a remarkable
ambassador for Natura in the
international mattress world,"
said Ralph Rossdeutscher,
President of Natura. “Michael
was also a good friend and we
will miss his sense of humor,
his willingness to be there for
others and his get-it-done
attitude.” |
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Protect-A-Bed Celebrates World Continence Week
Company Sponsors Conference, Spreads
the Word About Discreet Incontinence Products
June 21, 2010 -
Protect-A-Bed, a leading
provider of sleep hygiene
products, is celebrating World
Continence Week by sponsoring
and exhibiting at an
incontinence-focused public
health fair from 11 a.m. to 2
p.m. on June 23 at the James R.
Thompson Center in downtown
Chicago.
World Continence Week (June
21-27), a creation of the
International Continence
Society, is designed to build
awareness of incontinence issues
and treatments. It's estimated
that more than 33 million
individuals are affected by
incontinence in the United
States. At the Chicago public
health fair, healthcare
professionals and incontinence
product providers will be on
hand to start a dialogue with
people about incontinence and
their treatment options.
"Incontinence is not something
people should be ashamed of or
silent about", said
Protect-A-Bed CEO James Bell.
"World Continence Week is all
about giving individuals the
tools they need to understand
and manage their incontinence
issues. Protect-A-Bed is proud
to be involved in this valuable
awareness-building initiative,
and we're excited to share our
discreet and comfortable bedding
protection products with
attendees of the Chicago public
health fair."
Chicago-based Protect-A-Bed is
an international provider of
sleep hygiene products. The
company's mattress protectors
are made of a super soft, ultra
thin, lightweight material that
is waterproof, absorbent and
easy to transport. The mattress
covers feature Protect-A-Bed's
patented Miracle Membrane®
durable polyurethane laminate,
which provides ultimate mattress
protection, yet is cool,
comfortable and quiet to sleep
on. Protect-A-Bed mattress
covers are machine washable and
can be tumble dried.
Protect-A-Bed is filling a
growing need for high quality,
discreet incontinence products.
Previously, those suffering from
incontinence were limited to
plastic bed covers that made
sleep uncomfortable and
incontinence issues obvious to
others.
"Unfortunately, many
incontinence sufferers are
unaware of the treatment options
and products available to them",
said Diane Newman of the
University of Pennsylvania's
Center for Continence and Pelvic
Health. "Companies like
Protect-A-Bed are meeting an
important need by creating
discreet incontinence products.
World Continence Week and health
fairs like those being held in
Chicago, create a forum for
these companies and for health
professionals to share their
expertise with those who need
it."
The James R. Thompson Center is
located at 100 West Randolph St,
Chicago, Ill., 60601. For
additional information on the
Chicago public health fair and
other World Continence Week
events across the country,
please visit
www.worldcontinenceweek-usa.org.
About
Protect-A-Bed
Protect-A-Bed
offers consumers a complete line of protective bedding
products to create a Healthy Sleep Zone. The unique
technology featured in Protect-A-Bed’s mattress and
pillow protectors was developed in South Africa in 1980
before the company was officially established in the
United States in 2000. Now selling in 27 countries,
Protect-A-Bed is a worldwide leader in mattress
protection innovation. The company developed the
proprietary Miracle Membrane® and patented Bug Lock® and
Secure Seal®, which help create a dry, bed bug free,
anti-allergy sleep zone for people of all ages.
Protect-A-Bed products are listed as a Class 1 Medical
Device with the Food and Drug Administration and have
received the Good Housekeeping Seal.
To learn
more about Protect-A-Bed's sleep hygiene products, visit
www.protectabed.com.
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World’s Leading Manufacturer of Bedding Latex Foam
Components
Joins SSA “Green
Initiative”
June 15, 2010 - The
mattress/bedding industry “Green
Initiative” program spearheaded
by the
Specialty Sleep Association
(SSA) has added a new supplier
board sponsor: Latexco US, the
United States/Canada division of
Latexco of Belgium.
Additionally, the President of
Latexco West, Roger Coffey, has
been named to serve on the
founding board of the “Green
Initiative,” which is focused on
defining eco-friendly sleep and
providing clarity for consumers
shopping for mattresses and
bedding.
According
to Dale T. Read, President of
the SSA, “We continue our strong
outreach to suppliers in the
mattress/bedding industry to
further expand the ‘Green
Initiative.’ Roger Coffey and
Latexco are leading the way in
the world of latex foam
components for the bedding
industry. As our Safety &
Environmental Program evolves
and expands in the months ahead,
we look forward to their active
involvement.”
Latexco produces a large range
of mattress cores, toppers and
pillow cores. Latexco US
Holdings was the compapny’s
first expansion in North
America. Latexco US is part of
the family owned Latexco N.V.
group based in Europe with over
50 years of experience in
serving the bedding industry
worldwide. The company has an
award-winning recycling process
which turns waste product into
clean, profitable alternatives.
“At Latexco, we feel that it is
imperative to give back to our
industry and customers. We have
always been involved with the
ecology of our products and our
stewardship of the environment
we draw our products from. The
SSA ‘Green Initiative’ is the
perfect forum for our thoughts
and actions to be addressed. I
am excited to being a member of
the Board and look forward to
working with such as prestigious
group to achieve the
Initiative’s goals,” said
Coffey.
The SSA has recently announced
an industry-wide product
labeling effort that is the core
elements of its Safety &
Environmental Program. The
ongoing national initiative is
centered on addressing a key
industry challenge: helping to
bring “transparency” to
acceptable practices in the
manufacture and marketing of
eco-friendly sleep products.
All aspects of the SSA program
are based on in-depth national
research and input from
manufacturers, retailers, retail
sales associates (RSAs), and the
market at-large – as well as
analyses of applicable consumer
protection laws at the federal
and state levels.
Founded in 1995, the Specialty
Sleep Association is a national
not-for-profit organization
created to facilitate the growth
and positive awareness of the
specialty sleep category. SSA
membership is comprised of more
than 100 manufacturers and
retailers ranging from small,
family-owned businesses to large
corporations.
Those interested in learning more about the SSA,
should contact Tambra Jones, Executive Director, SSA,
559-868-4187 or 559-676-8639,
tambra@sleepinformation.org. Visit
www.SleepInformation.org.
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Sealy
Names New Director of Marketing Communications
Jamie Piper
Brings Robust Marketing
Experience to North America’s
No. 1 Mattress Brand
June 15, 2010 -
Sealy, North America’s No. 1 mattress brand, today
announced Jamie Piper has joined the company as Director
of Marketing Communications. Piper joins Sealy from
Whirlpool Corp., where she led marketing efforts for
some of the most powerful brand names in the cooking,
refrigeration and dishwasher businesses.
“Jamie
has the diverse experience and
proven track record required to
not only lead Sealy’s marketing
communications efforts, but also
to excel,” said Jodi Allen,
Sealy Senior Vice President and
Chief Marketing Officer.
“Jamie’s product launch
expertise, marketing background,
as well as her brand messaging
and negotiation skills, make her
the perfect fit.”
During her three years at
Whirlpool Corp., Piper served in
roles of increasing
responsibility, most recently
holding the position of Senior
Sales and Marketing Manager. In
this role, Piper was responsible
for managing the sales and
marketing of all cooking and
refrigeration business for
Whirlpool’s Home Depot account,
representing more than $300
million in annual sales.
Previously, Piper served as
Senior Category Manager for the
KitchenAid and Jenn-Air
Dishwasher brands and as
Category Manager for Maytag
Dishwashers, successfully
managing marketing and product
development, while routinely
exceeding expectations and sales
targets.
Piper began her professional
career gaining valuable
marketing and sales experience
in the automotive and retail
industries, first in retail
sales with Limited Corporation
and later as a marketing manager
with DURA Automotive Systems,
Inc. She received a master’s
degree in business
administration from Michigan
State University and a bachelor
of science in marketing from
Oakland University. At Oakland,
Piper graduated Summa Cum Laude
with departmental honors and was
a recipient of a Presidential
Scholarship. At both
universities, Piper ranked No. 1
in her class.
About Sealy Corporation
Sealy is the bedding industry’s
largest global manufacturer with
sales of $1.3 billion in fiscal
2009. The Company manufactures
and markets a broad range of
mattresses and foundations under
the Sealy(R), Sealy
Posturepedic(R), Stearns &
Foster(R), and Bassett(R)
brands. Sealy operates 25 plants
in North America, and has the
largest market share and highest
consumer awareness of any
bedding brand on the continent.
In the United States, Sealy
sells its products to
approximately 3,000 customers
with more than 7,000 retail
outlets. Sealy is also a leading
supplier to the hospitality
industry.
For more information, please
visit
www.sealy.com. |
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Over 100 Designers Sign Up to
Serve as Magniflex Affiliates
Successful New
Distribution Channel Opened
Through Design Community
June 7, 2010 -
Magniflex today announced
that more than 100 designers
have become Magniflex affiliates
as a result of the company
presenting its Interior Designer
Affiliate Program at the
International Contemporary
Furniture Fair (ICFF) last
month. The company is now
expanding the discount program
for designers to include
additional discounts for
retailers seeking to partner
with designers in their local
market.
“Designers have been frequenting
Magniflex and other luxury
bedding brands because their
clients are looking for bedding
that is both unique and rich in
performance features,” said
Marco Magni, global sales
director for Magniflex. “They no
longer want an anonymous white
rectangle, but rather enjoy and
appreciate the benefits of our
aromatherapy products or our
very distinctive ‘metals’
collection of silver, gold and
platinum.”
The program offers designers and
retailers wholesale prices on a
full range of eco-friendly
mattress collections for three
months, followed by 30-percent
discount thereafter. Now, any
retailers who work with a
participating designer may
receive additional discounts at
any time. Magniflex is promoting
this extension of the program to
help protect retailers’ margins.
More than 80 leading designers
from across the U.S. and Canada
signed on with the discount
program during ICFF. They
consisted of professionals from
a diverse array of backgrounds,
from designers with celebrity
clientele to a retailer who
ordered GeoEthic mattresses for
the designer of a boutique hotel
in New York.
Designers are invited to visit
the Magniflex showroom at 59
Crosby St. in Manhattan with
clients, to sample the company’s
range of
environmentally-friendly,
specialty mattresses and
pillows. Outside of New York,
Magniflex is available at retail
locations nationwide; select
retail dealers are listed in the
Showroom Locator feature on
www.Magniflex.us.
All participants receive
Magniflex’s guaranteed five-day
delivery time directly to
consumers’ homes for one low,
flat rate. Once an order is
placed, Magniflex delivers the
mattress directly to consumers
through its low-cost Quick Ship
capability -- only $45 for a
queen mattress to the 48
contiguous U.S. states.
Magniflex has also begun
shipping to Alaska, Puerto Rico
and Hawaii, and is promoting
complimentary shipping to all of
U.S. and Canada for any 10-piece
orders.
All Magniflex mattresses may be
shipped vacuum-rolled and
compressed by up to 90 percent,
providing consumers and
retailers greater convenience
during the delivery process.
Besides saving money during
shipping, vacuum-packing
significantly lowers the
product’s overall carbon
footprint.
Magniflex previewed select
models from its Classic and
GeoEthic Collections at ICFF. Of
note are the Bellagio Lavender
mattress ($2,699/Queen)
featuring a removable cover
infused with essential oils of
lavender to contribute to deep,
relaxing sleep, and the SeaCell
Emotion mattress ($4,499/Queen)
which has a
temperature-regulating cover
containing microscopic particles
of marine algae fiber to aid in
cellular regeneration.
The mattress cores are made of
high performance water- and
plant-based memory foam
materials developed by
Magniflex. The retail price of
most Magniflex collections
ranges from $999 to $4,499 in
queen.
Magniflex mattresses are made
with non-toxic, renewable and
organic materials as part of the
company’s long-standing
commitment to innovation and to
serving the environment.
Magniflex was the first mattress
company in the world to have its
products certified by Oeko-Tex
to guarantee the absence of
allergenic substances harmful to
consumers and to the
environment.
Magniflex was founded over 50
years in a suburb of Florence,
Italy, and today 30 million
people in 70 countries sleep on
Magniflex mattresses. Known as
the world leader in quality,
comfort and innovation,
Magniflex has a central
manufacturing facility producing
up to 10,000 mattresses a day,
80-percent of which are exported
to countries such as Japan,
Spain, Germany, Russia and the
United States. Magniflex has a
showroom at 59 Crosby St. in
Manhattan and a national dealer
network throughout the U.S. and
Canada.
For more information, visit
www.magniflex.com or call
646-330-5483. |
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Natura World Delivers
Healthy, Eco-Chic New Mattress Line Up
June 1, 2010 -
Natura World Inc., dynamic
provider of natural, green and
organic sleep solutions, has
upped the ante yet again with a
revamped line-up of eco-friendly
mattresses. Effective June 1, a
new crop of NaturaLatex™ and
NaturaPedic™ mattresses will be
available to consumers across
North America.
“We aren’t
content to sit on our laurels,”
said Ralph Rossdeutscher,
president and CEO of Natura
World Inc. “Every great product
can be improved. We’ve taken a
thorough look at our mattresses,
thought about what sleep
challenges have yet to be solved
and implemented some exciting
new ideas.”
Aside from a
fresh new look, Natura World has
increased the already abundant
natural and organic content of
their mattresses. What’s more,
the addition of targeted support
zones tackle high pressure areas
like shoulders hips and lower
legs. The new NaturaLatex and
NaturaPedic now feature a
selection of mattresses with
these targeted support zones.
And all of this is done at a
reduced cost to both retailers
and consumers.
To solve the
comfort-dilemma of bed sharing,
the NaturaLatex line-up also
provides dual comfort versions
of their most popular
mattresses. Firm on one half,
luxurious on the other, Natura’s
dual mattresses ensure proper
support and indulgent comfort
for both partners.
“Adequate
comfort and support is a
critical component to healthy
sleep – for both individuals
sharing a sleep environment.
Natura’s dual surface mattresses
ensure that there is no
compromise necessary for a great
night’s rest,” said
Rossdeutscher. “Better sleep
means healthier, happier
people.”
Natura
introduced the new line of
mattresses at High Point Market
in April and drew an
overwhelmingly favorable
response. Beginning June 1,
consumers will be able to see
these new mattresses online at
the Natura World website.
Showroom orders are currently
being filled and will be
arriving at mattress stores
across North America shortly.
In conjunction
with the launch, Natura
announced earlier this week that
all mattresses will now have a
healthy, antibacterial,
hypoallergenic solution applied
to the covers. The Natural
Silver treatment eliminates
microbes on contact, to preserve
mattress hygiene and protect
consumer health. Natural Silver
solution kills candida (yeast),
e.coli, avian flu, listeria,
salmonella, even the highly
anti-biotic resistant MRSA, and
yet it’s colorless, odorless and
non-toxic.
“Silver
solutions are being used in
everything from wound dressings,
pressure garments and scar
management fabric to sportswear
and hygiene products,”
Rossdeutscher commented. “A
perfect blending of an age old
solution with modern technology.
A perfectly natural fit for
Natura World.”
To learn more
about the new mattress line-up
at Natura World or to schedule
an interview with Mr.
Rossdeutscher, please contact
Julia Rosien.
About Natura
World: Founded 16 years ago by
the Rossdeutscher family, Natura
is committed to nurturing
healthy bodies, souls and planet
through healthy sleep systems.
By providing a nourishing
night’s sleep through
sustainable, earth-friendly
materials and manufacturing,
Natura truly is where nature
meets nurture. It’s not a trend.
It’s about aligning personal
values with everyday actions. A
good night’s sleep makes for
happier, healthier people and
ultimately a better planet.
Please visit
www.naturaworld.com for more
information. |
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Simmons Evolves Mattress
Point-of-Sale with Launch of
"QR" Tags
Consumer
Education --- Interactive Store
Signage with "Quick Response"
May 28, 2010 -
Simmons Bedding Company
(“Simmons”) is revolutionizing
mattress shopping with the
launch of the company’s first QR
(Quick Response) tagging
applications for point-of-sale
materials on mattress retailer
floors. Simmons created the QR
tags, which are small
barcode-like visuals that may be
scanned and “read” by
smartphones, with the goal of
making in-store signage more
interactive for consumers. Once
scanned by a smartphone such as
the iPhone®, DROID or
BlackBerry®, the QR tag makes
additional information, images
and videos easily available to
the user via their phone’s web
browser, providing consumers
with a more robust shopping
experience.
QR tags will be placed on
spec cards as early as Memorial
Day Weekend
Simmons’ initial phase of QR
tags will be placed on spec
cards as early as Memorial Day
Weekend for mattresses from the
new 2010 Beautyrest® line.
When consumers scan the QR tag
for a Beautyrest mattress, they
will receive access to a 3-D
construction rendering of that
particular Beautyrest
category—either Beautyrest
Classic®, Beautyrest
Anniversary™ or Beautyrest World
Class®. In addition, tag users
will have the option to play a
Beautyrest video, which
illustrates how the bed’s Super
Pocketed Coil® springs,
BeautyFeel™ comfort and
BeautyStyle™ aesthetics come
together to offer unsurpassed
motion separation,
conformability, support and
durability in an attractive
package. The video also features
the brand’s signature bowling
ball demonstration for
additional emphasis on the Super
Pocketed Coil springs’ motion
separation benefits. To
facilitate sharing of Simmons’
QR tag content via social media,
the company has included
Facebook® and Twitter® buttons
on the content website, enabling
users to easily communicate the
Beautyrest image and video to
their online network of family
and friends.
“Simmons’ tradition of
innovation has not only shaped
the way consumers experience
their mattresses, it’s also
influencing how they use
point-of-sale materials to make
an educated bedding purchase,”
said Tim Oakhill, executive vice
president of marketing for
Simmons. “QR tags are an
exciting technology that will
help change the retail landscape
of the mattress industry by
enhancing our communications
with consumers as they are
shopping in-store. We’re proud
of the fact that Simmons is the
first major mattress
manufacturer to have QR tag
technology ready for retailers
to incorporate into their store
environments.”
To view Simmons’ Beautyrest QR
tag content, consumers must use
their smartphones to download a
Microsoft® Tag Reader
application, which is available
for free at
gettag.mobi. IPhone users
may also download the tag reader
via the Apple® online App Store.
“More than 20 percent of cell
phone users currently have a
smartphone, and that number is
growing. Because QR tag
technology is so simple to use,
we anticipate that other
industries will be integrating
it into their packaging and
signage in the near future,”
said Oakhill. “Anyone that can
take a picture with a
cameraphone can use a QR tag.
All consumers need to do is
download the tag reader
application and point their
phone’s camera at the tag image
to see the tag content. It’s
that easy.”
About Simmons Bedding Company
Atlanta-based Simmons Bedding
Company is one of the world's
largest mattress manufacturers,
manufacturing and marketing a
broad range of products
including Beautyrest®,
Beautyrest Black®, Beautyrest®
NxG®, Beautyrest Studio™,
BeautySleep®, ComforPedic by
Simmons™, Natural Care® and
Beautyrest Beginnings®. Simmons
Bedding operates 19 conventional
bedding manufacturing facilities
and one juvenile bedding
manufacturing facility across
the United States, Canada and
Puerto Rico. Simmons Bedding
also serves as a key supplier of
beds to many of the world’s
leading hotel groups and resort
properties. Simmons Bedding is
committed to developing superior
mattresses and promoting a
higher quality sleep for
consumers around the world. For
more information, visit Simmons
Bedding’s website,
www.simmons.com.
To learn more about Simmons,
visit
www.simmons.com.
For more information about
the new 2010 Beautyrest line,
visit
www.beautyrest.com. |
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Therapedic
& Hollandia International Sign
Licensing Deal
Strategic
Alliance Gives Hollandia License
for Israel & Cyprus;
Two Companies
Will Also Explore Joint Product
Development
May 28, 2010 -
Hollandia International,
manufacturer of the world’s most
luxurious sleep systems and the
leading bedding retailer in
Israel, has formed a strategic
alliance with global mattress
brand
Therapedic. Under terms of
the deal, Hollandia will own the
Therapedic license for Israel
and Cyprus, and said it planned
to open Therapedic retail stores
in Israeli cities over the next
year. Additionally, both
companies have announced that
they will form a joint research
and development team that will
create products leveraging
Hollandia innovation, which
would be sold throughout the
world.
“We have been watching the
growth and development of the
Hollandia brand over the past
few years and it is incredibly
impressive. They make some of
the most luxurious products in
our industry, and on the retail
side of their business, they
understand the importance of
selling more than just
mattresses to their customers
–but rather the benefits of a
good night’s sleep,” said Gerry
Borreggine, Therapedic president
and CEO. “Together, I think we
make a powerful combination in
the bedding industry. We will be
able to learn from one another
and help our brands continue to
grow.”
Hollandia CEO Avi Barssessat
said he had been looking for
sometime to find the right U.S.
sleep products brand to bring to
Israel.
“Israelis love American brands,
and Therapedic is an outstanding
sleep products company that
offers a full range of product
choices. I think the brand will
resonate exceptionally well here
in Israel,” he said. “We have
examined the growth of
Therapedic internationally to
benchmark what has worked
outside of the United States,
and we believe our strategy will
make the brand the fastest
growing here in Israel."
Hollandia now operates in more
than 120 locations throughout
the world. In the United States,
it operates two retail
showrooms, one in Philadelphia
and the other in Short Hills,
N.J. All its products are
manufactured in Israel.
Hollandia draws upon more than
29 years of perfecting sleep
systems, to create a unique
customer experience combining
superior service with the
highest quality materials -
assuring luxurious rest and
relaxation. In addition to its
innovative sleep systems,
Hollandia manufactures a full
range of complementary sleep
essentials such as plush
pillows, fitted sheets, blankets
and mattress protectors.
Committed to innovation and
technology, Hollandia also
offers custom-made style
essentials such as a daybed or
ottoman that can easily
transform into an extremely
comfortable guest bed.
Therapedic International is a
53-year-old mattress and sleep
products manufacturer, with over
50 licensees producing products
under the Therapedic brand label
throughout the world. It is a
recognized top-10 mattress
brand, and has significantly
increased its brand awareness
and distribution in the related
sleep products categories over
the past five years.
For more information, visit
www.therapedic.com and
www.hollandiainternational.com. |
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Leggett & Platt Consumer
Products Group Joins WorldBed
Mission for Haitian Relief
May 27, 2010 -
Leggett & Platt Consumer
Products Group is joining
the cause for long-term Haitian
earthquake relief by donating to
the
WorldBed project, an
initiative that is sending
mattresses to Haiti to help
alleviate discomfort as the
rainy season approaches.
The company’s donation will fund
WorldBeds for use by victims of
the January 2010 earthquake in
Haiti. These waterproof beds
will provide a dry, comfortable
sleeping surface to earthquake
victims in Haiti.
“We’re proud to contribute to a
caring and important initiative
like the WorldBed project,” said
Herman Tam, group vice president
of sales and marketing for
Leggett & Platt’s Consumer
Products Group, the company’s
retail arm in the bedding
industry. “As a leader in the
bedding industry, Leggett &
Platt’s involvement in a cause
like this is both our privilege
and responsibility. This
donation, along with many
others, will help WorldBed reach
its goal to send 200,000 beds to
Haiti. We hope our customers and
suppliers will join us and do
what they can to support this
humanitarian initiative.”
“We’re grateful for Leggett &
Platt Consumer Products Group’s
generous donation and growing
partnership with WorldBed,” said
Laura Castro, president of
WorldBed. “We’re honored that a
leader in our industry like
Leggett & Platt has stepped up
to support this important
initiative. WorldBed is a
long-term project and with the
support of others, including our
industry colleagues, we can
together achieve our mission of
providing comfort throughout the
world.”
The
WorldBed Project is a turnkey
sleep system designed for
emergency care and relief
efforts. Built from high
performing 3-inch cushioning
foam, the cot-sized field beds
can be compression packaged and
quickly dispatched, in volume,
to areas of need, anywhere,
worldwide. It was created to
provide needed comfort,
increased levels of health and
safety, and a more sanitary
place to sleep in an effort to
speed recovery and aid in
healing.
The WorldBed Project was
initiated during the aftermath
of Hurricane Katrina in 2005 in
which Anatomic Global mobilized
a team to make and distribute
3,000 field beds that ended up
benefiting 11,000 persons in
need. In response to the
7.0-magnitude earthquake that
hit near Port-au-Prince, Haiti
in January, 2010, the company
revisited the WorldBed concept.
WorldBed Inc. was formed after
receiving acclaimed recognition
for the product’s benefits and
support from donations to
operate the project. WorldBed’s
mission is to deliver 200,000
WorldBed products to displaced
Haitians over the next year,
working alongside groups like
World Vision, World Hope
International and CARE and will
continue to aid other global
disaster relief programs on an
as needed basis. The long-term
goal will be to develop and aid
other global relief programs.
About Leggett & Platt®
Consumer Products Group
Leggett & Platt® Consumer
Products Group, a division of
global diversified manufacturer
Leggett & Platt, is the premier
provider of bedding products and
accessories to the retail
community. Based in Whittier,
California, L&P CPG is committed
to delivering innovative,
high-performance products at an
exceptional value.
Leggett & Platt Consumer
Products Group products are
marketed under four brands,
including the Leggett & Platt®
Home Collection™, Fashion Bed
Group®, Southern Textiles™ and
Adjustables™ by Leggett &
Platt®. Together, they
manufacture a complete range of
consumer bedding products and
sleep accessories, available in
retail furniture and bedding
stores nationwide.
For more information, visit
www.WorldBed.org.
For additional information,
please visit
www.leggett.com\consumerproductsgroup. |
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***Red
Shirt Friday***
May
27, 2010 -
On Friday May 21, we
are asking that all employees
wear a red shirt to work. We
will supply the shirt. By
wearing a red shirt, we are
showing our support for our
servicemen and women.
This is not A POLITICAL
STATEMENT. We are not interested
in whether or not one supports
or does not support the war. We
care only about making our
support of our servicemen and
woman known to our fellow
Americans and the world.
We all have or at least know
someone who has, friends and/or
relatives serving in the
military. I ask that everyone
participates in this gesture for
the servicemen and woman, and to
their families, by showing that
we are thinking of them.
On Thursday May 20, we will be
handing out red golf shirts to
all employees. Please make sure
you wear them on Friday.
Thank you for your support.
Matthew Connolly President -
Eclipse International |
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A
Follow-Up or
Reminder Note to Mattress
Retailers
May
26, 2010 - So it is already at
least six weeks since High
Point…..and like most busy
retailers you were surprised to
see just how many
mattress/bedding manufacturers
had showrooms at High Point, NC.
Your schedule was packed. You
had some pretty good meetings
with your usual suppliers, and
then you even checked out a few
new sources. One of the
companies you stopped in to see
was a company called
Glideaway, and they had a
whole new thing going on….It was
called sleepharmony.
Beautiful, tranquil
posters..sweeping, but peaceful
logo..you took notes. Had a
great conversation …They were
telling you about a whole new
line up of bedding, but also
weren’t they the folks who said
they had done some research and
were now positioning themselves
with their sleep harmony to be
like the Target® in the retail
space ---offering what their
president Carmi Fredman called
“the same value proposition that
Target offers it customers.” We
you don’t have to scramble
through you notes to refresh
your memory because here is the
story six weeks after the
market:
The simple fact is that
Glideaway® Sleep Products said
it was branding its mattress and
pillow line as sleepharmony™, in
a move to position it as the
“Target” of value bedding
products in the U.S.

“You can be the Kmart or the
Target in the value space. We
want to be the latter because we
appreciate conscientious
consumers looking for high
quality merchandise at cost
effective prices,” said
Glideaway President Carmi
Fredman. “We conducted market
research, benchmarked Target’s
approach, and took a chapter
from their brand positioning
playbook. When it comes to the
bedding industry, consumers can
expect the same value
proposition from sleepharmony
that Target has captured in the
general retail space.”
To compliment Glideaway’s
rebranding, they have launched a
new marketing campaign evoking
spa-like imagery to promote the
brand as products offering a
high level of design and
performance at a valuable price
point. A new tag line, “revive
your sleep,” new logos and
product names that include
Balance, Harmony, Revitalize,
Renew, Serenity, and
Tranquility, help differentiate
the sleepharmony line from other
products in the marketplace.
“When all the components needed
for the ultimate sleep
experience harmoniously come
together for our retailers and
their customers, that’s
sleepharmony,” Fredman adds.
“From the carefully constructed
bases, to the quality of our
mattresses, and even our plush
pillows, Glideaway continues to
provide our loyal client base
with unsurpassed comfort and a
tranquil all-in-one shopping
experience that remains our
standard.”
Founded in the 1920s as a
furniture retailer in Illinois,
Glideaway is a full-service
bedding manufacturer and
supplier to full-line furniture
retailers, specialty sleep
shops, and web-based e-tailers.
Their products include a
complete line-up of visco and
latex mattresses, adjustable bed
bases, bed frames, pillows,
mattress protection products,
headboards and juvenile beds.
Five years ago, Glideaway
introduced a 14-mattress lineup.
The company also offers pillows
and pillow and mattress
protectors all marketed under
the “sleepharmony” brand.
Today Glideaway, headquartered
at an 185,000 square foot
facility in St. Louis, Missouri,
is still operated by the
family’s 3rd generation with
Carmi Fredman as President. The
company has grown to over 140
employees – many of whom are
related – and has warehouse
space in St. Louis, Portland and
Los Angeles.
Sales of bigger and heavier
bedding continue to grow and
leading retailers have realized
the need for high quality bed
frames and rails to provide the
required support. With a
complete line of products ready
for immediate shipment,
Glideaway continues to surpass
customer expectations, offering
retailers a competitive edge.
Having established its
reputation as the one-stop shop
for retailers, Glideaway
products can be found in over 30
of the top 100 accounts in the
USA along with several thousand
furniture stores.
While Glideaway has updated its
product lines, the original
emphasis on great
customer-service and quality
products is still at the
forefront of operations.
Glideaway remains a leader in
designing frames and center
support systems that not only
meet but exceed the warranty
requirements of National Bedding
Suppliers.
So, you mattress retailers
want even more information?
Well, go visit
www.glideaway.com! |
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Mark Quinn Promoted to Director
of Marketing for All
the Residential Segment at
Leggett & Platt
May
21, 2010 - Mark Quinn has been
promoted to the position of
Director of Marketing for the
Residential Furnishings Segment
of
Leggett & Platt. In his new
position, Mark will be
responsible for the coordination
of marketing efforts for the
various business units within
the segment.
“Over the past four years Mark
has spent working for our
company, he has demonstrated a
unique understanding of not only
our direct customers, but also
of what drives the ultimate
consumer towards our products.
His innovative approach to
marketing continues to drive
demand for both our products and
services,” says Perry Davis,
president of the Bedding Group.
Mark is a graduate of Stephen F.
Austin State University in
Nacogdoches, Texas, with degrees
in Speech Communications and
Marketing. He spent five years
working for Sealy/Stearns &
Foster as an Account
Representative and Field Sales
Manager. Prior to joining
Leggett & Platt in 2006, Mark
worked for nine years at Serta
Mattress Company, rising to the
position of Vice President of
Business Development.
Mark resides in Joplin,
Missouri, with his wife Bridget
and their two children.
About Leggett & Platt:
Leggett & Platt (NYSE: LEG) is a
diversified manufacturer (and
member of the S&P 500) that
conceives, designs and produces
a broad variety of engineered
components and products that can
be found in most homes, offices
and automobiles. Leggett & Platt
serves a broad suite of
customers that comprise a “Who’s
Who” of U.S. manufacturers and
retailers. The 127-year-old
company (founded 1883) is
comprised of 19 business units,
19,000 employee-partners, and
more than 140 facilities located
in 18 countries. Leggett & Platt
is North America’s leading
independent manufacturer of: a)
components for residential
furniture and bedding; b)
components for office furniture;
c) drawn steel wire; d)
automotive seat support and
lumbar systems; e) carpet
underlay; f) adjustable beds;
and g) bedding industry
machinery for wire forming,
sewing and quilting.
For more information, visit
us at
www.Leggett.com. |
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The Virgin Mattress: Worth the
Wait
Leggett &
Platt Modifying Campaign Based
on Audience Feedback
May 21, 2010 - Esha and Liam are
still getting married. They
still need a new mattress. But,
it’s going to take a little
longer than expected.
When
Leggett & Platt unveiled The
Virgin Mattress, a social media
campaign created to support the
launch of the company’s
VertiCoil™ Edge® innerspring, it
hoped to get people talking in
new ways about the
mattress-buying experience. The
debut earlier this month
certainly got people talking,
according to Mark Quinn,
Director of Marketing for the
Residential Furnishings Segment
of Leggett & Platt.
“We received all kinds of
feedback – positive and negative
– from our employees, customers
and partners,” said Quinn. “So,
we’re going to take advantage of
the social part of social media
and incorporate the insights
shared with us. We plan to share
the next webisode in a few
months with a modified approach
to appeal to our core audiences
in a less controversial way,
without losing the humor of the
campaign.”
The campaign targets
consumers and employs social
media for engagement and
education.
The Virgin Mattress webisodes
feature an engaged couple, Esha
and Liam, searching for a new
mattress for their married life
together. The campaign targets
consumers and employs social
media for engagement and
education. Both personalities
will participate in
conversations through Twitter
and Facebook accounts operated
by the Leggett & Platt
communications team.
“We feel strongly that our
industry needs to market
directly to consumers in a way
that makes them look at the
mattress-buying experience in a
new and more objective way,”
said Quinn. “Any time you push
the envelope and try something
new, you’re bound to generate
discussion and make mistakes.
What matters is what you do with
the feedback. We’ve learned some
valuable lessons that will help
us move the industry forward. At
the same time, we’re going to
continue marketing our brand in
new ways while respecting our
company’s long-standing values.”
The campaign website,
www.TheVirginMattress.com, will
be relaunched in the coming
weeks with additional updates.
About Leggett & Platt:
Leggett & Platt (NYSE: LEG) is a
diversified manufacturer (and
member of the S&P 500) that
conceives, designs and produces
a broad variety of engineered
components and products that can
be found in most homes, offices
and automobiles. Leggett & Platt
serves a broad suite of
customers that comprise a “Who’s
Who” of U.S. manufacturers and
retailers. The 127-year-old
company (founded 1883) is
comprised of 19 business units,
19,000 employee-partners, and
more than 140 facilities located
in 18 countries. Leggett & Platt
is North America’s leading
independent manufacturer of: a)
components for residential
furniture and bedding; b)
components for office furniture;
c) drawn steel wire; d)
automotive seat support and
lumbar systems; e) carpet
underlay; f) adjustable beds;
and g) bedding industry
machinery for wire forming,
sewing and quilting.
For more information, please
visit
www.Leggett.com. |
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Simmons Enhances Beautyrest
Website to Commemorate
Launch of New 2010 Line
Revitalized
Website Reflects Fresh Look and
Feel of New Beautyrest®
Collection
May 20, 2010 - In honor of the
new 2010
Beautyrest® line’s
introduction and the brand’s 85
years of continued sleep
innovation,
Simmons Bedding Company has
redesigned the Beautyrest
section of Simmons.com to
reflect the same fresh look and
feel as the new Beautyrest line,
which hits retail floors this
month. The revitalized site
features new videos, photos and
pop out tool tip boxes that
maintain the page’s clean and
simple aesthetics, while
presenting information about the
new Beautyrest collection to
consumers in an
attention-grabbing way. Simmons
seamlessly integrated these new
multimedia elements into the
site’s existing mattress
shopping resources with the goal
of helping consumers find the
perfect Beautyrest mattress to
meet their specific sleep needs.
We know that the Internet is
a key research tool for
consumers
“We know that the Internet is a
key research tool for consumers
during the mattress buying
process,” said Tim Oakhill,
Simmons’ executive vice
president of marketing. “By
explaining the collection’s new
BeautyStyle™ aesthetics and
BeautyFeel™ comfort
construction, the new Beautyrest
site helps consumers familiarize
themselves with the line’s
features before they ever step
foot into a retail store, so
they feel more comfortable
making a decision to purchase.
Our goal for the site is to
create brand preference, so when
consumers go mattress shopping,
it’s not a question of whether
they buy a Beautyrest, it’s a
matter of which Beautyrest model
they buy.”
Powerful Product Education
Videos
Designed to generate intrigue
and excitement about the new
Beautyrest line, the new site
greets visitors with an
introductory splash page that
showcases a new Beautyrest World
Class® model on a sleek, black
background. Upon reaching the
Beautyrest homepage, a new
feature video educates consumers
about Super Pocketed Coil®
springs and the new Beautyrest
line’s offering of the widest
range of feels available. A link
in the video’s bottom left
corner directs users to a
separate Web page that neatly
highlights additional features
of the Beautyrest World Class
collection, including
Transflexion Comfort Technology™
for consistent comfort
throughout the life of the
mattress and NxG® Memory Foam.
A second video about the line’s
Super Pocketed Coil springs
provides a look at what is
inside the new Beautyrest
collection and allows consumers
to easily understand how the
superior design of Super
Pocketed Coil springs leads to
unsurpassed motion separation,
conformability, support and
durability. The video, which
takes place in a tranquil garden
setting, also incorporates the
Beautyrest brand’s signature
bowling ball demonstration,
further emphasizing the motion
separation benefits of Super
Pocketed Coil spring technology.
In addition to providing
valuable product information and
mattress shopping guidance, the
site also includes links to two
current Simmons promotions.
Consumers can enter to win a new
Beautyrest Anniversary™ mattress
through the New Beautyrest
Anniversary Challenge, an online
trivia sweepstakes that runs
through July 28. A second
promotion, The New Beautyrest
Free! Sheet Event, gives Simmons
customers a free set of
Beautyrest sheets valued at $129
when they purchase a Simmons
mattress valued at $997 or more
through June 7.
For more information about
the new 2010 Beautyrest line,
visit
www.beautyrest.com.
For more information about
Simmons Bedding Company, visit
www.simmons.com. |
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New Technology/Old Technology
...If it is Healthy and Natural,
Natura Leads the Way...
Natura World
Introduces Anti-Microbial,
Anti-Viral Mattresses
May 20, 2010 -
Natura World Inc. proudly
announces an innovative solution
to worries about bed bugs, dust
mites and other allergens that
contaminate mattresses.
Effective June 1, 2010, all
Natura mattresses will be
treated with Natural Silver
Technology. The addition of this
anti-bacterial barrier to
mattresses will provide a new
degree of naturally healthy
protection for consumers.
“While our latex mattresses are
naturally resistant to microbes,
some mattresses are natural
breeding grounds for microbes –
and this is another level of
protection our customers are
telling us they want,” said
Ralph Rossdeutscher, president
and CEO of Natura World Inc.
“Last year we introduced Natural
Silver Technology in our
NaturaProtect line of mattress
protectors and pillowcases and
adding it directly to mattress
covers is another way to protect
our customers from the health
risks of microbes in the
mattress – naturally.”
Natural Silver Technology, an
antimicrobial, natural
silver-based solution, is so
safe that it’s used in medical
dressings to naturally speed
healing. This colorless,
odorless solution applied to the
fabric is hypoallergenic,
non-toxic and a proven winner in
the war against bacteria. It’s
also bacteriostatic, which means
that not only does it eliminate
microbes on contact, among them
candida (yeast), e.coli, avian
flu, listeria, salmonella, even
the highly anti-biotic resistant
MRSA, it also inhibits future
growth.
The growth of antibiotic
resistance has revived the
medicinal use of silver across
the globe. Our grandparents
called it colloidal silver – and
way back when (before the birth
of antibiotics in the 1940’s) –
it was used as a germicide and
disinfectant. Even Hipócrates
used ground silver as a healing
compound. Today, silver
solutions are being used in
everything from wound dressings,
pressure garments and scar
management fabric to surgical
gowns.
“Since I founded Natura World
Inc in 1994 with my father and
wife, we have been focused on
providing natural sleep
solutions that improve health
and wellbeing,” said
Rossdeutscher. “Wherever
possible, we use what nature
offers freely – and silver is
the perfect blending of an age
old solution with modern
technology.”
About Natura World:
Founded 16 years ago by the
Rossdeutscher family, Natura is
committed to nurturing healthy
bodies, souls and planet through
healthy sleep systems. By
providing a nourishing night’s
sleep through sustainable,
earth-friendly materials and
manufacturing, Natura truly is
where nature meets nurture. It’s
not a trend. It’s about aligning
personal values with everyday
actions. A good night’s sleep
makes for happier, healthier
people and ultimately a better
planet
Please visit
www.naturaworld.com for more
information. |
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A
Powerful Troika….Vera
Wang, Serta and Sleepy’s
May 20, 2010 - An extremely
visible designer, known for
creating beautiful designs for
women; a leading
mattress/bedding manufacturer
and one of the fastest growing
mattress retail giants in the
country: that marketing triad
speaks loudly of brand power and
excellence. As savvy as she is,
Vera Wang was not going to let
the 20th. Anniversary of her
brand label go unnoticed. So, as
part of the celebration of her
label’s 20-Year Anniversary,
Vera Wang stopped by
Sleepy’s Fifth Avenue on
Friday morning to count sheep
and thank sales associates for
their support of her luxury
mattress line.

VERA WANG AT SLEEPYS:
Vera Wang stopped by Sleepy’s
signature store on 5th Avenue,
NYC to discuss her latest
bedding line by Serta, perfume,
and take questions from the
sales staff. VERA WANG by
SERTA BEDDING LINE:
Vera Wang created a bedding
line with Serta with the
'Embraceable Comfort' blanket of
comfort built into every
mattress. The Vera Wang by Serta
collection of mattresses has
beautiful new fabrics that give
each bed a luxurious feel and
look.
ABOUT SERTA: Serta is a
top bedding brand leader that
manufactures a superior selling
premium mattress: The Serta
Perfect Sleeper®, the upscale
Perfect Day® collection, the
elegant Vera Wang by Serta®
Collection and the new Trump
Home™ Mattress Collection.
As a leading provider of
mattresses to the hospitality
industry, Serta partners with
hotel groups such as Hilton
Hotels, Marriott,
Intercontinental Hotels Group,
Bellagio Hotel, Wyndham Hotels,
Omni Hotels, Choice Hotels,
Accor Hotels and many more.
Serta has 23 U.S. and four
Canadian manufacturing plants.
In addition, Serta is
distributed internationally in
60 other countries. With its
worldwide network, Serta is able
to respond quickly to customers’
needs while still preserving
strict control standards to
ensure the highest quality
products.
For more information, visit,
www.serta.com.
ABOUT SLEEPY’S: Sleepy’s,
The Mattress Professionals is a
privately-owned 4 generation
company with over 700 retail
locations in thirteen states,
spanning from Vermont to
Virginia and available
nationally through
www.sleepys.com. Throughout
Sleepy’s 52-year history, they
have supported the idea that one
mattress does not fit all,
carrying a wide selection of
mattresses so their customers
are certain to find the one that
suits them best. Keeping
up-to-date on all the latest
innovations in sleep technology,
Sleepy’s, The Mattress
Professionals® carries the
latest in Sealy, Posturepedic,
Serta, Simmons, Beautyrest,
Tempur-Pedic, Sleep To Live
mattresses and 12 other brands
to fit any price range or
comfort level.
For more information, call
1-800-SLEEPYS (800-753-3797), or
visit us at
www.sleepys.com. |
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CEO of Jones Fiber Products
Joins Specialty Sleep
Association “Green
Initiative”
May
17, 2010 - The mattress/bedding
industry “Green Initiative”
program spearheaded by the
Specialty Sleep Association
(SSA) has added a new corporate
member:
Jones Fiber Products, Inc.
of Humboldt, TN. Additionally,
the company’s president, Kenneth
Oliver, has been named to serve
on the Founding Board of the
“Green Initiative,” which is
focused on defining eco-friendly
sleep and providing clarity for
consumers shopping for
mattresses and bedding.
“The key part of the ‘Green
Initiative” is also our outreach
to suppliers in the
mattress/bedding industry. Kenny
Oliver and Jones Fiber Products
is certainly one of the leading
firms in this space,” said Dale
T. Read, president of the SSA.
“We are looking forward to their
active involvement in our board
as our Safety & Environmental
Program evolves and expands in
the months ahead.”
Jones Fiber Products has been a
leader in the cotton batting
industry since 1981. The company
is committed to continually
developing and producing
high-quality fire-resistant
products using natural cotton
fiber as its base component, as
well as products that
incorporate inherent
fire-resistant rayon. The
company has long been committed
to environmental safety at its
manufacturing locations across
the country.
“We’ve been watching the good
work of the SSA ‘Green
Initiative’ panel for almost one
year now and see that they are
making tremendous strides for
our industry” said Oliver. “This
is an important issue for the
bedding/mattress sector and our
company is eager to participate
in the program.”
The SSA has recently announced
an industry-wide product
labeling effort that is the core
elements of its Safety &
Environmental Program. The
ongoing national initiative is
centered on addressing a key
industry challenge: helping to
bring “transparency” to
acceptable practices in the
manufacture and marketing of
eco-friendly sleep products.
All aspects of the SSA program
are based on in-depth national
research and input from
manufacturers, retailers, retail
sales associates (RSAs), and the
market at-large – as well as
analyses of applicable consumer
protection laws at the federal
and state levels.
Founded in 1995, the Specialty
Sleep Association is a national
not-for-profit organization
created to facilitate the growth
and positive awareness of the
specialty sleep category. SSA
membership is comprised of more
than 100 manufacturers and
retailers ranging from small,
family-owned businesses to large
corporations.
Those interested in learning
more about the SSA, should
contact Tambra Jones, executive
director, SSA, 559-868-4187 or
559-676-8639,
tambra@sleepinformation.org. |
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Magniflex
Signs 30 Leading Designers
in Launch of New Affiliate
Program
Luxury
European Brand Opens New Sales
Channel Through Design Community
May 16, 2010 - Combine Italy’s
leading mattress/bedding
manufacturer seeking to import
unique eco-friendly and
fast-forward contemporary
fashion design into the US,
along with the need to establish
a whole new sales and
distribution channel to reach
leading American designers, and
you have a whole new venture
launched by
Magniflex. Yes, Magnifex is
indeed Italy’s premier bedding
manufacturer, and in an effort
to creatively expand their
marketing channels, the company
recently announced their new
Interior Designer Affiliate
Program aimed at giving a
much-needed boost to designers
and retailers as the economy
picks up. Under this new
program, designers can now enjoy
wholesale prices on a full range
of eco-friendly mattress
collections for three months,
along with a convenient
quick-ship capability
guaranteeing a five-day delivery
time directly to consumers’
homes for one low, flat rate.
“In the past few months we
tested this program with 30
leading New York-area designers,
and based on that success we are
extending the program to the
broader design community,” said
Marco Magni, president of
Magniflex. “We based it on what
leading designers have told us
they need in terms of premier,
durable product, designed with
sensitivity to health and to the
environment, and at the best
values available in the
industry.”
The program offers wholesale
pricing to interior designers
and any affiliated retailers for
a period of three months after a
member’s initial sign-up.
Designers are invited to visit
the Magniflex showroom at 59
Crosby St. in Manhattan with
clients, to sample the company’s
range of
environmentally-friendly,
specialty mattresses and
pillows.
Once an order is placed,
Magniflex delivers the mattress
directly to consumers through
its low-cost Quick Ship
capability -- only $45 for a
queen mattress to the 48
contiguous U.S. states.
Magniflex has also begun
shipping to Alaska, Puerto Rico
and Hawaii, and is promoting
complimentary shipping to all of
U.S. and Canada for any 10-piece
orders.
“We are taking significant steps
to help leading designers and
retailers who have been hard hit
during the recession,” added
Magni. “When orders are placed
we can have product delivered to
customers’ doorsteps within a
week. This not only offers
savings to retailers who do not
need to stock product, but is
also in line with our philosophy
to continuously implement
greener and greater efficiencies
company-wide.”
All Magniflex mattresses may be
shipped vacuum-rolled and
compressed by up to 90 percent,
providing consumers and
retailers greater convenience
during the delivery process.
Besides saving money during
shipping, vacuum-packing
significantly lowers the
product’s overall carbon
footprint.
Exhibiting at booth No. 1408 at
International Contemporary
Furniture Fair on May 15-18,
Magniflex will preview select
models from its Classic and
GeoEthic Collections. Of note
are the Bellagio Lavender
mattress ($2,699/Queen)
featuring a removable cover
infused with essential oils of
lavender to contribute to deep,
relaxing sleep, and the
SeaCell Emotion mattress
($5,499/Queen) which has a
temperature-regulating cover
containing microscopic particles
of marine algae fiber to aid in
cellular regeneration.
The mattress cores are made of
high performance water- and
plant-based memory foam
materials developed by
Magniflex. The retail price of
most Magniflex collections
ranges from $999 to $5,499 in
queen.
Magniflex mattresses are made
with non-toxic, renewable and
organic materials as part of the
company’s long-standing
commitment to innovation and to
serving the environment.
Magniflex was the first mattress
company in the world to have its
products certified by Oeko-Tex
to guarantee the absence of
allergenic substances harmful to
consumers and to the
environment.
Magniflex was founded over 50
years in a suburb of Florence,
Italy, and today 30 million
people in 70 countries sleep on
Magniflex mattresses. Known as
the world leader in quality,
comfort and innovation,
Magniflex has a central
manufacturing facility producing
up to 10,000 mattresses a day,
80-percent of which are exported
to countries such as Japan,
Spain, Germany, Russia and the
United States. Magniflex
recently opened a showroom at 59
Crosby St. in Manhattan and a
national dealer network
throughout the U.S. and Canada.
For more information, visit
www.magniflex.com or call
646-330-5483. |
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Dramatic Jump in Sales Triggers
California Mattress Manufacturer
to Expand Facility & Jobs
After 86%
Sales Hike, Anatomic Global Will
More Than Double
Manufacturing
Space and Add 30% to Workforce
May 15, 2010 - As its consumer
products have been increasingly
making their way onto leading
retail floors throughout the
United States, mattress
manufacturer
Anatomic Global said it was
more than doubling its
production facility and adding
30-percent to its workforce to
keep up with demand.
The company said it was adding
140,000 square feet of
manufacturing space at its 1241
Old Temescal Road facility, for
a total of 240,000 square feet.
The expansion will occur in
phases and is expect to be
completed by the end of the
year. At that time, Anatomic
will operate one of the largest
mattress manufacturing and
distribution centers in
California. The company will
also add 30 new production jobs,
bringing its total workforce to
nearly 130.
86-percent increase in sales
over the past seven months from
Anatomic Global
The driver of the expansion is a
dramatic, 86-percent increase in
sales over the past seven months
from Anatomic Global’s
proprietary plant-based
EcoMemoryFoam Pure7 Series™
line. The mattress line is
quickly becoming the choice of
consumers in the memory foam
segment of the industry as a
result of its comfort and
environmentally-friendly
properties.
During this time, Anatomic
Global opened several major
retail chains including:
Linder’s Furniture, the leading
case goods retailer in Southern
California; Beck’s Furniture;
and Mattress King. The company
has continued to expand its
presence with national retailer
Relax The Back, Back to Bed, the
leading sleep shop retailer in
Chicago, and The Bed Store,
serving the St. Louis market.
“This has been a very exciting
time of growth for our company.
Consumer demand for our products
are at an all time high and we
are seeing new retail
relationships blossom on a
regular basis,” said Anatomic
Global President Jeff Scorziell.
“We believe that the additional
manufacturing space and staff
will enable us to continue our
growth trajectory for many years
to come.”
Anatomic Global is a sustainable
movement corporation and its
Ecomfort Mattresses are
earth-friendly to the core. A
significant portion of the
EcoMemoryFoam™ formulation is
comprised of a plant-based
product. The product uses less
energy to process, conserving
energy, and the process is fully
contained in a patented zero
emissions chamber, dramatically
reducing the product’s impact on
the environment from its
inception.
Founded in 1989, Anatomic Global
is a fully integrated, EDI
capable globally positioned
distribution, logistics and
fulfillment-company that today
incorporates the brand
development and marketing
insight of bedding industry
leaders to meet the needs of its
customers. Deeply rooted in the
medical mattress industry, in
2008 the company applied its
medical manufacturing expertise
and launched the Ecomfort
Mattress brand featuring its
signature, exclusive
EcoMemoryFoam™ extreme open-cell
plant-based memory foam.
For more information, visit
www.ecomfortmattress.com. |
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Leggett & Platt® Consumer
Products Group Helps Owner
of Valley Furniture and Mattress
Re-Energize to Grow Business in
New Economy
May 13, 2010 -
Leggett & Platt Consumer
Products Group today
announced the winner of its High
Point Market “Energized
Performance” Weekend Getaway.
Jon Garber, owner of Valley
Furniture and Mattress in
Whitehall, Pennsylvania, will
enjoy a weekend getaway with his
wife, compliments of Leggett &
Platt Consumer Products Group.
“I’ve been a loyal Leggett &
Platt customer for years,” said
Garber. “I was excited when my
longtime Leggett & Platt sales
representative, Steve Bernstein,
called me with the news that I’d
won. I’ve never won anything
before, and I’m looking forward
to taking the vacation.”
“It’s a pleasant surprise to
draw Jon’s name from the
entries,” said Rob Woods,
president of Leggett & Platt’s
Consumer Products Group, the
company’s retail arm in the
bedding industry. “He has been a
loyal customer for many years,
and we are delighted to be able
to reward a longtime customer
like Jon.”
As one of Pennsylvania’s leading
bedding retailers, Valley
Furniture and Mattress offers a
full line of Leggett & Platt
sleep products and accessories.
Last year, Valley Furniture and
Mattress was one of the first
stores to employ the Leggett &
Platt® Retail Solution™ (LPRS),
a turn-key marketing and
merchandising program that helps
retailers improve sales
performance.
“Leggett & Platt Retail Solution
has helped renew our business
tremendously over the past
year,” said Garber. “We’ve been
in the furniture and bedding
industry for years, but just
recently opened Valley Furniture
and Mattress, and we’ve had
phenomenal results with LPRS.
The program has helped us
increase our sales by promoting
sleep accessories like sheets,
pillows and mattress protectors
to bedding consumers.”
Garber entered to win the
getaway while visiting Leggett &
Platt Consumer Products Group’s
showroom at the High Point
Market.
“Overall, the Spring High Point
Market was a huge success for
us,” said Woods. “It was great
to witness the renewed energy at
the Market and see the buzz
throughout our showroom as we
met with many of our customers
throughout the week.”
As a leader in the sleep
industry, Leggett & Platt
Consumer Products Group focused
its Spring High Point Market
message on bringing energy and
optimism back to the retail
sales floor. The drawing for a
weekend getaway to “re-energize”
was just one component of the
rejuvenating showroom
experience. Visitors to the
showroom also enjoyed sensory
experiences designed to refresh
their spirit and learned new
ideas to help them grow their
business in the new economy. The
company plans to continue its
Energized Performance concept
throughout 2010 to inspire more
retailers to improve their
retail performance.
About Leggett & Platt®
Consumer Products Group
Leggett & Platt® Consumer
Products Group, a division of
global diversified manufacturer
Leggett & Platt, is the premier
provider of bedding products and
accessories to the retail
community. Based in Whittier,
California, L&P CPG is committed
to delivering innovative,
high-performance products at an
exceptional value.
Leggett & Platt Consumer
Products Group products are
marketed under four brands,
including the Leggett & Platt®
Home Collection™, Fashion Bed
Group®, Southern Textiles™ and
Adjustables™ by Leggett &
Platt®. Together, they
manufacture a complete range of
consumer bedding products and
sleep accessories, available in
retail furniture and bedding
stores nationwide.
For additional information,
please visit
www.leggett.com\consumerproductsgroup. |
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Simmons Partners with
Polyurethane Foam Suppliers
to Promote Achievement of
CertiPUR-US Certification
Simmons is the
first major mattress
manufacturer to have all
polyurethane foams
meet strict
environmental, health and safety
standards
May
12, 2010 -
Simmons Bedding Company is
proud to announce that all of
the polyurethane foams in the
company’s mattress lines have
earned the
CertiPUR-US® certification
seal, verifying that the foams
are low-VOC and free from
ozone-depleting CFCs. The
certified foam products are made
without PBDE fire retardants,
lead, mercury, formaldehyde,
prohibited phthalates and other
potentially harmful materials.
Simmons played an instrumental
role in facilitating the
CertiPUR-US certification
process for each of its foam
suppliers, encouraging them to
achieve the certification as a
way to address growing consumer
concerns about the safety of
polyurethane foams.
“Consumers today are paying very
close attention to what’s inside
the products they
purchase—whether it’s food,
toys, paint, furniture or
bedding,” said Anne Kozel, brand
director of Simmons’ specialty
sleep division. “They are aware
of previous issues with
synthetic materials and are
especially concerned about foams
in mattresses because of the
close contact people have with
their beds during the night. The
CertiPUR-US seal helps provide
peace of mind by certifying that
the polyurethane-based foams in
all Simmons mattresses meet
strict health and safety
requirements, so consumers can
feel confident about buying
Simmons products.”
In a recent consumer survey,
Simmons found that almost
two-thirds of respondents were
“very” or “extremely” concerned
about the health and safety of
the products they buy, and that
a large number of consumers were
specifically concerned about the
contents of their mattresses. To
provide consumers with assurance
that the polyurethane-based
foams in Simmons mattresses are
nontoxic and of the highest
quality, the company has
required all of its foam
suppliers to obtain CertiPUR-US
certification.
“We felt it crucial to ensure
all foam components utilized in
a Simmons mattress demonstrate
environmental and durability
compliance as part of Simmons’
quality expectations and
commitment to consumer safety,”
said Sheri McGuire, Simmons’
director of supplier quality.
“Simmons is proud of the joint
commitment our foam suppliers
have made to ensure Simmons’
polyurethane foam products meet
the CertiPUR-US program
requirements.”
To achieve the CertiPUR-US
certification seal, petitioning
foams are sent to an
independent, third-party
laboratory for rigorous
durability and indoor air
quality emissions testing as
well as a content analysis. The
examination must demonstrate
that the foams meet the
environmental, health and safety
standards described in the U.S.
Voluntary Physical Performance
and Environmental Certification
Guidelines for Flexible
Polyurethane Foam for Use in
Furniture and Bedding Items to
qualify for the certification. A
team of industry leaders,
scientists and environmental
experts contributed to the
creation of these standards
while developing the CertiPUR-US
program for the Alliance for
Flexible Polyurethane Foam, a
leading foam industry trade
organization. So far, 11 foam
suppliers have met the CertiPUR-US
guidelines, and 12 additional
foam products are currently
under review.
“Simmons’ passion for safety has
definitely helped promote the
CertiPUR-US seal among foam
suppliers and motivated many of
them to apply for
certification,” said Robert
Luedeka, executive director of
the Alliance for Flexible
Polyurethane Foam. “As the first
major mattress manufacturer to
use all CertiPUR-US-certified
polyurethane foams in their
products, Simmons has really set
an example for other bedding and
furniture producers. Ideally,
all foam suppliers will soon
meet CertiPUR-US standards.”
About Simmons Bedding Company
Atlanta-based Simmons Bedding
Company is one of the world's
largest mattress manufacturers,
manufacturing and marketing a
broad range of products
including Beautyrest®,
Beautyrest Black®, Beautyrest®
NxG®, Beautyrest Studio™,
BeautySleep®, ComforPedic by
Simmons™, Natural Care® and
Beautyrest Beginnings®. Simmons
Bedding operates 19 conventional
bedding manufacturing facilities
and one juvenile bedding
manufacturing facility across
the United States, Canada and
Puerto Rico. Simmons Bedding
also serves as a key supplier of
beds to many of the world’s
leading hotel groups and resort
properties. Simmons Bedding is
committed to developing superior
mattresses and promoting a
higher quality sleep for
consumers around the world. For
more information, visit Simmons
Bedding’s Web site,
www.simmons.com.
CertiPUR-US is a registered
certification mark of Alliance
for Flexible Polyurethane Foam,
Inc.
For more information about
Simmons, visit
www.simmons.com. |
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Number of CertiPUR-US Certified
Flexible Polyurethane Foams
(FPF) Doubles
as Manufacturers
Respond to Growing Demand
Flexible Foam
Products, FXI Foamex
Innovations, Premier Foam,
Sinomax and Advanced Urethane
Technologies/Sleep Innovations
Join Future Foam, Hickory
Springs, NCFI Polyurethanes
and Prestige
Fabricators in offering foams
that meet stringent
environmental, health
and safety
guidelines for foam used in
upholstered furniture and
bedding
May
12, 2010 - A surge in the number
of foam manufacturers offering
CertiPUR-US® registered
foams is putting this new, but
well-respected voluntary
certification and labeling
program on the radar screen of
an increasing number of
furniture and bedding
manufacturers and retailers.
The latest companies to offer
CertiPUR-US certified foams
include: Flexible Foam Products,
Inc, Spencerville, OH, FXI
Foamex Innovations, Media, PA,
Premier Foam, Inc., Newnan, GA,
Advanced Urethane
Technologies/Sleep Innovations,
West Chicago, IL, and Sinomax
USA, Inc., Houston, TX.
“Retail interest is also driving
the momentum,” explains Robert
Luedeka, Executive Director of
the Alliance for Flexible
Polyurethane Foam. “We’re seeing
a number of retailers who are
specifying CertiPUR-US certified
foams, including Nature’s Sleep
and BedinaBox.com that are
specifying certified foams
exclusively.”
Luedeka predicts this trend to
grow as an increasing number of
manufacturers and retailers
specify CertiPUR-US foam
products. Luedeka says: “The
CertiPUR-US label certifies the
foam has passed independent
testing to assure compliance
with the program’s voluntary
standards for emissions and
content. We are also seeing
CertiPUR-US used as a
value-added marketing tool to
answer the questions of a
growing number of consumers who
want a greater level of comfort
and confidence in the furniture
and mattresses they buy.”
CertiPUR-US certification is
open to all producers of
furniture and bedding foam
products. In fact, one of the
recent companies to register a
viscoelastic foam is Sinomax
USA, whose parent company is
headquartered in China. To earn
CertiPUR-US certification, foams
must undergo laboratory testing
and adhere to the U.S. Voluntary
Physical Performance and
Environmental Certification
Guidelines for Flexible
Polyurethane Foam for Use in
Furniture and Bedding Items.
The CertiPUR-US certification
process subjects FPF products to
a battery of independent
laboratory examinations
including tests for VOCs and
chemical analysis. Compliant
products must also be
manufactured without use of
prohibited materials such as
ozone-depleting CFCs, methylene
chloride, PBDE fire retardants,
lead, mercury and other
materials of concern. CertiPUR-US
also sets baseline requirements
for foam physical performance
that can contribute to foam
comfort and durability.
Individual foams in six
different categories may be
certified only after passing
rigorous independent laboratory
testing and must be recertified
every six months for the first
year and, annually thereafter
for foams. This year, the
Alliance for Flexible
Polyurethane Foam will begin
implementing its random sample
checks of products in the
marketplace to verify that only
compliant foams are being sold
and marketed under the CertiPUR-US
seal.
In addition, flexible
polyurethane foam raw materials,
equipment and technology
companies may become CertiPUR-US
program sponsors. Current
sponsors include The Dow
Chemical Company, the Center for
the Polyurethanes Industry, ICL-IP
America, Inc. and Thomson
Research Associates.
Today,
Simmons Bedding Company
announced that all of the
polyurethane-based foams in the
company’s mattress lines have
earned CertiPUR-US
certification.
For more information about
Simmons Bedding Company, please
www.simmons.com.
Conceived by the Polyurethane
Foam Association, CertiPUR-US is
now a program of Alliance for
Flexible Polyurethane Foam, Inc.
The program is adapted from, and
closely aligned with, the
European CertiPUR program,
developed in 2002 by Europur,
the association of European
flexible polyurethane foam block
manufacturers. Two key additions
in the CertiPUR-US program
include the U.S. minimum
physical performance criteria
and shorter intervals between
recertification testing.
CertiPUR-US is a registered
certification mark of Alliance
for Flexible Polyurethane Foam,
Inc.
More information is available
at
www.certipur.us. |
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Therapedic & Hollandia
International Sign Licensing
Deal
Strategic
Alliance Gives Hollandia
License for Israel & Cyprus;
Two
Companies Will Also Explore
Joint Product Development
May 12, 2010 -
Hollandia International,
manufacturer of very
high-end and
high-performance luxury
mattresses, as well as being
the leading bedding retailer
in Israel, has formed a
strategic alliance with
global mattress brand
Therapedic. Under terms
of the deal, Hollandia will
own the Therapedic license
for Israel and Cyprus, and
said it planned to open
Therapedic retail stores in
Israeli cities over the next
year. Additionally, both
companies have announced
that they will form a joint
research and development
team that will create
products leveraging
Hollandia innovation, which
would be sold throughout the
world.
“We have been watching the
growth and development of
the Hollandia brand over the
past few years and it is
incredibly impressive. They
make some of the most
luxurious products in our
industry, and on the retail
side of their business, they
understand the importance of
selling more than just
mattresses to their
customers –but rather the
benefits of a good night’s
sleep,” said Gerry
Borreggine, Therapedic
president and CEO.
“Together, I think we make a
powerful combination in the
bedding industry. We will be
able to learn from one
another and help our brands
continue to grow.”
Hollandia CEO Avi Barssessat
said he had been looking for
sometime to find the right
U.S. sleep products brand to
bring to Israel.
“Israelis love American
brands, and Therapedic is an
outstanding sleep products
company that offers a full
range of product choices. I
think the brand will
resonate exceptionally well
here in Israel,” he said.
“We have examined the growth
of Therapedic
internationally to benchmark
what has worked outside of
the United States, and we
believe our strategy will
make the brand the fastest
growing here in Israel.”
Hollandia now operates in
more than 120 locations
throughout the world. In the
United States, it operates
two retail showrooms, one in
Philadelphia and the other
in Short Hills, N.J. All its
products are manufactured in
Israel.
Hollandia draws upon more
than 29 years of perfecting
sleep systems, to create a
unique customer experience
combining superior service
with the highest quality
materials - assuring
luxurious rest and
relaxation. In addition to
its innovative sleep
systems, Hollandia
manufactures a full range of
complementary sleep
essentials such as plush
pillows, fitted sheets,
blankets and mattress
protectors. Committed to
innovation and technology,
Hollandia also offers
custom-made style essentials
such as a daybed or ottoman
that can easily transform
into an extremely
comfortable guest bed.
Therapedic International is
a 53-year-old mattress and
sleep products manufacturer,
with over 50 licensees
producing products under the
Therapedic brand label
throughout the world. It is
a recognized top-10 mattress
brand, and has significantly
increased its brand
awareness and distribution
in the related sleep
products categories over the
past five years.
For more information
please go to
www.hollandiainternational.com
or
www.therapedic.com.
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Specialty Sleep Retailer
Mattress King Debuts
U.S.A.-Made, Plant-Based Memory
Foam Product,
Ecomfort Mattress From Anatomic
Global
Consumers
Actively Seek Earth-Friendly
Products
May 11, 2010 - As more consumers
are looking for greener
solutions and ways to reduce
their carbon footprint, they are
increasingly making
eco-conscious decisions, seeking
out earth-friendly products. In
response to consumers’
environmental demands, leading
specialty sleep chain Mattress
King has partnered with
Anatomic Global, Inc., whose
exclusive plant-based memory
foam made in the USA,
EcoMemoryFoam™, is at the center
of its
Ecomfort Mattress line.
Available at eleven Mattress
King locations throughout
Arkansas and Oklahoma, customers
now have easy access to
sustainable, comfortable sleep
solutions.
“We found that more and more of
our customers were looking for
an eco-friendly sleep option
that not only helped them become
greener but also helped them get
a better night’s rest,” said
Mattress King CEO Darrell Stowe.
“We felt that Ecomfort Mattress’
unique look and distinct feel
coupled with Anatomic Global’s
commitment to green
manufacturing was the best
solution for our store and our
customers.”
Anatomic Global is an American
company deeply committed to
ecological and sustainable
practices. “Eco isn’t just in
our name, but it is the core of
who we are,” said Anatomic
Global President Jeff Scorziell.
“From the ground up, Ecomfort’s
foundation and purpose is to
offer the highest quality, most
comfortable, eco-friendly memory
foam products on the market.”
Ecomfort Mattresses are made
from luxurious EcoMemoryFoam
that gently contours to your
body, relieves pressure points
and increases circulation, for a
deeper, cooler night’s sleep.
“Our comfort layers create a
distinctive, gentle resistance
that is a signature trait of the
Ecomfort Mattress,” said
Scorziell. A significant portion
of the EcoMemoryFoam formulation
is plant-based and therefore
requires less energy to process,
and the process is fully
contained in a patented,
zero-emissions chamber,
dramatically reducing the
product’s impact on the
environment from its inception.
“We spend a third of our life in
bed, trying to renew for
tomorrow, so why not sleep on a
bed that causes minimum impact
on the environment,” said
Scorziell.
Mattress King now carries four
Ecomfort Mattress models that
range in price from $1299 to
$3,499 in queen size, including
EComfort I and II and two models
from the Serenity Line.
Mattress King has been providing
quality mattresses for almost 20
years and serves Arkansas and
Oklahoma. Mattress King's Sleep
Consultants are great people,
who have a wealth of experience
and are gifted with a profound
appreciation of the value of a
customer's time. Mattress King's
Sleep Consultants have a tested
and superior understanding of
the mattress buying experience
and are committed to working
with customers to help them feel
good about every element of
their Mattress King experience.
For more information visit
www.mattresskinginfo.com.
Founded in 1989, Anatomic
Global, Inc. sets itself apart
by raising the bar on the
manufacture and supply of
“proudly made in the USA”
environmentally-friendly
mattresses and bedding. The
company upholds a 360-degree
green manufacturing commitment
in three ways – by developing
applications for its innovative
and sustainable plant-based
formulas; by leading the
industry with its zero-air
emissions manufacturing process;
and by applying the most
efficient direct-to-store and
consumer-direct delivery methods
for a reduced carbon footprint.
In 2008, the company launched
the Ecomfort Mattress brand of
mattresses featuring its
signature, patented
EcoMemoryFoam™ extreme open-cell
plant-based memory foam.
For more information, visit
www.ecomfortmattress.com. |
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Chili Technology Named David
Dowdy Director of Sales
May 11, 2010 - A few weeks ago
Chili Technology, the
world’s leading-edge heating and
cooling, sleep
systems manufacturer named David
Dowdy to the new position of
Director of Sales. Dowdy will be
responsible for national sales
strategy development and
implementation, customer loyalty
initiatives and professional
development and retention of the
company's sales professionals.
“David Dowdy’s appointment marks
a new and exciting time for
Chili Technology” said Todd
Youngblood, chief executive
officer and president, Chili
Technology. “He will focus on
cross-functional collaboration
that enables Chili Technology to
achieve its aggressive growth
objectives. His exceptional
leadership skills in strategic
planning, sales and
organizational development will
serve us well”.
Dowdy offers more than 20 years
experience in packaged consumer
products, manufacturing, and
account management with
leading companies such
as Procter & Gamble, Worth
Chemical Corporation, Chemgard,
Inc, and Quest Custom Homes,
Inc. among others.
Commenting on his appointment,
Dowdy stated, "Chili Technology
is a rapidly growing company
that understands its market and
is focused on meeting the
growing needs of its customers
and partners. My immediate goals
are to expand on Chili
Technology’s successes and also
provide increased focus and
support for our customers. We
are poised for great success; I
am delighted to be a key part of
the team”.
Dowdy received a BS in Chemistry
from North Carolina State
University and a Masters in
Business Administration from the
University of North Carolina at
Greensboro.
About Chili Technology, LLC
Chili Technology, LLC is a
privately owned, rapidly growing
product development company
based in Mooresville, NC. The
Company focuses on mattress
heating and cooling systems
incorporating patented "Chili
Technology". Product successes
include the Chilipad™ (www.mychilipad.com)
and others.
For more information, visit
www.chilitechnology.com or
write
info@mychilipad.com. |
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Organic Mattresses, Inc.
(OMI) Expands in Orange County,
CA
-
Adding Ergo Customized Comfort
to its Retail Ranks
May 11, 2010 -
Organic Mattresses, Inc.
(OMI), the nation’s leading
manufacturer of certified
organic mattresses recently
teamed up with Orange County’s
premier specialty sleep retailer
Ergo Customized Comfort.
Known for its innovative retail
approach, unique product
offering and expertise in
natural and organic sleep, the
leading-edge retailer focuses on
providing customers with healthy
sleep alternatives designed to
meet their individual needs.
“Partnering with Ergo Customized
Comfort is a natural fit for
us,” said OMI President and
CEO Walt Bader. “We have had
numerous retail inquiries from
the region and feel Ergo truly
understands the organic and
natural sleep product segment.”
Michael Nermon, founder of
Ergo Customized Comfort and vice
president of The Specialty Sleep
Association, has been a
specialist in eco- or natural
sleep solutions for more than
ten years. He has dedicated half
his showroom to eco-sleep
products and has a loyal
customer base. His team is
committed to building a rapport
with customers so they can make
an informed decision about their
sleep choices.
“There are similar seeming
products on the market, but for
the discerning shopper, the
OrganicPedic® by OMI line offers
supreme comfort with the purest
pedigree in the organic
offerings,” said Nermon. “There
is no question that OMI sets the
standard for organic products
and nicely rounds out our
natural assortment.”
Ergo Customized Comfort is
offering a selection of
OrganicPedic® by OMI sleep
products including the
OrganicPedic® Terra, Lago,
Midori and for the customer who
wants a customized organic sleep
system, the new customizable
OrganicPedic® 81. A full
selection of top of bed products
such as pillows, mattress
toppers and comforters are also
available.
Ergo Customized Comfort is a
specialty sleep retailer based
in Irvine, California. Located
at 2967 Michelson Drive, the
store offers a unique, spa-like
shopping experience and features
a wide assortment of innovative
products from around the world.
Sleep consultants focus on
selling better sleep and
providing customers with the
education they need to make an
informed decision on a sleep
system or comfort product that
fits their needs. Visit
www.ergobeds.com.
OrganicPedic® by OMI mattresses
are made in Northern California
in the only Eco-Factory™ created
solely to manufacture organic
mattresses and other bedding
products. This smoke-free,
fragrance-free and Global
Organic Textile Standard (GOTS)–certified
environment ensures the creation
of the purest product available
on the market today. In addition
to meeting top environmental
standards, OMI unique product
designs also ensures that
consumers get the most
comfortable and restorative
night’s sleep.
Made and sourced in the USA, OMI
is a full-circle environmental
company dedicated to supporting
America’s organic and
sustainable farmers. OMI’s
handmade, custom organic
mattresses are GREENGUARD®
Certified and qualify under the
U.S. Environmental Protection
Agency’s LEED® indoor
air-quality program.
For more information, visit
www.organicpedicbyomi.com.
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Leggett & Platt Consumer
Products Group Adds “Cool
Sleeping” Accessories
to Southern Textiles Brand
Portfolio
High-Tech
Sheets and Memory Foam Pillows
Now Available for
Budget-Conscious Consumer
May 11, 2010 - State-of-the-art
sleep accessories don’t have to
empty the consumer’s wallet.
Leggett & Platt®
Consumer Products Group now
offers budget-conscious
consumers “cool sleeping”
microfiber sheets and memory
foam pillows at affordable price
points.
The Southern Textiles®
Microfiber Sheet Set is made
with technical, high performance
fabric used in athletic apparel.
The Southern Textiles® Cool Aire™
Memory Foam pillow includes
specially designed air flow
channels that provide a cooler
sleep than typical memory foam
pillows.
“It’s important that we offer
high-tech sleep accessories that
respond to consumer comments and
fit their budgets,” said Rob
Woods, president of Leggett &
Platt Consumer Products Group.
“With the new microfiber sheets
and the Cool Aire™ pillow, our
Southern Textiles team created
high-tech solutions that bridge
the traditional gap between
leading-edge and
budget-friendly.”
The microfiber polyester sheet
set offers moisture wicking
properties and long-lasting
durable fibers that resist
pilling. The sheets are silky
smooth and cool to the touch.
Each set includes a fitted
sheet, a flat sheet and
pillowcases. The Southern
Textiles Microfiber sheet set is
available in twin, twin extra
long, full, queen, king and
California king sizes. MSRP:
$79.99 (queen)
The Cool Aire™ Memory Foam
Pillow provides an ergonomic
design to relieve pressure on a
sleeper’s neck and head, helping
provide a good night's sleep. It
is available in both
standard/queen and king sizes at
specialty sleep shops, online
merchants and furniture stores
with a manufacturer’s suggested
retail price of $79
(standard/queen).
About Leggett & Platt®
Consumer Products Group
Leggett & Platt® Consumer
Products Group, a division of
global diversified manufacturer
Leggett & Platt®, is the premier
provider of bedding products and
accessories to the retail
community. Based in Whittier,
Calif., L&P CPG is committed to
delivering innovative,
high-performance products at an
exceptional value.
L&P CPG products are marketed
under four brands, including the
Leggett & Platt® Home
Collection™, Fashion Bed Group®,
Southern Textiles® and
Adjustables™ by Leggett &
Platt®. Together, they
manufacture a complete range of
consumer bedding products and
sleep accessories, available in
retail furniture and bedding
stores nationwide.
For additional information, please visit
www.leggett.com\consumerproductsgroup.
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Leggett & Platt® Retail
Solution™ Boosts Accessory Sales,
Adds Incremental Revenue for
Retailers
100+ Stores Sign
Up For Company’s Retail Solution
During First Year
May 10, 2010 -
For mattress and bedding
retailers who still do not
understand what the
Leggett & Platt Consumer Product
Group offers them, and what
it is about, L&P CPG products
are marketed under four brands,
including the Leggett & Platt®
Home Collection™, Fashion Bed
Group®, Southern Textiles™ and
Adjustables™ by Leggett &
Platt®. Together, these brands
offer retailers and consumers a
complete range of consumer
bedding products and sleep
accessories, available in retail
furniture and bedding stores
nationwide.
Just one year
after launching Leggett & Platt
Retail Solution (LPRS), an
innovative integrated retail
selling system, Leggett & Platt
Consumer Products Group informed
BEDROOM Magazine a few weeks ago
(in April) that the program has
surpassed expectations and
participating retailers have
experienced phenomenal success
in sleep accessory sales.
“Our retail
partners were hungry for a
solution that helped them sell
the benefits of sleep and
ultimately move more sleep
accessories,” said Rob Woods,
president of Leggett & Platt
Consumer Products Group, the
company’s retail arm in the
bedding industry. “During what
was undoubtedly one of the
toughest years on record for our
industry, we saw LPRS customers
boast tremendous sales gains in
the accessory category that
their competition couldn’t come
close to beating.”
The
comprehensive, customizable
merchandising and marketing
program is rooted in emotional
marketing principles. It can be
found in more than 126 bedding
retailers and furniture stores
from California to Texas to
Pennsylvania, and even in Puerto
Rico.
A couple of the
comments received from
participating retailers were:
“…My sales team
loves the ease of presenting
top-of-bed items and bedding
support products to our
customers using Retail Solution.
There is a logical flow from
pillow to mattress protector to
sheets to bed base or frame…”
The Sleep Shop in Hudson, NC
“The design of
Retail Solution enhances the
look and feel of our sleep
department and also allows us to
capitalize on selling more than
just a mattress…we now sell a
sleep package.” Wayside
Furniture, Joplin, MO
The LPRS system
was shown to hundreds of retail
buyers by Leggett & Platt
Consumer Products Group at the
recent mid-April High Point
showroom.
About Leggett &
Platt® Consumer Products Group
Leggett & Platt® Consumer
Products Group, a division of
global diversified manufacturer
Leggett & Platt®, is the premier
provider of bedding products and
accessories to the retail
community. Based in Whittier,
Calif., L&P CPG is committed to
delivering innovative,
high-performance products at an
exceptional value.
L&P CPG products
are marketed under four brands,
including the Leggett & Platt®
Home Collection™, Fashion Bed
Group®, Southern Textiles™ and
Adjustables™ by Leggett &
Platt®. Together, they
manufacture a complete range of
consumer bedding products and
sleep accessories, available in
retail furniture and bedding
stores nationwide.
For
additional information, please
visit
www.leggett.com\consumerproductsgroup.
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‘Bed Head’ Hits the
Mainstream During
Cargill BiOH Polyols, Serta
Photo Contest
‘Bed Head
is Soy Stylish’ Contest
Details Available on
Facebook – Top Entries Vie
for Top-of-the-Line Serta
Queen Mattress, Runners Up
to Receive iTunes Gift Cards
May 10, 2010 - ‘Bed Head,’
the sleep-plastered
hairstyle than brings on
untamable snarls and
mysterious flat spots will
be celebrated and rewarded
this spring during the “Bed
Head is Soy Stylish”
photo contest, sponsored by
Cargill BiOH Polyols® in
partnership with
Serta®.

To enter, participants can
connect through
Cargill’s BiOHbrand Facebook
page to submit an
early-morning hairstyle
photo of your friends,
neighbors, relatives and
pets. Entries can be
submitted until May 28. The
public can vote on the
entries May 29-June 4. At
the end of this process,
three judges – one each from
Cargill BiOH polyols, Serta,
and HGTV – will choose a
winner among the top five
vote getters. The grand
prize winner will receive a
top of the line HGTV Green
Home by Serta queen mattress
set – the Shannon Cove Mega
Euro Top. Four runners up
will receive $100 iTunes
gift cards.
The contest is celebrating
Serta’s new the HGTV Green
Home by Serta mattress
collection featuring
Cargill’s soy-based BiOH
Polyols, which replace a
portion of the petroleum
ingredients typically used
in foam and result in a
reduction in CO2 emissions
in the supply chain. The
mattresses are featured in
the master bedroom of the
2010 HGTV Green Home in
Plymouth, Mass. Public tours
are available April 21-July
2.
The light-hearted
competition was announced
April 30 with a call for
submissions on
www.ExperienceBiOH.com.
Participants and voters will
also be alerted to the “Bed
Head is Soy Stylish” contest
through other BiOH brand
sources, including
Twitter and
Facebook.
“It’s a thrill to join with
our partners at Serta to
celebrate their new HGTV
Green Home collection for
this fun competition, and
we’re sure the “Bed Head is
Soy Stylish” photo
submissions are going to
exceed our wildest
expectations,” said Jessica
Koster, marketing manager
for Cargill’s BiOHpolyols
business.“By celebrating the
hairstyles that are
typically seen only by a
spouse, very close friends
and, maybe, the paper boy,
we hope to stimulate thought
about the importance of a
good night’s sleep and the
choices available to those
seeking more eco-friendly
sleep products.”
About Cargill’s BiOH
Polyols
Cargill’s BiOH® polyols
business markets
renewable-based products to
manufacturers of
polyurethane foam for use in
home furnishings and other
consumer products. Cargill
is an international producer
and marketer of food,
agricultural, financial and
industrial products and
services. Founded in 1865,
the privately held company
employs 159,000 people in 68
countries. Cargill helps
customers succeed through
collaboration and
innovation, and is committed
to applying its global
knowledge and experience to
help meet economic,
environmental and social
challenges wherever it does
business.
For more information,
visit
www.cargill.com.
Serta International
Serta is a bedding brand
leader and the manufacturer
of the best selling premium
mattress in America, The
Serta Perfect Sleeper®, the
upscale Perfect Day®
collection, the elegant Vera
Wang by Serta® Collection
and the new Trump Home™
Mattress Collection. As the
leading provider of
mattresses to the
hospitality industry, Serta
partners with hotel groups
such as Hilton Hotels,
Marriott, Intercontinental
Hotels Group, Bellagio
Hotel, Wyndham Hotels, Omni
Hotels, Choice Hotels, Accor
Hotels and many more.
Serta has 23 U.S. and four
Canadian manufacturing
plants. In addition, Serta
is distributed
internationally in 60 other
countries. With its
worldwide network, Serta is
able to respond quickly to
customers’ needs while still
preserving strict control
standards to ensure the
highest quality products.
For more information,
visit,
www.serta.com.
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Simmons
& Danny Seo Offer Tips
for a Hypoallergenic Bedroom
Natural Care
Mattresses Provide Healthy
Bedding Option
for Consumers
and Environment
May 4, 2010 - In late April
Simmons Bedding Company and
environmental lifestyle
specialist and media personality
Danny Seo joined forces to help
the millions of Americans who
suffer from sleep disturbances
as a result of allergies.
Although most people equate
allergies with hay fever and
outdoor triggers such as pollen,
indoor allergens are also a
major problem. Indoor allergens’
effect on sleep is
profound—allergy sufferers may
experience insomnia or
difficulty breathing during the
night; plus, allergies can
increase the tendency to snore.
Thankfully, Simmons and Seo, who
have partnered to create the
Natural Care® collection of
eco-friendly mattresses and
pillows, were offering allergy
sufferers some relief with a
list of tips for reducing
allergens in the bedroom. This
Simmons /Seo consumer campaign
was promulgated on Earth
“For people with allergies,
Earth Day is the perfect time to
consider how a greener, more
natural bedroom environment may
help alleviate allergy
symptoms,” said Seo, author of
the Simply Green book series. “A
good night’s sleep is an
important element of overall
health, and many individuals may
be experiencing diminished sleep
quality due to allergens in
their mattresses, pillows or
drapes. Eliminating
symptom-triggering items and
replacing them with products
that naturally resist allergens,
such as a Natural Care® mattress
from Simmons, may help a person
obtain more restful sleep.”
For consumers looking to create
a more hypoallergenic bedroom,
Simmons and Seo have the
following suggestions:
•
Bed basics. Look for mattresses
that contain natural materials,
such as natural latex or foams
made with plant-based sources.
Natural latex, found in Simmons’
Natural Care® collection, is
innately hypoallergenic and
resists the dust mites, mold and
mildew that can trigger indoor
allergies.
•
Freshen the pillows. Natural
latex or synthetic pillows will
naturally resist dust mites but
should still be replaced every
two years. To maintain healthy
pillows in between purchases,
freeze them overnight to kill
dust mites.
•
Dress the bed properly. Choose a
cotton mattress pad to protect
your mattress. Opt for organic
cotton or natural fiber sheets,
particularly those made with
sustainable practices, which may
also help with allergies and
chemical sensitivities.
•
Clean the air. Some air
purifiers may emit ozone, a
pollutant that can aggravate
allergies, back into the air.
Instead, use houseplants to
naturally clean the air. Pick
plants that thrive on neglect,
like spider plants or ivy, and
boost their natural metabolizing
properties with a plant
purifier.
•
Pick your paint. Select paint
with zero volatile organic
compound, or VOC, emissions.
Among other symptoms, the U.S.
EPA advises that VOCs may cause
nose and throat irritations,
headaches and allergic skin
reactions.
•
Keep it natural. Avoid fragrant
sheet sprays, candles and air
fresheners that “mask” odors by
coating the inside of your nose
with a chemical. Try room sprays
made from essential oils
instead.
"Buying old furniture at a flea
market or yard sale can be a
great way to go green, but
mattresses are one item that
should not be reused,” added Seo.
“By purchasing a mattress made
with new, more natural
materials, consumers can feel
confident that they are making a
healthy and environmentally
responsible choice.”
Simmons’ Natural Care® mattress
collection is available at a
variety of bedding and furniture
retailers across the United
States. To celebrate Earth Day
and the growth of eco-friendly
sleep, Simmons is introducing
the new Natural Care® by Danny
Seo™ Forevergreen™ model at JC
Penney this month. The new model
allows consumers to experience a
quality green mattress at an
unbeatable price. For more
information about the Natural
Care® collection, visit
www.naturalcarebed.com.
About Simmons Bedding Company
Atlanta-based Simmons Bedding
Company is one of the world's
largest mattress manufacturers,
manufacturing and marketing a
broad range of products
including Beautyrest®,
Beautyrest Black®, Beautyrest®
NxG®, Beautyrest Studio™,
BeautySleep®, ComforPedic by
Simmons™, Natural Care® and
Beautyrest Beginnings™. Simmons
Bedding Company operates 19
conventional bedding
manufacturing facilities and one
juvenile bedding manufacturing
facility across the United
States, Canada and Puerto Rico.
Simmons Bedding Company also
serves as a key supplier of beds
to many of the world’s leading
hotel groups and resort
properties. Simmons Bedding
Company is committed to
developing superior mattresses
and promoting a higher quality
sleep for consumers around the
world.
For more information, visit
Simmons Bedding Company’s Web
site,
www.simmons.com. |
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