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The
Specialty Sleep Association
Introduces the Environmental Program
The Specialty Sleep Association "THE FUTURE
OF SLEEP™ is dedicated to providing
consumers with pertinent information to help
them make the best mattress and bedding
decisions for themselves and their loved
ones.
The SSA Environmental Program for
Consumer Education, Retailer Training and
Truth in "Green" Marketing is the SSA's most
recent consumer outreach. The study found
that “Safety” and “Emissions” in their homes
were the top two issues raised by consumers. |
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To display the Level I seal, a
manufacturer must:
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meet all federal
safety flammability requirements;
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provide a
warrantee for the product;
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meet all safety
requirements for children’s products if
applicable;
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disclose material
construction with a descriptive label
content;
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participate in an
annual survey to identify carbon
footprint issues;
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commit to
continuous improvement;
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meet standards set
by the
Montreal Protocol Act
when applicable,
for reduction or elimination of ozone
depleting substances
For the Level II seal, a manufacturer
would have to meet all the requirements of
the first threshold and in addition: meet
California Section 1350 testing for low
VOC emissions and and obtain certification
with the Oeko-Tex® Standard 100 to ensure
that consumers will not be in contact with
any harmful substances.
Seventy-nine percent (79%) of consumers
surveyed stated they would choose a mattress
with an environmentally friendly claim that
they could understand and trust to be
complete and truthful. In response to this
study and several other worldwide
indicators, the SSA is developing this
ENVIRONMENTAL Program to address
environmental truth in marketing. Also, here
on this website, consumers can see the
industry’s
top manufacturers and follow links right
into the manufacturer website, for
up-to-date information on a diverse spectrum
of sleep products and the newest innovations
in sleep technology.
The Specialty Sleep Association
Environmental & Safety Program Board of
Governors includes:
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CHAIRMAN: Ralph
Rossdeutscher, President and CEO,
Natura World
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Martin Rawls-Meeham,
Manager,
Reverie
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Anne Kozel,
Specialty Sleep Brand Director,
Simmons
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Bart DeHaerne,
President,
Deslee Textiles, USA
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Mark Larusso,
Vice President,
Jeffco Fibres
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Kevin Stein,
Vice President Marketing/R&D,
Latex International
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Mark Quinn,
Director of Marketing for the
Residential Furnishings Segment,
Leggett & Platt
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Scott Frisch,
Sales/Merchandising Manager of Specialty
Fabrics Division,
Springs Creative
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Umberto
Torresan, North American Marketing
Manager for Furniture and Bedding,
Dow Polyurethanes
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Michael
Rothboard, President and CEO,
Sleep Studio
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Kenny Oliver,
President,
Jones Fiber Company
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Dale Read,
Ex-official member, President, Specialty
Sleep Association
Specialty Sleep Association (SSA) has
engaged noted green consultant, Vicki
Worden, CEO of
Worden Associates to assist the
organization’s Environmental Program
Governing Board and to recruit the larger
Working Committee. Worden’s position will be
to facilitate the board in carrying out the
mission of the Green Initiative --- a
process designed to identify, define and
standardize how mattress manufacturers and
retailers label “green” and market natural
sleep products.
Consumers are welcome to
contact the SSA
directly for information as well. |