Hello SSA Members and Las Vegas Exhibitors!!
As President of the Specialty Sleep Association (SSA) and a public relations professional, two of the most frequent questions I am asked by SSA members and show exhibitors at the Las Vegas show are:
1. Why does one company versus another company get so much PR coverage from editors of Furniture Today, Sleep Retailer, Sleep Savvy Furniture World ,etc.
2. What help can I get as an exhibitor in the SSA show space C-1565?
I had this very discussion at the last market with a leading magazine editor, who said many mattress/ bedding companies expect coverage of their story without making any real effort to write a press release or do the work necessary to inform the magazine editors.
PR does not just happen automatically.
So What Will Be Your Story at Las Vegas? Each of us has a story to tell our customers, our prospects and our strategic partners.
It is Due in Early to Mid-June 2018. And once you have that story developed, it is due to the key editors between June 1st and June 21st.
It’s not too early to plan your marketing message for Las Vegas. If we at Specialty Sleep Association (SSA) can help you with that strategic marketing / PR message in our SSA Show Round-up story, on our website, or on the SSA Facebook page, please reach out to Tambra Jones in April or May.
Do the work, keep us informed and we’ll be glad to help you get your story out!